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Get your resume up to speed with these hot tips By KRIsTeN m. WhITe For The Tribune
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ocus, focus, focus. When working on a resume – whether you’re creating your first one or polishing a document for new opportunities – experts can’t stress enough how important it is to focus on the job you’re applying for and tailor your resume for each individual position. “I think you’re taught that a resume is a document to talk about the history of your experiences. Really, it needs to be about the skills and qualifications you have that are related to a specific position you’re applying for,” explained Renee Welch, director of career services at the University of Northern Colorado. Kim Marino, founder of JustResumesUSA.
com, agreed. She said a resume should act like a marketing document, branding you as the product for a particular job. “Always focus on your future,” she said. “Make sure your accomplishments for your new resume are in alignment with the jobs you are applying for, and make sure every bullet in the accomplishments section has a specific situation and result that will get you through the screening process and speaks to the employer’s needs.” Both Welch and Marino discussed the changes that have happened over the past couple of decades when searching for a job, particularly how much technology has changed the approach for job seekers and employers alike.
There are a variety of applicant tracking systems, software programs that review candidate resumes before a human eye ever sees them. That’s why using specific phrases and skills from a job description in a resume is particularly important – otherwise the resume might never make it past the computer into the hands of human resources. “I know it seems daunting and sometimes feels like preparing materials can feel like it’s own parttime job,” Welch said. “I recommend that you print off a job posting and review it, highlighting the key phrases in it that match your skills and traits, then find a way to incorporate those into the [resume and cover letter].” Marino noted that some industries have certain »Resume continued on page 2.
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SUNDAY, FEBRUARY 25, 2018 »
Shortage of truck diesel technicians
»Resume continued from page 1.
and truck drivers is countrywide BRANdPOINT medIA
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s the transportation industry continues to grow and baby boomers continue to retire, the need for trained diesel mechanics and truck drivers has never been greater. Job openings span the U.S., and many sit open while businesses feel the stress of a massive talent shortage. For people seeking job security in a hands-on field, this could be the opportunity they’ve been waiting for. Whether you prefer the beauty of the open road or the puzzle of diagnosing complex mechanical equipment, each day offers a satisfying challenge, with the income potential to match.
current shortage at roughly 25,000. Industry insiders fear that number will grow in the coming years. Trained drivers ready to hit the road are in high demand. Employers highly value drivers with clean motor vehicle records who place an emphasis on safety.
diesel Technicians Employment of diesel service technicians and mechanics is projected to grow 12 percent by 2024, faster than the average for all occupations, according to the United States Bureau of Labor Statistics. The experts at Penske Truck Leasing and Penske Logistics say the growth demand is much higher in many parts of the country. Truck driVers “Nearly 70 percent of all the freight tonnage moved in the U.S. goes on trucks,” notes the American Trucking Associations’ (ATA) website www.trucking.org. “Without the industry and our truck drivers, the economy would come to a standstill. To move 9.2 billion tons of freight annually requires nearly 3 million heavy-duty Class 8 trucks and over 3 million truck drivers.” The trucking industry has a massive shortage of drivers that continues to grow as qualified drivers age and retire. The ATA estimates the
cOrrecTing TranspOrTaTiOn emplOymenT miscOncepTiOns There are many misconceptions about being a truck driver and diesel mechanic. For example, being a truck driver doesn’t necessarily mean you’re on the road for weeks on end. There are many opportunities if you prefer to stay close to home. About 80 percent of Penske Logistics’ 4,500 truck drivers return home every
lingo, so a resume for an IT position might read very differently than someone in higher education. That’s where the focus tip again comes into play. “Focus on where you’re going, not where you’ve been, with the language you use on your resume,” she said. Another mistake some make with their resume, particularly job seekers with longer work histories, is to include every position they’ve held, no matter what. Welch and Marino said including a history for the past 10-15 years is a good rule of thumb. “You can create a separate listing at the end of your resume, without dates, and call it previous employment, listing one-liners of your job title, company name, city and state of each job prior to the past 10-15 years,” Marino said. “The only reason you may want to add this section is if you worked for a company or had a job title that would add value to your new resume.” Style formatting is an important detail that can be overlooked. If you use bulleted statements, for example, make sure they all end the same, with or without a period. Align tabs so that each section is uniform. Pick one style and stick with it throughout. There are a variety of career counselors in Colorado and online that have fee-based services. Weld County Employment Services offers some resume help, and Welch also suggested job seekers contact their alma mater to see if the school offers services to alumni.
