Green Inudstry Pros July/August 2020 by GreenIndustryPros.com

HOW TO USE GOOGLE MY BUSINESS TO GET MORE CUSTOMERS JULY/AUGUST 2020

THREE PROVEN SECRETS TO KEEPING A FULL STAFF

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S K C I P P O OUR T R E L I A R T R U O Y D A O TO L ® ®

800.841.3989 • rotarycorp.com

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#1 Selling Trimmer Line!

We’re Here to Help

During these troubling and uncertain economic times, we are here to help with whatever you may need. If you require a new or used truck, need truck maintenance to keep your business running, or are having a hard time with payments on an out-of-service vehicle, we are here for you. For Assistance Contact Your Local Isuzu Dealership.

WWW.ISUZUCV.COM Vehicles shown with optional equipment; some equipment is dealer installed. Vehicles are assembled from component parts manufactured by Isuzu Motors Limited and by independent suppliers who manufacture such components to Isuzu’s exacting standards for quality, performance and safety. Truck bodies represented herein are products of Supreme, Morgan Corporation and Thermo King. Please see your authorized Isuzu dealer for additional details. © 2020 ISUZU COMMERCIAL TRUCK OF AMERICA, INC.

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TABLE OF CONTENTS THE MANAGEMENT RESOURCE FOR LANDSCAPE CONTRACTORS AND EQUIPMENT DEALERS

Volume 32, No.5 | July/August 2020

COVER STORY

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06 FEATURES

DEPARTMENTS

24 Equipment Focus Half-ton Pickups Power Efficiently Toward the Future

04 Through the Grapevine

28 Special Report Your Guide to Pickup Truck Trailer Safety

42 Advertisers Index

New powertrain technology is expanding the limits of efficiency and performance

40 The Dirt Green Industry News

Understanding the basics will help you safely tow equipment with your heavyduty pickup truck.

32 Contractor Profile Three Proven Secrets to Keeping A Full Staff

How one green industry company stays fully staffed even in the face of low unemployment

36 Beyond the Blade How to Use Google My Business to Get More Customers

Learn how landscape professionals can utilize Google My Business it to attract new, local customers

www.greenindustrypros.com

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THROUGH THE GRAPEVINE

STRIVE FOR DIVERSITY A

ccording to a quick Google search, diversity can mean understanding that everyone is unique and recognizing our individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. This year has led to a myriad of questions around the significance of diversity. How does this apply to landscaping companies? First, the National Association of Landscape Professionals has launched Ryan Whisner (920) 542-1238 rwhisner@acbusinessmedia.com an industrywide discussion on the topic in hopes of proactively encouraging and supporting greater diversity within the industry. Unfortunately, they are facing an uphill battle on many fronts. President Trump signed an executive order in June to limit the entry of immigrants and suspending temporary guest worker programs. The landscape industry is among the largest users of the H-2B visa program, which is a vital component of landscaping’s seasonal business during critical times of the year when manual labor demands expand quickly. The H-2B program plays a role in the diversification of some landscaping companies. It also raises the question of language being a key component to any effort to diversify. The truth is, one of the best investments a company can make

4 GREEN INDUSTRY PROS

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is to intentionally seek to increase the diversity in its leadership team through recruitment, retention, and promotion. With no single approach, a diverse leadership team looks at the world through their different cultural lenses which lead the teams to create better solutions. Research has consistently shown that there is a positive correlation between a diverse leadership team and financial performance. A 2015 McKinsey & Company report found: that companies with leadership in the top quartile for gender diversity were 15% more likely to have financial returns above their industry median In addition, the report states that companies with leadership in the top quartile for racial and ethnic diversity were 35% more likely to have financial returns above their industry median. For some, the biggest thing any company can do to promote diversity is by ensuring their leadership team resembles their workforce and customers. Others see diversity in the workplace meaning that a senior management and leadership team can relate, communicate with, and culturally understand its production staff. One step in the process of creating a diverse workforces is to ensure that more people are aware that landscaping is a viable, respectable career option for individuals. It is important to provide a path for growth from within for those entry-level workers looking to move all the way up to senior management. Hiring team members who match your business values and have the key qualities you are looking for is important. What’s more significant is that your decision is not being influenced by the candidate’s sex, race or ethnicity and instead focused on the person’s core values and abilities.

Published by AC Business Media 201 N. Main Street, 5th Floor Fort Atkinson, WI 53538 (800) 538-5544 Volume 32, Number 3

ADVERTISIN G

Publisher ................................................................................... Eric Servais eservais@acbusinessmedia.com Sales Representative ...................................................Megan Perleberg mperleberg@acbusinessmedia.com Sales Representative ..........................................................Sean Dunphy sdunphy@acbusinessmedia.com Sales Representative ..........................................................Nikki Lawson nlawson@acbusinessmedia.com Sales Representative ............................................................Kris Flitcroft kflitcroft@acbusinessmedia.com National Automotive Manager .......................................... Tom Lutzke tlutzke@acbusinessmedia.com

EDITORIAL

Editor ...................................................................................... Ryan Whisner rwhisner@acbusinessmedia.com Art Director .................................................................................Willard Kill wkill@acbusinessmedia.com

CIRCU LATION

Audience Development Manager .................................. Angela Franks

PRODU CTION

Senior Production Manager ................................................Cindy Rusch crusch@acbusinessmedia.com AC Business Media Chief Executive Officer .................................................. Barry Lovette Chief Financial Officer ............................................... JoAnn Breuchel Chief Digital Officer ...................................................... Kris Heineman Group Content Director.................................................... Jon Minnick Vice President, Sale & Marketing .............................. Amy Schwandt Director of Digital Operations & IT ............................... Nick Raether Director of Digital Strategy............................................... Joel Franke Group Content Director.................................................. John Minnick Change of Address & Subscriptions — P.O. Box 3605 Northbrook, IL 60065-3605 • (877) 201-3915 Fax: (847) 291-4816 • circ.greenindustrypros@omeda.com List Rental — Jeff Moriarty, Senior Vice President of Business and Media Solutions • InfoGroup • (518) 339 4511 jeff.moriarty@infogroup.com Reprints & Licensing — Erica Finger (920) 542-1230 • efinger@acbusinessmedia.com Green Industry Pros [USPS 003-763 and ISSN 2168-121X (print), ISSN 2168-1228 (online)] is published seven times a year: January/ February, March, April, May/June, July/August, September/October and November/December by AC Business Media. Periodicals postage paid at Fort Atkinson, WI 53538 and additional mailing offices. POSTMASTER: Send address changes to Green Industry Pros, P.O. Box 3605, Northbrook, IL 60065-3605. Subscriptions: Individual subscriptions are available without charge in the U.S. to qualified subscribers. Publisher reserves the right to reject non-qualified subscriptions. Subscription prices: U.S., $35 per year; Canada/Mexico, $60 per year; and all other countries, $85 per year. All subscriptions payable in U.S. funds, drawn on U.S. bank. Back issues, if available, cost $10 prepaid. Printed in the USA. Copyright 2020 AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recordings or any information storage or retrieval system, without permission from the publisher.

@greenindustrypros @greenindustrypros @greenindpros www.youtube.com/GreenIndustryPros

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ELECTRIC

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EDITOR’S CHOICE AWARDS

editor's choice award 2020

Exmark Commercial 30 X-Series Walk-Behind Mower

GREEN INDUSTRY PROS

REVEALS 2020 EDITOR’S CHOICE AWARD WINNERS

Exmark has expanded its line of 30-inch walk-behind mowers with the introduction of its new Commercial 30 X-Series model. With a new, more powerful engine and transmission, the Commercial 30 X-Series gives landscape maintenance professionals a more productive option, ideal for smaller properties. Features include: • Kohler Command Pro CV200 single-cylinder commercial engine with cast iron cylinder liners, dual splash and pressurized lubrication, and Quad-Clean air filtration for enhanced protection from debris and contaminants. Cast aluminum oil and air filter bases, along with a steel blower housing provide increased durability in tough conditions. The engine is protected by Kohler’s three-year limited commercial warranty. • Upgraded transmission and positive drive design couples both drive wheels for maximum traction in all conditions, with infinitely variable ground speed up to 3.8mph. • Heavy-duty wet clutch transmission and self-tensioning belt

TOP PICKS FOR YOUR LANDSCAPING INVENTORY

drive are designed for minimum maintenance and maximum reliability in the most demanding commercial applications. • A parking brake. • 4.6-inch deep, 30-inch wide cutting deck. The 3-in-1 design offers the ability to quickly change from side discharge, to bagging or mulching, without tools, and the compact deck enhances

Here we present the winners of Green Industry Pros’s 2020 Editor’s Choice Awards. Chosen for several factors including innovation, dependability and audience engagement online at GreenIndustryPros.com, these products represent models that garner the most interest from end-users and landscape professionals alike. This year’s recipients cover a variety of product categories, from lawnmowers to business management software and everything in between.

maneuverability in tight spaces. • Two-blade cutting system reducing power requirements. • Shear pin on each blade provides additional impact protection with simple replacement and minimal maintenance with forged spindles and die-cast housings. • Additional options include a high-performance mulch kit for the Commercial 30 X-Series, which optimizes mulching performance in tough conditions such as wet, heavy grass. The kit can also function as a fill-reduction kit when operating with a bagger, which increases productivity by reducing the need to stop and empty the bag.

www.greenindustrypros.com/21081751

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Billy Goat Next Gen Series Debris Loaders Billy Goat’s Next Gen Series Debris Loaders provide increased durability, longer life and ease of service. Additionally, the poly liner has improved bolting with a non-counter sunk bolt pattern which has shown to outlast quarter-inch steel liners in accelerated testing. Additional features include: • Square elbow discharge chute • Thick heavy-duty armor plated steel impeller from eight to 18 cutting points • Billy Goat’s Dual Shredding System with Piranha blade for extra shredding. • The 14, 29 and 37 gross hp models come standard with electric start. • 37 gross hp model is the only Vanguard EFI powered unit on the market • The 18 gross hp model is available with optional electric start. • All models have CustomFit features so machine mounting can be just right for landscapers’ jobs.

