Corporate Philanthropy Opportunities for Partnership 2021–2022
©John Oates Photography
©John Oates Photography
Grow Your Business through Partnership A partnership with Green Bay Botanical Garden shows your company’s commitment to protecting nature, enriching cultural life and inspiring learners of all ages in northeast Wisconsin. It broadens your customer base, builds affinity for your brand and ensures plants always grow our community. The Garden relies entirely on the community’s financial support to achieve our mission to connect plants and people in an environment that engages, inspires and refreshes.
Connect to Northeast Wisconsin & Beyond The Garden offers a variety of events, exhibits and educational programming that enhance the experience of a growing audience of more than 156,000 visitors representing 49 states and 71 out of 72 counties in Wisconsin. Connect with people throughout the region and associate your brand with a love of nature, the amazing beauty of the Garden and unforgettable memories made with friends and family.
Our Annual Visitor Snapshot • From May–August, 78% of visitors came to the Garden with extended family or friends, of which 21% are children, making it a perfect place to reach multiple generations • More than 3,900 member households represent 37 counties throughout Wisconsin 2
• Children, grandchildren and friends accompany 86% of our members on their visits
Our Primary Goals to Increase Visitation • Improve general awareness in the Northeast, East Central and Central regions in Wisconsin
Year–Round Benefits Sponsors receive a one–year complimentary Corporate Partner Membership with many benefits and privileges as outlined on pages 14–15.
• Reach Millennial and Generation X families, and garden enthusiasts from the Baby Boomer generation Your partnership is good for the environment, good for the community and good for your company. Find out • Attract travelers from diverse backgrounds more about how the Garden can help you build your interested in affordable, family–friendly, educational, brand while you help the Garden advance its mission. outdoor recreation; arts and culture experiences, Revenue from sponsorship is used for annual operating and staycations support, for specific events and exhibits, and contributions • Position the Garden as a “must see” destination in are directed where the need is greatest. Green Bay Wisconsin, keeping it in the Top 5 “Things To Do in Botanical Garden is a nonprofit 501(c)(3) organization. Green Bay” on TripAdvisor
Your Promotional Recognition To enhance our partnership, the Garden works with your company to create an integrated sponsorship package tailored to your goals. Opportunities for recognition may include (but are not limited to): • Owned Digital Media: e–newsletter (reaching 25,000+ inboxes), website (193,000+ unique visitors annually), guest blogs, videos, etc. • Social Media: Facebook (reaching 32,000+ users), Instagram (reaching 2,200+ followers), Twitter (reaching 3,900+ followers) • Print Media: newsletters (2,000+ copies distributed quarterly), event rack cards, posters, tickets, invitations, programs, billboards, banners, signs, ads, press releases, etc.
Other Opportunities to Support the Garden • Corporate Matching Gifts • Dollars for Doers • Employee Volunteer Opportunities • Annual Corporate Donations • Corporate Events • Capital Campaigns For more information on corporate partnership opportunities, contact Cindy Berton, Director of Development, at 920.491.3691 ext.104 or cberton@gbbg.org.
• Broadcast Media: television and radio ads • Earned Media: on–air and on–site interviews • Verbal event acknowledgements and/or opportunities to speak • Presence at events including your information distributed in the Garden’s brochure racks • Logo or written recognition on the event promotional page during event dates and year–round with a link to your company website on the Garden’s website • On–site sponsor recognition signage (select dates) • Customizable recognition based on your goals and level of support
All event decisions regarding guest, staff and volunteer safety will be made under the advisement of the Brown County Health Department and in compliance with recommendations by the Wisconsin Department of Health Services and the Centers for Disease Control and Prevention. Please be aware that all events, programs and policies including sponsor benefits are subject to change as the situation with the COVID–19 pandemic evolves. A majority of the photos published in this guide 3 Please refer to pages 2 and 3 for full list of detailed benefits. were taken prior to the pandemic.
TasteBud Thursday, May 13 | 5–8 pm
TasteBud, an outdoor culinary experience and silent auction, attracts nearly 600 attendees every year. Guests enjoy samples from local caterers, restaurants, wineries and breweries in the Garden while bidding on a wide variety of unique silent auction items.
