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8 THAI HOTELS & TRAVEL | APRIL - MAY 2014

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TAT governor Mr. Tawatchai Aranyik has made a plan to stimulate Europe market to travel to Thailand in significant numbers in the 2nd quarter (April – June) onward in order to compensate the group of Asian tourists particularly China, Hong Kong which was the main market, but Thailand’s political turmoil reduced significant numbers of tourists from this market. TAT has discussed with the Europe’s biggest tourism entrepreneurs including MEIER Co., Ltd, FTI Co., Ltd, AL TOUR Co., Ltd and DERTOUR Co., Ltd to set special tourism programs during summer between May – July which aimed to attract at least 100,000 European tourists to travel to Thailand. For this April, every company would bring in representatives of tourism entrepreneurs with network for over 50 companies for the FAM trip in Thailand before putting together programs and sell to tourists which the goal of Europe tourists throughout the year was set at 6.73 million tourists, increasing by 6.78% from the previous year.

European Agents Lines Up to Book Thai Hotels In addition to the participation in ITB 2014 in Berlin, Germany, it was considered to survey on how Europe market feel upon Thailand during chronic political turmoil, but founded good news since tourism entrepreneurs from Europe were still interested to book hotels & accommodations as well as tour packages in order to sell European tourists as usual. This assured that Europe market would be all right including Southern Europe – Spain, Italy, Eastern Europe and South Africa while popular attractions including Phuket and Phan Nga expected this event participation should get Europe tourists to replace the missing Chinese tourists. In addition to Asia market, it started to get better as TAT offices in Asian countries indicated that TAT should maintain the goal of foreign tourists at 28.67 million as expected. Mrs. Juthaporn Rerngronasa, TAT’s Deputy Governor for International Marketing Europe, Africa, Middle East and America expressed her opinion that European tourists market hasn’t been dropped as seen from 2013, the total of foreign tourists was 26.73 million divided into European tourists for 6.3 million, increasing by 11.62% from the previous year and in 2014 expecting 6.73 million tourists, increasing by 6.78%. However, only in January, there were 825,928 European tourists traveling to Thailand, increasing 10 THAI HOTELS & TRAVEL | APRIL - MAY 2014

by 9.07% from the same period of previous year. In addition, European tourist was considered 30% of overall number of tourists and generated incomes to country for 40% of 1.17 trillion baht last year. “The view point of European tourists upon Thailand’s political demonstration problem acknowledges least amount of news & information comparing to incident occurred in Ukraine which is quite a big news. Thus, this was so fortunate that such incident occurred in Ukraine snatched big news space of Thailand except in the day Thailand has violence or use weapons, then CNN, BBC and Al Jazeera may broadcast the incidents to the world”.

Sea Destination Could Always Make Good Sale Mr. Sisdivachr Cheewarattanporn, President, The Association of Thai Travel Agents (ATTA) said that private sector started to clearly see the sign for the growth in Europe market for 5 – 7% considering from the significant number of participants visiting event and asking information on travel packages in booths of Thailand’s attractions particularly for marine attractions in the South of Thailand including Phuket and Krabi as well as Pattaya receiving well respond from Russian tourists. It proved that European tourists hasn’t concerned and well understood with political situation, therefore it wasn’t necessary to set any special plan to stimulate the market as well as reduce travel package price since there was the high trading demand for travel packages and most European tourists planned to travel in the high tourists season at the end of year. Thus, for market stimulation during low tourist season, this entrepreneurs should focus more on nearby market such as Asia which was the market getting the deepest impact particularly for China, Hong Kong, Korea and Japan considering the big tourist ratio in the total of 60 – 70%, therefore entrepreneurs have made marketing plan to arrange more numbers of tradeshows and roadshows in foreign countries. Mrs. Piyaman Techapaiboon, President, Tourism Council of Thailand (TCT) revealed that from ITB participation, it founded that foreigners still asked about Thailand’s political situation particularly on the issue of Emergency Royal Act as well as soldiers’ security check points set up that decreased tourists’ confidence in safety. This affected the total numbers of advance bookings in the 2nd quarter, however major business partners were still confidence with Thai tourism and affirmed to give cooperation to promote Thai tourism if situation has gotten back to normal state. “The avoidance on Emergency Royal Act is just the first step

that relieves the tension in tourism atmosphere, however tourism can fully get back when politic is settled down which hopefully, the turmoil will finish soon”. Mr. Maitree Inthusut, Phuket governor expressed his opinion that overall image throughout 2014 the number of tourists should definitely increase from 2013 with 11.3 million tourist which expected the number of tourists at 14 million because Thai political problem occurred in Bangkok deriving international tourists who planned to travel to Bangkok turning to Phuket in numbers. Even though the number of tourists visiting Phuket has been increased, the country needed to continually increase the number of tourists at all times. In addition, government and private sectors in Phuket has worked closely together by setting offensive team managed by private sector to attack international market including opening new market and maintaining customers in prior market as well as introducing tourism products to tourism entrepreneurs including short and long distances such as Europe, China, Japan, Turkey, Malaysia and Singapore. As many stakeholders expressing similar opinions, Europe market wasn’t that worried as thought, but could still maintain prior tourist goal. Even though political situation was still so vague and unclear for when it is going to end, the avoidance of Emergency Royal Act announced by government was quite a good sign and assured the tourists for the safety which would benefit Asia marketing because governments of many countries that used to give warning to their tourists might reduce the warning level or even deprive the warning which encourage tourists to travel to Thailand in numbers.

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ŋŗŖśōŚŞŉŜőŗŖŴ ıŖ ŘŚōśōŖŜŲ ŜŐōŚō ŉŚō ŕŉŖš ŜŗŝŚőśŕ őŌōŉś ŜŐŉŜ ŋŗŖŋōŚŖ őŖ ōŖŞőŚŗŖŕōŖŜ śŝŋŐ ŉś įŚōōŖ ļŗŝŚőśŕŲ Ĵŗş īŉŚŊŗŖ ļŗŝŚőśŕŲ Īőŗ ļŗŝŚőśŕŲ ĻŝśŜŉőŖŉŊŔō ļŗŝŚőśŕŲ īŗŖśōŚŞŉŜőŗŖ ļŗŝŚőśŕŲ ĺōśŘŗŖśőŊŔō ļŗŝŚőśŕ ŉŖŌ ĭŋŗ ļŗŝŚőśŕŲ ōŜŋŴ ĽĶĭĸ Ŭ ĭŋŗŜŗŝŚőśŕ ĻŗŋőōŜš Ŭ ĿŗŚŔŌ ļŗŝŚőśŕ ķŚŏŉŖőŢŉŜőŗŖ ŏőŞōś ŌōŎőŖőŜőŗŖ ŗŎ ÜĭŋŗŜŗŝŚőśŕÝ ŉś ßĭŋŗŜŗŝŚőśŕ őś ŜŐō ŜŚŉŞōŔ şőŜŐŗŝŜ ŊŗŜŐōŚőŖŏ ŖŉŜŝŚō ŉŖŌ ŉőŕőŖŏ Ŝŗ ŏőŞō ŊŗŌš ŗŎ œŖŗşŔōŌŏō ŉŖŌ ŋŚōŉŜőŖŏ ŔōŉŚŖőŖŏ ŊōŐŉŞőŗŚ ŉś şōŔŔ ŉś ŎŗŋŝśőŖŏ ŗŖ ŋŗŖŜōŖŜŕōŖŜ ŋŚōŉŜőŗŖ ŎŗŚ śŋōŖōŚšŲ ŎŔŗŚŉō ŉŖŌ ŉŖőŕŉŔŲ ŉŖŌ ŝŖŌōŚśŜŉŖŌőŖŏ ŋŝŔŜŝŚō ŉŖŌ ŊŉŋœŏŚŗŝŖŌ ŗŎ ōŖŞőŚŗŖŕōŖŜ şőŜŐŗŝŜ ŋŉŝśőŖŏ ŖōŏŉŜőŞō ōŎŎōŋŜ Ŝŗ ōŋŗ śšśŜōŕŲ őŖ ŜŐō śŉŕō Ŝőŕō ŜŐőś ŜšŘō ŗŎ ŜŗŝŚőśŕ ŋŉŖ ŗŎŎōŚ ōŋŗŖŗŕőŋ ŗŘŘŗŚŜŝŖőŜš Ŋš ŋŗŖśőŌōŚőŖŏ ŗŖ ŜŐō ŘŉŚŜőŋőŘŉŜőŗŖ őŖ ŚōśŗŝŚŋō ŋŗŖśōŚŞŉŜőŗŖ ŗŎ ŘōŗŘŔō őŖ ŔŗŋŉŔőŜšàŴ ļŐō ŋŉśō śŜŝŌš ŎŗŚ ŉŜŜŚŉŋŜőŗŖ ŜŐŉŜ ŏőŞōś ŘŚōŋōŌōŖŋō Ŝŗ įŚōōŖ ŜŗŝŚőśŕ őŖ ŎŗŚōőŏŖ ŋŗŝŖŜŚőōś ŉŚō śŝŋŐ ŉś ĳŉőœŗŝŚŉ ĶōşŢōŉŔŉŖŌŲ ļŗŚŗŖŜŗ īŉŖŉŌŉŲ ıŚőŗŕŗŜō ĲŉŘŉŖŲ ĪőŖŖŉ ĪŝŚŚŉ ĩŝśŜŚŉŔőŉ ŉŖŌ ŜŐōŚō őś ŜŐō ŋŉśō śŜŝŌš ŗŖ ŌŗŕōśŜőŋ ōŖŞőŚŗŖŕōŖŜŉŔ ŎŚőōŖŌŔš ŜŗŝŚőśŕ őŖŋŔŝŌőŖŏ ĳŗŐ īŐŉŖŏ őśŔŉŖŌś ŉŖŌ ŞőŋőŖőŜőōśŲ ĽŕŘŐŉŖŏ ŌőśŜŚőŋŜŲ ļŉœ ŘŚŗŞőŖŋō ŉŖŌ ĪŉŖŏ ĳŐŗŖŜōō ŌőśŜŚőŋŜŲ ĻŉŕŝŜ ĻŗŖŏœŐŚŉŕ ŘŚŗŞőŖŋōŴ

APRIL - MAY 2014 | THAI HOTELS & TRAVEL 13

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14 THAI HOTELS & TRAVEL | APRIL - MAY 2014

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ĵŚŴ ĳŉŕŗŔ ĺŉŜŜŉŖŉşőŚŉœŝŔŲ ĸŚōśőŌōŖŜŲ ļŐŉő İŗŜōŔś ĩśśŗŋőŉŜőŗŖ śŉšś ŜŐŉŜ ŜŐōśō Ōŉšś ŐŗŜōŔ ŊŝśőŖōśś őś ŌőŞőŌōŌ őŖŜŗ c ŕŉőŖ ŏŚŗŝŘśģ ŜŐō ŎőŚśŜ ŏŚŗŝŘ őś ŜŐō Ŋőŏ śőŢō ŐŗŜōŔś şőŜŐ ŜŐō ŖŝŕŊōŚ ŗŎ Śŗŗŕś ŎŚŗŕ be` Ŝŗ d`` ŗŚ ŕŗŚō ŝśŝŉŔŔš ŗşŖōŌ ŉŖŌ ŕŉŖŉŏōŌ Ŋš őŖŜōŚŖŉŜőŗŖŉŔ ŔōŉŌőŖŏ ŐŗŜōŔ ŋŐŉőŖś şŐőŋŐ Ŗŗş ļŐŉőŔŉŖŌ őś ŉŖ őŖŜōŚōśŜőŖŏ ŌōśŜőŖŉŜőŗŖ Ŝŗ ŕŉœō őŖŞōśŜŕōŖŜ Ŋš ŜŐō ŏŔŗŊŉŔ