www.greenindustrypros.com/21083047

Honda HRN Mower

The Honda HRN216 Series of lawn mowers was designed from the ground up, replacing the popular HRR Series, enhancing the experience of lawn mowing with more power, rugged design, ease of operation, and streamlined maintenance. The HRN comes in four models — HRN216PKA, HRN216VKA, HRN216VLA and the HRN216VYA — to offer a range of options and consumer choices. Pricing and availability of the new models will be announced at a later date. Features include: • All-new easy starting Honda GCV170 engine, delivering nine percent more power and 18 percent more torque. • Transmission with simplified structure and fewer parts for increased durability and including exclusive Honda Auto Choke system and CycloFlow design. • Improved design of the Adjustable Smart Drive that allows for ease of speed variation with a press of a wide paddle control on the handlebar. • A 3-in-1 Clip Director lever located on the side of the engine cowling controls an entry shutter between the lawn mower deck and the grass bag, allowing the operator to easily switch between mulching, bagging and rear discharge. • Simplified cut height control system consisting of a new duallever height adjustment with seven different cutting heights. • Two-way releasing rear wheel ratchets increase maneuverability by the reducing effort required to turn or pivot in tight areas. • 21-inch curvilinear mower deck, designed for optimized airflow, composed of heavy-duty steel. • Twin Blade MicroCut System for exact cutting and fine mulching at any height

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EDITOR’S CHOICE AWARDS editor's choice award 2020

or hydrostatic (CX2510 HST) transmission and Tier 4-compliant

Grasshopper 300G Series Zero-Turn MidMount Mowers

engines. Its small enough to fit into tight spaces, and large enough

The 300G Series line of Grasshopper Company MidMount mowers

to handle the dirty work. Features include:

include four models with choices of Vanguard or Kohler Command

KIOTI CX Series Tractor KIOTI’s CX Series is the perfect workhorse for a whole property. The CX Series boasts two ROPS models with either a manual (CX2510)

Pro EFI engines from 810 cc to 993 cc, and cutting widths of 52-, 61• CX2510 HST model includes a dual pedal hydrostatic transmission delivering power smoothly and efficiently and cruise control to reduce operator fatigue • Both models deliver 24.5

and 72-inches. Additional features include: • Premier Suspension seat that adjusts fore and aft and includes adjustable armrests and backrests with lumbar support. • Iso-mounted footrests and operator station coupled with MultiPoint Suspension absorbs and reduces vibration. • QuikAjust Tilt dual steering levers adjust 9 inches to fit the reach of larger and smaller operators. • 13-gallon single fill gas tank.

engine horsepower and

• 26x12x12 turf tires

PTO horsepower ratings

• DuraMax cutting decks are designed from the blades up to deliver a

of 19.3 and 18.8, respectively

crisp and clean cut. The extra-deep, 5.5-inch design and specially

• Include a spacious open platform and tilt steering wheel to accom-

engineered cutting chambers combine to create an enhanced air-

modate a broad range of operators, an illuminated dashboard for

flow that disburses clippings in a wide pattern. Fabricated out of

day or night use and adjustable seat suspension for a smooth ride

heavy-gauge, formed U.S. steel to be stronger than stamped steel

• Single-piece hood allows easy access to the air filter, fluid service, fuse box and electrical components

decks. Massive 8-inch spindle flanges, anchored in a 6-bolt pattern are mounted to a double laminate spindle plane nearly one-inch

• Category I three-point hitch allows for easy installation of implements

thick in stress zones. • Marbain steel blades are 1/4-inch thick and hold their edge longer.

• 6.6 gal fuel tank capacity

The leading edge incorporates an anvil-edge design reinforced with

www.greenindustrypros.com/21132865

formed steel that is 74 times stronger than a flat-steel reinforcement to deliver long-lasting performance for years.

www.greenindustrypros.com/21083087

Nokian Tyres Intuitu

Nokian Tyres Intuitu consists of sensor-equipped smart tires and a mobile application. All the machine owner has to do is order the smart tires and download the app to get going. The smart tires are registered in the Intuitu application, which shows the tire position and pressure as well as temperature data for all vehicles with smart tires. Sensors are pre-fitted into the inner surface of the tire and communicate directly with the app, which is available for Android and iOS. The fleet owner can invite as many drivers and vehicles as needed. The real-time data from the app benefits many aspects of professional tire use. The drivers get peace of mind from knowing the tire pressure and temperature, helping to prevent tire damage, reduce tire wear and fuel consumption, increase safety and minimize machine downtime. The fleet owners can use the data for economical tire management. www.greenindustrypros.com/21085468

8 GREEN INDUSTRY PROS

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WHERE STRONGER MEETS SMARTER

POWERFUL TRENCHING JUST GOT SMARTER. For simpler, smoother — and smarter — trenching performance, Toro’s redesigned TRX Walk-Behind Trenchers have it all. The new Intelli-Trench™ feature optimizes hydraulic flow for the soil conditions, delivering higher torque while reducing trenching times. Maneuverability is improved through a track design with a low center of gravity and independent track control. And the hydraulically enhanced boom moves smoothly with no engine sag. Learn more at toro.com/trx. ©2020 The Toro Company. All rights reserved.

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EDITOR’S CHOICE AWARDS editor's choice award 2020

Cub Cadet Pro X 600 Cub Cadet’s Pro X series are the first standon mowers in Cub Cadet’s professional lineup, adding to the company’s growing line of commercial lawn equipment and provide a durable and innovative option for landscapers looking

Ditch Witch SK3000

for the flexibility and

The 7,600-lb. Ditch Witch SK3000 full-sized stand-on skid steer is

productivity a stand-

built with the power to complete a wide range of projects wide

on mower provides.

range of landscape, hardscape and tree-care projects typically

Features include:

reserved for traditional skid steers, but with the convenience of a

• Fully fabricated

stand-on machine. Its lighter weight enables easy maneuverability

10-gauge deck shell

and transport. Features include:

with 7-gauge top and

• Open, standing operator station provides a 360° view of the jobsite • Features an operating capacity of 3,100 lbs. and delivers 5,500 lbs. of breakout force to lift and move heavy loads with a bucket • Directs up to 51 hp to the attachment for efficient, productive use of hydraulic attachments

bottom reinforcements • Maintenance-free design • Standard 24-inch tires • A large, fully adjustable suspension platform • A fully adjustable hip pad with side supports that offers comfort and

• Advanced hydraulic system comes with 8-, 14- and 22-gpm flow setting to match flow to the job

stability when mowing slopes • Marbain blades, which offer a blade tip speed of up to 18,500 fpm and

• Hydraulic-operated attachment pins simplify

1.5-inch blade overlap

switching attachments

• 25.5 hp Kawasaki engine with up to 25.5 hp

• Optional automatic ride control

• Easy step-on/step-off design allows for quick debris pick-up

• Optional dual self-leveling kit keeps loads level as they

• Deck size equal to or greater than the tire width maxes out traction,

are raised or lowered

reduces turfing and will never run over uncut grass

www.greenindustrypros.com/21085026

www.greenindustrypros.com/21085587

ASV RT-50 Posi-Track Loader ASV’s RT-50 Posi-Track loader can be used as an all-terrain, all-season loader with maximum control, floatation, traction and pushing power in wet and slippery

• Posi-Track undercarriage with flexible 15-inch rubber tracks • Purpose built chassis for even weight distribution and 3.1 PSI ground pressure

conditions. Features include:

• Torsion axle suspension system

• 1,400-lb. rated operating capacity

• Standard joystick controls

• Weighs 5,350 pounds

• Optional suspended seat

• 109.6-inch pin height provides ability to load

• Optional cold weather cab with heater or

landscape trucks and small dump trucks • Direct-drive pumps, large line sizes and

pressurized all-weather cab with heat and A/C

hydraulic coolers transfer more flow and

• Large rear-tilting hood

pressure directly to attachments

• Can be towed by a 1/2-ton pickup or SUV

www.greenindustrypros.com/21087122

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Cat 299D3 XE Land Management CTL The Cat 299D3 XE Land Management delivers in demanding

vegetation-management applications, such as mulching, brush cutting, vegetation control and mowing. Features include: • Turbocharged 110 gross horsepower (82 kW) Cat C3.8 engine • High-flow/high-pressure auxiliary hydraulic system delivers 40 gal per minute. • 58.1-gallon fuel capacity, sized to provide an estimated run time of 11 to 12 hours. • One-piece sealed and pressurized cab and additional seals, covers, and other special parts are standard to restrict debris and other materials from entering the engine compartment and lower frame. • Turbine-type pre-cleaner ejects dust, dirt, and debris from engineintake airflow before it reaches the filter. • Factory-equipped components provide impact protection for the front and rear LED work lights, work-tool coupler area, work-tool electrical harness connections, and auxiliary-hydraulic quickdisconnect fittings from impact and debris that are often hazards in land-clearing applications. • Cooling system’s hydraulically driven fan operates only when required to save fuel, while the reversing fan feature clears intake screens of debris, so the system runs cooler when operating in high ambient temperature applications.

www.greenindustrypros.com/21085597

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EDITOR’S CHOICE AWARDS editor's choice award 2020

Husqvarna Z400 Zero-Turn Mowers Husqvarna’s Z400 Series of professional zero-turn mowers is ready to deliver for landscaper’s commercial operations. The lineup is designed for maximum performance and easy serviceability. Each mower in the Z400 Series will get the job done faster and more efficiently than before. Features include: • Parker HTE 10 or 12 Series transmission designed to last longer while delivering more power and 10 percent more efficient than the M-ZT series. • Integrated parking brake

Greenworks Commercial GS RZ48R

• Digital fuel gauge with an easy-to-read indicator • Open engine bay streamlines access for easy routine service.

