2022 and beyond THEGREATRUNCOMPANY.COM
extraordinary things ORDINARY PEOPLE
Partner with the UK’s largest mass participtaion event series and world’s biggest half marathon
the tyne
ONCE UPON
In Auckland in 1980 I saw the perfect example of that when I took part in the Round the Bays Race with another 12,000 runners. A sight I couldn’t believe. I was so inspired that the following year we created the Great North Run. We present an exciting and stimulating challenge for people to strive for. We encourage and empower them and provide the platform enabling them to prove themselves. The sense of achievement and pride is immense when people are able to Be Your Greatest.
Sir Brendan Foster Olympic, European and Commonwealth medallist & World Record Holder, Chairman of the Great Run Company
WE ARE GREAT RUN AND WE BELIEVE IN THE POWER OF RUNNING
THE GREAT RUN COMPANY WELCOMES EVERYONE AND ANYONE WHO IS INSPIRED TO PUT ONE FOOT IN FRONT OF THE OTHER, RUNNING FOR THEMSELVES OR OTHERS.
GREAT RUN EVENTS ARE NOT ALL ABOUT WINNING MEDALS... ...THOUGH EVERYONE DOES.
THEY ARE ABOUT GRASPING A CHALLENGE, SETTING A GOAL AND GIVING IT THE BEST THAT YOU CAN.
our belief
WE BELIEVE IN THE POWER OF RUNNING TO BENEFIT PHYSICAL AND MENTAL HEALTH
our vi
BE THE FIRST CHOI
CONSIDERING A R
ision
ICE FOR ANYONE
RUNNING EVENT
our mission
THE GREAT RUN COMPANY WILL LEAD THE WAY IN THE PRESENTATION AND DELIVERY OF INSPIRING EVENT EXPERIENCES THAT WILL ENHANCE THE LIVES OF OUR CUSTOMERS FOREVER.
? n u r t a e r g WHY
IMPACT
TRUSTED
£30 million fundraised for charity each year
98% of runners would recommend Great Run events
£45 million positive economic impact each year
40+ years of experience
INCLUSIVE
FAME
ALWAYS ON
4 million people have crossed
Biggest half marathon in the world
12 month runner journey
our finish lines
7 hours 20 minutes BBC coverage &
Nationwide coverage
Opportunities for all ages and abilities
international feed to 127 countries
Very low barrier to entry
55% of the UK are familiar with the Great North Run
s r e b m u n n i GREAT RUN
170,000 RUNNERS PARTICIPATE EACH YEAR
4 million
RUNNERS HAVE CROSSED OUR FINISH LINES
£30 million
FUNDRAISED FOR CHARITIES EACH YEAR
500,000 SPECTATORS SUPPORT ON EVENT DAY
£40 million
POSITIVE ECONOMIC IMPACT FOR LOCAL COMMUNITIES EACH YEAR
n o i l l i m 9 . 8 £ 0 600,00 UP TO
E-CRM
6
MAJOR EVENTS
MEDIA VALUE FOR PARTNERS
3 million
VIEWERS WATCH THE BBC COVERAGE
TELEVISED TO
127
COUNTRIES
GREAT SCOTTISH RUN | 2 OCTOBER 2022
GREAT NORTH 10K | 3 JULY 2022 GREAT NORTH RUN | 11 SEPTEMBER 2022
GREAT MANCHESTER 10K | 19 MAY 2022 GREAT MANCHESTER RUN | 19 MAY 2022 GREAT BIRMINGHAM 10K | 1 MAY 2022 GREAT BIRMINGHAM HM | 1 MAY 2022 GREAT BRISTOL 10K | 25 SEPTEMBER 2022 GREAT BRISTOL HM | 25 SEPTEMBER 2022
GREAT SOUTH RUN | 16 OCTOBER 2022
t o h s p n a n A GREAT RUNNERSs
Year round we’re in direct contact with 600,000 runners who are looking for running advice, training guidance, charity fundraising support and unforgettable event day memories. They are invested, running 23.4 million training miles in 4.7 million training runs each year.
*Part of a fan base of 7.2 million runners in the UK
Gender Split - 50/50 Age Split
1 in 2 are new to Great Run each year, offering a growing audience for partners.
