2025 AND BEYOND
ORDINARY PEOPLE EXTRAORDINARY THINGS
WE ARE GREAT RUN AND WE BELIEVE IN THE POWER OF RUNNING
OUR EVENTS ARE NOT ALL ABOUT WINNING MEDALS... ...THOUGH EVERYONE DOES.
THEY ARE ABOUT GRASPING A CHALLENGE, SETTING A GOAL AND GIVING IT THE BEST THAT YOU CAN.
WHY GREAT RUN?
£40 MILLION 700,000 E-CRM 10+ MAJOR EVENTS
TELEVISED TO 127 COUNTRIES
POSITIVE ECONOMIC IMPACT FOR LOCAL COMMUNITIES EACH YEAR VIEWERS WATCH THE BBC COVERAGE
3 MILLION UP TO £8.9 MILLION MEDIA VALUE FOR PARTNERS
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Join 250,000+ supporterson the evem day app for Iive trackJing
Cross thefinmsb Iiineand celebrateWith your medatIshirtand-finisherbag
Join I commnunity of 800�000 Great Ru�ners
Receive supportfrom 5.00D volunteers
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Be cheered an by 500,000 event doy spectotors
Relox inVIP hospitality
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Duracell amplified #runforlonger by recruiting 220 expert club runners to pace participants. Pacers were branded as Duracell bunnies and complemented by warmups and #DURA-Selfie cheer boards. The campaign returned £1.95 million in TV exposure and 72% of runners said they were more likely to buy from Duracell.
SPOTLIGHT: INEOS
Go Run For Fun. INEOS encouraged activity amongst children through the creation of a new white label event series, with over 330,000 children from local schools took part in the UK, France, Germany, Belgium, Italy, Switzerland, Norway, the USA, Mexico and Singapore, running 2km on memorable event days.
SPOTLIGHT: TUI
To promote an offer on holidays to its flagship hotel brand, TUI BLUE, TUI introduced a massage service at each Great Run Series event. Participants could pre-book online or walk-in on the day. Thousands of massages were given with two thirds of recipients opting in to TUI marketing communications. The Great Run team delivered the activation in a turn-key operation.
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oral even s hich·si tegroted irnto thee yregistraio rocess o aseamlessparUcipont experience. 50,000+ pa esaire reate annually i cm avera e of 19 do ors
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ARLAGREAT NORTH SWIM
13-15JUNE2025 (WINDERMERE)
13 VALLEYS ULTRA----t
26-28SEPTEMBER2025 (LAKEDISTRICT)
26 April 2025
BEYOND MANCHESTER 19 July 2025
BEYOND LONDON 21 June 2025
GREAT NORTH SWIM
LAKE WINDERMERE
UK’S LARGEST OPEN WATER SWIM EVENT
250M – 10KM DISTANCES PLUS SWIMRUN EVENTS
7,000 SWIMMERS 3 DAY EVENT
20,000 SUPPORTERS
13 VALLEYS ULTRA
IN PARTNERSHIP WITH THE LAKE DISTRICT NATIONAL PARK
AMBITION:
BECOME THE BIGGEST ULTRA MARATHON IN THE UK & A TOP 5 ULTRA MARATHON IN THE WORLD IN 5 YEARS
22KM-180KM
2,000 PARTICIPANTS 3 DAY EVENT WEEKEND
10,000+ SUPPORTERS
BEYOND TRAILS
URBAN ULTRA TRAIL RUNNING EVENTS
500 - 1,000
RUNNERS PER EVENT
25KM OR 55KM DISTANCE
CITY CENTER START & FINISH
"The team behind the Great Run Series has been exceptional in every aspect. They consistently go above and beyond to ensure our brand is represented in the best possible way, and their collaborative approach fostered a true partnership spirit. "
TUI | Official Travel Partner | 2023-2024