Sponsorship Levels
Lead Sponsor: Les Stumpf Ford | $3,000 • Prominent logo recognition on promotional materials • Two corporate tables of eight • Opportunity to place advertisement in event program • Customized benefits available Sustaining Sponsors | $1,000 • Logo recognition on promotional materials • One corporate table of eight Supporting Sponsors | $500 • Written recognition on promotional materials ©John Oates Photography
• Eight admission tickets
Friday, June 4 | 12–7 pm Saturday, June 5 | 8 am–3 pm Join us for Garden Fair, a local community plant and gardening sale! Area plant professionals will offer a selection of annuals, perennials, containers, hanging baskets, succulents, shrubs and more for purchase. Our Horticulture Team will sell plants that are tested right here at the Garden. Gardening supplies, equipment, pots, bulbs, landscape design services and limited handcrafted garden art will also be for sale. In addition, our horticulturists, local gardening experts and plant pros will be on hand to answer gardening questions including Melinda Myers, nationally known gardening expert, TV/radio host and author–presented by ATC Grow Smart. Admission into the plant sale is free but all visitors will need to register for their dated and timed entry.
©John Oates Photography
Sponsorship Levels Lead | $5,000 • Prominent logo recognition on promotional materials • Prominent recognition on digital outdoor sign located at the Garden’s entrance • Prominent logo recognition on yard signs placed throughout the grounds • Prominent location of two complimentary booth spaces • 50 General Garden Admission Passes • Customized benefits available Sustaining | $2,500 • Logo recognition on promotional materials • Logo recognition on yard signs placed throughout the grounds • Prominent location of one complimentary booth space
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• 25 General Garden Admission Passes
Getaway Wednesdays Wednesdays, June 9–August 25
Reignite your passion to be outdoors this summer during Getaway Wednesdays! The Garden opens its doors for all to experience Mother Nature’s breathtaking beauty. Sponsors receive recognition from June–August. On average, the Garden welcomes 65,000 visitors throughout the summer. Buy One Get One Admission | 9 am–8 pm Guests can enjoy a picnic, play in the Nielsen Children’s Garden, go on a scavenger hunt, check out the Discovery Boxes, participate in drop–in Garden tours, ask the expert and so much more. Bring Your Own Picnic | 11 am–1 pm Visitors spend lunchtime surrounded by the beauty of nature. Children’s Discovery Station | 4–6 pm Kids visit the Nielsen Children’s Garden and engage in fun, hands–on activities.
Field to Fork
Wednesday, September 15 5–8 pm
©John Oates Photography
Sponsorship Levels Named Title Sponsor: BMO Harris Bank | $10,000 Children’s Discovery Station Sponsor | $2,500 • Logo recognition on promotional materials • Opportunity to have a presence at four event dates (to be mutually agreed upon) • 25% discount toward facility rental (one–time use, excludes food and beverage) • 45 General Admission Garden Passes Supporting Sponsors | $1,500 • Logo recognition on promotional materials • Opportunity to have a presence at two event dates (to be mutually agreed upon) • 22 General Admission Garden Passes Guests savor an elegant six–course meal prepared with locally grown produce and farm fresh ingredients accompanied by exquisite wine pairings and live music.
Sponsorship Level Lead Sponsor | $1,500 • Logo recognition on promotional materials including event webpage and dinner menu • Opportunity to speak at event • Four event tickets • One–year $2,500 Corporate Patron Level Corporate Membership Please refer to pages 2 and 3 for full list of detailed benefits.
