Interfish

Wholesale Merchants Fresh and Frozen Fish

Forty Years of Quality Fish, Innovation and Collaboration

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FRUIT

FISH

JUICES

OTHER CARGO

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• processing • forwarding • stevedoring • customs

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Forty Years of Interfish Dutch company Interfish celebrates its fortyyear anniversary: a milestone celebrated by this magazine. From processing plaice fillets to an internationally renowned fish wholesaler: this is the success story of a family business built on the fish-related expertise of ten generations.

Interfish stands for reliability, flexibility and quality, values

it’s this mind-set that has brought us these forty years of

that make us a much-appreciated long term business

success. A big thank you goes out to our much-appreciated

partner. Our core business is selling fresh North Sea fish

clients: you are our true success stories. We look forward

to wholesalers and large supermarket chains throughout

to continuing our relationships. To our new potential

Western Europe. In addition, we sell exotic products such

clients I would like to say: I hope we develop the same

as scallops, kingfish and tuna of the best possible quality in

kind of collaborations based on mutual trust. We happily

terms of both product and supplier. We also offer efficient,

invite you to get to know us better through this magazine

hygienic, customized packaging and this year we will

and we look forward to meeting you as well. Don’t

introduce our new company and premium quality brand:

hesitate to contact us: we would gladly welcome you

Black Label Seafood.

to our family business.

Like every company we’ve had our ups-and-downs. But we

I wish you pleasant reading,

always aim to think positive. By celebrating our milestones with each other and by focusing on the future. I believe

Henk van der Deijl, Co-founder.

EDITORIAL INFORMATION PUBLISHER Barry Reede TRAFFIC Marloes Oink EDITING Raquel Remondo Gomez PHOTOGRAPHY AND LAYOUT DESIGN Alejandro Fernández Cornejo ORDERING PARTY Interfish Texelstraat 43 1976 BJ IJmuiden T. 0031 (0)255 519 024 E. info@interfish.eu I. www.interfish.eu

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The Story of a Family Business The late entrepreneur Nico van der Deijl founded Interfish late 1976 with his two sons Niek and Henk, building its success on processing plaice fillets. Over the years the business gradually shifted to other North Sea fish and exotic products. Since 2015, Henk’s two sons Wesley and Clint van der Deijl have successfully continued the family business with Erik Eekhout as the General Manager, always keeping sustainability and innovation in mind. Today, Interfish is internationally renowned for their high quality standards and products.

HISTORY With a total of ten generations of fish-related family business, it seems like the Van der Deijl family had no other option than to continue their Dutch heritage. Luckily they all share the passion for fish in one-way or another, making Interfish the warm family business we’ve known for forty years. The late Nico (eighth generation) decided at age 55 to found his own plaice filet processing company with his ninth generation sons Niek and Henk. The late Niek, who had a great passion for fish, immediately said yes.

Henk admits fish originally wasn’t his ambition, but he did

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have fun. And forty years later, he still has: “I started at age

TENTH GENERATION

nineteen and worked an average seventy hours a week.

Since the end of 2015, tenth generation sons Wesley and

My brother and I did everything that was needed in the

Clint are the official owners of Interfish. Henk never had

company, from filleting to packaging and unloading trays.

the intention to force his sons into the family business.

I was very pleased that Erik was already part of the team

Clint however started his internship eleven years ago at

before Niek passed away in 1999.”

age sixteen and never left. Wesley started his career with 6 years in finance, during which he obtained a master’s

EXPANDING BUSINESS

degree in business. Three years ago, he eventually felt

Innovation was always the key: forty years ago, Interfish was

himself drawn to the family business as well. Henk: “It’s

the first in the region to cryogenically freeze fillets at 190

wonderful to see my sons take over the business, guiding

degrees below Celsius. Over the years products gradually

them and hoping for them to maybe gain success. And

extended to other seafood and fresh fish, delivering to

working with family is also just fun.” Clint agrees: “You

wholesalers and large international fish markets. When

can be honest with family, you quickly accept each others

twenty-five years ago the first supermarket chain asked for

views. And although we are all innovative, we stick to

a direct supply, the business shifted to retail with big clients

the same company values because we share the same

in Italy, France and Spain. And most of these partnerships

business spirit.” Wesley: “With a family business you are

still exist today. The expanding business demanded more

in it for the long run, so sustainability and innovation are

space: the 3600 square meters property started with a 30

important. You work towards a common goal, so there are

x 40 meter hall. Today about 2600 square meters of the

no hidden agendas. And that makes for a healthy company,

site is cropped. Henk: “I was told I’d be a better fit for the

now and in the future.”

construction business because I’m an eternal renovator.