ŐŗŜōŔ ŋŐŉőŖśģ ŜŐō śōŋŗŖŌ ŏŚŗŝŘ őś ŜŐō ŕőŌŌŔō śőŢō ŐŗŜōŔś şőŜŐ ŜŐō ŖŝŕŊōŚ ŗŎ Śŗŗŕś ŎŚŗŕ a`` Ŝŗ b`` ŕŗśŜŔš ŗşŖōŌ ŉŖŌ ŕŉŖŉŏōŌ Ŋš ļŐŉő ŘōŗŘŔō ŉŖŌ ŜŐō ŜŐőŚŌ ŏŚŗŝŘ őś ŜŐō śŕŉŔŔ śőŢō ŐŗŜōŔś şőŜŐ ŜŐō ŖŝŕŊōŚ ŗŎ Śŗŗŕś Ŕōśś ŜŐŉŖ a``Ŵ ĪōśőŌōśŲ ŐŗŜōŔś ŖŗşŉŌŉšś ŖōōŌ Ŝŗ Ŋō ŊŝőŔŜ őŖ ŔŝŠŝŚőŗŝś ŌōśőŏŖ Ŝŗ ŚōśŘŗŖŌ ŜŐō ōŕŗŜőŗŖŉŔ ŌōśőŚō ŗŎ ŜŐō šŗŝŖŏ ŏōŖōŚŉŜőŗŖŴ ļŐŝśŲ ŜŐō ŎŗŚŕŉŜ ŗŎ ŐŗŜōŔ ŊŝőŔŌőŖŏÝś ŋŗŖśŜŚŝŋŜőŗŖ ŕŝśŜ Ŋō ŜŉœōŖ őŖŜŗ ŉŋŋŗŝŖŜ ŉś şōŔŔŴ ļŐō ŎŉŋŜŗŚ Ŝŗ őŖŌőŋŉŜō ŜŐō śŝŋŋōśś ŗŎ ŐŗŜōŔ ŗŘōŚŉŜőŗŖ ŋŗŕŘŚőśōś ŗŎ b ŘŉŚŜś őŖŋŔŝŌőŖŏ ŕŉŚœōŜőŖŏ ŉŖŌ ŕŉŖŉŏōŕōŖŜ şŐőŋŐ ŖŗŚŕŉŔŔš Ŋőŏ śőŢō ŐŗŜōŔś şőŔŔ ŐŉŞō ŉŌŞŉŖŜŉŏō ŎŗŚ ŜŐōśō ŚōŏŉŚŌś śőŖŋō ŜŐŗśō ŐŗŜōŔś ŝśŝŉŔŔš ŐŉŞō ŕŉŚœōŜőŖŏ śŜŚōŖŏŜŐŴ ļŐō ŗŜŐōŚ őśśŝō őś ĬōŕŉŖŌ ŉŖŌ ĻŝŘŘŔš şŐőŋŐ ŜŐō ŌōŕŉŖŌ ŗŎ ōŉŋŐ ŐŗŜōŔ śŐŗŝŔŌ ŏŚŗş ŝŘ ŗŖ őŜś ŗşŖŴ İŗşōŞōŚŲ ŜŐō ŏŚŗşŜŐ ŗŎ ŐŗŜōŔ őŖŌŝśŜŚš śŐŉŔŔ Ŋō ŌōŋōŔōŚŉŜōŌ ŎŗŚ ŜŐō šōŉŚ bàd Ú bàeŴ ĮŗŚ ŜŐō ŏŚŗşŜŐ ŗŎ ļŐŉő ŐŗŜōŔś ŋŗŕŘŉŚőŖŏ Ŝŗ ŜŐō ŋŗŝŖŜŚőōś őŖ ĩĻĭĩĶ ŏŚŗŝŘŲ ļŐŉőŔŉŖŌ őś ŋŗŖśőŌōŚōŌ Ŝŗ ŐŉŞō ŜŐō ŔŉŚŏōśŜ ŉŕŗŝŖŜ ŗŎ ŜŗŝŚőśŜś şŐőŋŐ őŖ ŜŐō ŘŚōŞőŗŝś šōŉŚŲ ŜŐō ŖŝŕŊōŚ ŗŎ ŜŗŝŚőśŜś ŜŚŉŞōŔőŖŏ Ŝŗ ļŐŉőŔŉŖŌ ŝŘ Ŝŗ bfŴg ŕőŔŔőŗŖ ōŠŋōōŌőŖŏ őŜś ŌōśőŏŖŉŜōŌ ŏŗŉŔŴ İŗşōŞōŚŲ ŎŗŚ ŜŐőś šōŉŚ şŐōŖ ŜŐō ŘŗŔőŜőŋŉŔ śőŜŝŉŜőŗŖ őś śōŜŜŔōŌ ŌŗşŖŲ şō ŋŉŖ ōŠŘōŋŜ ŜŐō ŖŝŕŊōŚ ŗŎ ŜŗŝŚőśŜś ŜŚŉŞōŔőŖŏ Ŝŗ ļŐŉőŔŉŖŌ ŝŘ Ŝŗ c` ŕőŔŔőŗŖ ŌōŚőŞōŌ ŎŚŗŕ īŐőŖŉ ŉŔŔŗşőŖŏ őŜś ŘŗŘŝŔŉŜőŗŖ Ŝŗ ŜŚŉŞōŔ Ŝŗ ļŐŉőŔŉŖŌ őŖ śőŏŖőŎőŋŉŖŜ ŖŝŕŊōŚś ŉŖŌ őŖ bàdŲ ŜŗŝŚőśŕ ŕŉŚœōŜ śŐŗŝŔŌ ŏŚŗş ŉŘŘŚŗŠőŕŉŜōŔš gūŴ ßıŎ şō ŋŗŖśőŌōŚ ŜŐō ŋŚőśőś ŗŋŋŝŚŚōŌ őŖ bàdŲ őŜ śŐŗşś ŜŐō śőŏŖ ŗŎ ŌŗşŖŜŝŚŖ śőŜŝŉŜőŗŖŴ ļŐŝśŲ ŎŚŗŕ bàd ŗŖşŉŚŌś őŜ şőŔŔ Ŋō ŜŐō ŚōŉŔ ŋŐŉŔŔōŖŏō ŗŎ ļŐŉő ŘŚőŞŉŜō śōŋŜŗŚ şŐōŜŐōŚ ŜŐōš ŋŉŖ ŉŌŒŝśŜ ŜŐōŕśōŔŞōś ŗŚ ŖŗŜ şŐōŖ ŜŐō ŌŗşŖŜŝŚŖ śőŜŝŉŜőŗŖ ŗŎ ŜŗŝŚőśŕ őŖ bàd ŏőŞōś řŝőŜō ŉŖ őŕŘŉŋŜ Ŝŗ ĪŉŖŏœŗœ ŉŖŌ ŘŚŗŞőŖŋōś őŖ īōŖŜŚŉŔ ŚōŏőŗŖ Ŋōŋŉŝśō ŜŗŝŚőśŜś ŕŉš ŚōŌŝŋō ŗŚ ŉŞŗőŌ śŜŗŘŘőŖŏ Ŋš ĪŉŖŏœŗœŲ ŊŝŜ ŌőŚōŋŜŔš ŎŔš Ŝŗ ŉőŚŘŗŚŜś őŖ ĶŗŚŜŐōŚŖ ŗŚ ĻŗŝŜŐōŚŖ ŚōŏőŗŖ ŉőŚŘŗŚŜśŴ ļŐŝśŲ şō ŕŝśŜ őŕŘŚŗŞō ŉŔŔ ŉőŚŘŗŚŜśÝ ŎŉŋőŔőŜőōś ŉŖŌ śŜŉŖŌŉŚŌ őŖ ōŉŋŐ ŘŚŗŞőŖŋō őŖŋŔŝŌőŖŏ ĻŗŖŏœŔŉŲ ĸŐŝœōŜŲ ĳŚŉŊőŲ īŐőŉŖŏ ĵŉő

ŉŖŌ īŐőŉŖŏ ĺŉő őŖ ŗŚŌōŚ Ŝŗ Ŝŉœō ŝŘ ŕŗŚō ŖŝŕŊōŚś ŗŎ ŔŉŚŏōŚ ŎŔőŏŐŜś ŉŖŌ ŜŐőś śŐŗŝŔŌ ŐōŔŘ Ŝŗ ŚōŔőōŞō ŜŐō ŋŗŖŏōśŜőŗŖ ŗŎ ŎŔőŏŐŜ ŖŝŕŊōŚś ŉŖŌ ŜŗŝŚőśŜś őŖ ĻŝŞŉŚŖŉŊŐŝŕő őŖŜōŚŖŉŜőŗŖŉŔ ŉőŚŘŗŚŜ ŉś şōŔŔ ŉś ŌőŚōŋŜŔš ŌőśŜŚőŊŝŜō őŖŋŗŕōś ŎŚŗŕ ŜŗŝŚőśŕ Ŝŗ ŋŗŝŖŜŚšśőŌōŴ İŗşōŞōŚŲ ŜŗŝŚőśŕ őŖŋŗŕō őś ŜŐō œōš śŜŚōŖŏŜŐ Ŝŗ ŘŚŗŘōŔ ōŋŗŖŗŕš őŖśŜōŉŌ ŗŎ ŕŉŖŝŎŉŋŜŝŚō ŉŖŌ ōŠŘŗŚŜ őŖŌŝśŜŚőōś ŜŐŉŜ ŉś Ōŉšś ŏŗ Ŋš ŜŐōš ŋŗŖŜőŖŝō Ŝŗ ŐŉŞō ŕŗŚō ŘŚŗŊŔōŕś ŎŚŗŕ ŜŐō őŕŘŉŋŜ ŗŎ ŜŐō şŗŚŔŌ ōŋŗŖŗŕšàŴ

e ĿŗŚŔŌ ļŚōŖŌ ıŖŌőŋŉŜō ŜŐō įŚŗşŜŐ ļōŖŌōŖŋš ŗŎ ļŐŉő İŗŜōŔś ĵŚŴ ĳŉŕŗŔ śŉšś ŉŊŗŝŜ ŜŐō ĿŗŚŔŌÝś ŜŚōŖŌ őŖ ŘŚōśōŖŜ ŜŐŉŜ ŋŉŖ Ŋō ŉŘŘŔőōŌ ŎŗŚ ŐŗŜōŔ ŕŉŖŉŏōŕōŖŜ ŉś ŎŗŔŔŗşś