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May 8–September 26
Change comes in waves! Summer 2021 will feature the debut of Washed Ashore: Art to Save the Sea at the Garden and in Wisconsin. Guests of all ages will be enthralled by and get to interact with eight larger–than– life sculptures of animals made from trash and debris washed up from bodies of water. Events and activities are scheduled throughout the five–month exhibit. With the mission to educate visitors on the rising plastic pollution in our oceans and waterways, Washed Ashore will help spark positive changes in our habits. Discover the connections between plastic waste, the wellbeing of marine life and learn everyday actions that we can all take to make a difference for the Great Lakes and beyond. Washed Ashore has traveled to botanical gardens, aquariums, zoos and museums across North America. Over the last several years, it has gained popularity, making stops at the Smithsonian National Museum of Natural History; SeaWorld Parks in Orlando, San Diego and San Antonio; Toronto Zoo and even the Epcot Center at the Walt Disney World Resort in Florida, among many more. Green Bay Botanical Garden is the first and only venue in Wisconsin to host this traveling exhibit. 6
About the Artist Washed Ashore was founded by Angela Haseltine Pozzi. A teacher, consultant and artist of more than 35 years, Pozzi has Bachelor’s and Master’s degrees in Education and has taught all grade levels from elementary to college. Her focus has always been the arts and its power to affect change. Prior to creating Washed Ashore, her international award–winning artwork has been widely collected and exhibited in galleries and museums around the world.
Target Audience Washed Ashore is anticipated to impact garden visitation by: • Attracting 65,000 visitors throughout the duration of the exhibit • Increasing state–wide visitation • Increasing regional visitation specifically from Michigan’s Upper Peninsula, Chicago and Minneapolis with the support of a Joint Effort Marketing Grant awarded to us by the Wisconsin Department of Tourism • Increasing visitation from Millennials, Generation X, Baby Boomers and singles in all generations with an affinity for art and preserving our natural environment
Sponsorship Opportunities Be a part of this unforgettable and unique experience providing engaging activities and entertainment for the entire family. This exhibit will reinforce the commitment of the Garden and your business to our community, education, environment, culture and the arts. Presenting Exhibit Sponsor | $30,000 • Presenting Sponsor logo recognition on promotional materials
Sculpture Sponsors (8) | $7,500 Opportunity to align sponsorship with one of the following sculptures: • Stanley the Sturgeon • Chompers the Shark • Flash the Marlin • Priscilla the Parrot Fish • Gertrude the Penguin
• 24 passes to VIP Exhibit Preview and Artist Meet & Greet Reception
• American Sea Star
• Opportunity to speak at VIP Exhibit Preview Reception
• Sea Jelly Bloom
• Grand Corporate Night for up to 1,000 (select dates available) • Six on–site tabling opportunities to connect directly with potential customers (restrictions apply) • One–year Guardian Level Corporate Membership Contributing Sponsors | $10,000 Opportunity to align sponsorship with one of the following: • VIP Exhibit Preview Reception and Artist Meet & Greet Sponsor • Children & Family Activity Sponsor • Prominent logo recognition on promotional materials • Eight passes to VIP Exhibit Preview and Artist Meet & Greet reception
• Giacometti the River Otter • Logo recognition on promotional materials • Sponsorship of a sculpture with signage • Six passes to VIP Exhibit Preview and Artist Meet & Greet Reception • 125 General Admission Complimentary Passes (Valid Sun.–Wed.) • One complimentary room rental for a Corporate Night Reception for up to 50 people (Select dates available. Food and beverage excluded.) • One on–site tabling opportunity to connect directly with potential customers (restrictions apply) • One–year Visionary Level Corporate Membership Community Partner Sponsors | $2,500 • Written recognition on promotional materials
• 170 General Admission Complimentary Passes (Valid Sun.–Wed.)
• Two passes to VIP Exhibit Preview & Artist Meet & Greet reception
• One complimentary room rental for a Corporate Night Reception for up to 50 people (Select dates available. Food and beverage excluded.)
• 45 General Admission Complimentary Passes (Valid Sun.–Wed.)
• Three on–site tabling opportunities to connect directly with potential customers (restrictions apply)
• One–year Patron Level Corporate Membership
• One–year Visionary Level Corporate Membership
Stanley the Sturgeon
Chompers the Shark
Gertrude the Penguin
American Sea Star
Flash the Marlin
Priscilla the Parrot Fish
Giacometti the River Otter
Sea Jelly Bloom
Please refer to pages 2 and 3 for full list of detailed benefits.
