California Meetings + Events Summer 2023

REWIND THE CLOCK NATIONAL PARKS AND HISTORIC SITES EVOKE WONDER AND CREATIVITY

AUTHENTIC APPROACHABLE

More Than A Sea-nic View

WITH MORE THAN 200,000 SQUARE FEET OF MEETING AND EVENT SPACE, WE CAN ACCOMMODATE GROUPS FROM 10 TO 1,000.

FIND YOUR Vibe CAMARILLO

MEET PASADENA

No Rose-Colored Glasses Needed

10 Miles from Downtown Los Angeles

Walkable, Beautiful Streets

Iconic & Cultural Architecture

Global Cuisine

Plenty of Sunshine Unique Activities

Get A Feel For The Brighter Side Of Meetings

Words aren’t enough to express how wonderful Pasadena is as a meeting destination. Come experience what makes our beautiful city that quintessential destination for your meeting or convention.

The Gathering Spot Next Door

NATALIE COMPAGNO & GREG FREITAS

Dive Game Lounge at Zachari Dunes on Mandalay Beach, Curio Collection by Hilton 16

With its stunning Utah mountain setting, modern facilities, and numerous activities and amenities, Snowbird is an ideal destination for corporate events and meetings. Unbeatable 29-mile, 40-minute access from Salt Lake City International Airport allows attendees to spend less time traveling and more time relaxing. Lodging and transportation arrangements can be made with just one easy call. Guests access all lodging accommodations, meeting facilities, dining options, and recreational activities via scenic walkways in Snowbird’s idyllic pedestrian village.

West Coast Wonders

» WHEN IT COMES TO SUMMER leisure, the West Coast is abundant with seaside towns rich in culture, history, activities, and sandy shorelines—most of which fuel the fond memories I have of beach hopping from San Diego’s Mission Beach up to the shores of Oceanside and Santa Monica. While the Golden State’s beaches are a surefire group attraction, the state has even more to offer when you travel inland—namely its nine national parks sprawled across the vast landscape and several historic sites that highlight California’s urban development.

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If planners are looking for a distinct backdrop or memorable add-on for a group event, these national parks and historic sites promise both and then some. This issue of California Meetings + Events explores these nature-filled options and how moving a gathering from the boardroom to the great outdoors encourages mingling in the fresh air. Consider a group hike through the towering trees of Sequoia National Park, or take a stargazing tour through Joshua Tree National Park to view the bright constellations. Many of the parks are near lodges or city amenities as well, like the Evergreen Lodge that sits just a mile from Yosemite. And transportation is made easy with shuttle companies or arranged tours like the Kings Canyon Full-Day Tours with Sequoia Sightseeing Tours, which takes groups into Sequoia’s sister park, Kings Canyon National Park.

Additionally, boost attendees’ intrigue with visits to some of the historic sites across the state that seem to stop time and give an insider’s look into California’s past. The Fort Point National Historic Site in San Francisco offers a memorable glimpse into the role the city’s coastal locale played in protecting San Francisco Bay at the time of the California Gold Rush. Or, go south to El Pueblo de Los Ángeles Historical Monument in the heart of downtown LA to learn about the first Native American, African, and European settlers who arrived in the area.

Regardless of how planners choose to incorporate the awe-inspiring wonders and stories of these parks and sites at the roots of the state’s origins, the experience will undoubtedly inspire creativity among attendees and leave them with a yearning to return—and an understanding that California dreamin’ goes beyond the salty ocean beaches and lofty palm trees.

AMANDA CHRISTENSEN Managing Editor achristensen@greenspring.com

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ASSOCIATE PUBLISHER – NATIONAL SALES BOB HADDAD

303-617-0548 | BHADDAD@GREENSPRING.COM

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AGUA CALIENTE CASINOS

888-999-1995 | AguaCalienteCasinos.com

Agua Caliente Casinos offers three prized locations—Agua Caliente Rancho Mirage, Agua Caliente Palm Springs, and Agua Caliente Cathedral City—in the Coachella Valley with tens of thousands of square feet of meeting, event, and celebration space. All three casinos offer free self-parking and valet parking and feature elegant ballrooms and beautiful outdoor event spaces.

cases a conference center with 13,000 square feet of flexible meeting space, which can be converted into 12 individual meeting rooms. Planners can also host one-of-a-kind events at the resort’s pre mier concert venue called The Show, Pívat Cigar Lounge, The Steakhouse, 360 Sports Rancho Mirage, and the Sunset Suite.

