Regionview 2013 Vol. 4 by Kelly Mori

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Da Vinci Robot on display during June 24 open house at Springfield Regional Medical Center.

P U B L I C AT I O N O F T H E G R E AT E R S P R I N G F I E L D C H A M B E R O F C O M M E R C E

“The path to top 100”

Springfield Regional Medical Center Page 4 AT HOME. Ohio Valley Surgical. 2

AT work. UAS/UAV Test Center. 6

AT PLAY. Discover Cuba. 8

CHAMBER OF COMMERCE

INSIDE VIEWS

Ohio Valley

Growing Downtown

Ohio Valley Surgical Hospital Campus, 100-140 W. Main St. As it celebrates its fourth anniversary in downtown Springfield, Ohio Valley Surgical Hospital has a new name and new programming designed to keep more surgery patients choosing springfield for their care.

Ohio Valley, which opened in June 2009 as Ohio Valley Medical Center, changed its name to Ohio Valley Surgical Hospital in 2012, to help residents and potential patients better understand the type of care it offers at its campus at 100 W. Main St., said Ohio Valley President Steve Eisentrager. “The term “medical center” was confusing to people,” Eisentrager said. “It did not really tell the story of what we had to offer.” In the four years since opening, the hospital has gone from a staff of 125 to more than 200. In May, the hospital hired Ronny Shumaker, Springfield native and former executive director of Dayton Heart Hospital, as its first chief operating officer. Adjacent to the Surgical Hospital at 140 W. Main St. is Ohio Valley’s recently added medical building, which houses additional services such as physician offices, pre-surgery testing, diagnostic imaging, physical therapy and a patient service center for lab services; all under the Ohio Valley brand. “Together we want to provide the kind of services and care that will keep residents in our community” — Steve Eisentrager 2

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Spine Surgery Close to Home

In late 2012, the surgical hospital introduced a program not previously offered in this area - Ortho-Spine surgery. With this area’s strong industrial and manufacturing base, back ailments are a common complaint for both workers and retirees, Eisentrager said. “Some of these people can barely function. Many of them ultimately need back surgery.” With Ortho-Spine surgeon, Lance Tigyer’s, office, located in Ohio Valley’s on-campus medical office building, patients can see the doctor, undergo pre-surgery imaging, surgery and post-op physical therapy all within Ohio Valley’s campus. Until recently, they would have had to seek that care—and recovery—out of Springfield. “It’s our way of providing A-plus care close to home for our residents,” Eisentrager. The hospital rolled out its comprehensive Total Joint Academy in July, providing pre-surgery education to patients undergoing total knee, hip and shoulder replacement. Additional educational programming will be added in the fall. A Medical Community

The spine surgery program is a compliment to the wealth of medical services offered within Springfield’s downtown medical hub and outside the urban core. “We look at all of the medical services offered in Springfield as one medical community,” Eisentrager said. “Together we want to provide the kind of services and care that will keep residents in our community, which in turn supports local jobs and the local economy.” For more information about Ohio Valley Surgical Hospital, visit OVsurgical.com.

by mike mcdorman

P. DENNIS Sheehan MEMORIAL CHAMBER OPEN 13 ------

Advocating on Capitol Hill

AUGUST 19 WINDY KNOLL GOLF CLUB

Three days last month, roughly 120 community leaders from our region met with our representatives in Washington to exchange information about current and potential economic growth projects in our region.