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Grand Concert Series
Sweet Caroline Tour featuring Jay White | Friday, June 25 Simply Billy (Billy Joel Tribute) | Friday, July 16 Yesterday and Today: The Interactive Beatles Experience | Saturday, July 24 Sounds of Nashville | Friday, August 13 Jazz Uncorked with Steve March–Torme` | Friday, August 27 Brews, Bistros and Bonfires featuring Heartache Tonight–A Tribute to the Eagles | Friday, September 10 ©John Oates Photography
An eclectic variety of talented national and regional musicians will grace the Billie Kress Amphitheater surrounded by stunning views of the Schneider Family Grand Garden. Guests are invited to stroll through the breathtaking summer Garden, listen to live music, enjoy wine, beer and food among native plants and relax with family and friends with a picnic on the lawn—making it the perfect evening for music lovers of all ages. On average, 800 guests attend each concert.
Sponsor Opportunities Named Series Sponsor: Les Stumpf Ford | $25,000 Sustaining Sponsors | $10,000 Opportunity to align sponsorship with one of the following: • Lawn Seating Sponsor Receive logo recognition on advanced tickets and online ticket acknowledgement • Cowles Terrace Sponsor Receive logo recognition on advanced tickets and online ticket acknowledgement • Sound & Lighting Sponsor Receive logo recognition on stage banner
• Concessions Sponsor • Beverage Sponsor: Dean Distributing, Inc. • Prominent logo recognition on promotional materials • Logo recognition on banner in front of stage • Logo recognition on table tents and concessions building signage • One reserved table on the Cowles Terrace for 10 at three concerts (dates to be determined) • Sponsor announcement at one concert date (date to be determined) • Verbal recognition at each concert date Investor Sponsor | $2,500 Opportunity to align sponsorship as: • Accessibility Sponsor Logo recognition on accessibility signage located in the accessibility seating in the Fischer Family Overlook Arbor and on golf cart
• Prominent logo recognition on promotional materials
• Logo recognition on promotional materials
• Logo recognition on banner in front of stage
• One reserved table on the Cowles Terrace for 10 at one concert date (date to be determined)
• One reserved table on the Cowles Terrace for 10 at each concert date • Sponsor announcement at one concert date (date to be determined)
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Contributing Sponsors | $5,000 Opportunity to align sponsorship with one of the following:
• Verbal recognition at each concert date Community Partner Sponsors | $1,500 • Written recognition on promotional materials
• Verbal recognition at each concert date
• 12 complimentary tickets
• Customized benefits available
• Verbal recognition at each concert date
Concert Series
9 Concert Dates | Thursdays, June 17- August 19 Line-Up To Be Announced
©John Oates Photography
Surrounded by the spectacular views of the Schneider Family Grand Garden, music lovers of all ages will enjoy live family–friendly music in the Billie Kress Amphitheater. Concert–goers can stroll throughout the Garden, play various yard games, or enjoy wine, beer and food. One act highlighting regional talent will perform from 6–8 pm with a 15–minute intermission. On average, 700 guests attend each concert. Seeds to Snacks | 4:30–6:30 pm Visitors can enjoy a delicious snack made with fresh ingredients from our weekly harvest. Sponsored by Cornerstone Foundation of Northeastern Wisconsin, Inc. Named Title Presenting Sponsor: Sanimax | $15,000 • Logo recognition on banner in front of stage
Investor Sponsors | $2,500 • Logo recognition on promotional materials • One table for 10 reserved on the Cowles Terrace at four concert dates (dates to be determined) • 72 additional complimentary event admission tickets • One dedication and/or sponsor announcement (date to be determined) • Verbal recognition at each concert • Opportunity to have a presence at one event date (to be mutually agreed upon) Supporting Sponsors | $1,500 • Written recognition on promotional materials
• Two tables for 10 each reserved on the Cowles Terrace at each concert
• One table for 10 reserved on the Cowles Terrace at two concert dates (dates to be determined)
• 220 additional complimentary event admission tickets
• 44 additional complimentary event admission tickets
Lead Sponsor: Terri Trantow–US Bank | $5,500 • Logo recognition on banner in front of stage • One table for 10 reserved on the Cowles Terrace at each concert • 150 additional complimentary event admission tickets
• One dedication and/or sponsor announcement (date to be determined) • Verbal recognition at each concert Patron Sponsors | $1,000 • Written recognition on promotional materials • One Table for 10 reserved on the Cowles Terrace at one concert date (date to be determined) • 22 additional complimentary event admission tickets • Verbal recognition at each concert Please refer to pages 2 and 3 for full list of detailed benefits.
