Corporate Philanthropy Opportunities for Partnership 2019-2020
ŠJohn Oates Photography 1
©John Oates Photography
Grow Your Business through Partnership A partnership with Green Bay Botanical Garden shows your company’s commitment to protecting nature, enriching cultural life and inspiring learners of all ages in Northeast Wisconsin. It broadens your customer base, builds affinity for your brand and ensures plants always grow our community. The Garden relies entirely on the community’s financial support to achieve our mission to connect plants and people in an environment that engages, inspires and refreshes.
Connect to Northeast Wisconsin & Beyond The Garden offers a variety of events, exhibits and educational programming that enhance the experience of a growing audience of 180,000 visitors from Northeast Wisconsin and beyond. Connect with people throughout the region and associate your brand with a love of nature, amazing beauty of the Garden and unforgettable memories made with friends and family. Our Annual Visitor Snapshot • 67% of visitors come with extended family or friends, 59% report kids living in their household, making it the perfect place to reach multiple generations • 3,600 member households represent 28 counties throughout Wisconsin • Children, grandchildren and friends accompany 71% of our members on their visits Our Primary Goals to Increase Visitation • Improve general awareness in Northeast, East Central and Central regions in Wisconsin • Reach Milennials, Generation X families and Garden Enthusiasts from the Baby Boomer generation • Attract travelers interested in affordable, family– friendly, educational, outdoor recreation; arts and culture experiences, and staycations • Position the Garden as a “must see” destination in Wisconsin, keeping it in the Top 5 “Things To Do in Green Bay” on Trip Advisor Your Promotional Recognition To enhance our partnership, the Garden works with your company to create an integrated sponsorship package tailored to your goals. Opportunities for recognition may include (but are not limited to): 2
• Owned Digital Media: e-newsletter (reaching 15,000 + inboxes), website (250,000 + unique visitors annually), guest blogs, videos, etc. • Social Media: Facebook (reaching 25,000 + users), Instagram (reaching 1400 + followers), Twitter (reaching 3,900 + followers) • Print Media: newsletters (3,500 + copies distributed quarterly), event rack cards, posters, tickets, invitations, programs, billboards, banners, signs, ads, press releases, etc. • Broadcast Media: television and radio ads • Earned Media: on–air and on-site interviews • Verbal event acknowledgements and/or opportunities to speak • Presence at events including information distribution in the Garden’s brochure racks • Year-round logo or written recognition on the Garden’s website with a link to your company website • Customizable recognition based on your goals
Year-Round Benefits Sponsors receive a one-year complimentary Corporate Partner Membership with many benefits and privileges as outlined on pages 10-11. Your partnership is good for the environment, good for the community and good for your company. Find out more about how the Garden can help you build your brand while you help the Garden advance its mission. Revenue from sponsorship is used for annual operating support, for specific events and exhibits and contributions are directed where the need is greatest. Green Bay Botanical Garden is a nonprofit 501(c)(3) organization.
Other Opportunities to Support the Garden • Corporate Matching Gifts • Dollars for Doers • Employee Volunteer Opportunities • Annual Corporate Donations • Corporate Events • Capital Campaigns For more information on corporate partnership opportunities, contact Cindy Berton, Director of Development, at 920.491.3691 ext.104 or cberton@gbbg.org.
2018–2019 Special Event Sponsors & Corporate Partner Members Platinum | $10,000 +
Gold | $5,000–$9,999 THE GEOR GE F. KRE S S F
O
U
N
D
A
T
I
O
N
Terri Trantow est.D 1990
Silver | $2,500–$4,999
Est. 1953
Additional Sponsors & Partner Members Media Sponsors
Business Sponsors Amenson Studio Aon Applied Flooring Solutions Bay Towel Biebel’s Catering & Rental, LLC Bleu Restaurant Caylor Photography Cellcom Chefusion Eclectic Cuisine Cliff Wall Subaru Mazda Mitsubishi Cody L33 Photography Colorblends Wholesale Flowerbulbs Comfort Suites
De la Teja Studio Elite Music Service Festival Foods Foodelicious Catering & Consulting, Associated with Royal Scot Golf Course & Supper Club Fox Communities Credit Union Ginger Birch Floral & Events Green Bay Exposition Services, Inc. Hawkins Ash CPAs Janssen Law LLC Johnson Bank Josephine’s Pizza & Pastaria KLEM Studios
Lamers Bus Lines, Inc La Java A Roasting House Lodge Kohler Margarita’s of Wisconsin, Inc Meijer Midwest Dental Monzu Bakery & Custom Cakes N.E.W. Piano Guys, LLC Not By Bread Alone Painting Pals LLC Petal Pusher Pomp’s Tire Service Radisson Hotel & Conference Center Green Bay
Renard’s Country Elegance Inc. Sash & Bow Shaunae Teske Photography Taylor Creek The Marq Banquets & Catering The Runaway Spoon Tundra Lodge Resort, Waterpark & Conference Center Van Abel’s of Hollandtown
3
TasteBud, an outdoor culinary experience and silent auction, attracts nearly 600 attendees every year. Guests enjoy samples from local caterers, restaurants, wineries and breweries in the Garden while bidding on a wide variety of unique silent auction items.