We’re now at our eleventh rebuilding for an innovative refrigerator that can reach temperatures of minus 60 degrees Celsius below zero.”

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ONE BIG FAMILY Unfortunately, family business also created difficult

applies to the whole team. Erik: “It works both ways:

moments in the company’s history. Henk: “My father

everyone feels very committed and jumps in during

and brother passing away were my toughest moments.

busy times. We ask for their advice, take their initiative

With the responsibility for my team, I knew I had to

seriously and if the work is done, everyone gets to

switch off my emotions and continue everyday business.

go home early while still getting fully paid.” Add this

Luckily that’s when Erik Eekhout joined Interfish as

to their yearly weekend trips to cities like Barcelona,

the General Manager.” That is also the true core of a

Berlin and Valkenburg and Clint’s words say it all:

family business: managing together. And this feeling

“It’s just one big family.”

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Meet the Team Peter Koelewijn.

Head of Production: “I’m working with the third generation now as I’ve been with Interfish for about thirty-five years. It sort of feels like a marriage: it’s fun with the occasional clash. It’s interesting to see the company grow and I’m still happy with my position.”

Dennis Rutten.

Production & Technical Services: “I started at age sixteen as the electrical engineer on Friday afternoons after school. It’s been twenty years and I’m happy to say we are all really close, like family.”

Desirée Bouterse-Jung.

Administration: “It can get quite interesting as one of the three women among all these men. This has been my first and only job for the past thirty years: I’m in the right place.”

Wij feliciteren Interfish met haar 40 jarig jubileum!

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Keeping Products Cool Interfish’s business partner VINK Refrigeration is the specialist in cooling and freezing. With long-term clients ranging from companies in food, pharmaceutics and flowers and plants, VINK knows how to keep their business partners warm while keeping their products cool.

‘Reliable. Innovative. Practical. Flexible.’ CEO Simon Slob

customizing for over thirty years. Every company has its

has owned the company since 2004 and lives by VINK’s

own needs, so there’s no standard solution for refrigeration.

core values as no other: “That’s what VINK stands for. And

If you meet with us, we’ll first sit around the table. What

these are not just randomly chosen words, these values

products are we dealing with, what’s your available space,

are important to me on a personal level as well.” And that’s

your budget and what are your energy preferences? With

how VINK likes to work: personal and professional. Not

that information we design and build.”

too big, but with a steady team with a lot of knowledge and experience. “We know our business and if we make a

COMPLETE APPROACH

promise, we will live up to it. This way we can guarantee a

If you’re looking for a business partner to cool your products,

very personal and dedicated service to our clients.”

you’re in the right hands with VINK. Clients choose them for their complete approach: their project handling,

DESIGN & BUILD

expertise and service. Simon: “Especially the after sales

VINK likes to work with their clients to find the best

are important because the proper functioning of our long

solution for their cooling and freezing situations. They

lasting products is essential to our clients. That’s why we

offer a complete refrigeration package with all the right

focus on good maintenance and adequately responding to

certifications and sustainable solutions. Simon: “We’ve been

malfunctions.” They also do online monitoring. So it might

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Vo

happen that Simon spots a breakdown while the client is not even aware yet: “I’ll immediately give them a call and make an appointment to fix the problem.”

HAPPY CLIENTS VINK likes to think long-term and really invest in their relationships by developing, realizing and maintaining their products. The company has existed for 36 years now and Simon likes to believe their much-appreciated clients stick by them because of this: “We’ve been working with CTH (processing pig by-products) from day one and with Kivits Snacks (producing spring rolls and Indonesian layered cake) for about twenty-five years. A happy client is my success, that’s my drive. And to our highly valued business partner Interfish, who we’ve been working with for about ten years now, I would like to say: congratulations on your anniversary! I’m very pleased with our cooperation and I'm all for continuing it the next forty years!”

VINK ENERGY GOES AFRICA When Simon’s good friend Nico de Bie moved to SouthSudan last year, they came up with the idea to localize the VINK business in Africa under the company name VINK Energy. Because the African climate and infrastructure is more demanding than the European market, VINK Energy operates as a total installer including electrical engineering (like solar power and diesel generators), plumbing and refrigeration. This way they are able to operate close to African clients while supporting local businesses. Simon: “We of course value Corporate Social Responsibility, but VINK Energy is actually very personal to us. The best parts of this work are creating employment opportunities and seeing the local market flourish. We already employ four locals, who we are teaching the trade. You notice that innovating really drives a community. Fresh fish is no longer wasted, people create new opportunities for themselves and the quality of life improves. This way you get happy customers while making a difference.”

www.vinkkoeltechniek.nl

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Working Together Fresh North Sea fish straight from the auction, high quality exotic products and a Higher Level IFS certification: Interfish knows their market well. But the true secret behind their long-term partnerships asks for bigger investments. Something that Interfish is more than pleased to offer.