1. Market – őŜ şőŔŔ Ŏŗŋŝś ŗŖ ĩśőŉ ŕŉŚœōŜ śőŖŋō őŜ őś ŜŐō ŘŗŘŝŔŉŚ ŚōŏőŗŖ Ŝŗ ŞőśőŜ Ŋš ŜŗŝŚőśŜś ŋŗŕŘŚőśőŖŏ ŗŎ īŐőŖŉŲ ıŖŌőŉŲ ĲŉŘŉŖŲ ĳŗŚōŉŲ ĩĻĭĩĶ ŏŚŗŝŘŲ ōŜŋŴ ıŖ ŎŉŋŜŲ ŜŐō ŋŗŕŊőŖōŌ ŘŗŘŝŔŉŜőŗŖ őŖ ŜŐōśō ŋŗŝŖŜŚőōś őś ŗŞōŚ c ŊőŔŔőŗŖ ŘōŗŘŔō ŉŖŌ ŘōŗŘŔō őŖ ŜŐőś ŏŚŗŝŘ ŐŉŞō ŕŗŚō ŘŝŚŋŐŉśőŖŏ ŘŗşōŚ ŉś şōŔŔŴ bŴ ļŐō įŚŗŝŘ ŗŎ īŐőŖōśō ŮĬōōŘ ĸŗŋœōŜ ĸōŗŘŔōů ŉŏōŌ d` šōŉŚś ŗŚ ŕŗŚō ŕŗśŜŔš şőŔŔ Ŋō ŊŝśőŖōśś ŗşŖōŚś ŗŚ ŘōŗŘŔō şŐŗ şŗŚœ ŎŗŚ ŉ ŔŗŖŏ ŘōŚőŗŌ ŗŎ ŜőŕōśŴ cŴ ĿŗŕōŖ őŖ ĸŗşōŚ Ú ŜŐőś őś ŜŐō ŏŚŗŝŘ ŗŎ ŘōŗŘŔō şŐŗ ŔŗŞō śŐŗŘŘőŖŏ ŉŖŌ ŜŚŉŞōŔőŖŏ şŐőŔō şŗŕŉŖ őŖ ŜŐō ŕŗŌōŚŖ Ōŉšś ŕŗśŜ ŐŉŞō ŜŐō ŌōŋōŖŜ ŒŗŊś şŐőŋŐ ŋŉŝśō ŜŐōŕ Ŝŗ ŐŉŞō ŕŗŚō ŘŝŚŋŐŉśőŖŏ ŘŗşōŚŴ ıŖ ŉŌŌőŜőŗŖ Ŝŗ ŐŗŜōŔ ŊŝśőŖōśśŲ şŗŕŉŖ Őŉś ŉŖ őŕŘŗŚŜŉŖŜ ŚŗŔō ŎŗŚ ŐŗŜōŔ ŕŉŖŉŏōŕōŖŜ őŖ ŖŝŕŊōŚśŴ ĩŖŌ ŎŚŗŕ ōŠŘōŚőōŖŋōś ŗŎ ļİĩ şőŜŐ ŗŞōŚ d`` ŐŗŜōŔ ŕōŕŊōŚśŲ őŜ ŎŗŝŖŌ ŜŐŉŜ ŗŞōŚ c`ū ŗŎ ŐŗŜōŔ ŕōŕŊōŚśŲ ŜŐōőŚ ōŠōŋŝŜőŞōś ŉŚō şŗŕōŖŴ ļŐŝśŲ őŖ ŎŝŜŝŚō ŜŐō ŐŗŜōŔ ŋŗŖśŜŚŝŋŜőŗŖ ŕŝśŜ ŚŉŜŐōŚ ŌōśőŏŖ Ŝŗ őŖŞŗŔŞō şőŜŐ ŎōŕőŖőŖō ŎōŉŜŝŚōś őŖ ŜōŚŕ ŗŎ Śŗŗŕ őŖŜōŚőŗŚ ŌōśőŏŖŲ ŚōśŜŉŝŚŉŖŜŲ ŔŉŌš ŎŚŗŖŜŲ ōŜŋ şŐőŋŐ őŖ ŘŚōśōŖŜŲ ŜŐōŚō ŉŚō ŕŉŖš ŐŗŜōŔś śŜŉŚŜőŖŏ Ŝŗ ŌōśőŏŖ ŜŐōőŚ ŐŗŜōŔ Ŝŗ śŝőŜ şŗŕōŖŴ ĮŗŚ ōŠŉŕŘŔō ļŗšŗœŗ ıŖŖ őŖ ĲŉŘŉŖ Őŉś ŋŚōŉŜōŌ ŜŐőś ŜŚōŖŌ şŐőŋŐ h`ū ŗŎ őŜś śŜŉŎŎś ŉŚō şŗŕōŖ şŐőŔō ŎŗŚ ļŐŉőŔŉŖŌ ōŠŘōŋŜőŖŏ ŖŗŜ ŗŞōŚ c šōŉŚśŲ ŐŗŜōŔ ŎŗŚ şŗŕŉŖ şőŔŔ Ŋō ŘŝŜ ŝŘŴ dŴ ĵőŖőŕőŢőŖŏ ŜŐō ĻőŢō ŗŎ İŗŜōŔ Ú ŕŉŖš ŐŗŜōŔ ŗşŖōŚś ŌŗŖÝŜ ŐŉŞō ŕŝŋŐ ŕŗŖōš Ŝŗ ŕŉœō őŖŞōśŜŕōŖŜ ŉŖŌ ŘŔŝś ŜŐō ŔŉŖŌ ŘŚőŋō

őś őŖŋŚōŉśōŌ Ŋōŋŉŝśō ŜŐŗśō ŐŗŜōŔś ŉŚō ŊŝőŔŜ şőŜŐőŖ ŜŐō ŋőŜš ŉŚōŉ şőŜŐ śőŕŘŔőŋőŜšŲ ŋŗŖŞōŖőōŖŋō ŉŖŌ ŖŗŖųŋŗŕŘŔōŠőŜšŴ ıŖ ŘŚōśōŖŜŲ ŜŐōŚō ŉŚō ŕŉŖš ŐŗŜōŔś ŊŉśōŌ őŖ ļŐŉőŔŉŖŌ śŜŉŚŜőŖŏ Ŝŗ ŊŚŉŖŋŐ ŗŝŜ ŜŐōőŚ ŔőŖōś Ŝŗ śŕŉŔŔ śőŢō ŐŗŜōŔś őŴōŴ ĬŝśőŜ ļŐŉŖőŲ ĩŕŉŚőŲ īōŖŜŚŉŔŲ ōŜŋŴ

śőŖŋō ļŐŉőŔŉŖŌ Őŉś ŐőŏŐ ŔŉŜōŖŋš Ŝŗ ŗŚŏŉŖőŢō őŖŜōŚŖŉŜőŗŖŉŔ śŘōŋőŎőŋ śŘŗŚŜś ŜŗŝŚŖŉŕōŖŜ őŴōŴ ŎŗŗŜŊŉŔŔŲ śŗŎŜŊŉŔŔŲ ŞŗŔŔōšŊŉŔŔŲ ŏŗŔŎ ŉŖŌ ŜōŖŖőśŲ ōŜŋŴ şŐőŋŐ ŜŐőś őś ŋŗŖśőŌōŚ ŉś ŉŖŗŜŐōŚ ŋŐŉŖŖōŔ Ŝŗ ŘŚŗŕŗŜō ļŐŉő ŜŗŝŚőśŕŴ

5. Smart Phone – őŖ ŎŝŜŝŚōŲ ōŞōŚš ŐŗŜōŔ ŕŝśŜ ŐŉŞō Śŗŗŕ ŊŗŗœőŖŏ ŎōŉŜŝŚō Şőŉ ĻŕŉŚŜ ĸŐŗŖō śőŖŋō Śŗŗŕ ŚōśōŚŞŉŜőŗŖ ŖŗşŉŌŉšś e`ū Őŉś ŊōōŖ ŕŉŌō Şőŉ ĻŕŉŚŜ ĸŐŗŖōŴ ļŐŝśŲ ŐŗŜōŔś őŖ ŜŐō Ŗōş ŉŏō ŕŝśŜ œōōŘ ŝŘ şőŜŐ ŜŐō ŌōŕŉŖŌ ŗŎ ŝśōŚś ŉŖŌ ŊōśőŌōś ōŉŋŐ ŐŗŜōŔ ŕŝśŜ ŐŉŞō ĩŘŘŔőŋŉŜőŗŖ ŋŗŖŖōŋŜőŖŏ şőŜŐ ĻŕŉŚŜ ĸŐŗŖō Ŝŗ śŝőŜ ŜŐō ŎŉśŜ ŘŉŋőŖŏ ŜŚōŖŌŴ

İŗşōŞōŚŲ ŜŐőś ŕŉŚœōŜ ŏŚŗŝŘ ŕŉš ŐŉŞō Ŕŗş řŝŉŖŜőŜšŲ ŊŝŜ ŕŗŖōš śŘōŖŌőŖŏ ŚŉŜō ŘōŚ ŘōŚśŗŖ őś ŞōŚš ŐőŏŐ Ŋōŋŉŝśō ōŉŋŐ ŜŗŝŚŖŉŕōŖŜ şőŔŔ őŖŋŔŝŌō ŉŜŐŔōŜōśŲ ŚōŎōŚōōś ŉŖŌ śŝŘŘŗŚŜōŚś şŐőŋŐ ŉŔŔ ŗŎ ŜŐōŕ ŕŝśŜ śŜŉš ŎŗŚ řŝőŜō ŉ ŔŗŖŏ ŘōŚőŗŌ ŉŖŌ ŉŞōŚŉŏōŔš śŘōŖŌ ŕŗŖōš ŕŗŚō ŜŐŉŖ ŗŚŌőŖŉŚš ŜŗŝŚőśŜś şŐŗ śŜŉš ŊōŜşōōŖ b Ú c ŖőŏŐŜśŴ