Sponsorship Levels
TasteBud
Thursday, May 16 | 5–8 pm
Lead Sponsor | $3,000 • Prominent logo recognition on promotional materials • Two corporate tables of eight • Opportunity to place advertisement in event program • Customized benefits available Sustaining Sponsors | $1,000 • Logo recognition on promotional materials • One corporate table of eight Supporting Sponsors | $500 • Written recognition on promotional materials • Eight admission tickets
©Cody L33 Photography
Friday, May 31 | 12–7 pm Saturday, June 1 | 8 am–2 pm
4
©Cody L33 Photography
Garden Fair is back! This year we’re returning to our SPONSORSHIP LEVELS roots–a local community plant and gardening sale. Lead Sponsor | $5000 Area plant professionals will offer a selection of annuals, • Prominent logo recognition on promotional materials perennials, containers, hanging baskets, succulents, • Prominent logo recognition on outdoor sign by shrubs and more for purchase. Plus, our Horticulture team garden gate will carefully select plants for sale tested right here at the • Prominent logo recognition on yard signs placed Garden. Gardening supplies, landscape design services throughout the grounds and limited handcrafted garden art will also be for sale. • Prominent location of two complimentary In addition, our horticulturists, local garden experts and booth spaces plant pros will be on hand to answer gardening questions. • 50 General Garden Admission Passes Food and beverages will be available for purchase. New • Customized benefits available this year! Visitors receive free admission to the plant sale Sustaining Sponsors | $2500 New this year! and ½ off General Garden Admission to tour the Garden • Logo recognition on promotional materials and see the Butterflies & Blooms exhibit. • Logo recognition on outdoor sign by garden gate • Logo recognition on yard signs placed throughout the grounds • Prominent location of one complimentary booth space • 25 General Garden Admission Passes Please refer to page 2 for a full list of detailed benefits.
June 1–August 31 | 10 am–5 pm
©Chad Krause
The Garden will debut its first butterfly house exhibit, Children & Family Activity Sponsor | $5,000 Butterflies & Blooms, this year! This exhibit features a • Prominent logo recognition on marketing/ live butterfly experience highlighting native pollinators promotional materials both digital and print–sponsor and the plants they love. Last summer’s exhibit drew recognition signage, rack cards, posters, summer more than 70,900 visitors from June through August, events booklet, etc. representing visitors of a variety of ages and backgrounds • Logo recognition on activity materials from Northeast Wisconsin and beyond. • Logo recognition in Garden e–news and social media • Opportunity for onsite tabling opportunities (sponsor Visitors will interact with hundreds of live butterflies can connect directly with potential customers) native to Wisconsin, learn about their important role in • Invitation to VIP–Donor Preview Exhibit Opening nature and how they can best support them in their own reception–Recognition and 8 guests. Event date backyards. 300 new butterflies will arrive each week for a May 30, 2019 total of 4,500 butterflies and 22 different species of native butterflies during the summer. • 1 Year $5,000 Corporate Benefactor Level Corporate Membership Presenting Exhibit Sponsor | $20,000 • 250 General Admission Garden Passes • Prominent logo recognition/placement in TV spots, • Customized benefits available print ads, social media posts/blogs, other media Pollinator Plant Giveaway Sponsor | $5,000 channels wherever the exhibit is promoted • Prominent logo recognition on marketing/ • Prominent logo recognition on all marketing/ promotional materials both digital and print–sponsor promotional materials–posters, rack cards, sponsor recognition signage, rack cards, posters, summer signage, tickets, summer events booklet, etc. events booklet, etc. • Recognition in Garden e–news and social media • Recognition in Garden e–news and social media • Opportunity for onsite tabling opportunities (sponsor • Opportunity for onsite tabling opportunities (sponsor can connect directly with potential customers) can connect directly with potential customers) • Verbal sponsor recognition at multiple events • Invitation to VIP–Donor Preview Exhibit Opening throughout the spring and summer (TasteBud, various reception–Recognition and 8 guests. Event date Grand Series Concerts & Sanimax Concert