Sponsored by the Dayton Development Coalition, the Community Leader D.C Fly-in gives us the opportunity to meet with our legislators and their staff to present the priorities established through the regional PDAC (Priority Development Advisory Committee) process, which takes place the first quarter of each year. Our Springfield group included Retired U.S. Rep. Dave Hobson, City Commissioner Joyce Chilton, Assistant City Manager Tom Franzen, Turner Foundation representatives John Landess and Daren Cotter and Chamber Vice President Horton Hobbs. While we spoke as a region and presented regional priorities to our leaders, we also left them with four requests specifically for Springfield: • Support the Ohio-Indiana proposal to the FAA to be designated one of the six test sites to test the integration of UAS in the National Airspace System. • Urge the Air Force Reserve to locate a proposed “assault strip” for the 445th Airlift Wing at the Springfield Air National Guard Base/Springfield-Beckley Municipal Airport complex. • Strongly urge the USEPA to reinstitute Alternative 4a, which would clean up the Tremont City Barrel Fill that is threatening the water supply for the City of Springfield and Clark County. • Urge the Air Force to locate Predator Aircraft at the Springfield Air National Guard Base. On Monday some of us visited the embassies of Turkey and Japan. We had the chance to thank the Japanese ambassador for his country’s investment in Ohio – specifically Honda in Marysville, which directly provides jobs to Clark County residents and indirectly provides jobs through its many suppliers in our area. According to the information they provided, Honda has invested more than $8 billion in its Ohio operations and employs more than 12,000. Out of 19 Honda models sold in the U.S., 12 are made in the U.S., seven are made in Ohio. Before our flight home on Tuesday, we visited the Martin Luther King, Jr. National Memorial. I was moved by our nation’s tribute to Dr. King’s work and the many familiar and not-so familiar quotes inscribed on the memorial walls – including this one: “The ultimate measure of a man is not where he stands in moments of comfort and convenience but where he stands at times of challenge and controversy.” Have a great Chamber day!

Thank you to our Sponsors! Presenting Sponsor

Jeff Wyler Premier Sponsors

New Carlisle Federal Springfield Masonic Community Eagle Sponsors

Baker-Krizner Financial Planning Cerium Group Fisher Beverage Frank Gates Managed Care Security National Bank Sheehan Brothers Vending (Lunch Sponsor) Speedway, LLC Texas Roadhouse (After-Party Sponsor) Hole Sponsors

A.E. Fickert; A.G. Samuelsson Co.; Adecco; Benjamin Steel; Blu Water; Brower Insurance; Buckeye Ford; Citizens Bank; Clark State Community College; Comfort Keepers; Community Hospital Health Services Foundation; Cox Media Group Ohio; Creative World of Learning; Ehman’s Garage; Flashions; Hauck Brothers; Heat Treating, Inc.; Holmes Printing; Home City Federal; IH Credit Union; Lagos & Lagos; Lee’s Famous Recipe; MacRay Co; Martin/Browne; McGregor Metalworking; Nationwide Children’s; Ohio Real Estate Title; Red Lobster; Reiter Dairy; Reliant Restoration; Rocking Horse; Stickelman, Schneider & Assoc.; Time Warner Business Class; Villa Springfield; Wallace & Turner; WesBanco; Woeber Mustard

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YOURBUSINESS

Springfield Regional Medical Center

Reaching for the Top

Infusion Room at Springfield Regional Cancer Center When Springfield Regional Medical Center President Paul Hiltz arrived as interim president in

January he saw the makings of a Top 100 Hospital. “I looked at this medical community and saw one of the nicest (hospital) facilities in the country and doctors in a breadth of specialties, excellently trained and passionate,” said Hiltz, who was named market leader and president in March. Confident in this foundation of excellence, Hiltz has set the hospital’s sites on being named a Top 100 Hospital within two years. It will do so by strengthening departments where it already excels: Robotics, Cardiology and Oncology and addressing one of the most common challenges hospitals everywhere face - the ER.

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Physician in Triage

To increase efficiencies in an ER that handles more than 70,000 visits a year, the hospital brought in one of the country’s highest-rated emergency physicians groups, EMP, to head the emergency department. On June 4, EMP introduced “Physician in Triage” - a new care model that places a physician in the emergency waiting room during peak hours and therefore gets patients in front of a physician in 30 minutes or less. The program has been successfully implemented in hospitals across the country, including Mercy Hospital in Chicago, where patient-satisfaction rates increased from 10 to 99 percent within four months of initiating the program. Dr. Travis Ulmer, emergency department director explains: “Traditionally patients had to wait until

a room was available before a physician could see them. Physicians in triage during peak hours can quickly assess the patient, get orders initiated and care started. It decreases the waiting time for the patient and improves the quality of care.” Both patients and staff are already feeling the effects, he said. “The patients have really enjoyed seeing a physician so quickly,” he said. “The nursing staff appreciates it as well and it keeps the flow moving.” “We want to show the community that we want to provide the best care for them. We value their trust in the hospital and in our emergency department.” Less Pain, Faster Recovery Robotic surgery