• Folding ROPS for added versatility to use and store in tight locations

Commercial’s GS RZ48R ride on mower is a powerful,

• 48-, 54- and 60-inch cutting decks (Z448, Z454 Z454x Z460x,and Z460)

durable, emissions free unit that runs quietly with very little

• Kawasaki FS 22-hp engine, 23-hp Kawasaki FX engine, 22-hp

maintenance. Its ergonomic design and compact size make

Kawasaki FX engine

it ideal for the demanding homeowner seeking commercial

• Z400x models include 23-in. by 10.5-in. rear tires

inspired power and performance. Additional features include:

www.greenindustrypros.com/21092607

• Fabricated steel deck built to withstand any conditions your yard dishes out • Eco Mode to manage blade speed for maximum run time when grass is less dense • Brushless motor delivers more power, quieter operation and longer life • Easy access controls and an ergonomic design • 48-inch deck • Cutting heights of 1.5 inches to 4.5 inches • Quiet, clean operation without the hassle of fossil fuels

www.greenindustrypros.com/21094572

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WE’VE GOT YOUR BACK. We believe there’s no glory in getting beat up on the job. That aches and pains aren’t trophies – they’re just barriers keeping pros like you from getting the work done. You know better than anyone that this business can be back-breaking, but that’s all the more reason to partner with someone who has your back. We’re all about helping you finish strong and feel good doing it. That’s why we’ve built our equipment for unmatched comfort, durability and quality of cut. And we build you up with world-class customer support. So you can get more jobs done, with more peace of mind, and have more energy to take on tomorrow. Let the other guys keep suffering for the job. It’s time for you to finish one more day of hard work feeling good.

WORK HARD. FEEL GOOD.

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EDITOR’S CHOICE AWARDS editor's choice award 2020

Stihl GTA 26 Handheld Garden Pruner

The battery powered STIHL GTA 26 garden pruner is an innovative, versatile cutting tool. The 4-inch guide bar and high-quality Stihl saw chain, offer high cutting performance and a clean cutting pattern making it ideal for pruning small trees and shrubs, as well as precise woodworking projects. The STIHL GTA 26 comes with a 10.8V rechargeable STIHL AS 2 battery, the AL 1 charger and convenient carrying case. • Up to 25 min. run time • 4 in. guide bar length • Lithium-ion power source • 26.3 ft./s chain speed • Weight 2.7 lbs without battery/ 3.1 lbs with battery

www.greenindustrypros.com/21097834

ECHO HCS-3810 38” Straight Shaft

The ECHO HCS-3810 straight-shaft is incredibly light and has long-lasting sharpness to work on all branch types. Additional features include: • 21.2 cc engine

• Air filtration system that protects engine and

• Single sided, double-reciprocating laser cut RazorEdge blades • i-30 starting system that reduces starting effort by 30 percent

extends maintenance intervals • Weight: 10.8 lbs.

www.greenindustrypros.com/21096806

• 38-inch blade length • 10,750 RPMs • 12.5 fl oz fuel capacity

Toro Horizon360

Toro’s Horizon360 App helps cut the chaos down to size whether it’s helping track your crew and equipment, to automating your billing system and beyond. Features include: • Communication in real-time with crews for job notes/ photos, proof of service and scheduling • Cloud-based storage of customer data, crew details, job schedules and more. • GPS technology allows for remote job estimates • Geofencing provides ability to track crew’s movements and ensure equipment is where it is supposed to be. • Compatible with all brands

www.greenindustrypros.com/21096042

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Gravely Pro-Stance Stand-On Commercial Mowers

The re-engineered Gravely Pro-Stance is easier to maneuver and more versatile than ever before. Take on hills confidently with a redistributed center of gravity and cover otherwise inaccessible ground with ease. The adjustable cruise bar allows the operator to limit and expand the unit’s maximum speed in tight working environments while a proven Kawasaki engine with new EFI option combines reliability and efficiency. Reduced complexity gives users freedom to make critical cut quality adjustments in just minutes and the more compact design saves trailer space. Additional features include: • Redesigned tower and ergonomic control panel place engine and steering controls in comfortable positions • Adjustable cruise bar limits and extends the drive speed range • Kawasaki FT EFI engine option for 52 and 60inch mower decks • New powertrain configuration increases top speed. • Hydro-Gear ZT-3100 (for smaller deck sizes) and ZT-3400 transaxles (for larger deck sizes) • Foot-operated deck lift lever and a thumb release and vertical pin system make it easy to adjust cutting height. • 32-, 36-, 48-, 52- and 60-inch deck widths

www.greenindustrypros.com/21097840

Progressive Casualty Ins. Co. & Affiliates. Business and Workers’ Compensation coverage provided and serviced by affiliated and third party insurers.

Small business is no small task. So Progressive offers commercial auto and business insurance that makes protecting yours no big deal. Local Agent | ProgressiveCommercial.com

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EDITOR’S CHOICE AWARDS editor's choice award 2020

Takeuchi TB250-2 Compact Excavator The Takeuchi TB250-2 compact hydraulic excavator is performance-based and well suited for a wide variety of applications. It weighs 10,957 lbs. (canopy) and features a long arm with integrated thumb mount and a maximum dig depth of 12 ft. 4.8 in. Additional features include: • Four-pump hydraulic system provides multifunction capability • Precision pilot joysticks • Primary auxiliary circuit supplies 24.2 gpm and is controlled via a proportional slide switch on the left-hand joystick • Spacious cabin with automotive-styled interior, high-capacity HVAC system, deluxe high-back suspension seat and large

Ariens Zenith Commercial Zero-Turn Mower

multi-function monitor

Ariens Zenith model is built on a commercially proven frame and designed to

• Multiple presets allow attachments to be

take on multiple yards with comfort features like a plush seat and isolators to

exchanged quickly and easily

keep operators going all day. Dual-canister filtration increases engine durability

• Standard Takeuchi Fleet Management

and constant belt tension leaves no need for adjustments. Features include:

telematics system

www.greenindustrypros.com/21098227

• One-piece, fully welded tubular frame rail • Reinforced leading edge around the front and trim sides • 10-gauge welded deck • Cold-forged aluminum spindles that generate less heat • 5.5-inch deck depth to lift grass and discharge its clippings effectively and evenly • Kawasaki FX engine • Hydro-Gear ZT-3100 transaxles • 48, 52 and 60-inch deck sizes

www.greenindustrypros. com/21097846

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Wacker Neuson Mini Track Dumper

Wacker Neuson has expanded its product offering to include a line of mini track dumpers. The DT series (Dumper Track) will be available in three models with various skip options, making them efficient material-handling solutions for smaller jobs that need the advantages of a rubber tracked machine. Features include: • DT08 provides a 1,763-lb. payload, 9.1-hp Honda

Verizon Connect Reveal Field

gasoline engine and front tip skip with 13.7-cu.ft. heaped capacity

Verizon Connect Reveal Field makes

• DT10 offers a 2,205-lb. payload, 13.9-hp Kubota

it easy for dispatchers to efficiently

diesel engine and swivel, front tip skip platform

schedule and communicate job

or front tip skip with self-loading shovel and

information to technicians and customers

heaped capacities of 15.8 and 16.2 cu. ft.

throughout the day, in near-real time. It

• DT15 delivers a 3,308-lb. payload, 23-hp Kubota

works with the Verizon Connect Reveal

diesel engine, swivel tip skip with a 26.8-cu.-ft.

platform to combine vehicle location data

heaped capacity or three-way side tipping skip

and technician status to help operations

platform with tailgate-style sides, plus a seated

managers make faster, more informed

operator’s platform with foldable ROPS

decisions and provide better service, all

• Feature fully hydrostatic drive

from a single application without having

• Low-maintenance, long life design with fewer

to switch between telematics and field

wear parts

service solutions. Key features of Verizon

• Suspension-mounted rollers (DT10 and DT15)

Connect Reveal Field include:

compensate for uneven ground

• Simple scheduling - view available techni-

• Compact dimensions suited for traveling through

cians and vehicle location and schedule

narrow passages

www.greenindustrypros.com/21098230

jobs in an easy-to-use calendar. • Easy dispatching - quickly assign and dispatch jobs to notify one or more technicians that a job is scheduled. • Real-time notifications - automatically send booking confirmations and reminders to customers. • Technician mobile application - easily add notes, photos and signatures from the job site via the mobile app to keep the office up-to-date. • Live Map integration - view a technician’s real-time vehicle location, schedule information on the Live Map and make more informed scheduling decisions. • Helps operations managers improve customer service by enabling them to provide more accurate Estimated Times of Arrival (ETA) to their customers.

www.greenindustrypros. com/21083020

www.greenindustrypros.com

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7/20/20 2:55 PM

EDITOR’S CHOICE AWARDS editor's choice award 2020

Walker Model R

The Walker Model R is the ideal machine for residential properties and priced for residential owners. Both the tractor and mower deck feature simplified construction, reduced weight and a lower selling price. Features include: • Tilt-open comfort seat and tilt-up deck are designed for easy maintenance access • Torison-flex carrier frame allows deck to flex side-to-side no matter the terrain. • Smart-Choke technology • 21 HP Kohler KT620 • Two side-discharge decks 42’’ and 48’’ with mulch or grass catching kits as options.

www.greenindustrypros.com/21098438

Kubota SCL 1000 Stand-On Track Loader The Kubota SCL 1000 Stand-On Track Loader features a wide 9.8-in. track that comes standard on the overall narrow, 36-in. machine. Additional features include: • Keyless start with passcode protection • 12-volt charging port • 4.3-inch LCD color dash monitor that provides easy that provides

Mean Green Stalker Stand-On Mower The Mean Green Stalker 48-inch (SK48) stand-on/walk-behind mowers is a compact full-day electric mower. With zero emissions, the Stalker is a powerful and quiet option for contractors that saves approximately $7/hour in fuel and maintenance costs and will run up to 7 hours on its lithium energy modules. Features include:

easy-to-read consolidated machine monitoring • Integrated track design engineered for durability with the undercarriage welded to the mainframe of the body • 4.0 psi rating offers low impact and minimizes damage to grass and landscaping • 24.8 hp turbo-charged Kubota diesel engine • Hinge pin height of 84.7 in. and a reach of 25.9 in. at a 45° dump angle

• 48V system equivalent to a 24 HP engine

• Travel speed of 5.1 miles per hour

• Speed up to 8 mph

• Cushioned loader boom cylinders and an adjustable platform

• High/Low blade speed control

suspension system that increase operator comfort for maximum

• No flat front tires or optional Tweels.

productivity

• Easy Adjust deck height system with cutting heights up to 4.75

www.greenindustrypros.com/21122779

inches. • Weight 730-845 lbs. • 3 blade side or rear discharge deck • 7 gauge welded deck • Drive speed control system • Standard 20” drive tires. • Noise level: 76 dba • Standard 25A (110V) or 35A (220V) 8 hr charger. • Additional options include a LED floodlight kit, aluminium grass catcher, rear mulching deck, QTXN debris blower or a 3KW inverter.