ĻŜŚŉŜōŏš ŎŗŚ ļŗŝŚőśŕ ıŖŌŝśŜŚš ĬōŞōŔŗŘŕōŖŜ

The 3ŚŌ ĻŜŚŉŜōŏšŲ ļŗŝŚőśŜ ĻŐŗŘŘőŖŏ ĬōśŜőŖŉŜőŗŖ Ú ŜŐőś ĵŚŴ ĳŉŕŗŔ ŉŌŌś ŉŊŗŝŜ ŜŗŝŚőśŕ ŌōŞōŔŗŘŕōŖŜ ŘŔŉŖ ŜŐŉŜ őŜ śŜŚŉŜōŏš őś ŉőŕōŌ Ŝŗ ŉŜŜŚŉŋŜ ŜŐō ŏŚŗŝŘ ŗŎ ŕőŔŔőŗŖŉőŚō ŗŚ ŐőŏŐ ŚōřŝőŚōś Ŋőŏ ŉŌŒŝśŜŕōŖŜ ŉŖŌ śŜŚŉŜōŏš ŌōśőŏŖŉŜőŗŖ őŖ ŜŐō őŖŋŗŕō ŜŗŝŚőśŜś şŐŗ ŔŗŞō śŐŗŘŘőŖŏ őŖŋŔŝŌőŖŏ ŜŐō ŏŚŗŝŘ ŗŎ ŋŗŕŊőŖōŌ ŎŗŚŕŉŜ ŗŎ ŗŎŎōŖśőŞō ŌōŞōŔŗŘŕōŖŜ ŉŖŌ ŋŚőśőś ŕŉŖŉŏōŕōŖŜ ŜŗŝŚőśŜś ŎŚŗŕ ĻőŖŏŉŘŗŚōŲ İŗŖŏ ĳŗŖŏŲ ŜŐō ŏŚŗŝŘ ŗŎ ŐőŏŐ őŖŋŗŕō Ŋš ŋŐŗŗśőŖŏ Ĵŗş įŚŗşŜŐ Ú İő ıŖŋŗŕō śŜŚŉŜōŏš ŗŚ ļŐŉőŔŉŖŌÝś ŜŗŝŚőśŜś ŎŚŗŕ ıŖŌőŉ ŉŖŌ ĲŉŘŉŖ şŐőŋŐ ŜŐōśō ŜšŘōś ŗŎ ŜŗŝŚőśŜś ŕŉőŖ ŜŗŝŚőśŜ ŕŉŚœōŜś ŋŗŕŘŚőśōŌ ŉś ŎŗŔŔŗşś ŘŉŚŜőŋŝŔŉŚŔš ŎŚŗŕ īŐőŖŉ ŉŖŌ ıŖŌőŉ ŉŚō ŜŐō Ŗōş ŏōŖōŚŉŜőŗŖ ŕőŔŔőŗŖŉőŚō şŐŗ ŔŗŞō ŔŝŠŝŚőŗŝś ŔőŎōśŜšŔōŲ ŊŝŜ ōŕŘŐŉśőŢō ŗŖ The 1śŜ ĻŜŚŉŜōŏšŲ ĩŜŜŉŋœ ŜŉŚŏōŜ ŌōśŜőŖŉŜőŗŖ Ú ĩĻĭĩĶ ŉŖŌ ŜŗŝŚőśŕ śŉŎōŜš ŉś şōŔŔ ŉś ŐőŏŐ śŜŉŖŌŉŚŌ ŎŉŋőŔőŜőōś Ŋōŋŉŝśō īŐőŖŉ ĵŉŚœōŜś Ú ıŖ ŘŚōśōŖŜŲ őŜ ŕŉš śŉš ŉś ŜŐō šōŉŚś ŗŎ ĩĻĭĩĶ ŜŐőś ŏŚŗŝŘ ŗŎ ŜŗŝŚőśŜś Őŉś ŐőŏŐ ŘŝŚŋŐŉśőŖŏ ŘŗşōŚ ŉŖŌ ŋŉŖ ŋŗŖśőŌōŚőŖŏ ŎŚŗŕ ŜŐō ōŋŗŖŗŕőŋ ŏŚŗşŜŐ ŚŉŜō ŉŖŌ ŜŗŝŚőśŜ řŝŉŖŜőŜš śŘōŖŌ ŕŗŖōš ŗŖ śŜŝŎŎś ŉŖŌ ŜŗŝŚőśŕ śōŚŞőŋōś d Ú e Ŝőŕōś ŏŚŗşŜŐ şŐőŋŐ ŎŚŗŕ ŜŐō ŎőŏŝŚō ŗŎ ŎŗŚōőŏŖ ŜŗŝŚőśŜśŲ őŜ śŐŗşś ŗŞōŚ ŐőŏŐōŚ ŜŐŉŖ ŗŚŌőŖŉŚš ŜŗŝŚőśŜśŴ e`ū ŗŎ ŎŗŚōőŏŖ ŜŗŝŚőśŜś ŋŗŕőŖŏ ŎŚŗŕ ĩśőŉ ŉŖŌ ĩĻĭĩĶ şőŜŐ ŜŐō ŚŉŘőŌ ŏŚŗşŜŐ ŚŉŜō ŘŉŚŜőŋŝŔŉŚŔš ŎŗŚ īŐőŖōśō ŜŗŝŚőśŜś ŜŚŉŞōŔőŖŏ Ŝŗ ļŐŝśŲ őŎ ļŐŉőŔŉŖŌ şőŔŔ ŘōŖōŜŚŉŜō Ŝŗ ŜŐőś ŕŉŚœōŜ ŏŚŗŝŘŲ ŜŐō ļŐŉőŔŉŖŌ ŕŗŚō ŜŐŉŖ d ŕőŔŔőŗŖŴ ıŖ b`acŲ ŜŐō ŖŝŕŊōŚ ŗŎ īŐőŖōśō ŋŗŝŖŜŚš ŖōōŌś Ŝŗ ŘŝŜ ŝŘ ŜŐō ŏőŏŉŖŜőŋ ŌŝŜš ŎŚōō ŋŗŕŘŔōŠ ŜŗŝŚőśŜś ŐŉŌ ŗŝŜŘŉŋōŌ ŜŗŝŚőśŜś ŎŚŗŕ ŖōőŏŐŊŗŚ ŋŗŝŖŜŚš śŝŋŐ ŉś ŎŗŚ ŜŐō ŊŚŉŖŌ Ŗŉŕō ŘŚŗŌŝŋŜś şőŜŐőŖ ŜŐō ŕŉőŖ ŜŗŝŚőśŜ ŋőŜőōś ĵŉŔŉšśőŉ ŜŐŉŜ ŌŗŕőŖŉŜōŌ ŜŐō ŜŗŘ ŚŉŖœőŖŏ ŎŗŚ šōŉŚśŴ ĪōśőŌōśŲ ŜŐō śŝŋŐ ŉś ĪŉŖŏœŗœ ŉŖŌ ĸŐŝœōŜ Ŝŗ ŉŜŜŚŉŋŜ ŜŐō śŐŗŘŉŐŗŔőŋ ŜŗŝŚőśŜś ŖŝŕŊōŚ ŗŎ ŜŗŝŚőśŜś ŎŚŗŕ ŖōőŏŐŊŗŚ ŋŗŝŖŜŚőōś őŖŋŔŝŌőŖŏ Ĵŉŗ ŉŖŌ Ŝŗ Ŋŝš ŘŚŗŌŝŋŜś őŖ ļŐŉőŔŉŖŌ ŚŉŜŐōŚ ŜŐŉŖ ŜŚŉŞōŔőŖŏ śŗ ŎŉŚ ŌŗşŖ ĵšŉŖŕŉŚ ŜŚŉŞōŔőŖŏ Ŝŗ ļŐŉőŔŉŖŌ Őŉś ŊōōŖ őŖŋŚōŉśōŌ ŚōśŘōŋŜőŞōŔšŴ Ŝŗ ĭŝŚŗŘō ŗŚ ĩŕōŚőŋŉŴ ıŎ şō ŋŉŖ ŘōŖōŜŚŉŜō őŖŜŗ ŜŐőś ŕŉŚœōŜ ŏŚŗŝŘ ŎŗŚ ŉŘŘŚŗŠőŕŉŜōŔš d Ú e ŐŝŖŌŚōŌ ŜŐŗŝśŉŖŌ ŜŗŝŚőśŜśŲ őŜ ŋŉŖ ļŐŝśŲ ŎŗŚ ŜŐō ŏŗŉŔ ŗŎ ŗŎŎōŖśőŞō ŕŉŚœōŜőŖŏŲ şō ŕŝśŜ Ŏŗŋŝś ŗŖ ŏōŖōŚŉŜō ŕŗŚō őŖŋŗŕōś ŜŐŉŖ ŗŚŌőŖŉŚš ŜŗŝŚőśŜś şőŜŐ ŜŐō řŝŉŖŜőŜš ŜŐō ŋŗŝŖŜŚőōś őŖ ĩśőŉ ŜŐŉŜ ŐŉŞō ŐőŏŐ ŔŉŜōŖŋš śŝŋŐ ŉś īŐőŖŉŲ ŝŘ Ŝŗ c ŕőŔŔőŗŖŴ İŗşōŞōŚŲ ıŎ şō ŖōōŌ Ŝŗ śōŚőŗŝśŔš śŜőŕŝŔŉŜō ĳŗŚōŉŲ ĲŉŘŉŖŲ ĵŉŔŉšśőŉŲ ĻőŖŏŉŘŗŚō ŉŖŌ İŗŖŏ ĳŗŖŏ ŚŉŜŐōŚ ŜŗŝŚőśŕŲ ŜŉŠ ŚōŌŝŋŜőŗŖ ŎŗŚ ŊŚŉŖŌ Ŗŉŕō ŘŚŗŌŝŋŜś őŖ ōřŝőŞŉŔōŖŜ ŜŐŉŖ ĭŝŚŗŘō ŕŉŚœōŜ Ŋōŋŉŝśō ĩśőŉŖ ŘōŗŘŔō ŋŉŖ ŚŉŘőŌŔš ŉŌŒŝśŜ Ŝŗ İŗŖŏ ĳŗŖŏ śŐŉŔŔ Ŋō ŉ ŏŗŗŌ śŗŔŝŜőŗŖ ŎŗŚ ŜŗŝŚőśŕ őŖŌŝśŜŚšŴ ŜŐōŕśōŔŞōś ŉŖŌ ŝŖŌōŚśŜŉŖŌ ļŐŉőŔŉŖŌ ŊōŜŜōŚ ŜŐŉŖ ĭŝŚŗŘōŉŖ ŜŗŝŚőśŜś şŐőŋŐ őŜ ŕŉš Ŝŉœō ŕŗŚō ŜŐŉŖ ŉ šōŉŚ Ŝŗ ŚōŊŝőŔŌ ŜŐō The 4th ĻŜŚŉŜōŏšŲ ĬŝŉŔ ĩőŚŘŗŚŜ Ú įŉŜōşŉš Ŝŗ ĩĻĭĩĶ ŉŖŌ ŋŗŖŎőŌōŖŋō ŗŎ ĭŝŚŗŘōŉŖ ŜŗŝŚőśŜśŴ ĩŖŌ ŎŗŚ ŜŐō ŋŗŖŋōŚŖ ŉŊŗŝŜ įĵĻ īŗŝŖŜŚőōś Ú ŜŐőś ŋŉŕŘŉőŏŖ śŐŉŔŔ ŋŗŖŞőŖŋō ŎŗŚōőŏŖ ŜŗŝŚőśŜś ĭŝŚŗŘōÝś ōŋŗŖŗŕőŋ ŘŚŗŊŔōŕŲ ōŞōŖ ŜŐŗŝŏŐ őŜ Őŉś ŉ śőŏŖ ŗŎ şŐŗ ŉőŕ Ŝŗ ŜŚŉŞōŔ őŖ ĩĻĭĩĶ Ŝŗ ŕŉœō ŉ ŜŚŉŖśőŜ ŉŜ ļŐŉőŔŉŖŌ ŚōŋŗŞōŚš ŉŖŌ ŕŉŖš ŋŗŝŖŜŚš ŔōŉŌōŚś őŖ ĭŝŚŗŘō ŉŏŚōōś ŜŐŉŜ ŎőŚśŜ ŊōŎŗŚō ŏŗőŖŏ Ŝŗ ŗŜŐōŚ ŋŗŝŖŜŚőōś őŖ ĩĻĭĩĶ Ŋōŋŉŝśō Ŋš ŜŐō śōŞōŚō śŜŉŜō ŗŎ ōŋŗŖŗŕőŋ ŋŚőśőś Őŉś ŉŔŚōŉŌš ŊōōŖ ŘŉśśōŌ ŏōŗŏŚŉŘŐš ļŐŉőŔŉŖŌÝś ŔŗŋŉŜőŗŖ Őŉś ŜŐō ŉŌŞŉŖŜŉŏō ŉŖŌ ŋŉŖ ŊšŲ ŊŝŜ įōŚŕŉŖ ŘŚōśőŌōŖŜ ĵŚśŴ ĩŖŏōŔŉ ĵŉŚœōŔ śŜőŔŔ ŚōśőśŜ ŜŐŉŜ Ŋō ŋŗŖśőŌōŚōŌ ŉś ŜŐō ŏŉŜōşŉš Ŝŗ ĩĻĭĩĶ ŉŖŌ įĵĻ ŋŗŝŖŜŚőōś ĭŝŚŗŘō ŕŝśŜ Ŏŉŋō ŖōŞōŚ ōŖŌőŖŏ śōŞōŚō śŜŉŜō şŐőŋŐ ŕōŉŖś ŋŗŕŘŚőśőŖŏ ŗŎ ĵšŉŖŕŉŚŲ ĴŉŗŲ īŉŕŊŗŌőŉ ŉŖŌ ľőōŜŖŉŕŴ ŎőŖŉŖŋőŉŔ śŜŉŜŝś ŗŎ ĭŝŚŗŘōŉŖ ŜŗŝŚőśŜś őś ŌŚŗŘŘōŌ ŗŝŜ ŉŖŌ ŔōśśōŖ ŜŐōőŚ ŔŗŖŏ ŒŗŝŚŖōš ŜŚŉŞōŔŴ ĭŞōŖŜŝŉŔŔšŲ ŏōŜŜőŖŏ Ŝŗ œŖŗş ōŞōŚš ŘŉŚŜ ŉŖŌ ŎŗŔŔŗşőŖŏ ŝŘ ŜŐō şŗŚŔŌÝś ŜōŋŐŖŗŔŗŏš ŉŖŌ ŜŚōŖŌ śŐŉŔŔ Ŋō ŉ ŏŗŗŌ œōš śŜŚŉŜōŏš The 2ŖŌ ĻŜŚŉŜōŏšŲ ĻŘŗŚŜś ŉŖŌ ĵıīĭ Ú ŘŚőŞŉŜō śōŋŜŗŚ ŉŖŌ ŗŎ ōŠōŋŝŜőŞōś őŖ ŐŗŜōŔ ŉŖŌ ŜŗŝŚőśŕ ŊŝśőŖōśś śōŋŜŗŚ őŖ ŜŐőś ōŚŉŴ İŗşōŞōŚŲ ŜŐōš ŕŝśŜ ŋŗŖŜőŖŝŉŔŔš Řŉš ŉŜŜōŖŜőŗŖ Ŝŗ ŜŐŗśō ŏŗŞōŚŖŕōŖŜ ŉŏōŖŋš śŝŋŐ ŉś ļīĭĪŲ ŉŖŌ ĵőŖőśŜŚš ŗŎ ļŗŝŚőśŕ ŜŐőŖŏś ŗŚ ŉŜ ŉŔŔ ŜőŕōśŴ ŉŖŌ ĻŘŗŚŜś ŕŝśŜ ŗŚŏŉŖőŢō őŖŜōŚŖŉŜőŗŖŉŔ śŘŗŚŜś ŜŗŝŚŖŉŕōŖŜ