Series) May 30, 2019 • Invitation to VIP–Donor Preview Exhibit Opening • 1 Year $5,000 Corporate Benefactor Level reception–Recognition and speaking opportunity Corporate Membership along with 24 guests. Event date May 30, 2019 • 250 General Admission Garden Passes • 1 Year $15,000 Corporate Guardian Level • Customized benefits available Corporate Membership Community Partner Sponsor | $2,500 • 1,000 General Admission Garden Passes • Written recognition on marketing/promotional • Corporate rental opportunity–date to be mutually materials both digital and print–sponsor recognition agreed upon. Food and beverage excluded posters, rack cards, posters, summer events • Customized benefits available booklet, etc. • Recognition in Garden e–news and social media • Invitation to VIP–Donor Preview Exhibit Opening reception–Recognition and 4 guests. Event date May 30, 2019 • 1 Year $2,500 Corporate Patron Level Corporate Membership • 125 General Admission Garden Passes
Please refer to page 2 for a full list of detailed benefits.
5
Grand Concert Series
6–8 Concert Dates & Line–Up To Be Announced
©John Oates Photography
Individual Concert–Presenting Sponsor | $5,000* • Prominent logo recognition on promotional materials • Recognition in the Garden’s summer events booklet • Onsite sponsor recognition signage (June–September) • 16 tickets with 2 reserved tables of 8 located on the Cowles Terrace (includes 4 reserved parking passes) • Sponsor announcement at event • Sanimax Concert Series Benefits • Verbal recognition at Sanimax Concerts prior to Sponsor Opportunities selected event date Named Grand Concert Series Sponsor | $25,000* • 32 admission tickets * Not Available in 2019 • 4 reserved seats at each concert date Individual Concert–Presenting Sponsor | $10,000 • 1 year $5,000 Corporate Benefactor Level • Prominent logo recognition on promotional materials Corporate Membership and benefits • Recognition in the Garden’s summer events booklet • Customized benefits available • Onsite sponsor recognition signage (June–September) • 24 tickets with 3 reserved tables of 8 located on the Cowles Terrace (includes reserved parking) • Sponsor announcement at event • 2 admission tickets and reserved seating to other Grand Concert Series events • Sanimax Concert Series Benefits Guests will be inspired by the beauty of a crisp fall • Verbal recognition at Sanimax Concerts prior to evening as they watch the glow from bonfires dance on selected event date the lawn, groove to live music, savor a variety of tasty • 32 admission tickets foods from local restaurants and sip frothy brews. On • 4 reserved seats at each concert date average, this event attracts 600 attendees. • 1 year $10,000 Corporate Visionary Level Corporate Individual Presenting Sponsor | $5000* Membership and benefits • See above benefits • Customized benefits available Supporting Sponsor | $1,000 An eclectic variety of talented regional musicians will grace the Billie Kress Amphitheater surrounded by stunning views of the Donald J. Schneider Family Grand Garden. Guests are invited to stroll through the Garden, listen to live music, enjoy wine, beer and food among native plants and relax with family and friends with a picnic on the lawn–making it the perfect evening for music lovers of all ages. On average, 800 guests attend each concert.
Brews, Bistros & Bonfires Saturday September 14 | 6–9 pm
6
• Written recognition on promotional materials • Onsite sponsor recognition signage (June– September) • Verbal recognition at event • One reserved Corporate Table for 8 located on the Cowles Terrace • 1 year $1,000 Corporate Partner Membership and benefits Please refer to page 2 for a full list of detailed benefits.
Concert Series
Thursdays, June 20–August 15 8 Concert Line–Up To Be Announced
Opening Act | 6–6:30 pm Headliner | 6:45–7:45 pm
©John Oates Photography
Surrounded by the spectacular views of the Schneider Family Grand Garden, music lovers of all ages will enjoy live family–friendly music in the Billie Kress Amphitheater. Concert–goers can stroll throughout the Garden, play various yard games, or enjoy wine, beer and food. New this year! Sanimax Concerts features a local opening act followed by a regional headlining act. On average, 675 guests attend each concert for a diverse blend of live music and spend an evening with family and friends. Seeds to Snacks | 4:30–6:30 pm Families can dig into hands–on gardening activities and create a fresh snack to enjoy from our harvest.