www.greenindustrypros.com/21123820

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CASE B-Series CTLS & Skid Steers Case B Series compact loaders and skid steers includes five CTLs and eight skid steers spanning radial and vertical lift patterns, as well as numerous horsepower and size classes. Features include: • Redesigned B Series operator interface includes new left- and right-hand posts with simple ignition, push-button operation, easy throttle control and intuitive switches for all core machine functions. • Choice of standard mechanical, mechanical handand-foot, and electrohydraulic controls. • An 8-in. LCD multi-function display with backup camera comes with all electrohydraulic models, and can be added to mechanical configurations for use with the backup camera and operational displays. • Standard, high-flow or enhanced high-flow auxiliary hydraulics provide pressures up to 4,000 psi for running high-capacity hydraulic attachments such as cold planers and mulchers. A connect under pressure manifold design allows for quick and toolless removal of hydraulic lines. • 360° visibility with new backup camera and a standard cab-wide rear view mirror. The low entry threshold and large front window improve visibility to the attachment. • All B-Series models (except the SR160B) feature either a cooled exhaust gas recirculation (CEGR) design with a diesel oxidation catalyst that requires no fluids or lifetime filter maintenance, or a CEGR design with selective catalytic reduction aftertreatment (on 90-hp units) that

Shop. Demo. Learn. Connect.

requires no lifetime filter maintenance but does require filling with diesel exhaust fluid as needed. • Options such as Ride Control and selfleveling further improve overall operator performance and efficiency. • Optional Case SiteWatch telematics subscription provides insight into operational data, service intervals and total machine performance.

www.greenindustrypros. com/21135139

October 21-23, 2020 Louisville, KY • www.GIE-EXPO.com • 800-558-8767

www.greenindustrypros.com

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EDITOR’S CHOICE AWARDS editor's choice award 2020

John Deere 333G Compact Track Loader with Integrated SmartGrade The SmartGrade 333G Compact Track Loader expands the capabilities of customers working in site development, landscaping, residential and commercial building operations by enabling them to take on new tasks and larger jobs that require accuracy. • SmartGrade technology fully integrated into the machine’s structures and software, delivering precise grading performance while eliminating vulnerable masts and cables. • Equipped with on-board grade indication for an accurate readout of cross slope and main fall slope. • Increases productivity by helping to automatically complete grading tasks faster with fewer passes and less rework. • DozerMode enables the EH joystick control system to function like a crawler dozer with the push of a button. • Six-way dozer blade attachment that can both cut a grade and spread materials. No tools required to change between attachments.

www.greenindustrypros.com/21135727

Avant Tecno e5 Fully Electric Articulated Loader

The Avant Tecno e5 fully electric, batterypowered articulated loader has zero emissions and minimal noise level, making it especially suited for indoor use and demolition sites where little to no ventilation is possible. • Equipped with a maintenance-free AGM (Absorbent Glass Mat) battery with a capacity of 13.6 kW • 2,000-lb. lift capacity and 110-in. lift height • Offers 7.9-gpm auxiliary hydraulic flow for use with various company attachments • Hydrostatic transmission with a drive speed of up to 6.2 mph • Charging unit included in machine • Standard spec includes a separate Rapid charging station (480V three-phase)

www.greenindustrypros. com/21135705

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Vermeer CTX160 Mini Skid Steer

The Vermeer CTX160 mini skid steer is the largest machine in the Vermeer mini skid steer lineup. With heavy lifting capabilities and compact footprint, the CTX160 is well-suited for a landscape contractor. Features and benefits include: • 40 hp (29.8 kW) Kohler diesel engine • 9” (22.9 cm) tracks the CTX160 is 42” (106.7 cm) in total width, offering maximized traction and low ground pressure (psi) • Multifunctional display allows the operator to continuously monitor machine readouts and diagnostics • Pilot-operated ground drive enables the operator to maintain smooth control of the single joystick. • Platform keeps users out of mud and debris while the operator presence system suspends ground drive and attachment motion if the operator steps off the machine. • Dual auxiliary hydraulic control offers the ability to use a wide variety of attachments. For example, the low-flow side is ideal for running a grapple while the high-flow side gives you optimized speed for a trencher or a tiller. • Universal mounting plate allows the operator to easily hook up

Ferris ISX 3300 Zero Turn Mower

various Vermeer authorized attachments. • With a vertical geometry, this machine has a lift capacity of

The Ferris ISX3300, an upgrade from the IS3200 models, are the

1600 lb (725.7 kg). This allows for a hinge pin height of 88.75”

first in the lineup to feature Vanguard’s all-new electronic throttle

(225.4 cm) and is capable of pushing the load further away

control that reacts instantaneously to any applied load from its environment to maintain power when the

from the machine for adequate dumping into a truck.

www.greenindustrypros.com/21092566

application demands. Features include: • 37-horsepower Vanguard BIG BLOCK EFI or 40-horsepower Vanguard BIG BLOCK EFI ETC Engine with Oil Guard System. • Available with either a 61- or 72-inch two-belt iCD cutting system, • Hydro-Gear ZT 5400 Powertrain transaxles and Hercules spindles. • Angled rear bumper which protects the engine and provides easy service access while achieving additional ground clearance for moving over curbs and trailers. • Ergonomic premium high-back suspension seat which provides added comfort for a productive and comfortable workday. • Next generation foldable ROPS which reduces noise for the landscape operator while the mower is in motion. • Next generation ForeFront Suspension System.

www.greenindustrypros.com/21135849

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EDITOR’S CHOICE AWARDS editor's choice award 2020

Vanguard Commercial Lithium Ion Battery Pack The Vanguard Commercial Lithium-Ion Battery Pack was designed as an electrification solution for OEMs looking for one half-kWh up to 20kWh of power. The battery management system and charger work seamlessly to deliver efficiency, power and performance through an alternative power source. Additional features • Integrated mounting points make it easy to stack multiple batteries for required power based on application needs. • Outer metal shell provides maximum protection for operation in any environment. • Modular internal components can be configured for multiple capacities and voltages. • Battery can be repaired instead of replaced. • Dedicated Battery Management System monitors voltage and temperatures throughout the pack, ensuring efficient and safe usage.

www.greenindustrypros.com/21091096

USE THIS

FOR ANYONE WHO NEEDS A HOLE UNDER SOMETHING HARD!

Over 40 New Blades for 2020

® ®

World‘s sharpest Blades

T A

Scan to view Blade Video.

TO DO THIS AND SAVE A LOT OF TIME • AAordable price • Saves money • Compact • Two year warranty • Most drills powered by a 4 cycle Honda engine • Goes from horizontal to vertical in two minutes • Removes soil under concrete, no water needed • Drills holes up to 8” • Don’t have to close a sidewalk or driveway to bore under it • Built in the USA • Fast, Reliable, AAordable.

330.844.0042 www.SiBoreDrill.com

Built for Powerful Performance! Visit rotarycorp.com or call 1.800.841.3989 Servicing dealers and distributors only.

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Bobcat Small Articulated Loader

Bobcat small articulated loaders for landscaping, tree removal, facility maintenance and other light-duty applications have the ability to fit into backyard areas and are capable of carrying small loads with low turf disturbance. The 3,790lb. L23 and 3,740-lb. L28 offer rated operating capacities of up to 1,395 and 1,534 lbs. with tip capacities up to 2,789 and 3,068 lbs. Additional features include: • Lift heights of 85.4 in. and 104.3 in. • Machine automatically enables high traction or turf safe modes based on operation • 25-hp, 2,600-rpm engine • Telescoping lift arm includes a dual-cylinder design that keeps the load level as operators move the bucket • Fingertip auxiliary or telescopic controls facilitate quick, simple operation • Available Bob-Tach attachment mounting system or Power Bob-Tach system • All models can lift and handle heavy loads for their size for enhanced

lifting capacity • Heated cab enclosure and a heated seat provide additional cold weather comfort

www.greenindustrypros.com/21095153

® ®

Clear brush, limbs, debris — leave the dirt behind!

G IN NG M GI M I D E TRD EUID AN G

R T

D E

IOC

ECPR

E R N PO

OSS I SE

Simple, efficient design with few moving parts for long life

Compact Grapple Rake from Worksaver

Visit worksaver.com to learn more

859-384-3276 | www.edgit.com www.greenindustrypros.com

0720GIP_06-23_ECProducts.indd 23

• For tractors up to 50 HP equipped with a front loader • Tines made of durable 5/8” material • Greaseable pivot points • Single hydraulic cylinder controls upper grapple

Worksaver, Inc., P.O. Box 100, Litchfield, IL 62056-0100 Phone: 217-324-5973 • Fax: 217-324-3356 worksaver.com • E-mail: sales@worksaver.com

Built with Sunshine and Manufactured in the USA

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Designed. Engineered. Remarkable Value.

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EQUIPMENT FOCUS

By Curt Bennink

HALF-TON

PICKUPS Power Efficiently Toward the Future New powertrain technology is expanding the limits of efficiency and performance

he three best-selling vehicles in the United States are fullsize pickups: Ford F-Series; Chevrolet Silverado; Ram Truck. This makes dominance of the 1/2-ton pickup truck category a true battleground for the manufacturers. Increased fuel economy ranks near the top of customer demands. Unlike their larger 3/4-ton relatives that are primarily used for towing applications, the half-ton pickups are often used for commuting. This places a greater emphasis on the cost of operation. According to Consumer Reports 2019 Automotive Fuel Economy Survey Report, 88% of American adults agree that automakers should continue to improve fuel economy. Drivers of large SUVs and pickup trucks are almost twice as likely (55%) as drivers of small or mid-size vehicles (30%) to select fuel economy as a desired improvement. Seventy three percent of people driving a large SUV or pickup truck express an interest in

getting a vehicle that is more fuel efficient regardless of their assessments of their current vehicles fuel efficiency. There is a contradiction between the truck manufactures’ efforts to increase fuel economy and the perception by consumers. According to the report, only 34% of Americans agree that automakers care about lowering fuel costs for their customers. The reality is that the competitive landscape demands that full-size pickup truck manufactures address pressures to increase fuel economy. Manufacturers have stepped to the plate with several new product offerings. These include diesel engines, advanced controls for gasoline engines, hybrids, eightand ten-speed transmissions, start/stop technology and more. Even a few years

ago it would have been hard to imagine a full-size pickup achieving 30 mpg. Now there are several options that exceed this mark. The diesel engine is the most significant technology driving these impressive fuel economy gains in the full-size pickup market.

