PLATFORM FOR THE
future
THE NEW FACE OF OHLQ: A POWERFUL PLATFORM FOR OHIOANS TO EXPLORE THE WORLD OF SPIRITS
Whether they’re looking for a new hobby or a way to entertain friends from the comfort of home, many Ohioans are increasingly turning to the art of cocktail making. To provide consumers with a go-to resource for all things spirits, OHLQ recently revealed major upgrades to its website, creating a future-proof platform with enhanced digital capabilities and more robust resources, from product information and store details to recipes and information on mindful consumption. “We’re pleased to present a more intuitive, user-friendly, content-focused web experience for Ohio consumers,” said Jim Canepa, Division of Liquor Control Superintendent. “Through OHLQ’s close collaboration with our suppliers and liquor store owners and a healthy dose of customer feedback, OHLQ.com creates a powerful platform through enhanced digital capabilities, more robust product data, and information on high-proof liquor inventory throughout the state. The site also offers exclusive opportunities such as bottle releases and product selections that are only available in Ohio.”
BRIDGING THE GAP BETWEEN ONLINE AND IN-STORE
Focused on bridging the gap between the online and instore experiences with the ability for users to create and share shopping lists among many features, the upgraded functionality positions OHLQ to meet the needs of e-commerce and home delivery in the future. In addition to the shopping list, the updated site comes with a number of new features that users will notice immediately: • A more intuitive user interface and easier navigation to find new products and new recipes. Using insights from browsing history, the site will also recommend other products for consumers to discover. • Near real-time inventory data that shows product availability at OHLQ locations within a 15-minute window (a feature that will be rolled out across all stores by the end of 2021). 26 |
Ohio Liquor OHLQ.com