»TRuCK dRIVeRs continued on page 3.
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« SUNDAY, FEBRUARY 25, 2018
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4 reASonS why a real eStAte
franchise might be the career move for you BRANdPOINT MEdIA
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mall business has always been the backbone of the American economy, and today’s entrepreneurs are as diverse as American culture itself. Entrepreneurship takes many forms, from freelancers and independent contractors to sole proprietors. In fact, just one form of entrepreneurship franchises - employs 8 million people and accounts for 40 percent of all retail sales, according to the Small Business Administration. Franchise operations come in many forms, from chain restaurants and retail stores to home services providers and real estate brokerages. In fact, the real estate franchise industry is a $25 billion marketplace and more than 55,000 Americans are employed as franchise owners, according to market research firm IBISWorld. “Many real estate brokers have been making great livings as small business owners for a very long time,” says Adam Contos, co-CEO of RE/MAX LLC. “As franchise entrepreneurship continues to grow, we expect opportunities in real estate franchises to grow, too.” Contos points to four reasons why a real estate franchise has always been, and continues to be, a great career option: 1. You cAn be Your own boSS. The ability to work for oneself attracts many people to owning a small business. A real estate franchise allows
“many real estate brokers have been making great livings as small business owners..” you to nurture your entrepreneurial spirit. Franchisees get to set their own objectives and make business decisions about everything from where they’ll work (at home or in an office) to how they’ll market their business. 2. yOu can wOrk FOr yOurselF buT nOT by yOurselF. Franchisors typically provide training, assistance and marketing support to franchisees. For example, billions of
dollars have been spent promoting the RE/MAX brand with tools like property signs and outdoor advertising, TV, print and social media, and they are helping franchisees with professionally designed marketing materials, PR support, hands-on coaching and recruiting resources. 3. yOu dOn’T haVe TO mOVe FOr wOrk - unless yOu wanT TO. Real estate agents usually specialize in an area that’s close to their own home. It’s easy to find opportunities in your own backyard, especially if you sign on with a franchisor that has numerous offices across the country. Living in the communities where you find business also allows you to develop a level of expertise about an area that can better serve both home buyers and sellers.
4. yOur lOcal business can haVe a glObal presence. When your franchise is connected to a well-known brand like RE/MAX, your bread-and-butter business may be local but the brand’s name recognition can have global reach. By franchising with that brand, you can lean on its reputation, and that can open up opportunities beyond your local business.
»TO learn mOre to learn more about real estate franchise opportunities, visit www.remax-franchise.com.
»TRUCK dRIVERS continued from page 2.
evening thanks to flexible shifts and delivery schedules. Another common misconception is that being a diesel engine technician means turning wrenches all day. In reality, due to the electronic complexity of today’s diesel vehicles, mechanics must be able to troubleshoot computer systems and problem-solve electronic malfunctions. This aligns well with the mindset of the next generation of technicians who grew up with smartphones and social networks. hOw TO enTer These in-demand Fields Post-secondary training in diesel engine repair or commercial truck driving will put you in high demand. Technical colleges from coast to coast offer quality degree programs. Remember, just because a student graduates from a particular school doesn’t mean he or she needs to remain in that area. Industry opportunities abound across the U.S. What are some of the ways to become a truck driver? Community colleges and truck driver schools offer the needed training. For military veterans who operated heavy-duty vehicles in the armed forces, there is a path to convert that experience into a commercial driver’s license (CDL). “We have a major need for entry-level technicians and truck drivers,” says Ron Schwartz, director of staffing services at Penske’s Reading, Pennsylvania, headquarters. “We can take entry-level technicians and give them the tools they need to continue advancing with Penske. The drivers that we hire need at least two years of related driving experience.”
»TO learn mOre
Express Employment Professionals has a variety of positions and zero fees to applicants. Call, come in, or go online to learn more. Positions Include: • General Labor • Warehouse • Machine Operator • Clerical (970) 353-8430 2711 W 10th St Greeley, CO 80634 ExpressPros.com/greeleyco
to learn more about diesel mechanic and truck driving opportunities across north America, visit Penske’s website.