The casino also features amazing outdoor event spaces that are perfect for hosting unique and memorable events. Plus, guests can enjoy the resort’s many acclaimed amenities including luxurious hotel rooms, the Forbes Five-Star-rated Sunstone Spa, an incredible outdoor pool, a lively casino floor, and much more.

Located in the heart of downtown Palm Springs, Agua Caliente Palm Springs has

Looking to host an outdoor event? The Agave Caliente Terraza in Agua Caliente Cathedral City is a beautiful and versatile outdoor event space. The 12,000-squarefoot venue looks out on the picturesque San Jacinto Mountains and is a great space for meetings, social gatherings, weddings, banquets, reunions, birthdays, and more. The property also features amazing restaurants such as Cafe One Eleven, Agave Caliente Tequila Bar, Java Caliente, and 360 Sports Cathedral City

Whether clients are dreaming of an intimate gathering or an extravagant ceremony, Agua Caliente Casinos’ team of experts bring planners’ visions to life.

Make It a Surprise!

» WHILE MOST MEETING PLANNERS organize each aspect of an event down to the table arrangements and time of guest arrival, adding an element of surprise and handing the reins off to mystery professionals can intrigue attendees and keep them on their toes. Mystery Trip, a Los Angeles-based team-bonding event-planning company, does just that. “The mystery is that none of the guests know what they’re doing until they experience it,” says Dave Green, chief mysterious officer for the company.

From behind-the-scenes tours and yoga on the beach to sailing regattas and hot-air ballooning, the opportunities are endless. Mystery Trip took a team from Netflix around Griffith Park in Los Angeles and filmed a cheesy ’90s sitcom intro; and an international group from YouTube was taken to the studio where the song “We Are the World” was recorded.

“By keeping it a mystery … it levels the playing field,” Green notes, emphasizing that the goal of this planning strategy is to have participants be their most authentic selves and truly engage with each other. The company is accessible nationwide and can host groups of 10 to 250 just about anywhere, both off-site or on-site at a hotel or event venue.

When creating these custom-made experiences, Mystery Trip connects with clients via a kick-off call to get to know the group, who they are, and what they’re looking for. The company then creates an itinerary from the information they receive. Once the activities are approved, the Mystery Trip teams organize the transportation, meals, and activities. “All they have to do is show up and have a good time,” Green says. “My favorite part of the job is that I get people at their best. They’re out of the office, having a good time, and they’re exploring.” –Amanda

Christensen

FOLLOW THE ARTICHOKE TRAIL

Maybe little-known to some, nearly two-thirds of the world’s artichokes come from one small city along California’s Monterey Bay. Castroville, home to just 6,500 residents, is dubbed the “Artichoke Capital of the World” and is celebrating its 160th anniversary this year.

The Salinas Valley that surrounds Castroville is known as the “Salad Bowl of the World,” and groups can experience the tasty thistle species unique to Monterey through the Artichoke Trail and the annual Artichoke Festival held in June. “The Artichoke Trail features 40 stops where visitors can enjoy California’s state vegetable in many forms, from touring the artichoke fields and farm stands to inventive artichoke dishes,” explains Teresa Savage, vice president of business development for the Monterey County Convention & Visitors Bureau. “The purpose of the trail is to promote agritourism. … It spotlights one of Monterey County’s unique ingredients and aims to demystify the vegetable.”