As a true Dutch family business, Interfish does everything

comfortable way of working.” And with success: Interfish

in-house. And they do this highly efficiently, while always

collaborates with major wholesalers and supermarkets,

offering their clients fair prices. Henk: “I’m thankful for my

especially abroad. General Director Erik: “We’ve been

professional team: everyone knows what they’re doing

working with the largest Spanish, Italian and French

since they’ve all been working here from an early age.

supermarkets for respectively ten, fifteen and twenty years.

They stay true to Interfish for our quality, certifications and

This created a high sense of responsibility. If anyone

business possibilities, resulting in much-appreciated long-

sees that a fish does not meet our quality standards,

term partnerships.”

they will immediately report it. To me that is one of our best practices: the Interfish team truly cares about the

HIGHER LEVEL IFS CERTIFICATION

business.” Clint: “A lot of companies also find the fact that

Clint: “We only want to offer high-quality fish and we do

we’re a family business appealing. Mostly because this

so by making sure hygiene and traceability are at the

means they get to work with a steady partner: there are

top of our priority list.” By working with the International

few changes in management or in the way we work.”

Food Standard certification, Interfish knows the exact origin and process of each fish. Wesley: “We have four

LONG-TERM PARTNERSHIPS

consecutive years of Higher Level IFS, which means we

Henk: “For a pleasant collaboration, you need both parties

achieved a score greater than 95%. ”This ensures a fast,

to work together well. Therefore we see our clients more as

precise, safe and hygienic workplace where checking

partners. Trust is one of our top values. And by trusting our

gets done on a daily base. For Interfish’ clients this

clients, they return the favour. In my opinion that’s the most

means no more audits: the IFS certification is sufficient.

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PRODUCT RANGE Interfish’s core product is North Sea fish: plaice, sole, turbot,

are certified to offer each MSC certified product. Basically

brill, red gurnard, red mullet, squid, sea bass and cod. Clint:

anything is possible.” Premium quality Fair Trade certified

“The fish auction in IJmuiden is one of the largest in The

tuna is the next addition to their product range. You can

Netherlands, there’s fish available every day. And we’re

read more about this project on page 14.

situated five minutes away, so we have direct access to the freshest fish in The Netherlands. Additionally we offer pikeperch from Eastern Europe and snow crab from Alaska.” The Dutch company is also known for importing exotic products, being one of the biggest parties in Western Europe offering scallops from Japan and Canada. And they meet the MSC standards, meaning the product comes from a sustainable fishery and has full traceability. Henk: “We

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High Quality Reefer Service Around the World Share Logistics is an international seafreight and airfreight forwarder with the head office in Rotterdam. We handle import- and export shipments from any place in the world to any other, door to door. Although we can deal with any type of cargo, handling temperature controlled cargo is a key service.

Our expertise allows us to coordinate and streamline

that started back in 2003 has evolved into a friendship.

the process for all parties involved: traders, truckers,

With our offices in key locations around the globe,

coldstores (at departure and arrival), shipping lines,

we are able to serve our customers with the same

shipping terminals, customs, veterinary inspection, etc.

high quality service around the world. Apart from

Our shipping flow is geared towards getting the goods

Rotterdam our offices are located in Seattle, New York,

to the markets as soon as possible because we

Miami, Houston, Hong Kong, Hamburg, Bremen, Le Havre,

realize that our clients don’t get paid until the goods

Bilbao, Barcelona and Valencia.

are sold. This process is supported by an in-house developed system combining operational, financial and commercial aspects of each shipment. Our clients save

Share Logistics

time and manpower because the system gives all necessary tools to manage the cargo pro-actively. One

www.sharelogistics.com

of the reasons why the business relation with Interfish

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Black Label Seafood: Interfish Goes Premium Interfish brings the highest quality with their new company and brand: Black Label Seafood.

The first clients are extremely pleased: are you ready to experience their premium yellowfin tuna?