WORKING AT CCU IS MORE THAN A JOB IT’S A CALLING.
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WE’RE
HIRING!
Are you called to work at CCU? Our university is constantly growing, and we welcome the opportunity for you to join us in this endeavor.
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SUNDAY, FEBRUARY 25, 2018 »
Purpose beats Perks in workplace Satisfaction sTATePOINT
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ew research shows that happiness abounds for those working at small businesses. Indeed, 75 percent of small-business employees are either very or extremely satisfied working for a small business, according to the study conducted by Aflac. Perhaps surprising to some, happiness is not necessarily based on salary, but on finding true value and meaning in day-to-day work. Other perks that keep employees happy at their small business jobs include respect and gratitude from employers and seeing the fruits of their labor firsthand. But a great work environment only goes so far. Seventy-two percent of survey respondents said that an improvement in benefits offerings would make them a happier employee, suggesting that there are real, concrete ways that small businesses can improve employee satisfaction. To learn more, visit aflac.com/happy. Happy employees do better work, and companies seeking to boost morale should understand that job satisfaction is multi-faceted.
would direct sales work for you? BRANdPOINT medIA
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he Federal Reserve Board discovered in a survey of working Americans that nearly half of U.S. adults don’t have enough cash on hand to pay for a $400 emergency. If that’s a concern for you, you might be thinking about joining the 44 million Americans who have found ways to make money in addition to their main source of income. Common options include waiting tables, working retail, becoming a rideshare driver and direct selling. Direct selling, also called direct-to-consumer sales, has been around for over 160 years, and companies like Avon, Tupperware, WorldVentures and Amway have been offering new business opportunities to independent sales representatives since they opened. The direct-sales business is still booming, with a record 20.5 million people involved in the U.S. alone in 2016. The estimated direct retail sales of $35.54 billion in 2016 was the second-highest in direct-selling history. Is working in direct sales right for you? Benefits of working in the industry can include: * FlexibiliTy - You determine your schedule, and you choose to work as many - or as few - hours as you want. If
you have a knack for direct selling, you could ultimately make it your main source of income. * persOnal grOwTh and deVelOpmenT - Take advantage of the tools and training offered by your direct selling company to help you build your business. * cOmpaniOnship - Connect with fellow sales representatives and prospective customers, which can lead to lasting relationships. Passion for travel and financial freedom prompted Wayne Nugent, founder of WorldVentures, to launch his direct sales business in 2005. “We’ve been changing the way people take vacations for more than a decade, all while helping our independent representatives discover their potential and experience more in life,” says Nugent. The direct seller of travel and leisure club memberships, is just one of many opportunities waiting for you. Whether you decide to go into direct sales, housesitting or part-time bartending, the possibilities for supplemental income are limited only by your imagination.
Open Positions: Field Service Technician Berthoud based positions (17-0731) Rotating positions (18-0090)
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Tool Maintenance Personnel
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Hiring Event Double Tree Greeley 919 7th Street Greeley, CO 80631
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Tuesday, February 27, 2018 3:00 pm – 6:00 pm
Benefits OSES offers a competitive pay and a comprehensive benefit package that start on day one! Our plans are designed to meet the needs of all our employees & their families and include: -Competitive Base plus OVERTIME -401(k) Plan with company match -Medical/Dental/Vision Insurance -Life Insurance -Short & Long-Term Disability -Paid Vacation -Paid Holidays -Tuition Reimbursement
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« SUNDAY, FEBRUARY 25, 2018
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new research calls PisTacHios suPerfooD for people with desk jobs BRANdPOINT medIA
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ecent research is giving the 86 percent of Americans who sit all day at their jobs new reasons to reach for a handful of nuts while at work, and in particular, pistachios. Adding to an increasing volume of research around the health benefits of pistachios, one study and a national survey in the U.S. suggest a snack of pistachios might boost brain power and concentration levels at work. Pistachios helped office workers stay focused until lunchtime In a national survey, 1,000 American office workers who skipped breakfast consumed a snack of 42 grams (1 and 1/2 serving size) of pistachios between 9 and 11 a.m. Ninety-two percent of the participants said they are “distracted from their tasks at work due to hunger before lunch.” Eighty percent said they usually get hungry in the mornings before lunch and think about food often or every day. The midmorning snack of pistachios proved to be just what they needed to power through the morning. Ninetytwo percent of the participants reported the pistachio snack helped improve their concentration at work as stated in the study, “somewhat or greatly.” That’s not surprising, according to Dr. Mike Roussell, nutrition expert and adviser. “Skipping breakfast is never
a good idea, but even with a good breakfast and lunch, hunger pangs and stress-driven hunger can be distracting, leading to unhealthy snacking habits.” Roussell says pistachios are an ideal midmorning or midafternoon snack because of their unique
Increasingly, people with desk jobs are looking for a healthier snack alternative to the usual donuts and vending machine fare. Ninety percent of the survey’s participants said they believe the snack of pistachios is healthier than their usual snack. The study involved office workers in the Northeast, South, Midwest and
Western U.S. who snack at their desk two
nutrient package that not only promotes feelings of fullness and satiation, but also, newer studies show, can promote an optimal mental state and more focus at work.