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F 1 : <M!!=MH)ĉG ĉF 1 : : F + 90!č =L Ċ5 @ĉ) "#+8): E& E2!E& D&?L5 ?M5&?M! =L59!!Ċ5*!< E ĉD!Ċ!2?L52:+$ĉ:! ĉ5 : 55!H-!čD#đ!3-9 59! D#đ!F *č =L$AĊ#+8 5" :+F+ E+) 9M 3-:* ĉ: "5 D#đ!D2=* D =*/ 9!/ĉ: !=LE3-8ŴŴŴ!=L ?5 ĉ5 : =L&/ D+: 8"@ /ĉ:E-Ċ/ KD2!5 :* =-3Ċ5 &9 E!8!Q:F#+ 9 č >M!+=/</F+ E+) :)D/K"H č ĉ: J D&?L5G3Ċ!9 ĉ5 D =L*/ D Ċ:):5ĉ:! >L 3-:*J +9M KD Ċ:):E-Ċ/$ĉ:!H# H)ĉD < &, < ++) :+ ?M5 3Ċ5 &9 G J : D+:D-* /:)D0+Ċ:)9!5*Aĉ + !=M E ĉ :+F 1 : 5 Ü5:+č =+=L2č F6D -2čÝ E*"*- /ĉ:!9M!): ! > 9M! =LD/K"H č ĉ5 D =L*/ =LD+:+AĊ 9 9! =5*ĉ: Ü +<#E5 H/D 5+čÝ 55 #: ?L! )/ĉ:D#đ!E )D# F 1 : =L ß =D#đ!"Ċ:ŧà E )D# F 1 : =L ß =D#đ!"Ċ:à !=M)= ?L5/ĉ: Ü < F5D/5+č2D *č D K D5: čÝ ŮļŐō ķŞōŚśŜŉš īŐōŋœŗŝŜů H Ċ*<! 5!D K# čE-Ċ/!> > D&- 9 5 Ü2< F !Q:F Ý >M!):&5 = > 5D+=* E )D# !=MD#đ! ?L5(:1:H *D-ĉ!J /ĉ: ß5*Aĉ ĉ5D-*H ĊH3)ħà @ D+<L) Ċ! 5 E )D# ß5*Aĉ ĉ5D-*H ĊH3)ħà D < : /:) Ċ5 :+D&<L) *5 5 3Ċ5 &9 G3Ċ2A >M!G! ĉ/ 3!Ċ:+Ċ5!3+?5F-/č = 9L! $ĉ:! :+)5" F#+F) 9L! =LE2! 8*? 3*@ĉ!E ĉ$AĊD Ċ:&9 F *3-9 : 2Q:+/ Ü5<!H čÝ 3+?5 /:) Ċ5 :+ =LE Ċ +< 5 !9 ĉ5 D =L*/E-Ċ/ K&" /:) +< Ċ53!>L /ĉ: -@ĉ)!9 D <! : D&?L5 :+&9 $ĉ5! ŮD-D 5+čů Ċ5 :++A#E"" :+ D <! : 3+?5 :+D Ċ:&9 =L2:):+ #+9"D#-=L*!E$!H Ċ E-82<L =L Q:G3Ċ &/ D :G 3:*): =L2@ 5 +<# 3!=H)ĉ&Ċ! :+D K D5: č55 : F+ E+) 5! aa F) =) +=D5 ='D-*H#0> 1:3: ĉ5 /ĉ: : :+ :*D&<L)D <) E-Ċ/ K&"/ĉ: 3: F+ E+)H)ĉ)=E G3)ĉ E KH)ĉ)= /:) Q:D#đ! Ċ5 D K D5: čG! 5! aa F) E ĉ5*ĉ: G D)?L5D =*" 9"F+ E+)G!H * =L": F+ E+)G =G3ĊE 5*Aĉ ĉ5 > "ĉ:*25 E ĉ Ü5:+č =+=L2č F6D -Ý G = /ĉ:!9M! &/ D : < /ĉ: Ċ:

*<L G3ĊE 5*Aĉ ĉ5H#D+?L5*J K*<L )=F5 :2D&<L)+:*H Ċ): >M! D&+:8E )=F5 :2G Ċ"+< :+2ĉ/! ĉ: J 5 F+ E+)): >M!!9L!D5 !=L ?5 =L): 5 E )D# ß5*Aĉ ĉ5D-*H ĊH3)ħà /!E &9 F+ E+) ĉ5 H)ĉ Ċ5 D K D5: č 5! aa F) G3Ċ#/ G 5= ĉ5H# Ċ:H)ĉ)=E !G3)ĉD Ċ: &9 K5*Aĉ 9! ĉ5H Ċ3-:*/9!3-:* ?!E""H)ĉ Ċ5 D2=* ĉ:3Ċ5 D&<L) E!ĉ!5!/ĉ:$- 5"+9" =D <! : 9! = =L!9 ĉ5 D =L*/+AĊ ĉ:/ KE3ĉE3! 9! D Ċ:): 5 3Ċ5 &9 !< -ĉ) -:* D&+:83/9 /ĉ: 8F = H Ċ&9 '+= 9" D :"Ċ: 2ĉ $-G3Ċ Ü5:+č =+=L2č F6D -2čÝ )=+:*H Ċ 5*QM:/ĉ:)= Ü+:*H ĊÝ G! ĉ/ F-/č = 9L!D&<L) >M! > eeū H)ĉG ĉE ĉ59 +:D Ċ:&9 D&<L) >M!5*ĉ: =L D+:J D *3/9 9! E )*9 H Ċ&?M! =L2?L5 :)):D#đ! +8"@ F *D &:8G! F D =*-)=D =* >L D Ċ: > !+@ĉ!G3)ĉH Ċ = =L2@ D3K!E )D# ß5*Aĉ ĉ5D-*H ĊH3)ħà E-Ċ/ D+=* H Ċ/ĉ:H5D =* =J )=5*Aĉ +5" 9/D+: +< J 5D&=* E ĉ $-> Ü5<!H čÝ =LE Ċ +< 5 !9 ĉ5 D =L*/ +/) 9"$-/< 9* -: D Č J 29 Ċ525 Ċ5 D5:): *=ME-8 = F *čG3ĊE :! =L2Q: 9 Ċ5 -Ċ: = E!/ :+F 1 :#+8 :29)&9! čF+ E+)G3Ċ3-@ : +5"D <)J $@ Ü!/9 ++) :+ :*Ý E""G3)ĉJ =LH)ĉG ĉE ĉ :+- +: :3+?555 F#+F) 9L!E E )3Ċ5 &9 =L#ď @"9! Q:D3)?5!J 9!H# 3) D&?L5 5"F *č 9M F+ E+) 5 ĉ:!D5 E-8E =L):D Ċ:&9 E-Ċ/ ÜĴŗş ĻōŉśŗŖÝ 5 &/ ĉ:! K 8H)ĉG ĉ ÜĴŗş ĺōŞōŖŝōÝ 5= ĉ5H# 5D5:G ĉ/*5*ĉ: D K) =L ĉ8 ıŜÝś ŖŗŜ ŗŞōŚśŜŉŜōŌ Ŝŗ ŌōŋőŌō ŎŗŚ śŝŚō ŜŐŉŜ ŜŐō ŕŗśŜ ŜŐŚōŉŜōŖ ŜŐőŖŏ őŖ ŐŗŜōŔ ŗŘōŚŉŜőŗŖ ŎŗŚ ŐŗŜōŔ ŉŖŌ ŚōśŗŚŜ ōŖŜŚōŘŚōŖōŝŚś őś ŜŐō Śŗŗŕ ŚŉŜō ŚōŌŝŋŜőŗŖŴ ļŐőś śŐŗŝŔŌ Ŋō ŜŐō ŔŉśŜ śŜŚŉŜōŏš ŜŐŉŜ ŉŔŔ ōŖŜŚōŘŚōŖōŝŚś śŐŗŝŔŌ ŜŐőŖœ ŗŎ ŝŖŔōśś ŜŐō ŋŚőśőś ŚōŉŔŔš

Source: www.coloribus.com

ŗŋŋŝŚŚōŌ Ŋōŋŉŝśō şŐōŖ ŜŐō Śŗŗŕ ŚŉŜō őś ŌŚŗŘŘōŌ ŌŗşŖŲ őŜ şőŔŔ Ŋō ŌőŎŎőŋŝŔŜ Ŝŗ ŊŚőŖŏ őŜ Ŋŉŋœ ŉŏŉőŖ şŐőŔō ŐŗŜōŔ ŋŗśŜ ŖŗşŉŌŉšś ŋŗŖŜőŖŝō Ŝŗ ŏŗ ŝŘ ŐőŏŐōŚ ŉŖŌ ŐőŏŐōŚ ŘŉŚŜőŋŝŔŉŚŔš ŎŗŚ ÜĴŗş ļŗŝŚőśŜ ĻōŉśŗŖÝŲ őŎ ŐŗŜōŔ ŗŚ ŚōśŗŚŜ ŕŉőŖŔš ŋŗŝŖŜś ŗŖ ĭŝŚŗŘō ŕŉŚœōŜŲ őŜ şőŔŔ Ŋō śŗ śŝŊŌŝōŌ ŋŗŕŊőŖőŖŏ şőŜŐ ŉŖŗŜŐōŚ ŏőŏŉŖŜőŋ şŉŞō ŗŎ ŘŗŔőŜőŋŉŔ ŋŗŖŎŔőŋŜ Ŝŗ ŉŎŎōŋŜ ļŐŉő ŜŗŝŚőśŕ ŗŖŋō ŉŏŉőŖŴ ßİŗş ŋŉŖ şō ŏŗ ŜŐŚŗŝŏŐ ŜŐőś ŘŗŔőŜőŋŉŔ ŕŗŖśŗŗŖħà ļŐőś őś ŉ řŝōśŜőŗŖ ŕŉŖš ŋŉŖÝŜ ŋŗŕō ŝŘ şőŜŐ ŉŖ ŉŖśşōŚŴ

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ļŐőś ŉŌŞōŚŜőśőŖŏ ŋŉŕŘŉőŏŖ şŉś ŋŉŔŔōŌ ÜļŐō ķŞōŚśŜŉš īŐōŋœŗŝŜÝŴ ļŐō şŚőŜōŚ ŚōŕōŕŊōŚś ŜŐŉŜ ŝśōŌ Ŝŗ śōō ŉ ŋŗŕŕōŚŋőŉŔ ŔŉśŜ ļŐō ŊōŏőŖŖőŖŏ ŗŎ ŜŐőś ŋŉŕŘŉőŏŖ ŌōŚőŞōŌ ŎŚŗŕ ŜŐō ŌōśőŚō Ŝŗ šōŉŚ ŉŖŌ ŐŉŌ Ŝŗ ŔŗŝŌŔš ōŠŋŔŉőŕ ßİŗş ŌŉŚō ŐŉŞō ŜŐōš ŌŗŖō őŜħà Ŋōŋŉŝśō őŜ şŉś řŝőŜō ŉ śőŕŘŔō őŌōŉŲ ŊŝŜ ŏŉŞō śŝŋŐ ŉ Ŋőŏ őŖŋŚōŉśō ŜŐō ŖŝŕŊōŚ ŗŎ Śŗŗŕ ŊŗŗœőŖŏ ŌŝŚőŖŏ śŝŕŕōŚ ŗŎ Ŕŗş ŜŗŝŚőśŜ śōŉśŗŖ Ŋš ŗŎŎōŚőŖŏ ŎŔōŠőŊŔō ŘŚŗŕŗŜőŗŖ Ŝŗ őŜś ŏŝōśŜśŴ őŕŘŉŋŜ şŐőŋŐ őŕŘŚōśśōŌ ŕō ŝŘ ŝŖŜőŔ ŖŗşŴ ı şŗŝŔŌ Ŕőœō Ŝŗ ĩŎŜōŚ śŝŚŞōšőŖŏ ÜıŖśőŌōÝ ŗŚ ŜŐō ŚōŉŔ ŌōŕŉŖŌ ŗŎ ŜŗŝŚőśŜŲ ŜŐōš ŖŉŚŚŉŜō ŜŐőś ŋŗŕŕōŚŋőŉŔ ŉś ŜŐō ŋŉśō śŜŝŌš ŜŐōŖŴ ŐŉŌ ŎŗŝŖŌōŌ ŗŖō ŜŚŝō ŎŉŋŜ ŜŐŉŜ ŜŐō ŏŚŗŝŘ ŗŎ ŔōőśŝŚō ŜŗŝŚőśŜś ļŐőś ŋŗŕŕōŚŋőŉŔ şŉś ŊōŔŗŖŏōŌ Ŝŗ ŉ ŐŗŜōŔ ŋŐŉőŖ őŖ ĩŝśŜŚŉŔőŉŲ ŖōōŌōŌ ŜŐō ŎŗŚŕ ŗŎ ŋŝśŜŗŕőŢōŌ ŜŚŉŞōŔőŖŏ ŗŚ śŜŉšőŖŏ ŉŖŌ şŐŉŜ ŖŉŕōŌ ÜĩŚŜ ĻōŚőōś İŗŜōŔśÝ ŋŗŕŘŚőśőŖŏ ŗŎ c ŊŚŉŖŌś őŖŋŔŝŌőŖŏ ŕŉŌō ŜŐōŕ śŗ ŎŚőŏŐŜōŖőŖŏ ŗŎ ŜŐōőŚ ŜŚőŘś şŉś aaŴ``ŉŕ ŋŐōŋœŗŝŜŴ ļŐō īŝŔŔōŖŲ ļŐō ķŔśōŖ ŉŖŌ ļŐō ĪŔŉŋœĵŉŖŴ ĬōŏŚōō ŗŎ ŜŐőś ŋŗŕŕōŚŋőŉŔ şŉś řŝőŜō ōŠŜŚŉŗŚŌőŖŉŚš śőŖŋō őŜ şŗŖ īŉŖŖōś ĴőŗŖ ļŐōŖŲ ŋŚōŉŜőŞō Ŝōŉŕ ŋŗŖŜőŖŝōŌ Ŝŗ ŎŝŚŜŐōŚ śŜŝŌš ŎŗŚ ŜŐō ŏŉŘ ŉşŉŚŌ őŖ ĮŚŉŖŋō ŔŉśŜ šōŉŚŴ ŗŎ śŉŔōŲ ŉŖŌ ŎŗŝŖŌōŌ ŜŐŉŜ őŎ ŐŗŜōŔ ŌőŌŖÝŜ ŐŉŞō Ŗōş ŏŝōśŜŲ őŜÝś ŖŗŜ ŖōŋōśśŉŚš ŎŗŚ ŜŐō ŎŗŚŕōŚ ŏŝōśŜ Ŝŗ ŋŐōŋœŗŝŜ ŉŜ aaŴ``ŉŕŴ ļŐőś ŋŗŕŕōŚŋőŉŔ şŉśŖÝŜ ŊŚŗŉŌŋŉśŜōŌ Şőŉ ŜōŔōŞőśőŗŖ ŜŐŉŜ ĩŖŌ şŐōŖ ŋŗŕŘŉŚō ŜŐőś śŜŝŌš şőŜŐ ļŐŉő ŐŗŜōŔŲ śŗŕō ŐŗŜōŔ ŚōřŝőŚōŌ ŉ ŔŉŚŏō ŉŕŗŝŖŜ ŗŎ ŕŗŖōš Ŝŗ Ŋŝš śŝŋŐ ŉ ŜőŖš śŔŗŜŲ ŊŝŜ ōŕŘŐŉśőŢōŌ ŗŖ ŋŗŕŕŝŖőŋŉŜőŗŖ Şőŉ ŗŖŔőŖō ŋŐŉŖŖōŔ ŗŖŔš şŉś śŗ œőŖŌ Ŝŗ ŉŔŔŗş ŏŝōśŜ Ŝŗ ŋŐōŋœ ŗŝŜ ŉŜ bŴ``ŘŕŲ ŊŝŜ ĩŚŜ şŐőŋŐ ŕŗśŜ ŐŗŜōŔś ŉŏŚōōŌ ŜŐőś śŐŗŝŔŌ Ŋō ŜŐō ŚőŏŐŜ ŋŐŉŖŖōŔ Ŝŗ ĻōŚőōś İŗŜōŔś şŉś ōŞōŖ ŊōŜŜōŚ śőŖŋō ŜŐōš ŉŔŔŗşōŌ ŜŐōőŚ