For those wanting to participate, a digital interactive trail map is available to help guide visitors from spot to spot. Attractions include the world’s largest artichoke statue and Ag Venture Tours & Consulting’s Pezzini Farm Walk in Castroville. Meet with the local growers at the Alisal Certified Farmers Market in Salinas (among several others), and experience all the flavors the artichoke offers at local restaurants like Baja Cantina & Grill in Carmel Valley, Fish Hopper in Monterey, and Flying Artichoke in Salinas (many of which take group reservations).

Mark your calendars for this year’s Artichoke Festival at the Monterey County Fairgrounds. “The 2023 festival, themed ‘Thistle Be Fun,’ will feature a wide-ranging variety of entertainment, including Chef’s Demos, a farmers market, wine tastings, a Saturday Night comedy show, and a quilting challenge,” Savage adds.

With Monterey County’s cool coastal climate and fertile soil like the Mediterranean (the native home of the veggie), California artichokes are tried and true—and Savage emphasizes that “Nothing compares to sampling an ingredient from the very place it’s from!” –Amanda

Christensen

&

mysterytrip.co

seemonterey.com/artichokes

MYSTERY TRIP; (OPPOSITE) MENDOCINO GROVE; MIRAMONTE RESORT

SPA

Guests take a helicopter ride with Mystery Trip

MENDOCINO GROVE PROVIDES PLUSH CAMPING

» MENDOCINO GROVE, a luxury camping experience in Northern California, lets visitors who still prefer the comfort of a cozy bed connect with the great outdoors. “We try to walk the line from an outdoor hospitality perspective where it feels like a resort with some of the amenities, but it still allows for that outdoor camping experience,” says Jake Halverson, general manager for Mendocino Grove. “We have a lot of built-in historical knowledge of what it takes for guests to really enjoy their experiences, whether it is for seven days or two days.”

Each tent varies on its configurations, although they all are equipped with heated mattress pads; high-quality linens, duvets, and comforters; as well as outdoor camp chairs, a fire pit, and a picnic table. If each visitor wants their own on-site tent, there is enough space for 75 guests, or up to 135 can stay if there is flexibility to share tents.

“[The camping spots have] all the standard campground accessories with a sprinkle of luxury,” Halverson describes. The luxurious

camp amenities include two bath houses, a dry sauna, massages, a commercial kitchen for pop-up dinner events, an indoor conference space with capacity for 40, an indoor two-bedroom apartment suite, and a complimentary breakfast for all campers.

Within a 25-mile radius from eight California state parks, Mendocino Grove has a location that is part of the fun, says Marne Moran, event coordinator at the campground. “We are in really close proximity to the historic town [of Mendocino], which is one of the greatest assets because you can be tucked into the redwood forests, and half a mile down the road you can go out for a fabulous gourmet dinner, go shopping in really cute boutiques, or go on [a] guided tour of the town,” she says. Other popular activities—which Mendocino Grove will work to arrange for groups—include horseback riding, charter boat fishing, sea cave kayak tours, canoeing on Big River, and scenic rides on the Skunk Train. –Ava Diaz

mendocinogrove.com

Agave Amor

The 12-acre Miramonte Indian Wells Resort & Spa, home to 215 guest rooms and 35,000 square feet of indoor-outdoor event space, launched a “Taste of Guadalajara” beverage experience for groups to take a tasting tour of tequilas and mezcals from Guadalajara, Mexico.

“You learn [about] … what you’re actually sampling and tasting, why it tastes that way, what makes it that way, how long it has aged, and what type of agave plant it actually came from,” explains Robert Hatfield, director of sales and marketing for the resort. The experience is available for groups staying at the hotel and can be reserved as a team-building activity for up to 25 guests.

Additional on-site activities include The Well Spa, three saltwater pools, and two culinary destinations: Citrus & Palm and The Tavern. The resort will undergo renovations to transition to Tommy Bahama Miramonte Resort & Spa beginning this fall. The restaurant and bar area, as well as some of the guest suites, will also be refreshed. –Amanda

Christensen

miramonteresort.com

Jose Velazquez leads the “Taste of Guadalajara” experience.