or more times a week at midmorning. Pistachios may have a role in improved brain function Loma Linda University (LLU) researchers found that eating nuts on a regular basis enhances brainwave frequencies associated with cognition,
learning, memory, recall and other key brain functions. While the research studied multiple nuts, pistachios produced the greatest gamma wave response, which is critical for enhancing cognitive processing, information retention, learning and perception. In the study, electroencephalograms (EEG) were taken to measure the strength of brainwave signals. EEG wave band activity was then recorded from nine regions of the scalp associated with cerebral cortical function. “This study provides significant beneficial findings by demonstrating that nuts are as good for your brain as they are for the rest of your body,” said the study’s principal investigator, Lee Berk, DrPH, MPH, associate dean for research at the LLU School of Allied Health Professions, in an interview featured in the November 2017 issue of LLU’s publication, Today. An abstract of the study was presented at Experimental Biology 2017 in San Diego, California, and published in the FASEB Journal. The workplace-snacking survey and health-benefit studies add to a growing base of pistachio research, solidifying that pistachios have all the ideal qualities for a go-to workplace snack.
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SUNDAY, FEBRUARY 25, 2018 »
buckle up for the new passenger economy BRANdPOINT medIA
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hundred years ago, few thought that the clunky automobile that broke down so often would ever replace a horse. In the 1970s, people wondered if the personal computer that a few eccentrics were using would have any use beyond storing recipes. It’s safe to say that these innovations, along with many of the technologies we now use daily, were once considered impossible dreams. Right now, the most-talked-about piece of technological innovation that is poised to transform our lives is the autonomous or self-driving car. As selfdriving cars gain widespread adoption, analysts are predicting the rise of what is known as the passenger economy - a term coined by Intel - that is expected to be worth $7 trillion by 2050 as validated in a new report by analyst firm Strategy Analytics. Seven trillion dollars is a lot of money! A decade ago, people couldn’t fully imagine the way smartphones would give rise to the app economy. Today we are at the threshold of something equally momentous - that’s why entrepreneurs and investors are now beginning to imagine the economic possibilities tied in with autonomous cars. The following are five big areas of opportunity that will unfold in the
passenger economy era. Time will be on people’s side. One of the most obvious benefits of a selfdriving car is the amount of time it frees up. Drivers become passengers, and so will be able to concentrate on other tasks. Not only will people be able to work or watch a movie on their way to work, but the commute itself will be shorter, since traffic congestion will become a thing of the past. With smarter analytics, it’s estimated that by 2050, the widespread use of autonomous cars will free up over 250 million hours of commute time per year in the most congested cities. Apps were only the beginning. As more people use autonomous cars, companies and entrepreneurs will respond by developing innovative applications that will entertain and provide services to passengers. Just like innovators used smartphones to unlock the sharing economy, there will be opportunities for startups to discover new “carveniences” that will be expected to generate some $200 billion in revenue. A new world of advertising. From the
late ‘90s, we started seeing new forms of advertising emerge on the web. With self-driving cars, we are poised to see powerful new opportunities that deliver personalized messages to consumers. For instance, algorithms can compute routes and route history to hone in on passengers with specific onboard advertisements from surrounding businesses or attractions. This could be a huge boost to local businesses and will be much more effective than the primitive billboard. Mobility-asa-service. Imagine ordering take-out, or having your groceries or a package of diapers come to your door via a driverless car. This is something that we’re likely to see fairly soon. Shipping and freight companies, local delivery services and internet giants will make use of autonomous vehicles to transport goods across the country. These types of services will likely generate $3 trillion in revenues by 2050. New business models. Today, many companies offer perks such as work-from-home days or the option for people to leave the office to work in a cafe or wherever is
most suitable for them. In the not-toodistant future, the workplace will further transform as the commute evolves. The self-driving car will blend with the office, turning the commute into a productive part of the workday. In turn, this will allow people to go home earlier and spend more time with their families. The advent of the passenger economy will contribute to a safer and more efficient world. Those who can imagine and anticipate the coming changes will be in the best position to get the most out of it.