reading-room-penthouse.jpg Source: Art Series - The BlackMan / http://th.tripadvisor.com/Hotel_Review-g255100-d1528419-Reviews-Art_Series_The_Blackman-Melbourne_Victoria.html

ŏŝōśŜś Ŝŗ ōŠŜōŖŌ ŜŐō śŜŉš şőŜŐŗŝŜ ŘŉšőŖŏ Śŗŗŕ ŖőŏŐŜ ŋŐŉŚŏō śŗ ŜŐŉŜ ŏŝōśŜś şŗŝŔŌ ŐŉŞō ŗŘŘŗŚŜŝŖőŜš Ŝŗ ŝśōŚ ŗŜŐōŚ śōŚŞőŋōś ŗŎ ŐŗŜōŔ ŉŖŌ ŐŗŜōŔ ŋŗŝŔŌ ōŉŚŖ ŕŗŚō őŖŋŗŕōśŴ ļŐō ŎōōŌŊŉŋœ şŉś řŝőŜō śŜŝŖŖőŖŏŴ ĩś śŗŗŖ ŉś ŜŗŝŚőśŜś ŉŋœŖŗşŔōŌŏōŌ ŜŐō ŖōşśŲ ŜŐōš ŜŚōŕōŖŌŗŝśŔš ŘŉŚŉŌōŌ Ŝŗ Ŋŗŗœ ŜŐō Śŗŗŕś śőŖŋō ŜŐōš ŐŗŘōŌ Ŝŗ ŏōŜ śŗŕō ŎŚōō Śŗŗŕ ŖőŏŐŜŴ ļŐőś ŌōŚőŞōŌ ĩŚŜ ĻōŚőōś İŗŜōŔś Ŝŗ őŖŋŚōŉśō ŚōŞōŖŝōś ŌŝŚőŖŏ Ŕŗş ŜŗŝŚőśŜ śōŉśŗŖ ŝŘ Ŝŗ eeūŴ ıŜ şŉś ŖŗŜ ŗŖŔš őŖŋŚōŉśō ŞŉŋŉŖŋš ŚŉŜō ŉś şō ŏōŖōŚŉŔŔš ōŠŘōŋŜőŖŏŲ ŊŝŜ ŉŔśŗ ŋŗŖřŝōŚōŌ ŉ ŔŉŚŏō ŉŕŗŝŖŜ ŗŎ ŕōŌőŉ ŉŚōŉś ŘŉŚŜőŋŝŔŉŚŔš őŖ śŗŋőŉŔ ŕōŌőŉ şŐőŋŐ şŉś ŜŐō ŊōśŜ ŋŐŉŖŖōŔ Ŝŗ ŚōŉŋŐ Ŝŗ šŗŝŖŏ ŏōŖōŚŉŜőŗŖ ŘōŗŘŔōŴ ļŐőś ŘŚŗŞōś ŜŐŉŜ ŐŗŜōŔ ōŖŜŚōŘŚōŖōŝŚ ŖŗşŉŌŉšś ŕŝśŜ ŌŉŚō Ŝŗ ŏōŜ ŉşŉš şőŜŐ ŉ Ŗōş ÜśŉŔō őŖŖŗŞŉŜőŗŖÝŴ ļŐōŖŲ Ŕŗş ŜŗŝŚőśŜ śōŉśŗŖ şőŔŔ ŖŗŜ Ŋō šŗŝŚ Ĵŗş ĺōŞōŖŝō ŉŖšŕŗŚōŴ

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For this issue, Thai Hotels & Travel would like to introduce a new getaway island, â&#x20AC;&#x2DC;Koh Ta Chaiâ&#x20AC;&#x2122;. This is the 9th island of Similan Islands National Park, named after discoverer which is so popular amidst tourists particularly in summer time between February and April. The charm of Koh Ta Chai is the delicacy white sandy beach lining 800 meters along the shoreline against the crystal clear ocean with sparkling turquoise color when catching with the sunshine. Coral reef dive spots here are second to none since this is a freshman island so it has been well taken care of which

Source: JW Marriott Khao Lak Resort and Spa / www.marriott.com/hotels/travel/hktkl-jw-marriott-khao-lak-resort-and-spa/

the island is closed for 6 months starting from May in order to allow the nature to recover itself and wait to disclose its beauty once again in the next travel season.

Khao Lak is so peaceful that will suit tourists who want to get away from turmoil while Phuket is so bustled with a large number of foreign tourists.

Tourists traveling to Koh Ta Chai include foreigner and Thai people. After talking with many tour operators, writer founded that the growth percentage of Thai tourist market was very good. In addition to the boat trip to Koh Ta Chai, tourist can take boat from the pier in Khao Lak, Phuket and Krabi. Some people may be afraid of taking speed boat for a long period of times, but on the second when you step on the soft sandy beach, you will completely forget about tiredness for hitting the big waves throughout one hour and a half of journey.

One of recommended hotels located in Khao Lak is JW Marriott Khao Lak Resort and Spa which the strength of this hotel is the swimming pool designed under â&#x20AC;&#x2DC;Infinityâ&#x20AC;&#x2122; concept to embrace all Thai style buildings. Besides, the beach in front of hotel is so peaceful which suits the guests who want to get a true relaxation.

Activity that tourists shouldnâ&#x20AC;&#x2122;t miss when get to this island is to go snorkeling or scuba diving to witness the colorful coral reefs and school of fish in the morning, then fill up the hunger with lunch on the island which if tourist buys package one day trip, tour operator will prepare the menu set for you on the island. In the afternoon, tourists may just relax themselves on the beach to complete a day at Koh Ta Chai before heading back to hotel. In addition to the area to stay closed to Koh Ta Chai, Khao Lak and Phuket can give quite different atmosphere.

The other recommended hotel is Ramada Resort Khao Lak. Even though its style may be a bit different from JW Marriott Khao Lak, it can be a perfect choice for relaxation as well. As soon as getting back from Koh Ta Chai, you may take a shower real quick and come out to take a walk on the beach during the sunset to calm your mind & soul before sitting down sipping cold beverage with the cool breeze in the restaurant on the second floor of hotel for complete relaxing. For this summer if you donâ&#x20AC;&#x2122;t have any plan to cool off the heat of summer, Koh Ta Chai is quite an interesting choice for this summer getaway.

APRIL - MAY 2014 | THAI HOTELS & TRAVEL 23

DECOR & FURNISHINGS

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24 THAI HOTELS & TRAVEL | APRIL - MAY 2014

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into account as well. More importantly, no matter what size of the room, they can perfectly be decorated and adjusted. In addition to the era of the costly lands, the hotel construction with close proximity to public transportation system in the heart of the city areas and emphasized on convenience, cleanliness, and comfort of their guests, it forces those hotels to minimize the size of rooms, but needs to maintain usability function benefit and more importantly, guests must not feel uncomfortable when staying in such room throughout the night of relaxation. Decoration idea for elegant look is not only help to make the room to look too tight, but also add the charm and make the room look so unique and modern. The idea will begin with color selection which for those small size room, it is highly recommended to choose color with lighter tone because it will give the feel of spacious better than darker tone. In addition to bed selection, the size of bed should suit the size of room while adding mirror inside the room can add the feel of wider space. Moreover, door or window overlooking the view or scenery can give an illusion of wide space as well. With all these ideas no matter how small of the room is, it will definitely help to give elegant look for those small rooms. In addition to the popular trend of room decoration styles, Panel Plus Co., Ltd introduces 3 decoration styles for small size rooms which will give the room elegant look and value for money spending.

+AÄ&#x160;2> Ä&#x160;: :* +A#E"" :+E Ä&#x2030; 3Ä&#x160;5 2H -Ä?!=M 2:):+ !Q:2<L =L)=5*AÄ&#x2030;E-Ä&#x160;/ ): 9 E#- $2)$2:! 9"2<L 5?L!J G!-9 1 8 =LE Ä&#x2030;: H# : +A#E""D <) E"Ä&#x2030; 29 2Ä&#x2030;/! :+G Ä&#x160;&?M! =LF *H+Ä&#x160;$!9 D#Ä&#x20AC; F-Ä&#x2030; G3Ä&#x160;): =L2@ :) :+G Ä&#x160; :! D-?5 G Ä&#x160;F !2= =LD Ä&#x160;: 9! 5: D#Ä&#x2018;!2=5Ä&#x2030;5! 3+?52=28 @ :+Ä&#x2030;/) 9" :+ 9 /: D'5+Ä?!<D 5+Ä?E""D+=*" Ä&#x2030;:*": D": F D Ä&#x2030;! Ä&#x160;/*-:*D2Ä&#x160;! =H !Ä? E-8 $</29)$92 =LE Ä&#x2030;: D Ä&#x2030;! 29)$92 5 D2Ä&#x160;!G* 9 5 -Ä&#x160;:*$Ä&#x160;:-<!<! $Ä&#x160;:%Ä&#x2026;:* 3+?5$Ä&#x160;: !29 /Ä? >L 2:):+ Q:G3Ä&#x160;G3Ä&#x160; Mood & Tone 5 3Ä&#x160;5 3-@ :

/:) Q:D 2H -Ä?2@ Ä&#x160;:* D!Ä&#x160;! =L :+ 9 /: D'5+Ä?!<D 5+Ä? =L)=2=29!)= =H !Ä?3-: 3-:* D&?L52+Ä&#x160;: "++*: :0 =LE Ä&#x2030;: 5*Ä&#x2030;: )=D5 -9 1 Ä? E-8 9!2)9*F *H)Ä&#x2030; #Ä&#x20AC; 9M!)@))5 5 2:* : 3-: 2H -Ä?3-:*+A#E"" =L -Ä&#x2030;:/): $AÄ&#x160;#+8 5" :+F+ E+)2:):+ !Q:H# #+9"G Ä&#x160; :) 5!D # Ä? 5 F+ E+) 5 Ä&#x2030;:! 3+?5$AÄ&#x160;5Ä&#x2030;:! !G 2!G 8!Q: H##+9"G Ä&#x160;G!"Ä&#x160;:!3+?5 5!F 5 9/D5 K2:):+ Q:H Ä&#x160; D&+:8 :+E Ä&#x2030; 3Ä&#x160;5 G3Ä&#x160;!Ä&#x2030;:5*AÄ&#x2030;!Ä&#x2030;:!5! G +):&9 K3- G3-E-83-9"%Ä?! = In the era when everything is so expensive, it makes everyone trying to save money which changes the lifestyle or even travel of people since most of tourists nowadays try to seek for a place with value for money which doesnâ&#x20AC;&#x2122;t have to be so luxury, but should look elegant instead. This applies to young generation in working ages which this group of people tends to love traveling in order to earn new experiences rather than working to save the money. Thus, when choosing accommodation for traveling, they will emphasize on cleanliness, convenience, comfort and safety rather than luxury or grandeur.