A Little History, a Lot of Nature

Gather at the roots of California’s origins at the state’s national parks and historic sites

BY AMANDA CHRISTENSEN

» CALIFORNIA IS ABUNDANT in access to Mother Nature and historic sites that tell the stories of the state’s rich past. Home to nine national parks from the towering granite monoliths at Yosemite National Park in the north to the sprawling ecosystems of the Mojave and Colorado deserts that compose Joshua Tree National Park in the south, the landscapes are endless—and all offer memorable settings for events and activities. And while these national parks tell the stories of the land’s evolution, there are also several historic sites sprinkled across the Golden State that embody California’s urban development as a coastal powerhouse—such as Fort Point National Historic Site in San Francisco and El Pueblo de Los Ángeles Historical Monument in Los Angeles.

HEAD TO THE SIERRA

Yosemite National Park is tucked into California’s Sierra Nevada and encompasses some 750,000 acres of protected parkland. Famed for its sequoia trees and looming granite cliffs, it is one of the most visited national parks in the United States with over 3 million visitors in 2022. Gather your group at the historic Evergreen Lodge, which is just a mile away and offers plenty of green space for groups to congregate outside.

“Evergreen sits on the western border of Yosemite National Park, and it’s [this] ‘hidden gem’ fifth entrance that most people don’t talk about or know about, which is the Hetch Hetchy

Entrance,” explains Teri Marshall, director of marketing and communications for Evergreen. The lodge was built nearly a century ago as housing for railroad workers forging the Hetch Hetchy Railroad, and it’s now home to 89 cabins for overnight accommodations alongside on-site activities and dining options. It’s open year-round with a temporary six-week closure in January, reopening every Presidents Day weekend.

Private group experiences are curated by the Evergreen team, which can include on-site scavenger hunts, explorations of nearby nature trails, or guided excursions to Yosemite. The property comfortably hosts groups of 40 to 60, and its restaurant for up to 80 people boasts historic charm as the oldest part of the lodge.

“Everything is designed to get people outside and reconnect with nature and reconnect with people,” says Marshall. “So, when we say it’s ‘meetings of a different nature,’ it’s a fun play on words but it’s [also] the truth.”

Sequoia and Kings Canyon national parks in Tulare County are managed together. Known for the namesake sequoia trees—most notably the General Sherman Sequoia Tree in Sequoia National Park, which stands at 102 feet in circumference and is estimated to be over 2,000 years old—the national parks bring in visitors from around the globe to see these towering marvels. For groups, the city of Visalia is 45 minutes away with lodging and 114,000 square feet of flexible meeting space at the Visalia Convention Center.

Continued on page 10

PHOTO: KIM CARROLL/EVERGREEN LODGE

DESTINATION National Parks & Historic Sites

A barbecue at Evergreen Lodge near Yosemite National Park

Continued from page 8

The Sequoia Shuttle operates from Memorial Day to Labor Day and can pick up groups visiting Sequoia National Park from any of Visalia’s hotels. Round-trip tickets are $20 and include the park entrance fee. While the shuttle doesn’t go into Kings Canyon, the park can be accessed from Visalia by car via state Route 63 to state Route 180. Sequoia Sightseeing Tours and Sequoia Guides both offer group tours and guided hikes, and the national park has an in-park shuttle.

GATHER AROUND THE HISTORY OF SAN FRANCISCO

For a more urban setting, San Francisco has both a national park and two national historic sites. At the southern terminus of the Golden Gate Bridge, The Presidio of San Francisco is a 1,500-acre national park along San Francisco Bay that offers rich history, activities and dining nearby, and two notable properties for groups: the Inn at the Presidio and the Lodge at the Presidio. “We’re like a city within a city,” says Terry Haney, managing director of Presidio Lodging, which oversees both properties. The inn has 22 intimate guest rooms and two boardrooms that can host up to 20 people each, and the lodge is a