An early adopter of robotic surgery, Springfield Regional welcomed its newest daVinci robot in June. Delivering faster

Heart Surgeon Dr. Surender Neravetla

recovery with less pain, the daVinci is being used for general, pulmonary, urology and gynecology related surgeries. “We’re providing physicians in our community the latest technology in America,” Hiltz said of the single-site surgery robot. “We think this will continue to be a big deal for Springfield as we create teams to really manage the robotics program. We’re visiting other sites to make sure what we are doing is cutting-edge.”

“We really want to bring excellent health care to Clark County and surrounding areas,” Hiltz said. “That is our goal.” For more information about Springfield Regional Medical Center, go to Community-Mercy.org.

Cancer and Cardiac Care - building on strengths

Springfield Regionals’ cardiology department has maintained a three-star rating (the highest in the industry) and will be an important area on which to focus as the hospital reaches for Top 100 Hospital status. Springfield Regional Cancer Center, located adjacent to the hospital, will also receive special priority as part of the goal. Already leading the area of clinical trials, the Cancer Center will continue to provide the latest in treatment and prevention. A network of physicians

A key component of providing the kind of care the hospital envisions is recruiting more physicians - primary care and other specialties. With the Affordable Care Act expected to create an influx of new patients into the nation’s healthcare system, experts predict a shortage of primary care physicians - a situation already present in Clark County. Springfield Regional will work to improve that scenario by increasing recruitment of primary care doctors as well as specialists in various concentrations. “We want to increase our network of physicians,” Hiltz said.

Clockwise from top: Heart Catheterization Lab, Cancer Center, SRMC President Paul Hiltz, Linear Accelerator, Dr. Rodney Batie and the da Vinci Surgery Robot (Hiltz photo by Barbara Perenic/News-Sun)

Measure and Report

The steps to Top 100 Hospital status are measurable and the hospital intends to keep the community abreast of its progress.

www.greaterspringfield.com

CIC NEWS+VIEWS

Unmanned Flight— Boon for Nextedge/ Springfield Springfield has been chosen as command central for Ohio and Indiana’s unmanned aerial systems program. The Ohio Department of

Transportation, in June, announced it had chosen office space in the Avetec building in Springfield’s Nextedge Applied Research + Technology Park for the Ohio/Indiana Unmanned Aerial Systems Center & Test Complex. The Ohio Department of Transportation signed a two-year lease with Avetec for the center, which began operations July 1. The two states have joined forces to be named one of six UAS/UAV test sites in the country. The FAA is expected to announce the sites by the end of this year. The center will oversee all aspects of UAS operations, from flight testing to modeling, simulations and data gathering and analysis. Small UAVs: A fast growing field

The type of UAVs tested in the program will weigh less than 50 pounds and fly under 400 feet, said SelectTech GeoSpatial Executive Director Frank Beafore. Agriculture will likely be an early benefactor - using the small UAVs to analyze young crops for diseases and targeted treatment. Near future uses could involve search and rescue, forestry, pipeline and powerline assessment. NextEdge - A Prescient Design

Long before UAVs were in our vernacular, the Nextedge Technology Park was being developed as a near-perfect location to house the main operations of this technology heavy field, said Horton Hobbs, vice president of economic 6