Local Jobs in
Healthcare
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« SUNDAY, FEBRUARY 25, 2018
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can You Pay employees with Cryptocurrency? mARIAm NIshANIAN, Community and Public Relations - Dentacoin Foundation
C
ould you start paying your employees with cryptocurrency? In a short answer, yes. And companies are already doing it. So what does that look like for the average employee? What can they do with these cryptocoins? How do they pay their mortgages? Do supermarkets take these currencies? Seriously, how do people live real life on digital coins? Let’s find out. When you first approach your employees about paying them in cryptocurrencies, like Bitcoin and Ether, they might be a bit apprehensive. It might take some good old fashioned education to get people on board with receiving digital coins instead of pay cheque or cash. And that’s fine. Change takes time to be accepted. It helps to know that there are other companies already doing this and it’s working out for them. What also helps is the growing list of corporations and businesses that actually accept cryptocurrencies, such as Bitcoin. While there are many pros to paying your employees with cryptocurrency, there are also a number of drawbacks for the employee. Some of the pros associated with this practice include cheaper payroll runs, it’s easy to implement, you can transfer money to employees all over the world without high conversion fees, and the cryptocurrency can be used to buy other cryptocurrencies for future profit potential. Some of the cons associated with paying employees cryptocurrencies, however, include capital gains tax: employees would have to pay tax on any profits they saw above and
beyond what you paid them. While it’s great if the coins go up in value, the employee might not appreciate losing most of it to the taxman. Another con associated with paying employees with cryptocurrency is the risk of losing money. Sure, a lot of cryptocurrencies are stable and do well, but markets are volatile and employees could end up with less than what you intend to pay them. Still though, working for a living has always had its risks and there is no guarantee that your fiat currency is going to be worth the same amount tomorrow. If you are a startup looking to draw out some really great talent, offering cryptocurrency payments might bring out the tech-savvy, attract talent who is looking to break into a new and upcoming field, and provide startups with an easy way to pay people. What’s more, ICOs (Initial Coin Offerings) can fund companies to get their business and technology off the ground, freeing up cryptocurrency to pay employees with the digital currency. Operating capital is vital to the success of a new company, and certainly an ICO is a great way to build a nest egg for operations. The bottom line? We used to talk in terms of decades when we would reference the future. But big changes, like paying employees with cryptocurrencies, are already happening. If business owners continue to think and operate like nothing is changing, they are going to find themselves left out in the cold, holding money that is worthless, and scrambling to change their ways when it might already be too late.
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NOW HIRING • Environmental Services Associate • Housekeeping EVS Associate DIGITAL EVS Associate II • Housekeeping DEPLOYMENT • Room Service Associate PROJECT MANAGER • Food Service Worker Culinary Lead Swift•Communications, Inc. is seeking • Cook highly-motivated, organized individual with Come see us at the Doubletree by Hilton excellent February 27th • 2pm - 6pm written and verbal communication skills, to lead deployment of company-wide digital projects. This includes scalable projects that impact both revenue and audience. The ideal candidate must The Greeley and Swift excelTribune at execution of all phases of the Communications always looking for project lifeare cycle from requirements great people! gathering to training employees on We arenew currently looking forposition is fullworkflows. The Advertising Services Assistants, time and requires occasional travel to Swift properties in and California, Nevada, Business Office Assistant Colorado, South Dakota and Wisconsin. Reporters. A balance remotely and If you have interestof inworking any of these reporting tous a at Swift is required to positions come see Theoffice Double theStreet, job responsibilities. Tree atfulfill 919 7th Greeley on Tuesday, February 27th.
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F8 »
SUNDAY, FEBRUARY 25, 2018 »
NOW HIRING
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