Clean Diesel Technology Conserves Fuel

Diesel engines are typically more efficient and provide more low-end torque than similar-size gasoline engines. Diesel fuel also contains 10 to 15% more energy than gasoline does. These two factors mean a die-

Fo rd

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sel 35% its T com pu mo do pre ext fro T cie Di cal gas rat tio rat eff T com be lin lim com the tio

General Motors

engines often require more costly premium fuel with higher octane ratings. In the past, a downside to the diesel engine was the ‘dirty’ image and coldweather start ability issues. Pre-emission control diesel engines tended to produce black smoke at startup and when pulling heavy loads. And since there is no spark plug, they rely on the heat of compression to ignite the fuel. When it is cold out, this fuel condenses on the cylinder walls, making it more difficult to start. The negative perceptions surrounding the diesel engine still persist, even though the reality is quite different. This may partially be due to the fact that diesel engines typically have long lifespans and many of the older technology diesel trucks are still on the road. Modern diesel engines with Selective Catalytic Reduction (SCR) technology have cleaned up the tailpipe emissions. More than one truck manufacturer has held a white cloth over the tailpipe of a running diesel to prove that diesel smoke is a relic of

Ford

sel-powered vehicle can travel 25 to 35% further on a gallon of fuel than its gasoline-powered counterpart. Think of a traditional internal combustion engine as a large air pump. The pump that moves the air more efficiently will get the work done with less effort. A higher compression ratio allows the engine to extract more mechanical energy from a certain quantity of fuel. The diesel engine is much more efficient with a higher compression ratio. Diesel engine compression ratios typically range from 14:1 to 25:1 while gasoline engines use lower compression ratios from 8:1 to 12:1 to avoid pre-ignition of the fuel. Higher compression ratios translate into greater thermal efficiencies and better fuel economy. There are trade-offs associated with compression ratios that also have to be taken into account with the gasoline engine. The compression ratio is limited by the octane rating. As the compression ratio increases, so must ○ The Ford F-150 with the 3.0-liter Power the octane rating to prevent pre-igni- Stroke diesel engine is targeted to return an tion. That’s why higher performance EPA-estimated rating of 30 mpg highway.

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the past. Sophisticated electronic controls and a steady improvement in glow plug technology. have pretty much eliminated cold-weather start ability issues. Just make sure the tank is filled with winter blend fuel so it doesn’t gel when the temperature drops.

Half-ton Pickups Convert to Diesel

Prior to the introduction of the Ram 1500 EcoDiesel in 2014, diesel engines were pretty much limited to 3/4-ton and larger pickups. Now all of the three major North American full-size pickup truck manufacturers offer a half-ton pickup with a diesel engine option. The main driver has been to increase fuel mileage without decreasing performance. Ford introduced the 3.0-liter Power Stroke diesel F-150 for the 2018 model year. At that time, it led half-ton fuel economy with an EPA-estimate rating of 30 mpg highway, 22 mpg city and 25 mpg combined. This was accomplished without sacrificing capability. The 3.0-liter Power Stroke pumps out 250 hp and, more importantly, 440-lb.ft. of torque. The torque helps the F-150 achieve 11,400 lbs. of towing capability General Motors developed a 3.0L DuraMax turbo-diesel for its 2020 Chevrolet Silverado 1500 full-size pickup line. It delivers an EPA-estimated 33 mpg highway and 23 city in rear-wheel-drive models. EPAestimated fuel economy for four-wheel drive models is 29 mpg highway/23 city. The company targets performance with 277 hp and 460-lb. ft. of torque in addition to focusing on fuel efficiency. This engine is capable of delivering 95% of peak torque at just 1,250 rpm. It then offers a flat torque curve that sustains peak torque from 1,500 to 3,000 rpm. Ram Trucks is launching the third generation EcoDiesel into its 2020 model year 1500 pickup line. The previous 3.0-liter V6 EcoDiesel was well accepted, earning “Wards

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EQUIPMENT FOCUS

terparts and have been the mainstay of the half-ton pickup market. Engineers have spent considerable R&D to offer more fuelefficient gasoline engine options for full-size and half-ton pickups. Ford has expanded upon its EcoBoost philosophy to increase the efficiency of the company’s gasoline engines. EcoBoost engines combine turbocharging, direct fuel injection and twin independent variable camshaft timing (Ti-VCT) for power and efficiency. This allows smaller-displacement engines to pump out more power than some larger displacement engines, increasing the overall efficiency. For the 2018 model year, Ford put its second-generation 2.7-liter EcoBoost gasoline engine, mated to a 10-speed SelectShift automatic transmission into its F-150. This resulted in an EPA estimated rating of 20 mpg city, 26 mpg highway and 22 mpg combined. Despite its small displacement, this engine pumps out 325 hp at 5,000 Gasoline Engine Option rpm and 400 ft.-lb. of torque at 2,750 Focused on Saving Fuel rpm. For customers who need more Diesel engines are not the only options performance out of their gasoline powfor increasing fuel efficiency. Gasoline erplant and still want to maximize fuel engines typically have a lower purchase efficiency, Ford also offers a 3.5-liter price than their EcoBoost and a 3.5-liter diesel high-output EcoBoost. counChevrolet offers five gasoline engine choices as an alternative to its new diesel engine offering. For those seeking to maximize fuel efficiency, there is a 2.7-liter Turbo with Active Fuel Management which pumps General Motors out 310 hp and 348 lb.-ft. of torque. Then there is a 4.3liter EcoTec3 V6 with Active  The 2.7-liter turbocharged gasoline Fuel Management, a 5.3-liter engine with active fuel management EcoTec3 V8 with Dynamic pumps out 310 hp and 348 lb.-ft. of torque. 10 Best Engines: for three consecutive years from 2014 to 2016. The third generation EcoDiesel is not a warmed-over version of the previous offering. It is a fresh design with over 80% new components. This includes revolutionary technologies such as a low friction Diamond Like Coating (DLC) on the piston pin and piston side skirts to reduce friction and a 0.3 mm piston pin offset to reduce piston noise caused by piston slap. Piston slap is a major contributor to that classic “diesel sound” many of us have grown accustomed to over the years. The third generation EcoDiesel pumps out a class leading 480 lb. ft. of torque at 1,600 rpm and 260 hp at 3,600 rpm. Compared to the previous generation EcoDiesel, the new powerplant produces 14% more torque and 8% more horsepower. Ram’s half-ton EcoDiesel is rated at 32 mpg highway, 22 mpg city for 4x2 models; 29 mpg highway, 21 mpg city for 4x4 models.

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 The Ram Truck eTorque mild hybrid system replaces the traditional alternator on the engine with a beltdriven motor generator unit that performs several functions. The motor generator unit works with a 48-volt battery pack to enable quick and seamless start/stop function, shortduration torque addition to the engine crankshaft in certain driving situations and brake energy regeneration, which improves responsiveness and efficiency.

Fuel Management, a 5.3-liter EcoTec3 V8 with Active Fuel Management and a 6.2-liter V8 with Dynamic Fuel Management. Active Fuel Management represents traditional approach to engine cylinder deactivation where a set number of cylinders deactivates based on the load and driving conditions. Depending upon the engine configuration, an engine alternates between eight- and four-cylinder modes, six- and three-cylinder modes or four- and two-cylinder modes. General Motors recently rolled out a more advanced cylinder deactivation system called Dynamic Fuel Management. It temporarily shuts off between one and seven cylinders in a variety of different configurations depending upon needs of the customer and the load that the pickup is experiencing. Dynamic Fuel Management works by controlling engine oil flow via special valve lifters on each cylinder that activate or deactivate each cylinder via a software algorithm. The system operates in concert with

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the on ma R pic og Bu fer fro e the 3.6 ap for rep the gen un to sto ad cer en res

 T EcoD lb. ft at 3, gene prod hors

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the throttle system and provides only the power required, thus dramatically improving efficiency. Ram Truck has taken half-ton pickup gasoline powertrain technology in a new direction - hybridization. But this technology is much different from past hybrid systems from the various manufacturer. eTorque “mild hybrid” systems on the 5.7-liter HEMI V8 engines and 3.6-liter Pentastar V6 engines first appeared on the 2019 Ram 1500 platform. The eTorque mild hybrid systems replace the traditional alternator on the engine with a belt-driven motor generator unit. The motor generator unit works with a 48-volt battery pack to enable a quick and seamless start/ stop function; short duration torque addition to the engine crankshaft in certain driving situations; and brake energy regeneration, which improves responsiveness and efficiency.

results in a 2 mpg city and 2 mpg combined fuel economy benefit. With the engine running, eTorque’s motor generator unit feeds 48-volt current to a 430-watt-hour lithium-ion Nickel Manganese Cobalt-Graphite battery. The battery pack includes a 3-kW DC-to-DC converter to maintain the battery’s state of charge and convert 48 volts to 12 volts to power the Ram 1500’s accessories and charge its conventional 12-volt lead-acid battery. The V6 and V8 engines with eTorque retain a conventional 12-volt starter motor, used for cold starts and first start of the day due to its greater efficiency in extreme temperatures. In addition to spinning the engine for restarts, the eTorque recaptures energy during deceleration and braking to feed charge to the battery pack. eTorque also enhances the vehicle’s driving experience by adding torque to the crankshaft during gear changes to minimize noise, vibration and harshness. The eTorque motor generator is slightly different between the 3.6-liter Pentastar V6 and 5.7-liter HEMI V8 applications. The Pentastar eTorque unit is liquid cooled and mounted on the front of the engine. The HEMI V8

Ram Trucks

 The third generation Ram Truck EcoDiesel pumps out a class leading 480 lb. ft. of torque at 1,600 rpm and 260 hp at 3,600 rpm. Compared to the previous generation EcoDiesel, the new powerplant produces 14% more torque and 8% more horsepower.

eTorque increases the pickups’ launch performance as well as fuel efficiency. It adds up to 90 lbs.ft. of launch torque to the 3.6-liter V6 and up to 130 lbs.-ft. to the 5.7liter HEMI V8. The eTorque system

Ford

 The 2.7-liter Ford EcoBoost engine with standard Auto Start-Stop provides best-in-class gas mileage, mid-range V8-like towing capability of 8,500 lbs., payload of 2,250 lbs., 325 hp and 375 lb.ft. of torque.