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development for the Greater Springfield Chamber of Commerce. That, coupled with its proximity to local and regional assets, puts the park in a good spot to house the center. For example: • Nextedge has a secure fiber-optic connection to Wright Patterson Air Force Base and Springfield Beckley Airport • SAIC’s Springfield office (located at Nextedge) currently conducts research and development of UAVs for the military. • SelectTech GeoSpatial, located at the Springfield-Beckley Airport, is among the first companies in Springfield to be directly involved in the development of unmanned aircraft. • Sinclair Community College, which offers a certificate program in mission planning, data management and UAV maintenance, has received clearance to fly its UAVs at Springfield-Beckley Airport. The 205-acre Nextedge was purchased by the Community Improvement Corporation of Springfield and Clark County last summer. That local ownership will provide an advantage when it comes to accommodating additional businesses wanting to locate near the Test Complex, Hobbs said. The Economic Impact

State officials estimate the UAS industry in Ohio has the potential to create more

Sinclair Community College UAV/ power train and control circuitry by SelectTech GeoSpatial, Springfield

than 2,700 jobs in the next 10 years. It is too early to speculate what that would mean for this area, Hobbs said. However, the job opportunities will be more than just those working inside the Test Complex. “The opportunity will come from the research and development piece and advanced manufacturing.” he said. Rich Talent and Supply Base

This region has an established aerospace supply chain that services full-sized aircraft -- an industry that is perfectly suited for unmanned aerial vehicles, Beafore said. “We have a lot of talented people in the area that were previously trained in the automotive industry. Many of those talents can directly transfer to the UAV industry,” Beafore said. “In addition, we have a wealth of recently retired military personnel that are familiar with electronics and aerospace. “Our talent and supply base is excellent.” The Edge of Opportunity

Springfield Assistant City Manager and Economic Development Director Tom Frazen echoed Beafore’s comments. “We have a very strong supplier-base well suited to meet the need. Couple that with the infrastructure to actually do the flying and testing,” he said. “When you see the potential application on the commercial end, it is exciting to be on the edge of this opportunity.”

CVBNEWS+VIEWS

One of Springfield’s best-kept secrets got out to a much larger audience this year thanks to a

marketing partnership between the Springfield Arts Council and the Greater Springfield Convention & Visitors Bureau. A marketing grant from the Greater Springfield CVB allowed the Arts Council to place a full-page ad for the Summer Arts Festival in Ohio Magazine. Using design elements from the CVB’s new SO Springfield campaign, Arts Council Marketing Director Tim Rowe worked with CVB Director Chris Schutte and Oxiem to design the ad. The ad design was also used for the festival’s programs and local promotions. “We were going to go with a 1/2 page ad, but when the CVB saw the ad, they liked it so much, they kicked in the rest of the funding to make the ad full-page,” Rowe said. The Summer Arts Festival is a 46year Springfield tradition with strong local support. The Arts Council is “diligent” about making sure those dollars are spent only on putting on the festival - not on out-of-town marketing campaigns, Rowe said. “We have had ads in Ohio Magazine before but nothing of this magnitude.” Reaching outside of the community serves many purposes. It can draw more out-of-town visitors to the festival - visitors who might eat in a local restaurants or spend the night in a local hotel. Additionally, those same visitors are exposed to other local tourism opportunities. “Every night, we have someone walk up to one of our staff members and ask about local attractions.,” Rowe said. “They’ll ask ‘what is that house with the red awning?’ (The Westcott

House) or ‘what is that building with the clock tower?’ (Heritage Center). “These people could very well come back for a return visit.” Visitors are an important economic driver for Clark County. The local tourism industry employs more than 4,000 individuals and generates some $326M in visitor spending annually. For 20 years, the Greater Springfield CVB has helped local tourism-related venues with their marketing campaigns. Another recipient this year, The Westcott House, used its CVB grant to place billboards in the Columbus/Dublin area. Westcott officials also used the SO Springfield theme and Oxiem to design the billboard. CVBs are not required to create marketing partnerships, said CVB Director Chris Schutte. The Greater Springfield CVB chose to do so to help the area’s tourism venues expand their reach. The benefits are two-fold. “It certainly helps us to reach a broader market,” Rowe said, “and the CVB gets to use this great, 46-yeartradition to market our community.” For more information about local events and attractions, visit SoSpringfield.com. Keep track of the area’s upcoming events and attractions at SpringfieldEvent.com.

www.greaterspringfield.com

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