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©John Oates Photography
©John Oates Photography
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Garden of Lights Thursdays, Fridays, Saturdays, Sundays | 5–9 pm November 26–December 19 Closed December 24 & 25 December 26–30 | 5–9 pm January 1 | 5–9 pm
Celebrating its 25th year, WPS Garden of Lights is the Garden’s largest annual fundraiser. On average, 50,000 visitors experience this dazzling and engaging light show. More than 325,000 lights sparkle throughout the Garden creating a stunning winter landscape filled with a variety of nature–inspired light displays from the iconic Caterpillar, Icicle Forest and Butterflies in Motion to the Weather Walk and Under the Pond. Guests are able to deck the Garden with dazzling Glowing Daisy Necklaces that interact with eight of the light displays making them a part of the light show. Photos with Santa and story time with Mrs. Claus are just a few of the other activities guests can enjoy. Advanced dated and timed tickets are required.
Sponsor Opportunities Sustaining Sponsors | $5,000 • Logo recognition on promotional materials • Sponsorship of a premier light display with signage • 180 admission tickets • Customized benefits available Investor Sponsors | $2,500 • Logo recognition on promotional materials • Sponsorship of a signature light display with signage • 90 admission tickets Contributing Sponsors | $1,750 • Logo recognition on promotional materials • Sponsorship of a traditional light display with signage • 65 admission tickets Supporting Sponsors | $1,000 • Written recognition on promotional materials • 20 admission tickets
Additional Sponsor Benefits • Invitation to the VIP Tree Lighting Ceremony on Monday, November 22 from 5–7 pm. This evening marks the opening of WPS Garden of Lights for the season and includes a press conference, lighting of the 50–ft. holiday tree and reception. Sponsor receives recognition at event. • Opportunity to receive discount on additional admission tickets ($2 off/adult tickets only) • Recognition provided on continuous loop presentation in Cornerstone Foundation Hall throughout all WPS Garden of Lights dates $2,500 & above • Complimentary room rental for a Corporate Night Reception on public event nights only (subject to availability, excludes food and beverage) $1,750 & above • Opportunity to have a presence at event (select dates available) • Opportunity to display your company’s educational/ business information/brochure in Visitor Center display rack Please refer to pages 2 and 3 for full list of detailed benefits.
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25th Anniversary Birthday Celebration Saturday, September 25
In lieu of Fall Community Day, everyone in our community is invited to celebrate the Garden’s 25th birthday, featuring fun and educational activities for all ages, including crafts and games. Guests will stroll among the fall colors, shop fall plant sales and displays by local garden clubs and enjoy food and beverages, all in the beautiful backdrop of the Garden. On average, more than 3,000 guests enjoy this fun fall day. Admission is free, but guests will need to register for a timed entry into the event. 7–9 pm | After Hours 25th Birthday Party featuring Ants Marching–Dave Matthews Tribute Band (21+ event) Join us for an after–hours, 90s–themed 25th birthday party event for guests 21 and over featuring live music, a cocktail scavenger hunt, and food and drinks for purchase. Guests will need to register for a paid timed–entry ticket to the event. Lead Sponsor | $3,500 • Prominent logo recognition on promotional materials including activity signage and event program for daytime event • Recognition on the online ticketing system and email receipt • Opportunity to have a presence at daytime event in a tented space • Two tables for 10 reserved on the Cowles Terrace at the evening concert • Sponsor announcement and verbal recognition at the evening concert • Logo recognition on banner in front of stage • Customized benefits available
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Contributing Sponsors | $1,750 Opportunity to align sponsorship with one of the following for the evening concert: • Performer Sponsor • Sound & Lighting Sponsor • Logo recognition on promotional materials • Opportunity to have a presence at event in a tented space for the day portion of the event • One table for eight reserved on the Cowles Terrace at the evening concert • Verbal recognition at the evening concert • Logo recognition on banner in front of stage Supporting Sponsors | $1,000 • Written recognition on promotional materials • Six complimentary concert admission tickets