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eTorque unit is air cooled and mounted toward the top of the engine in the traditional alternator location.

Start/stop Improves City Driving Fuel Economy

Stop/start technology helps optimize efficiency in city driving. The engine automatically restarts when the driver takes their foot off the brake. All of the Big Three offer start/ stop technology on their 2019 pickup offerings. These systems are most effective in stop and go traffic. Some of these systems are automatic and some can be switched off at the preference of the driver. For those that don’t like the system, it usually turns on every time the vehicle is started, therefore it must be disabled every time the vehicle is started. Driving a pickup with start/stop for the first time can be a little unnerving as you hear nothing but silence at the stop light and the engine rpms drop to zero. Taking your foot off the brake immediately brings the engine back to life. Ford has made start/stop standard across the F-150 lineup. In its applications, Auto Start-Stop deactivates when it wouldn’t be needed, such as when you’re towing a trailer or running in four-wheel drive.

Multi-speed transmissions hit the sweet spot

Transmissions have been adding gears over the past several years. Most pickup trucks moved to six-speed transmissions. Then Ram Trucks adopted the use of electronic eight-speed transmissions. Most recently, Ford and General Motors worked together to develop a 10-speed gearbox. By having more gear ratios, it is possible to keep an engine near its ideal operating speed most of the time. The transmission’s wider overall ratio enables a lower numerical top gear ratio, an attribute that reduces engine speed on the highway and results in increased fuel economy.

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SPECIAL REPORT

By Curt Bennink

ne mi of G du sev Sil off inc Vi en fea cam cam tra the the

Your Guide to PICKUP TRUCK TRAILER SAFETY

Understanding the basics will help you safely tow equipment with your heavy-duty pickup truck.

echnology advances promise to reduce the stress and increase safety when hitching and pulling equipment trailers with your pickup truck. Cameras, radar, integrated trailer brakes and tire pressure monitoring systems are all becoming more popular. Large in-dash screens in current generation pickup trucks provide several camera views which make backing up to and connecting a trailer a one-person operation. It eliminates the guesswork when backing up to the trailer hitch. The camera pointed at the pickup trailer hitch ensures perfect alignment every time. Rear visibility when pulling the trailer down the road or backing into tight spaces can be simplified with trailer-mounted auxiliary cameras. Such devices are currently offered by both Ram Trucks and General Motors.

New Camera Views Reduce Blind Spots

Ram Heavy Duty pickups feature a cargo-view camera to monitor payload in the bed. This camera can also be used to align fifth wheel and gooseneck trailers with grid lines. A 360-degree surround-view camera with trailer reverse guidance view provides a single display-screen view of both sides of a trailer to assist drivers in maneuvering towing setups. An auxiliary exterior camera improves visibility with custom positioning in and behind trailers. There are also cameras in the mirrors and when you are pulling a trailer you can get a split pane view on the 12 in. center console screen that shows each side of the trailer for backing into tight spaces or

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next to buildings. Spotter lights in the mirrors allow visibility down the sides of the trailer in low-light conditions. General Motors recently introduced camera technology that provides several unique views. The 2020 Silverado HD and GMC Sierra HD offer up to 15 unique camera views, including HD Surround Vision, Bed View, and an industry-first transparent trailer view. The transparent trailer feature uses the tailgate-mounted camera and an available accessory camera mounted on the rear of the trailer. The resultant image allows the driver to virtually see through the trailer, a benefit when navigating parking lots, merging into traffic or when

making a tight turn. Other views, including Rear Side View and Bowl View also enhance the towing experience. Rear Side View shows the rear sides of the vehicle to help allow the driver to view objects near the vehicle. Bowl view provides rear-facing 3D surround view that gives a sense of the height of objects surrounding the vehicle while backing. Backing trailers into tight spaces can prove challenging to some drivers. Ford simplifies this task with Pro Trailer Backup Assist. A knob mounted near the reverse camera allows drivers to easily steer the trailer with hands off the steering wheel. The truck’s Trailer Reverse Guidance system shows trailer angle and direction and provides steering suggestions to direct a trailer backward most efficiently. Both systems are built to accommodate all trailer styles, including fifth wheel and gooseneck trailers.

Collision Avoidance Adapts for Towing

Collision avoidance technologies also help keep drivers safe while towing. For instance, Ford adapted its Blind Spot Information System (BLIS) to include the trailer being towed. The BLIS monitors for vehicles in your blind

spots, even when towing. The Ram 3500 dual rear wheel pickup includes specifically designed sensors to cover the added width of dual rear wheels, giving a wider span of coverage when backing up with limited view.

Identify Limitations

Safe towing requires an understanding of trailer and tow vehicle capabilities. Often the weight of equipment to be transported is miscalculated, resulting in overloading the truck and trailer. Each vehicle manufacturer assigns a tow rating, which is the maximum weight of the tow vehicle when loaded. Make sure your tow vehicle is up to the task. The tow vehicle’s hitch rating should meet or exceed the GVWR of the trailer you’re towing. This applies to the receiver hitch itself, as well as the ball mount and ball or pintle hitch assembly. Similarly, the trailer’s gross vehicle weight rating (GVWR) is printed on a label or placard - often referred to as the certification or VIN label - mounted on the left front side of the trailer, typically within 6 inches of the floor line or near the coupler. The GVWR is the maximum a trailer should ever weigh when loaded.

Transparent trailer view, one of 15 camera views part of the 2020 Silverado HD Advanced Trailering System, optimizes the driver’s view around the truck and compatible trailers to provide added confidence when towing. The transparent trailer feature uses the tailgated-mounted camera and an available accessory camera mounted on the rear of the trailer. The resultant display allows the driver to virtually see through the trailer, a benefit when navigating parking lots, merging into traffic or when making a tight turn. General Motors

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SPECIAL REPORT

The trailer gross axle weight rating (GAWR) is also listed on the certification label. According to the Trailer Safety Industry Coalition (TISC), this indicates the most weight an axle can bear. If the trailer has more than one axle, each axle will have weight rating information provided on the certification label. The construction of the trailer also deserves close examination. Not all trailers are constructed the same.

Load the Trailer Properly

Weight distribution on a trailer is critical to safe performance. Too much of the load on the front is going to cause the tow vehicle to be unstable and it may cause under-steer or jackknifing. Too much on the back it lifts the rear end of the tow vehicle, which causes trailer instability and swaying. The tow vehicle needs to be level. The front end of the truck should come back down to a level position. The hitch height is critical in ensuring that the trailer tows properly according to Felling Trailers. As a rule, when on a flat, level loading surface, the trailer should be higher in the front than the rear, so that The Ram 3500 dual rear wheel pickup includes specifically when the trailer is designed sensors to cover the added width of dual rear wheels, fully loaded, the giving a wider span of coverage when backing up with limited truck and trailer view. Ram Trucks are sitting level. Don’t put excessive weight on the Make sure there are sufficient crosstrailer tongue. A 10% to 15% tongue members underneath the trailer to weight is common for bumper support the specific load you plan pull trailers and 20% to 25% for to haul. A 7,000-lb. GVW car hauler goosenecks and fifth wheels. Undertrailer may not be appropriate for a loaded or negative tongue weight is skid-steer loader. Even though the worse than excessive tongue weight overall weight capacity may be suffiand could cause loss of control cient, the trailer is not designed for the according to Felling Trailers. weight loading produced by that piece Take the time initially to underof equipment. A car has a more dispersed weight where some construction stand where the equipment should be loaded. You may want to put a stop equipment can produce very concenon the trailer. This could be a piece trated weight loading on the trailer. of angle iron that tells the operaNote that trailers have a speed tor where the vehicle being loaded rating. Manufacturers usually state needs to stop. It can be made to clip a 55- or 65-mph rating. The slower a on so it can be easily removed if you rig travels, the less added weight or need to move other equipment. stress is placed on the trailer. The key In addition, don’t place excessive is to select a unit that will perform weight on either side of the trailer. If at a fleet’s normal operating speed. you do, the tire weight ratings on the

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heavy side will likely be exceeded and the trailer will not handle correctly. Even when properly loaded, a trailer will change vehicle dynamics. Any time a trailer is added to the back of a vehicle — no matter the size — there is going to be a significant degradation in the vehicle’s performance, whether it’s acceleration, braking, handling, or stability.

Don’t Skip Pre-trip Inspection

Once a trailer is matched to the load, a pre-trip inspection is in order and should be done prior to taking off with each load. Walk around the trailer and ensure there is no damage or cracks in the unit’s frame. Look for visible damage, such as chafed hydraulic hoses, which could spring a leak and cause the system to fail. Inspect tie-down equipment, such as chains, binders and straps, for broken parts and pieces and make sure they are rated appropriately. These ratings can be found on the equipment being hauled. Also ensure the trailer isn’t leaning or sagging to one side. Check brakes and confirm the tires are properly inflated to the recommended psi. Over- or under-inflated tires won’t have the proper load rating so they won’t carry the weight like they should, which adds stress to the trailer. Traveling with improper tires can also cause a blowout when hauling heavy loads. Drivers can find the psi, size, ply and load rating on the manufacturer’s VIN tag. Improper inflation pressure is the main cause of trailer tire failure. Because they carry greater loads, tire pressure for trailers is higher than the tow vehicle according to TISC. Tires can lose 1 to 3 psi per month. An underinflated tire builds heat faster, leading to quicker degradation. Check the lights. With the vehicle’s headlights on, all the relevant

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The 2020 Ram Heavy Duty trailer tire TPS in cluster displays the air pressure of the trailer tires and alerts the driver when tires drop below the specified pressure. Ram Trucks

running lights, turn signals and brake lights should operate properly. Periodically use a torque wrench to check the tightness of trailer wheel lug nuts. Tandem axles don’t steer so the wheels on them are under greater stress when turning corners and likely to becoming lose according to TISC. Every time you come to a stop or every time you get out of your vehicle, walk around the trailer. There are many dynamics and things can come loose. Check the safety chain. Check the coupler. Check to make sure the bolts are good in the hangers - it is fairly easy to see. Check your cargo straps. It needs to be a habit.