Sponsorship Level Named Presenting Sponsor | $10,000*
* Not Available in 2019
Lead Sponsor | $5,500 • Prominent logo recognition on promotional materials • 240 event admission tickets • Limited reserved seating at each performance • One use of reception space–Matthew Schmidt Garden and Wangerin Family Pavilion (prior to and during the concert, excludes food and beverage) • Dedication and/or sponsor announcements • Opportunity to speak at a concert date (to be mutually agreed upon) • Opportunity to have a presence at two event dates (to be mutually agreed upon) • Customized benefits available
Investor Sponsors | $2,500 • Logo recognition on promotional materials • 112 event admission tickets • Limited reserved seating at each performance • One use of reception space–Matthew Schmidt Garden and Wangerin Family Pavilion (prior to and during the concert, excludes food and beverage) • Dedication and/or sponsor announcement • Opportunity to have a presence at event (date to be mutually agreed upon) Supporting Sponsors | $1,500 • Written recognition on promotional materials • 64 event admission tickets • Limited reserved seating at each performance • One use of reception space–Matthew Schmidt Garden and Wangerin Family Pavilion (prior to and during the concert, excludes food and beverage) • Dedication and/or sponsor announcement • Opportunity to have a presence at event (date to be mutually agreed upon) Patron Sponsors | $1,000 • Written recognition on promotional materials • 32 event admission tickets • Limited reserved seating at each performance
Please refer to page 2 for a full list of detailed benefits.
7
Getaway Wednesdays Wednesdays, June 5–August 28
During Getaway Wednesdays, families and visitors of all ages can spend quality time together, reigniting a desire to be outdoors and among Mother Nature’s breathtaking beauty. Sponsors receive recognition from June–August. Last summer, the Garden welcomed more than 70,900 visitors.
Sponsorship Levels
Named Title Sponsor | $10,000 Children’s Discovery Station Sponsor | $2,500 • Logo recognition on promotional materials • Opportunity to have a presence at four event dates (to be mutually agreed upon) Cookouts | 11 am–1 pm • 25% discount toward facility rental (one-time use, Guests spend their lunch break surrounded by the beauty excludes food and beverage) of nature. Produce is fresh from the Garden in partnership • 45 General Admission Garden Passes with the N.E.W. Master Gardeners Association. Supporting Sponsors | $1,500 • Logo recognition on promotional materials Children’s Discovery Station | 4–6 pm • Opportunity to have a presence at two event dates Through hands-on displays, scavenger hunts and craft (to be mutually agreed upon) projects, children learn about a variety of nature-based topics. Themes this summer will include pollinators and • 22 General Admission Garden Passes their role in our ecosystem! Free Admission | 4–8 pm Visitors can explore the Butterflies & Blooms exhibit, enjoy a picnic, play in the Nielsen Children’s Garden, check out a S.E.E.D. Pack and even search for Pokémon.
Guests savor an elegant six-course meal prepared with locally grown produce and farm fresh ingredients accompanied by exquisite wine and beer pairings and live music in the Billie Kress Amphitheater. Lead Sponsor | $1,500 • Logo recognition provided on promotional materials including event webpage and dinner menu • On–site sponsor recognition signage • Opportunity to speak at event • 4 event tickets • Year-round logo recognition on the Garden’s website with a link to your company website
Field Fork
to
Thursday, September 5 or September 12 | 5–8 pm 8
©John Oates Photography
Please refer to page 2 for a full list of detailed benefits.