Start with Natural Balance, this style will emphasize on decoration tone closed to nature which will suit hotel with resort & spa style. Stuffs and utensils placing will create the sense of closer distance, in the same time it will convey the sense of relaxation closed to nature. The room will use natural light in the morning or evening period rather than electric light. The selection of color for furniture will use light tone to give the sense of warm i.e. beach or elm wood which is the color shade of natural trees. For the sense of integrity, solemn tone can be used to add the charm with the dark shade of dock wood. Next is Freedom Attitude that can answer the lifestyle with no limit or boundless imagination to suit person who doesnâ&#x20AC;&#x2122;t want to limit himself with anything for long period of time, but love to seek for new challenge all the times. The decoration form of this style of room will use things existed and modify or combine with other things in the way that departs from prior form. Basically, the space will be divided and wide opened based on usability functions without using the wall. For the selection of color, it will use conforming color which it may be the light color or eye catching color in-association with simple and light furniture placing that has an outstanding features in pattern, design and different surfaces such as a touch of weaving thread similar to linen fabric, cotton fabric or animal fur fabric which can loosen mood & tone of room from platitude. Last but not least, it will focus on placing furniture in color and design varieties to create different atmospheres with uniqueness and modern feel, but not block the view point of eye sight. With suggested styles and forms, hotel entrepreneurs can use to apply based on the concept of your hotels or even apply to the house or condominium of readers for elegant look and pleasant atmosphere for sleeping.

In addition to the writer of this article, by profession and working property it give me a big opportunity to travel into many places most of the times and stay in both small and big size hotels depending on the place I visit. However, I must admit that the decoration style of each hotel mostly concerns on sleeping comfort while usability functions must be taken APRIL - MAY 2014 | THAI HOTELS & TRAVEL 25

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ŕŉœōś ŏŗŞōŚŖŕōŖŜ ŗŚ ōŞōŖ Śőŋō ŘŚŗŌŝŋōŚś ŉŜŜōŖŌ Ŝŗ ŌōŞōŔŗŘ Śőŋō ŏōŖō Ŝŗ ŋŚōŉŜō ŌőŎŎōŚōŖŜ śōŔŔőŖŏ ŘŗőŖŜ şŐőŔō Śőŋō ŌőśŜŚőŊŝŜŗŚ ŎŗŚ śŉŔō ŗŚ ŋŗŗœőŖŏŲ őŎ Śőŋō Őŉś śŜŗŚš ŗŚ őŖŜōŚōśŜőŖŏ ŊŉŋœŏŚŗŝŖŌŲ őŜ ŋŉŖ Ŋō ŝśōŌ ŉś ŜŐō śōŔŔőŖŏ ŘŗőŖŜ ŗŎ ŚōśŜŉŝŚŉŖŜ ŉś şōŔŔŴ ĵōŜőŋŝŔŗŝśŖōśś ŗŖ Śőŋō śōŔōŋŜőŗŖ ŝśōŌ Ŝŗ ŋŗŗœ şőŔŔ ŝŖŊōŔőōŞŉŊŔō ŉŌŌ ŜŉśŜōś Ŝŗ ŕōŉŔ şŐőŋŐ śŜŉŚŜś ŎŚŗŕ ŜŐō ŉŘŘōŉŚŉŖŋō ŗŎ Śőŋō ŏŚŉőŖ őŖŋŔŝŌőŖŏ ŋŗŔŗŚŲ ŗŌŗŚŲ Śőŋō ŉŚŚŉŖŏōŕōŖŜ ŉś ŔŗŖŏ ŏŚŉőŖ ŗŚ ŊŚōŉœ ŝŘ Ŝŗ śŗŎŜŖōśś ŉŖŌ ŐŉŚŌŖōśś ŗŚ Śőŋō ŏŚŉőŖŴ İŗşōŞōŚŲ ŜŐō œōš őŕŘŗŚŜŉŖŜ ŗŎ ŌōŔőŋőŗŝśŖōśś őś ŜŐō ŏōŖō şŐőŋŐ ŏŗŗŌ ŏōŖō śŐŉŔŔ ŕŉœō ŏŗŗŌ ŜŉśŜōŴ īŐŗŗśőŖŏ Śőŋō Ŝŗ ŋŗŗœ ŎŗŚ ŌōŔőŋőŗŝś śŜōŉŕōŌ ŚőŋōŲ ŎőŚśŜŔš şō ŕŝśŜ œŖŗş ŜŐō ŘŝŚŘŗśō ŗŎ şŐŉŜ şō ŉŚō ŏŗőŖŏ Ŝŗ ŋŗŗœ ŎŗŚŴ ĮŗŚ ōŠŉŕŘŔō Śőŋō ŎŗŚ ōŉŜőŖŏ şőŜŐ ŌőśŐōś ŗŚ Śőŋō ŎŗŚ ŋŗŗœőŖŏ ŎŚőōŌ ŚőŋōŴ ıŎ ŜŐō ŘŝŚŘŗśō őś ŎŗŚ ŋŗŗœőŖŏ ŎŚőōŌ ŚőŋōŲ şō śŐŗŝŔŌ ŝśō ŜŐō ŗŔŌ śŜŗŋœ Śőŋō Ŋōŋŉŝśō ŜŐō Śőŋō ŏŚŉőŖ şőŔŔ ŐŉŞō ŐŉŚŌŖōśś ŉŖŌ ŎŚőŉŊőŔőŜšŲ ŉŖŌ ŏōŜ ŎŔŝŎŎš şŐōŖ ŋŗŗœ şŐőŋŐ ŚōśŜŉŝŚŉŖŜ ŉŖŌ ĭŝŚŗŘōŉŖ ŘōŗŘŔō şőŔŔ ŘŚōŎōŚ ŜŐőś œőŖŌ ŗŎ ŚőŋōŴ ĮŗŚ ĩśőŉ ŚōřŝőŚőŖŏ ŜŐō ŝśō ŗŎ ŋŐŗŘśŜőŋœś őŖŋŔŝŌőŖŏ őŖ īŐőŖŉŲ ĲŉŘŉŖŲ ŉŖŌ İŗŖŏ ĳŗŖŏŲ ŘōŗŘŔō şőŔŔ ŝśō śŗŎŜōŚ Śőŋō şŐőŋŐ şőŔŔ Ŋō ŜŐō Ŗōş Śőŋō ŉŖŌ őŎ őŜ őś ŒŉśŕőŖō Śőŋō ŏōŖōŲ őŜ şőŔŔ Ŋō śŗ śŜőŋœš ŉŖŌ śŗŎŜ śőŖŋō ŋŗŗœōŌ Śőŋō şőŔŔ ŐŉŞō śŜŚōŜŋŐ ŕŝŋőŔŉŏō ŊōŜşōōŖ Śőŋō ŏŚŉőŖśŴ ĲŉśŕőŖō Śőŋō Őŉś śŗ ŕŉŖš ŏōŖōśŲ ŊŝŜ ŜŐō ŕŗśŜ ŎŉŕőŔőŉŚ ŗŖōś őŖŋŔŝŌō ŒŉśŕőŖō Śőŋō a`eŲ ļŐŉő ĸŉŜŐŝŕŜŐŉŖő ŎŚŉŏŉŖŜ Śőŋō ŉŖŌ īŐŉőŖŉŜ ĺőŋōŴ ļŗ ŋŐōŋœ Ŗōş ŚőŋōŲ šŗŝ ŕŉš ŘŚōśś ŗŖ ŜŐō Śőŋō ŏŚŉőŖ şŐőŋŐ ŜŐō Ŗōş śŜŗŋœ Śőŋō şőŔŔ ōŉśőŔš Ŋō ŊŚŗœōŖ şőŜŐ ŏŗŗŌ ŗŌŗŚ ŉŖŌ ŋŗŖśőśŜōŖŋš ŋŚōŉŕš şŐőŜō ŋŗŔŗŚ ŜŐŚŗŝŏŐŗŝŜ ŜŐō Śőŋō ŏŚŉőŖŴ ĮŗŚ śŗŕō Śőŋō ŏōŖōŲ ŜŐō ŊŗŜŜŗŕ ŗŎ ŜŐō Śőŋō ŏŚŉőŖ şőŔŔ ŜőŔŜ Ŕőœō ŜŐō śşŗŚŌ ŉŖŌ şŐōŖ őŜ őś śŜōŉŕōŌŲ ŜŐō ŜŉśŜō őś śşōōŜ şőŜŐ ŏŗŗŌ ŗŌŗŚ ŉŖŌ şŐōŖ őŜ őś ŋŗŗœōŌ ŉś ŜŐō śŗŎŜųŊŗőŔōŌ ŚőŋōŲ ŜŐō Śőŋō şőŔŔ ŐŉŞō ŉŌŐōŚőŖŏ ŕŝŋőŔŉŏō ŕŉœőŖŏ ŜŐō Śőŋō śŗ śŗŎŜ ŉŖŌ śŜőŋœšŴ ļŗ ŋŐōŋœ ŎŗŚ ŜŐō ŗŔŌ ŗŚ Ŗōş śŜŗŋœ ŚőŋōŲ šŗŝ ŕŉš ŐŉŞō Ŝŗ ŉśœ ŜŐō śōŔŔōŚ ŉŖŌ ŋŐōŋœ ŜŐō ŋŗŖŜŉŋŜ ŉŖŌ śŕōŔŔ őŜŴ ļŐō ŋŗŔŗŚ ŗŎ Ŗōş śŜŗŋœ Śőŋō őś śŕŗŗŜŐ ŋŚōŉŕš şŐőŜō şŐőŔō ŜŐō Śőŋō şőŔŔ ŐŉŞō ŏŗŗŌ ŗŌŗŚ şŐőŋŐ śŗŕōŗŖō śŉšś ŜŐō ŗŌŗŚ őś Ŕőœō ĸŉŖŌŉŖŝś ŔōŉŎŴ ĮŗŚ ŜŐō ŋŗŖŜŉŋŜŲ ŜŐō Ŗōş śŜŗŋœ Śőŋō şőŔŔ Ŋō ōŉśőŔš ŊŚŗœōŖ şŐőŔō ŜŐō ŗŔŌ ŗŖō şőŔŔ Ŋō ŐŉŚŌōŚ Ŝŗ ŊŚōŉœŴ