Ensure Proper Tires

Trailer tires may be worn out even if they have plenty of tread left. Sitting for extended periods of time or carrying excessive loads shortens tire life. The average life of a trailer tire is about five years under normal use and maintenance conditions according to the Trailer Safety Industry Coalition (TSIC). After three years, consider replacing the trailer tires with new ones, even if the tires have adequate tread depth. The type of tires designates your travel speed. Most trailer tires are a Special Trailer (ST) version. ST tires

don’t have a speed rating like normal passenger car and truck tires. The trailer owner’s manual should tell you the proper speed [at which] those tires can be used.

Properly Secure the Load

Chain and binder selection are critical to secure heavy equipment loads. Chain is not a large investment. If your chain is suspect, replace it. Chain comes in various grades and thickness. The most commonly used chain in securing loads is Grade 70, 3/8 in., which has a 6,600-lb. maximum pull. For heavier loads, there is a Grade 70, 1/2 in. with 11,300 maximum pull. Binders, chains, hooks, and clevis pins all should be permanently marked with their capacity. Ratchet binders have twice the strength of mechanical lever binders, and they are also much easier to tighten than the lever binders. Whether its chains, ropes, wraps or webbing, whatever secures the load must comply with the Federal Motor Carrier Regulations regarding the Aggregate Working Load Limit. The basic requirement is that tiedowns must have the combined strength equal to at least 50 percent of the load being secured.

The way to calculate the aggregate load limit is to add 50 percent of the working load limit of each tiedown used to secure the load; and if the total is greater than 50 percent of the load being carried, it is secured within the limit requirements. For example, assume that a trailer is being loaded with an 11,000-lb. telehandler, which will be held with four Grade 70, 3/8-in. chains. Since each chain is rated at 6,600 maximum pull, the aggregate working load limit is 6,600 lbs. divided by two. The total of the four chains added together is 13,200 lbs.

Before Leaving the Yard

Never leave a job site or equipment yard without ensuring that the trailer’s electrical cable is properly connected and all exterior lights and the electric brakes are working. There are also several different types of brake controllers. They are all compatible with the trailer brake. But some are solid state, where you manually adjust the gain. It is always important to pay attention to that. Sometimes, a driver towing a heavy load will turn up the gain. Once the load is delivered and the driver prepares to leave, he taps the brakes and the trailer locks up, so he turns the gain down. When he returns for another load, he forgets to turn the gain back up. Then the driver doesn’t necessarily have enough brakes. Adjusting the brakes is known as synchronization. You need to synchronize your brakes every time you use them.

With hands off the steering wheel, drivers use the Pro Trailer Backup Assist knob to easily steer the trailer via the reverse camera. Ford

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Also ensure the emergency breakaway system is functioning properly.

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CONTRACTOR PROFILE

By Laura Williams

PROVEN SECRETS to Keeping A Full Staff W

ith unemployment rates reaching almost 10% a decade ago, it wasn’t that tough to get employees to work in the lawn care industry. Fast forward 10 years to pre-pandemic unemployment rates cut in thirds and staying steady at around 3.5% and many companies in the green industry struggling to keep fully staffed with competent employees. One Kansas City-based company has figured out the secret sauce for maintaining a full staff of high-quality employees. Larry Ryan has taken his company, Ryan Lawn & Tree, from a one-man shop operating out of his home garage to a $40 million company with five locations. As the company’s president, Ryan said he has always thought outside the box when it comes to staffing. He has worked to create a company for the employees – and they have responded.

Lessons from a restaurant background

Ryan gives credit for his staffing to his 10 years in the restaurant business. There he learned that in hiring, you hire the right person, not any person. “Better people attract better people,” Ryan said. “It’s a Catch-22 in the right direction.” What did restaurants have to do with hiring? “If you think you have employee problems, go into the restaurant business,” Ryan said. “Thirty years ago, my bosses told me how much I could pay employees, then didn’t understand why no one was interested in the job. I vowed that if I ever was in a position to set pay and write job postings, I would work to be a different kind of company. That opportunity came in March of 1987. I had lost my restau-

One of the ways Ryan Lawn & Tree has achieved success is through consistent branding — from the red truck with a standout logo to the associates who work in button-down or polo shirts with logo and khaki pants, RYAN has made true on their slogan “the pros you know in the clean red truck.”

Ryan Lawn & Tree

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Ryan Lawn & Tree

& Tree

for the next best owner even if we the company. Green worked his way rant job and I started Ryan Lawn.” do not have a specific job posted.” up and around the company from that Ryan reveals in detail the three job to turf manager to now a trainer primary ingredients in the secret for new hires and a consultant to turf sauce to his success in getting the right Secret #2: Developing field staff at all five Midwest locapeople and growing his company. the Right Culture tions. Green said he has remained with • Continual recruiting. Developing the right company culture the company because of its owners, • Developing the right culture. is important in any company, but Ryan his customer • Offering a pay has taken bold steps to set his company relationships, apart from others in his industry. & benefits pack“Better people attract the company age that will culture and attract the perAppearance and branding better people,” Ryan his fellow son you need. A successful tactic early in Ryan’s said. “It’s a Catch-22 in employees. </ol> </ company development was setting the the right direction.” “First and ol>Sounds company and its employees apart by foremost is easy? Ryan deploying bright red trucks promi– Larry Ryan, Ryan Lawn & Tree Larry and says it’s not. It nently displaying a professionally Kathy’s comis more than a designed logo and driven by cleanmitment to family and faith,” Green simple one, two, three. It must become shaven employees wearing khaki said. “They have provided a fun, cara culture, a way of life, or as Ryan pants & a RYAN-logoed, collared rying work environment that makes it has coined it — the “RYAN Way.” shirt. Ryan said many aspects of his easy to go to work every day. They take company culture came from Tom great care of the employees and I could Peters’ book “Search for Excellence,” Secret #1: never see myself doing this for anyone the Disney brand and by accident. Continual Recruiting else. The relationships I have made “The clean-shaven and neat uniform For 33 years, Ryan Lawn & Tree has with my customers over the years and came from Disney,” Ryan said. “I been recruiting employees one at a continue to make each year is another interviewed a man early on who had time. At first, they recruited directly reason for staying. I have many cusinterned at Disney. He showed me their from colleges, but today that is a tomers I consider friends now. Working employee manual. I had studied Disney small percentage of their hires. and was even more impressed — I “We can attribute much of our hiring outside every day is what I enjoy and seeing so many different homes and wanted to adopt that ‘All-American’ success to our internal recruiters — landscapes. My fellow employees are look. I came upon the khaki pants our employees,” Ryan Lawn & Tree awesome to work with and again make by accident. I had no money when I Staffing Coordinator Debra Warner it fun to go to work. We said. “Like attracts like. Word of all have a passion for what mouth, industry hiring platforms such we do, to provide a highas turfjobs.com and local golf course quality experience and job boards, employee acquisitions results for our clients.” when we merge with other companies, A higher quality of and Indeed are also tools we use.” applicants followed. Ryan said he found that what was As the company grew, important was offering a job that hiring needs also grew. made the employee or co-worker Warner said maintainfeel good. They crafted titles and job ing high standards is descriptions, gave employees more key to keeping appliauthority and offered higher pay. cant quality high. With a degree in park and natural “We do not hire in resource management from Kansas desperation, we hire State University, Andy Green began  One of the many decisions Ryan Lawn & Tree’s based on culture fit,” working for Ryan Lawn & Tree almost employee-owned company owners make is the time they she said. “We will wait 28 years ago. He was recruited by a spend volunteering to help others in the community. Saluting Branches is one of those choices and RYAN Pro for the ‘right fit’ to college fraternity brother, Tim Jorns, to arborists from Springfield, Kansas City, Wichita, St. Louis come along. We are start the company’s plant health care and Tulsa gather to trim trees and spruce up veteran continually looking program. Jorns is also still working for cemeteries across the country during the annual event.

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CONTRACTOR PROFILE

“Every aspect of what Ryan Lawn & started the company. A supplier when Tree does must be lived out in our I walked in to buy my first products Focus on Christian values mission to the smallest detail.” took a liking to me. He told me to go Another big step came about 12 to such and such a uniform outlet and years ago when Ryan boldly changed get their khaki pants. He said they the company mission statement to Secret #3: Offering an were a good deal. Do you think God start with the words “Serve God by Attractive Job Package did not have a hand in each step of helping our clients…” Vocalizing Bringing his desire to provide an the development of our company? On his commitment to living his faith attractive pay & benefits package to shirts, I started out wearing plaid shirts in the workplace made a dramatic attract the best people, Ryan made a with those khaki pants. Our customlift in the quality of applicants. few notable decisions that are unique ers really liked it. They said I looked “Most quality employees go through to most green industry companies. dressed up for the job. It made me feel your website and read your mission “We have built a strong reputation,” good. I wanted our people to feel the before applying for work,” Ryan said. Warner said. “We pay well, we have a same way. Dressy was what I went after “At least the employees we want to hire competitive benefits package which instead of the old blueincludes employee ownercollar uniform of green ship, higher salaries and pants and khaki shirts year-long employment. which looked like your Most importantly, we big corporate new hire.” offer careers, not jobs.” Ryan’s plan for spreading positivity to his employees Adding employee works, according to Green. ownership options “Driving a clean red Adding employee truck gives me pride I ownership was a big share every day with my decision but one that fellow employees,” Green has paid dividends to said. “The RYAN culture is  A throwback photo from 30 years ago shows owner Larry Ryan everyone who now owns awesome. We are all here to on the right, alongside two associates including Tim Jorns (center), a part of Ryan Lawn & who still works for the company and who recruited Andy Green, help each other and grow Tree. Offering ownership mentioned in this article. All are standing in front of the signature the business. It is not about red truck of that time. Ryan Lawn & Tree to employees gives them one person or another the right to share in the or one department over another.” do that. Almost immediately, a higher company’s success and make decisions The culture has evolved into the caliber person started applying.” about how it is run. Today Ryan Lawn term used company-wide to describe It’s one of the values employ& Tree is 100% employee owned. Using employees — the RYAN Pro. ees like Green hold dear. employee ownership as an employee “A RYAN Pro is someone with out“Having faith as a part of our envibenefit has helped attract high-quality standing work ethic, pride for the ronment I feel is very healthy and employees and reduce turnover. There company in everything they do, a much needed,” Green said. “Not are several long-term employees with positive attitude, and a great communi- only in times like we are in now over $100,000 in stock in the company. cator,” Green explains. “Someone who but every day as we are here to help Ryan said that has created company cares about their clients and provides others. We have very strong support pride. Ryan Lawn & Tree Vice a positive, high-quality experience. for each other in our culture. Many President and Chief Financial Officer One who cares and respects their times, someone needs help and the Daryl Nutt agrees. fellow employees and supports them as outpouring of support within Ryan “Employee ownership benefits the needed. And someone who solves prob- Lawn & Tree is second to none.” company because our employees think lems and brings new ideas to the table.” Ryan said the most difficult thing and act like owners. They understand The brand recognition of the about stating you are a Christian that every action and decision affect red trucks and the feedback from company is living it every day. the company’s outcome,” Nutt said. customers on how friendly and pro“If you claim to have that as a “It transfers into building great relafessional RYAN service experts are value but then take advantage of tionships with customers — when speaks volumes as to the effectiveemployees in pay or benefits, they we talk with customers, we represent ness of these branding strategies. see through it quickly,” he said. Ryan Lawn & Tree as an owner.”