Black Label Seafood is the collaboration between Interfish

FROM CATCH TO FORK

and Foodfishions owner and product developer Rody

Black Label Seafood values innovation. This means finding

Timmers. Rody: “I’ve been working with tuna for seventeen

more business partners like wholesalers and supermarket

years and unfortunately it gets tampered with a lot. But

chains to let the world experience their premium quality

we discovered two places in The Maldives and Sri Lanka

product. Rody: “We have the expertise and we control the

that offer the best conditions during their entire process,

whole process: from catch to fork. And the best part: we

from fish to company. Our yellowfin tuna is freshly caught

offer it for a competitive price.” Working with Black Label

in Asia and gets shipped by plane. So the yellowfin tuna

Seafood also assures you of all the same high quality

on your plate was caught only the day before yesterday.”

standards, certificates and possibilities Interfish offers.

And it’s Fair Trade Certified since only this specific Maldivian Supplier is certified as the number two

THE PLAN

worldwide. Rody: “This is probably the hardest certificate

The next goal of the label is expanding the tuna market,

to obtain. On top of that, they deliver to us exclusively in

but in the end the plan is to offer more premium exotic

The Netherlands and co-exclusive in Europe.” Now the

seafood. Rody: “It’s a shame we don’t get to experience all

product is just about to hit the B2B market and Rody is

the colourful fish in the world. Imagine the delicious fish

very positive: “With Black Label Seafood you’ll always know

you eat during your holidays, but at your own dining table-

you’re buying premium quality with a premium story.”

just as fresh. That’s Black Label Seafood”.

For more information you are more than welcome to contact Interfish.

CONGRATULATIONS! Rody: “I’ve been working with Interfish since I started in seafood and with Wesley & Clint taking over the company, this appreciated business partnership has only been reinforced. I definitely hope we’ll keep innovating together, but for now I want to congratulate them with their successful forty years of entrepreneurship!”

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A Whole New Business When it comes to the future, Interfish is clear about their goal: growing internationally by innovating and improving sustainability. And with innovation, Interfish is in its true element. Or as we say in Dutch: ‘like a fish in the water’.

Interfish delivers all over Europe: to Belgium, Luxembourg,

modified atmosphere (MAP). Interfish is also working on

France, Germany and Denmark as well as three times

delivering fish in skin packaging. This creates an almost

a week to Spain and Italy. Interfish wants to grow

invisible film covering the fish, resulting in a visual and

internationally and they’re getting closer to that goal since

tasteful high quality product, distributed in small packed

co-founder Henk came up with the idea to build a freezer

portions for retail. For their scallops, Interfish developed

capable of reaching minus 60 degrees Celsius to store

its own personal packaging and brand. Wesley: “To do our

fish infinitely. Wesley: “We’re developing this innovative

quality justice, we created Premium Quality Scallops.”

technique together with a client. With this we can basically deliver all over the world.” The first plan for the new freezer

SUSTAINABILITY

is delivering high quality tuna for a stable price, a project

While developing new products, sustainability is key. Henk:

with another client. Clint: “We’re starting a whole new

“The reason is simple: we would still like to be able to offer

business, which is very exciting.”

fish for another forty years.” Basically all North Sea fish is sustainable because of strict fishing quotas. In addition

PACKAGING

Interfish mainly buys fish from electric pulse fishing boats

Since Interfish is all about innovating, clients have endless

that don’t affect the bottom of the ocean as trawls do. The

business opportunities in product development. Wesley:

company itself participates as well. Clint: “Our procurement

“It’s always nice to brainstorm about what could be

asks to choose sustainability if a replacement or investment

interesting for existing and potential customers.” Another

is required.” That means recycling cardboards and plastic,

project with a client is the small packaging of fish by

using LED lights, a heat exchange, groupage transport, a

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refrigeration heat recovery system and an ice bin that runs on ammonia instead of the environmentally unfriendly freon. The work is literally topped off with 700 solar panels on the building’s roof to run the business on solar energy.

GIVING BACK TO THE WORLD For Interfish, sustainability also includes yearly donations.

Clint: “Both our grandfather and uncle lost their battle with cancer, so charities like the Dutch Cancer Society and The Foundation KiKa (Children Cancerfree) are very close to us.” Wesley: “We are also true sportsmen. We sponsor the Dirk Kuyt Foundation Rotterdam, that enables disabled children to participate in sports events.” But Interfish takes action as well: at the Vissenloop IJmuiden (a fish-themed walking event organised by the Dutch Cancer Society), they do not only donate two hundred kilo’s of fish: they fry up the plaice fillets themselves. Clint: “We are thankful to be able to give something back to the world.”

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