Saturday, September 28 9 am–4 pm
©John Oates Photography
The community is invited to this free event featuring fun and educational activities for children and families, including crafts and games. Visitors are invited to stroll among the fall colors, talk with local garden clubs and enjoy food and beverages, all in the beautiful backdrop of the Garden. On average, more than 3,000 guests enjoy this fun fall day. Lead Sponsor | $3,000 • Prominent logo recognition on promotional materials including activity signage and event program • Opportunity for advertisement in event program • Opportunity to have a presence at event in a tented space • 25 walking tour admission tickets to WPS Garden of Lights • Customized benefits available Sustaining Sponsors | $1,000 • Logo recognition on select promotional materials including activity signage and event program • Opportunity to have a presence at event in a tented space • 12 walking tour admission tickets to WPS Garden of Lights
Fridays, Saturdays, Sundays | 5–9 pm arden November 29–December 22 of iGhts December 26–30 | 5–9 pm
G l
Additional Sponsor Benefits • All sponsors are invited to the VIP Tree Lighting Ceremony on Monday, November 25 from 5–7 pm. This evening marks the opening of WPS Garden of Lights for the season and includes a press conference and reception • All sponsors receive a discount on additional Sponsorship Levels admission tickets ($2 off/ticket) Sustaining Sponsors | $5,000 • All sponsors receive recognition on continuous • Logo recognition on promotional materials loop presentation in Cornerstone Foundation Hall • Sponsorship of a premier light display with signage throughout all WPS Garden of Lights dates • 180 admission tickets $5,000 & Above • Customized benefits available • Opportunity to speak at VIP Tree Lighting Investor Sponsors | $2,500 $2,500 & Above • Logo recognition on promotional materials • Complimentary room rental for a Corporate Night • Sponsorship of a signature light display with signage Reception (subject to availability, excludes food • 90 admission tickets and beverage) Contributing Sponsors | $1,750 $1,750 & Above • Logo recognition on promotional materials • Opportunity to have a presence at event (select • Sponsorship of a traditional light display with signage dates available) • 65 admission tickets • Opportunity to display your company’s Supporting Sponsors | $1,000 educational/business information in Visitor Center • Written recognition on promotional materials display rack • 40 admission tickets $1,000 & Above • VIP early entry into the event (walking tour) Please refer to page 2 for a full list of detailed benefits. Celebrating its 23rd year, WPS Garden of Lights is the Garden’s largest annual fundraiser. Last year, nearly 75,000 visitors toured the dazzling light show. More than 300,000 lights dance throughout the Garden creating a stunning winter landscape filled with botanical and nature–themed light displays.
9
Corporate Partner Member Benefit
F
Free admission for employees and immediate family members on Corporate Partner Employee Day (May 5 & August 11, 2019) Employee volunteer team opportunities in the Garden
Your Employees
$10 discount on new memberships for employees Member rate available on Garden classes for employees Employee Lunch & Learn Program about the Garden $2 off general admission for employees with employee ID (excludes concerts and events) Customized Garden presentation at corporate office $10 discount on purchase of gift membership for clients Number of tickets to select special events (Sanimax Concerts and WPS Garden of Lights)
Your Executive Team
One-time use guest passes (excludes concerts and events) Annual Garden Party invitation TasteBud admission tickets Brews, Bistros & Bonfires admission tickets Private behind the scenes tour for up to 10 people One facility rental discount (subject to availability, not valid with other discounts, does not include food and beverage) One complimentary meeting space for up to 25 people (subject to availability, not valid with other discounts, does not include food & beverage)
Your Company
One complimentary Family Membership (recipient to be determined by company) Number of transferable memberships cards issued in company’s name Number admitted into the Garden per visit with transferrable membership card (excludes concerts and events) Written recognition on the Garden’s Corporate Partners webpage and select print materials Logo recognition on the Garden’s Corporate Partners webpage and select print materials
10
Benefits s
FELLOW $500
PARTNER $1,000
PATRON $2,500
BENEFACTOR $5,000
VISIONARY $10,000
GUARDIAN $15,000
4
6
8
10
14
20
10
15
20
25
50
50
2 persons
2 persons
4 persons
4 persons
6 persons
2
4
6
2
4
6
15%
20%
25%
$400
$400
$400
1
2
2
4
4
6
4
6
6
8
10
10
subject to change. Green Bay Botanical Garden is a 501(c)(3) non-profit organization supported 100% by the community it serves.
11
ŠAmenson Studio
VISION
Green Bay Botanical Garden will be the leading educational, recreational, social and horticultural destination enriching the quality of life in the upper Midwest.
12
MISSION
Green Bay Botanical Garden cultivates an appreciation for the enduring relationship between plants and people. Through our volunteers and staff, we serve people of all ages by providing year-round educational and recreational experiences within an environment that engages, inspires and refreshes.
2600 Larsen Rd | Green Bay, WI 54303 | 920.490.9457 | GBBG.org