They come from every UK postcode
**36% of British Running fans are Middle Income
Age Breakdown
14% 25<
27% 26-35
29% 36-45
21% 46-55
5% 4%
56-60
61>
*Sport England Active Lives Survey 20/21 ** Data as of 1st May 2022 gathered by YouGov’s profiling platform of 350,000 panellists
2 MAIN CATEGORIES OF GREAT RUNNERS
Active Escapists They are motivated by all-round holistic wellbeing as well as exploring and being part of the great outdoor. They will use support or services that add to the quality of their running experience.
Connected Challengers They are motivated by a challenge and being with other likeminded people. General health, fitness and body image is important; they like to look good when running and try out new gear and equipment.
Why do they enter?
Their primary motivation is the challenge
35% runners fundraise for charity
HOW DO THEY BEHAVE
86% train with a smartphone app or device
They engage with Great Run event emails which receive an average 76% open rate and 46% click rate
They are active. 81% enjoy 3-5+ session of 30 minutes activity each week.
Active escapists spend on average of £145 per year on running, Connected Challenges spend on average £135 per year on running*
82% of British Running fans think that for brands to be successful today they must connect with customers in real life**
64% of British Running fans don’t make paying more for products that are good for the environment**
*Insights taken from research conducted by England Athletics in 2018. **Data as of 1st May 2022 gathered by YouGov’s profiling platform of 350,000 panellists.
RUNNER JOURNEY Register for your Great Run on the website
As a Great Run Partner, you can engage Great Runners throughout the 12-month runner journey benefitting from up to £8.9 million worth media value*.
Event day
Receive preevent training and preparation emails
Enter the Great North Run ballot
Enjoy on course entertainment and motivational zones Join a community of 470,000 social media followers
Spot yourself in the live BBC TV coverage watched by 3 million viewers in 127 countries
Download a training plan Create a Great Run fundraising page
Pre event
Line up on the start line with 170,000 runners Receive your prerace pack and race number in the post
Travel to the event with your supporters
Post event Be cheered on by 500,000 event day spectators
Receive support from 5,000 volunteers
Share your results and event day photos Redeem post event partner rewards
Supporters can track you on the event day app
Celebrate a total of £30 million+ charity fundraising Relax in VIP hospitality
Cross the finish line and celebrate with your medal, Tshirt and finisher bag
Head to the event village to celebrate and enjoy experiential activation
Sign up to next year’s Great Run
Join a community of 600,000 Great Runners supported by
JOIN US TO
2030
Our strategic objectives:
Inspire activity amongst as many people as possible, improving mental and physical wellbeing across all genders, backgrounds, ages and abilities.
Deliver the best possible customer experience across our event portfolio, strengthening year-round support during the training journey and creating unforgettable event day memories.
Implement a new sustainability strategy that will underpin the organisation and delivery of Great Runs for the next 10 years.
Reach new audiences through creating a brand-new event series targeting Gen Z participants and through developing our corporate offering for local businesses.
Leverage digital opportunities to maximise charity fundraising for thousands of charities, increase our knowledge of Great Runners and grow entries.
WE WILL: r e h t e g o T ALIGN OUR VALUES
UNDERSTAND YOUR OBJECTIVES, KPIS & TARGET AUDIENCE
CREATE A PARTNERSHIP NARRATIVE THAT IS RELEVANT AND VALUABLE TO THIS AUDIENCE
TRACK AND REVIEW ACTIVATION DATA, AND CONTINUALLY INNOVATE TO ENSURE THE PARTNERSHIP ACHIEVES YOUR OBJECTIVES LEVERAGE GREAT RUN AS AN INTERNATIONALLY RESPECTED PLATFORM TO AMPLIFY THIS NARRATIVE THROUGHOUT THE 12-MONTH RUNNER
WE’VE CROSSED THE WITH:
finish line
ENGIE logotype_solid_BLACK 14/04/2015 24, rue Salomon de Rothschild - 92288 Suresnes - FRANCE Tél. : +33 (0)1 57 32 87 00 / Fax : +33 (0)1 57 32 87 87 Web : www.carrenoir.com
RÉFÉRENCES COULEUR
Zone de protection 1 K100%
Zone de protection 2 Zone de protection 3
spotlight: Duracell, Great Run Series partner 2016-2018, amplified #runforlonger by recruiting 220 expert club runners to pace participants. Pacers were branded as Duracell bunnies and complemented by warm-ups and #DURA-Selfie cheer boards. The campaign returned £1.95 million in TV exposure and 72% of runners said they were more likely to buy from Duracell.