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Nutt said from an income tax perspective, there are also company benefits. “We are an S-Corporation,” he said. “Paired with being 100% ESOP owned, Ryan Lawn & Tree basically isn’t required to pay federal or state income taxes.” From his perspective, Green said employee ownership reduces turnover and provides a way to save for retirement. “Ownership is a big deal to me,” Green said. “As the stock price goes up, it is easy to see the value in growth and why it is so important. Not only growing new clients and services but also to watch spending and cut expenses. This helps everyone hold each other accountable for our actions.”

Providing full-time, year-round employment

As an employer, Larry Ryan always felt he had a social responsibility to his employees and their families to provide full-time employment. “How can a person feel good about employees working nine months a year and living on unemployment for the other three months?” Ryan said. “How does a person raise a family with seasonal work?” At Ryan Lawn & Tree, all employees are all full time and have full benefits. It sometimes puts a financial burden on the company, but the pay is spread over the full twelve months. “RYAN’s goal from day one in 1998 has been to make career full-time posi-

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y.  Careful attention is paid to every vehicle representing Ryan Lawn & Tree. Even the large tree-trimming trucks are branded with the RYAN red and white colors and name. Ryan Lawn & Tree

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 Andy Green has worked for Ryan Lawn & Tree for 28 years and appreciates the opportunity to work full time and be a company owner. Ryan Lawn & Tree

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tions in the green industry,” Nutt said. “Owners must be willing to accept this model versus seasonal and parttime employees. The owner is willing to share the ownership and profitability with the employees — willing to fund a retirement plan. This is a short-term cost, but we have found it to be a long-term benefit. We want to raise the entire green industry.” For now, Ryan is satisfied running his five locations in Kansas City, Springfield, St. Louis, Tulsa and Wichita and always being on the lookout for continued growth through acquisitions. “It is hard to find companies that share similar values,” Ryan said. “But we are looking again at acquisitions and are working on a plan where we would give the acquired company a number of years to grow into the RYAN culture.” That culture and commitment to shared values — the RYAN Way — have proven to be the secret to successful recruitment and retention for Ryan Lawn & Tree even with the lowest unemployment rates and Ryan hopes other green industry companies consider the same. “It’s simple. Do more for the customer, provide a greater-valued service to earn a higher price. Then, pay your people more,” Ryan said. “When you pay more, you get a better-quality employee. Now, it may not be in that order. At Ryan Lawn & Tree, we got the better employee first, did more, then charged more. If other businesses started really caring about quality, they’ll end up raising their prices too. In turn, we’ll hear fewer complaints from customers about how we cost too much. The cost will be the new industry standard and the quality of services will be higher. It’s a win-win.” For more information about the ideas in this article, Larry Ryan has offered to respond to emails at larryryan@ryanlawn.com. ›

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BEYOND THE BLADE

By Pam Haskell

Y My list ne the H yo fie dis list els yo ou Y yo an wi I rej pe ne to S yo an yo ver T fic de the

Google My Business How to Use

to Get More Customers The secret to great local SEO

’ve covered how important Google My Business (GMB) is before, but in this two-part article we’re going to look at how you can use this free marketing tool from Google to get new customers through your door. The biggest mistake people make when it comes to Google My Business is simply not claiming their listings. Google My Business is an incredibly useful tool and can increase your local SEO significantly, if used correctly. Having a Google My Business (GMB) account is an essential step in improving your company’s online marketing. If you don’t have a Google My Business listing set up for your company, then you’re losing out on a lot of potential clients, simply due to how people search for services. Google My Business is a fantastic way to get your business seen by people searching for your services in their area. An optimized listing will push your company closer to the top of the search engine results page (SERP) and promote you to potential customers. In the first part of this article, we’re going to cover how to claim your profile and the initial optimization techniques to get you ranking. In the second part, we’re going to look at posts, followers, questions & answers, messaging, bookings, and reviews. If you haven’t created a GMB listing yet, now’s the time to do it. Sometimes Google will automatically create a basic listing for companies, so the easiest way to find out if you have one is to search your company’s name on Google. If a listing appears on the right-hand side of your screen, then you just need to claim it.

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Alternatively, you can look up your business on Google Maps to see if it appears as a marker. Appearing on Google Maps (with prewritten directions) is one of the great benefits of having a listing with GMB. If your business has a GMB listing, then all you must do is verify you own it. The most common way to verify your listing is by receiving your verification number over the phone or by postcard. Once your listing is verified, you’ll be able to edit and optimize your listing to get it promoted above your competitors. If no listing exists under your company’s name, that’s no problem.

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You just need to go to Google My Business and create your own listing. Once you verify your business, you’re free to customize the listing however you want. However, if you find the listing for your business has already been verified, don’t panic. While it may be disheartening toe see your business listing being operated by someone else, it’s not difficult to reclaim as your own. All you need to do is fill out this request ownership form. You’ll receive an email telling you your request was received and will be answered within 7 days. If your request is rejected and another person still has your business listing, the best thing to do is to appeal the rejection. Scroll to the bottom of the email you received detailing the rejection and click on ‘Appeal’. This will lead you through the steps necessary to verify the listing and take it back. This will usually involve verification by phone or postcard but depending on the circumstances, they may ask for more information.

Optimize your Google My Business listing & get more customers

To get the most out of Google My Business you’ll need to optimize your profile and make it more appealing for your audience – and for the search engines. When I start working with new clients to boost their online reputation and upgrade their online presence, I always check their GMB listing and make sure the following features are optimized:

Business name When it comes to the ‘business name’ field on GMB you need to write down your company name and nothing else. Write down exactly what is on

your business cards or on the sign above your office. Do not try to stuff your GMB business name with keywords or irrelevant information. Adding your location or other keywords will be classified as spam and it could get you in trouble with Google. This is a common issue in our industry and doesn’t do anyone any favors. It also looks incredibly untrustworthy to potential customers that are looking to hire you. You don’t want all your hard work to get your listing going to waste!

Business categories

Your primary category tells your audience the main service you offer. It’s also the category that will be published publicly so choose it carefully as it’ll impact your local ranking for different search phrases. You can add secondary categories too so be sure to add all the categories that are relevant to your business. Category options are regularly updated so check them out in case there are new ones added that suit your business and can help more customers find you.

Location, location, location

There are two things you need to take into consideration when it comes to choosing your Google My Business address. • Physical location of your business • Area you serve If customers can visit your offices, store, or showroom, then putting your physical location on your GMB listing is vital. You should also make sure that your location on Google Maps is correct and matches the written address you have down. If customers typically don’t visit you in person, you need to provide them with a general area you serve.

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Hours of operation

There are two types of opening hours to fill in: regular business hours and special hours. Add all your regular business hours to your listing and make sure they’re correct. Remember to update this if your hours change in the future – or you might end up losing a lead as a result. You can use the ‘Special Hours’ feature on Google My Business to include bank holidays, special events, and vacation days etc.

Phone numbers Add any active phone numbers to your listing. Many good companies lose out on inquiries simply because they either don’t list a phone number or worse, they have an old, disconnected number listed.

Short name

It’s the short name and URL for your profile that makes your business listing a lot easier to find by users. • Short name can be up to 32 characters • Can be changed three times a year • Adds some personality to a listing.

Link to your website To get the most out of your listing, you should always link to your website. The benefits are two-fold: • People searching for your services will get the full sales pitch and appreciate everything you do once they visit your website. • Your website will do better on Google’s search results. It’s a win-win situation.

Services

Update your Google My Business listing with the services you provide. Outline your most popular products whether its mowing, trimming,

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tree care, snow, and ice removal. Sell what you do and give them the answers they need so they’ll call you for a solution. You want those casual Google visitors to get an understanding of what you do before they even engage with you.

Company description

Your company description on GMB does not have an impact on your search engine ranking. This means that you shouldn’t stuff it full of keywords and locations because it’s not going to help you rank over competitors. You have 750 characters to write a description of your business and you should use it to show your potential customers why they should pick you. Tell them why you’re better than everyone else and what you have to

offer. You want to entice them in – show off your company’s personality. A word of advice on the description, don’t use all caps.

Add photos Adding photos to your Google My Business listing is incredibly important as it shows you as the authentic and professional company you are. You should make sure your photos are clear, high-quality pictures (not blurry/out of focus). Photos to add to your listing include: • Logo and great cover image • Photos of your team • Storefront (if applicable) • Office • Awards or award presentations • Anything that will show off your business/services/products Your business is always changing and whether that’s your opening times,

your product info or even what your offices look like, it is highly important to keep all your information up to date on your Google My Business so your customers can stay informed. People don’t like to spend their time searching through pages and pages of search results for what they want. When your optimized GMB listing pops up the minute they hit that ‘search’ button, they are going to contact you over anyone else. In the next part of this article, we will look at how to use GMB to actively promote your business and take online bookings. We’ll cover posts, followers, questions & answers, messaging, bookings, and reviews, so stay tuned! I hope you enjoyed this guide to Google My Business. If you want your business to dominate local SEO and build up more local listings then check out our Local Listings Builder service. ›

This article was written by Pam Haskell, owner of the website design & development company Chili Pepper Design (cpdesignco.com). She helps businesses in the landscaping and outdoor living space create and maintain a modern web presence along with online marketing and reputation management services. Visit www.cpdesignco.com for more information.

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