ļŐō ĩŌŞŉŖŜŉŏōś ŗŎ h ĳőŖŌś ŗŎ ĺőŋō ĳőŖŌ ŗŎ ĺőŋō

ĩŌŞŉŖŜŉŏō

aŴĿŐőŜō ĲŉśŕőŖō ĺőŋō

īŗŖŜŉőŖś ŐőŏŐ ŘŚŗŜōőŖ ŉŖŌ ŎőŊōŚ ŜŐŉŜ őś ŏŗŗŌ ŎŗŚ ŋŗŖśŜőŘŉŜőŗŖ ŘŚōŞōŖŜőŗŖŴ ĶőŉŋőŖ ŋŉŖ ŖŗŝŚőśŐ śœőŖ ŉŖŌ ŖōŚŞō śšśŜōŕ şŐőŔō őŚŗŖ ŉŖŌ ŋŗŘŘōŚ ŋŉŖ ŐōŔŘ Ŝŗ ŋŚōŉŜō ŚōŌ ŊŔŗŗŌ ŋōŔŔ ŉŖŌ ŘŚōŞōŖŜ ŉŖōŕőŉ Ōőśōŉśō ŉŖŌ ŚōŘŉőŚ ŕŝśŋŔō ŜōŉŚśŴ

bŴ ĺōŌ ĲŉśŕőŖō ĺőŋō

īŗŖŜŉőŖś ľőŜŉŕőŖ Īa Ŝŗ ŘŚōŞōŖŜ ŘőŖś ŉŖŌ ŖōōŌŔōś ŉŖŌ ľőŜŉŕőŖ Īb Ŝŗ ŘŚōŞōŖŜ ŋŉŖœōŚŲ ľőŜŉŕőŖ Īf Ŝŗ ŘŚōŞōŖŜ śœőŖ Ōőśōŉśōś ŉŖŌ ıŗŌőŖō Ŝŗ ŘŚōŞōŖŜ ŏŗőŜōŚ şŐőŔō ŎőŊōŚ ŋŉŖ ŐōŔŘ ōŠŋŚōŜŗŚšŴ

cŴ ĪōŖŋŐŉŚŗŖŏ ĺőŋō

ĭŉŜőŖŏ ŜŐőś œőŖŌ ŗŎ Śőŋō ŎŗŚ ŗŖō śŘŗŗŖ ŋŉŖ ŏōŜ e ŉŌŞŉŖŜŉŏōś şŐőŋŐ ĪōŖŋŐŉŚŗŖŏ Śőŋō ŋŗŖŜŉőŖś ŐőŏŐ ŎőŊōŚ ŉŖŌ ŊōŖōŎőŜ ōŠŋŚōŜŗŚš śšśŜōŕŴ İőŏŐ ľőŜŉŕőŖ ĭ ŋŉŖ ŐōŔŘ Ŝŗ ŘŚōŞōŖŜ ŎŚōō ŚŉŌőŋŉŔ şŐőŔō ŐőŏŐ őŚŗŖŲ ŘŚŗŜōőŖ ŉŖŌ ŘŐŗśŘŐŗŚŝś ŋŉŖ ŐōŔŘ Ŝŗ ŖŗŝŚőśŐ ŜŐō ŊŗŌšÝś śŜŚōŖŏŜŐ ŉŖŌ ŚōśőśŜ ŜŐō ŌőśōŉśōśŴ ļŐőś Śőŋō şőŔŔ śŝőŜ ŘōŚśŗŖ şŐŗ ŊōŏőŖś Ŝŗ ōŉŜ ŊŚŗşŖ Śőŋō ŎŗŚ ŜŐō ŎőŚśŜ ŜőŕōŴ

dŴ İŗŕ ĶőŔ ĺőŋō

īŗŖŜŉőŖś őŚŗŖ ŉŖŌ ŎŚōō ŚŉŌőŋŉŔ ŚōśőśŜŉŖŋō śŝŊśŜŉŖŋōś g Ŝőŕōś ŐőŏŐōŚ ŜŐŉŖ ŏōŖōŚŉŔ Śőŋō şŐőŋŐ ŋŉŖ ŚōŌŝŋō ŜŐō Śőśœ ŗŎ ŋŉŖŋōŚ şŐőŔō ŎőŊōŚ őŖ İŗŕ ĶőŔ ĺőŋō ŋŉŖ ŚōŌŝŋō ŜŐō śŝŏŉŚ ŔōŞōŔ őŖ ŊŔŗŗŌŴ

eŴ Ĭŗő ĺőŋō

īŗŖŜŉőŖś ŕŗŚō ľőŜŉŕőŖ Īa cga Ŝőŕōś ŜŐŉŖ şŐőŜō Śőŋō ŉŖŌ ŉŊŗŝŖŌ şőŜŐ ŖŝŜŚőōŖŜ śŗŝŚŋō Ŗŗ Ŕōśś ŜŐŉŖ ae œőŖŌś śŝŋŐ ŉś ŋŉŚŊŗŐšŌŚŉŜōŲ ŘŚŗŜōőŖŲ ŎŉŜŲ ŎőŊōŚŲ ŕőŖōŚŉŔ ŜŐŉŜ ŋŉŖ ŖŗŝŚőśŐ ŜŐō ŊŗŌš śŜŚōŖŏŜŐ ŉŖŌ ŚōśŜŗŚō ŜŐō ŘŗşōŚ Ŝŗ śŝőŜ ŚōŐŉŊőŔőŜŉŜōŌ ŘŉŜőōŖŜŴ

fŴ įōŚŕőŖŉŜōŌ ĪŚŗşŖ ĺőŋō

īŗŖŜŉőŖś ŎŚōō ŚŉŌőŋŉŔ őŖ ĸŐōŖŗŔőŋ ŏŚŗŝŘ ŜŐŉŜ ŋŉŖ ŚōśŜŚŉőŖ ŜŐō ŊŔōŕőśŐ őŖőŜőŉŜőŗŖŲ śŔŗş ŌŗşŖ ŉŖőŔőŜš şŐőŔō ķŚšŢŉŖŗŔ śŝŊśŜŉŖŋō ŋŉŖ ŚōŌŝŋō ŜŐō śšŕŘŜŗŕ ŗŎ ŉŊŖŗŚŕŉŔőŜš ŗŎ ŏŗŔŌōŖ ŉŏōŚŴ ĩŖŌ įĩĪĩ ŋŉŖ ŘŚōŞōŖŜ ĩŔŢŐōőŕōŚÝś Ōőśōŉśō ŉŖŌ ŚōŌŝŋō ŊŔŗŗŌ ŘŚōśśŝŚō şŐőŔō ŎőŊōŚ ŋŉŖ ŋŗŖŜŚŗŔ ŜŐō ŔōŞōŔ ŗŎ śŝŏŉŚ őŖ ŊŔŗŗŌ ŉŖŌ ŚōŌŝŋō ŋŗŖśŜőŘŉŜőŗŖ śšŕŘŜŗŕ ŉŖŌ ľőŜŉŕőŖ ĭ śŔŗş ŌŗşŖ ŜŐō śœőŖ şŚőŖœŔōŴ

gŴ ĲŉśŕőŖ ĪŚŗşŖ ĺőŋō

īŗŖŜŉőŖś ōŕŊŚšŗ ŉŖŌ ŎőŊōŚ ŜŐŉŜ ŋŉŖ ŊōŖōŎőŜ ŜŐō őŖőŜőŉŜőŗŖ ŗŎ Ōőśōŉśō őŕŕŝŖőŜš Ŝŗ ŊŗŌš ŉŖŌ ōŠŋŚōŜŗŚš śšśŜōŕ ŉŖŌ ŘŚōŞōŖŜ śŋŝŚŞš Ōőśōŉśō ŉŖŌ ōŠŐŉŝśŜőŗŖŴ

hŴ ĲŉśŕőŖ īŗŉŚśō ĺőŋō

īŗŖŜŉőŖś ľőŜŉŕőŖ Īa ŉŖŌ Īb Ŝŗ ŘŚōŞōŖŜ ŋŉŖœōŚ Ōőśōŉśō ŉŖŌ ŊŗŚōŌ şőŜŐ ŎŗŗŌ śšŕŘŜŗŕ şŐőŔō ľőŜŉŕőŖ Ī ŋŗŕŘŔōŠ ŋŉŖ ŘŚōŞōŖŜ ŜŐō őŖŎŔŉŕŕŉŜőŗŖ ŗŎ ŖōŚŞō śšśŜōŕ ŉŖŌ ŖŗŝŚőśŐ ŜŐō ŊŚŉőŖŴ īŉŔŋőŝŕ ŚōőŖŎŗŚŋōś ŊŗŖō ŋŚōŉŜőŖŏ ŉŖŌ ŘŚōŞōŖŜś ŜŐō ŋŚŉŕŘ şŐőŔō ĵŉŖŏŉŖōśō ŋŉŖ śŜőŕŝŔŉŜō ōŖŢšŕō ŉŖŌ ŏŚŗşŜŐŴ

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2. Transportation flares of student on the day to report for internship and on the way back based on the actual pay not exceeding 1,000 baht per trip. 3. Transportation flares of student each day of work practice based on the actual pay not exceeding 100 baht for the work practice day only. 4. The Cost of Meal, supper and beverage for internship student and instructor or expert based on the actual pay not exceeding 200 baht per day on the work practice day only. 5. Allowance for internship student based on the actual pay on the work practice day only. For this item, THA used to mention to all members that hotel shall get manpower to make up for some missing labor even though it is a time consuming for training the work and required to provide 3 meals and even uniform which makes hotels think this is unacceptable and donâ&#x20AC;&#x2122;t want to pay any allowance. However, hotels should rather think if they have to employ fresh graduated staff, hotel needs to pay their wages since the first day of work and at least it should take ap proximately 1 â&#x20AC;&#x201C; 2 months to train a new staff as well as provide 3 meals, uniform and other expense which itâ&#x20AC;&#x2122;s all the same story. Besides, THA only asks for hotels to pay only half of minimum wage rate (150 baht/day) which it shouldnâ&#x20AC;&#x2122;t be quite a big deal for most hotels. On the other hand, other industries located in industrial estate or huge production industries belonging to the Federation of Thai Industries now have already paid internship students approximately 400 â&#x20AC;&#x201C; 500 baht. 6. The cost of accommodation for student based on the actual pay not exceeding 3,000 baht per month or equivalent 100 baht per day. 7. The cost of uniform based on the actual pay not exceeding 2,000 baht per person. 8. The cost for the preparation of work practice document based on the actual pay not exceeding 3,000 baht per person. 9. The cost of private danger protection device for each student who is required for work practice based on the actual pay not exceeding 3,000 baht per person. 10. The cost of accident insurance during work practice based on the actual pay not exceeding 3,000 baht per person. All detail is contained in both copies of announcements which members can check them out on the website of Department of Skill Development, Ministry of Labor or Office of the Council of State under Skill Development Promotion Act B.E. 2546 or for more information, please call laws division of Department of Skill Development.

1. Teaching cost or expert pay based on the actual pay not exceeding 1,200 baht per hour and not exceeding 8 hours per day. APRIL - MAY 2014 | THAI HOTELS & TRAVEL 29

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Mitel Solutions for the Hospitality Industry

NEONET BANGKOK (N.N.B.) CO.,LTD No. 19/1-3 Reun-Rudee Building, 3rd Floor, Sukhumvit Soi 1, (Reun-Rudee), Sukhumvit rd. , Krongtuay Nua,Wattana, Bangkok 10110 E-mail: contact@neonetbangkok.com Facebook : www.facebook.com/neonetbangkok Tel. (+66) 2 6553921 Fax. (+66) 2 6553925

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Beyond Beauty ASEAN-Bangkok 2014 (BBAB 2014) The organisers of Beyond Beauty ASEAN-Bangkok 2014 (BBAB 2014) organized its first press conference and beauty forum at Marriot Bangkok Sukhumvit Hotel, Bangkok on 14th March 2014. The event served as a prelude to the inaugural Beyond Beauty ASEAN – Bangkok 2014 exhibition and conference held in conjunction with the 3rd edition of World spa & Well-being Convention scheduled to take place from 18th – 20th September 2014 in Bangkok, Thailand. The event was a major success with more than 130 attendees from the government, associations, industry and media attending the event and 495 Sqm booked by more than 30 companies on the spot. Part of the key highlights of the event was a memorandum of understanding signed between Health and Beauty Cluster, Federation of Thai Industries and the organizers of BBAB 2014 (Informa Exhibitions & Impact Exhibition Management). In addition, the event is endorsed and supported by the Department of International Trade Promotion. With key associations in several key sectors of the Thailand beauty industry (Thai Cosmetics Manufacturers Association, Thai Spa Association, Herbal Products Association, Health Food and Supplements Association, National Hairdresser Association, Beauty Culture Association Of Thailand & Thai Herbal Industry Association) being supporters of BBAB 2014 & the ASEAN Cosmetics Association also endorsing its regional support of BBAB 2014, the event has cemented its status as one of the most widely supported beauty event in the region and embodies the strong confidence by the industry in the event’s ambition to be the leading beauty trade event in ASEAN within 1 year. Beyond Beauty ASEAN – Bangkok 2015 in conjunction with World Spa & Well-being Convention is projecting to attract over 400 exhibiting companies and some 15,000 buyers and sellers when it opens its doors in September 2014.

WS2014_115x245mm_hori.pdf 4/1/2014 6:03:52 PM

Education Standards

Innovation

18 - 20 September 2014

Challenger 1, IMPACT Exhibition Center Bangkok, Thailand

CMY

For more information, please contact +66 (0) 2833 5126 JanzN@impact.co.th, info@worldspawellbeing.com www.worldspawellbeing.com WorldSpaandWellbeingConvention Organized by:

Co-organized by:

Managed by:

In conjunction

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