spotlight: Go Run For Fun. From 2013-2018, INEOS encouraged activity amongst children through the creation of a new white label event series, with over 330,000 children from local schools took part in the UK, France, Germany, Belgium, Italy, Switzerland, Norway, the USA, Mexico and Singapore, running 2km on memorable event days.
spotlight: Bank of Scotland, title partner of the Great Scottish Run 2008-2019, created a ‘Wall of Support’ campaign. Over 5,500 supporters submitted messages which were automatically displayed to their runners on digital screens as they ran on event day. The campaign received a 34% email click rate and the bank reached 1.15 million people on Great Scottish Run social media.
oinTHEus jON
START LINE Emily Frost-Meade Partnerships Director emily.frost-meade@thegreatruncompany.com 07870881079
Great atmosphere, Great Run team were brilliant Garmin, Great North Run 2019
Fantastic as always Nandos, Great Run Series 2019
APPENDIX
A: 2022 EVENT SCHEDULE
GREAT BIRMINGHAM RUN | HALF MARATHON | 10K | J&M GREAT MANCHESTER RUN | HALF MARATHON | 10K | J&M GREAT NORTH 10K | GATESHEAD/NEWCASTLE JUNIOR & MINI GREAT NORTH RUN | GATESHEAD/NEWCASTLE GREAT NORTH 5K | GATESHEAD/NEWCASTLE GREAT NORTH RUN | GATESHEAD/NEWCASTLE/SOUTH SHIELDS GREAT BRISTOL RUN | HALF MARATHON | 10K | FAMILY GREAT SCOTTISH RUN | HALF MARATHON | 10K | J&M GREAT SOUTH RUN |10 MILES | 5K | J&M
APPENDIX
B: RUNNER DEMOGRAPHICS
APPENDIX
C: RUNNER JOURNEY
• Register for your Great Run on the website • Enter the Great North Run ballot • Create a Great Run fundraising page • Download a training plan • Receive pre-event training and preparation emails • Join a community of 470,000 social media followers • Receive your pre-race pack and race number in the post • Travel to the event with your supporters • Line up on the start line with 170,000 runners • Spot yourself in the live BBC TV coverage watched by 3 million viewers in 127 countries • Enjoy on course entertainment and motivational zones • Be cheered on by 500,000 event day spectators • Receive support from 5,000 volunteers • Supporters can track you on the event day app • Cross the finish line and celebrate with your medal, Tshirt and finisher bag • Head to the event village to celebrate and enjoy experiential activation • Relax in VIP hospitality • Redeem post event partner rewards • Share your results and event day photos • Celebrate a total of £30 million+ charity fundraising • Sign up to next year’s Great Run • Join a community of 600,000 Great Runners supported by monthly newsletters
APPENDIX
D: GREAT NORTH SWIM
The Great Swim Series launched in 2008 with the Great North Swim which has grown from 3,000 swimmers in one day to 8,000 swimmers over three days.
GREAT NORTH SWIM • 10TH, 11TH & 12TH JUNE 2022 • BROCKHOLE ON WINDERMERE EVENT SITE • 8,000 SWIMMERS • 24,000 SUPPORTERS • INCLUSIVE DISTANCES: 250M–10KM • SWIMRUN EVENTS LAUNCHED IN 2017
GREATSWIM.ORG
APPENDIX Events:
GREAT RUN SERIES
E: COMMERCIALS
Minimum term:
3 YEARS
Rights fee:
PER ANNUM
The rights fee will be tailored to the final partnership package.The following factors are considered: • Media value generated (through location branding, national and international TV exposure, event day branding and activations, PR, finish mementos, digital channels and print channels) • IP benefits (based on a fan base of 7.2 million runners in the UK, new content creation, the positive community and charity impact of the events, association with health and wellbeing and the reputation and history of the Great Run brand) • Experiences (race entries, VIP hospitality opportunities, volunteering opportunities, white label events, bespoke training support and a priority ballot) All branding and activation costs will be additional to the rights and we will work with you to create a budget for these.