2020–2021 Special Event Sponsors & Corporate Partner Members Platinum | $10,000+
Gold | $5,000–$9,999 Est. 1953
est.D 1990
Terri Trantow
Silver | $2,500–$4,999
Additional Sponsors & Partner Members Media
Amenson Studio Aon Bay Towel Biebel’s Catering & Rental, LLC Bleu Restaurant Caylor Photography Cellcom Chefusion Eclectic Cuisine Cody L33 Photography Colorblends Wholesale Flowerbulbs Edward Jones Cheryl LeMere–Financial Advisor Elite Music Service Foodelicious Catering & Consulting, Associated with Royal Scot Golf Course Couples Bridge Marathon
Businesses & Supper Club Fox Communities Credit Union Ginger Birch Floral & Events Green Bay Exposition Services, Inc. Hilton Garden Inn Hotel Northland, Autograph Collection Janssen Law LLC Josephine’s Pizza & Pastaria Lamers Bus Lines, Inc. La Java A Roasting House Margarita’s of Wisconsin, Inc. Meijer Not By Bread Alone Petal Pusher
Radisson Hotel & Conference Center Green Bay Renard’s Country Elegance Inc Riley Grace Photography Ruby Design Sash & Bow Shaunae Teske Photography The Marq Banquet & Catering The Runaway Spoon Tundra Lodge Resort, Waterpark & Conference Center Uncle Mike’s Bake Shoppe Van Abel’s of Hollandtown
Individuals Michael Raymaker Mary & the Late Rawson Price
Patricia Schneider
Please refer to pages 2 and 3 for full list of detailed benefits.
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Corporate Partner Member Benefit Free admission for employees and immediate family members on Corporate Partner Employee Day | May 2 & August 8, 2021 Employee volunteer team opportunities in the Garden $10 discount on new memberships for employees
Your Employees
Member rate available on Garden classes for employees Employee Lunch & Learn Program about the Garden $2 off general admission for employees with employee ID (excludes concerts and events) Customized Garden presentation at corporate office $10 discount on purchase of gift membership for clients Number of tickets to select special events | Sanimax Concerts and WPS Garden of Lights
Your Executive Team
One–time use general admission guest passes (excludes concerts and events) Annual Garden Party invitation TasteBud admission tickets Brews, Bistros & Bonfires admission tickets Private behind–the–scenes tour for up to 10 people One facility rental discount (subject to availability, not valid with other discounts, does not include food and beverage, excludes Grand Corporate Nights for WPS Garden of Lights) One complimentary meeting space for up to 25 people (subject to availability, not valid with other discounts, does not include food & beverage)
Your Company
One complimentary Family Membership (recipient to be determined by company) Number of transferable memberships cards issued in company’s name Number admitted into the Garden per visit with transferable membership card (excludes concerts and events) Written recognition on the Garden’s Corporate Partners webpage and select print materials Logo recognition on the Garden’s Corporate Partners webpage and select print materials
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Benefits subject to change. Green Bay Botanical Garden is a 501(c)(3) nonprofit organization supported 100% by the community it serves.
Fellow $500
Partner $1,000
Patron $2,500
Benefactor $5,000
Visionary $10,000
Guardian $15,000
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You Connect Our Community Partnerships like yours celebrate a dedication to our mission of connecting everyone with plants in an environment that engages, inspires and refreshes. Working together, we enrich the quality of life in our community by...
Welcoming 156,574 visitors
Connecting colleagues, friends and family through new community traditions, exhibits and events.
Nurturing the minds of all generations.
We now have in our collection 3,940 17,730 Species/Cultivars
Annuals
6,744
Permanent Plant Labels
277,400
70,233
Permanent Plants
Bulbs in the Ground This Garden will continue to grow and beautify our world, thanks to generous corporate partners like you! 2600 Larsen Rd | Green Bay, WI 54303 | 920.490.9457 | GBBG.org