former military barracks with 42 guest rooms and unobstructed views of the Golden Gate Bridge. There is no dedicated on-site meeting space at the lodge, but a full buyout of the property is available and small meeting sessions can be arranged in the dining room. Nearby attractions include the 14-acre Presidio Tunnel Tops with 25 miles of trails, access to beaches, the Presidio Golf Course, and more. There is also access to Fort Point National Historic Site, which sits near the San Francisco terminus of the Golden Gate Bridge, just steps away from the Presidio. “Although it’s guns never fired shots against any aggressor, it was completed in 1861 to protect the San Francisco Bay’s important commercial and military installations around the time of the Gold Rush,” explains Julian Espinoza, public relations specialist for the national historic site. The San Francisco Maritime National Historic Park is farther east along the bay and is home to a fleet of historic ships from the late 1800s and early 1900s and a maritime museum.

Continued on page 12

The Lodge at the Presidio; Above: San Laurel’s terrace at Conrad Los Angeles

PHOTOS: CONRAD LOS ANGELES; THE PRESIDIO TRUST

Industry Tıps & Trends

Santa Anita Park

626-574-6400 | santaanita.com/events

ome to some of the most prominent horse racing events in the United States, Santa Anita Park is a historic and storied venue—most known for its thoroughbred racetrack—in Arcadia, California. The massive 320-acre property showcases stunning views of the San Gabriel Mountains and is within convenient driving distance of all major Los Angeles area airports.

With many venue options, classic art deco architecture, and a responsive and dedicated event staff, Santa Anita Park is the perfect place for events of all varieties. The track boasts 1 million square feet of flexible indoor-outdoor space for meetings, social events, corporate events, filming, and special events—capable of accommodating groups of up to 10,000. Three options for on-site dining add to the limitless convenience Santa Anita Park has to offer. The FrontRunner, a full-service restaurant, overlooks the racetrack. Silks combines formal with casual, allowing guests to watch the races from a reserved table. Lastly, Clockers’ Corner lies on the far western side of the grandstand, acting as the perfect place to enjoy dining. The numerous venue, entertainment, and dining options make Santa Anita Park the prime location for hosting events in Southern California.

Continued from page 10

THE WONDERS OF THE SOUTHLAND

In the heart of downtown Los Angeles is the El Pueblo de Los Ángeles Historical Monument, commonly referred to as “The Birthplace of Los Angeles.” The original name of Los Angeles was El Pueblo de Nuestra Señora la Reina de Los Ángeles de Porciúncula, which translates to “The Town of Our Lady the Queen Angels of Porciúncula,” and El Pueblo is the site where the first Native American, African, and European settlers arrived in the area.

Just a 15-minute walk away from El Pueblo is the Conrad Los Angeles, a 305-room property that opened last July. Home to two ballrooms, several terraces, penthouse suites, views of the Walt Disney Concert Hall across the street, an on-site spa, and two culinary options, the Conrad creates an elegant and memorable venue for groups and events. Agua Viva, the outdoor restaurant, has a seasonal menu and flexibility for groups as large as 650. “When you walk out [there], it’s this beautiful wooden-beam structure that completely transforms in the evening [to] where you can see the stars, take in the beautiful sights and sounds—[it’s] great for group events,” says Stephanie Leavitt, director of sales and marketing for the hotel.

Farther inland, Joshua Tree National Park is near several hotels and venues for groups in the Greater Palm Springs area. The new Acrisure Arena opened last December and offers 11,000 seats, and

the Palm Springs Convention Center has 245,000 square feet of space. The Renaissance Esmerelda Resort & Spa, Indian Wells, provides 560 renovated guest rooms—all of which have a balcony— alongside 213,000 square feet of flexible space for events and an on-site spa, fitness center, pool, and six dining options.

At just 35 miles from the national park, the resort makes adding a trip to Joshua Tree easy. “Joshua Tree is where two deserts meet—the Mojave and the Colorado,” explains Jacob Kendrick, director of sales and marketing for the resort. “It’s truly the unique landscape and the flora and fauna that make it a really special location.”

Kendrick encourages groups to experience the evening and nighttime stargazing tours because Joshua Tree is an internationally recognized dark sky park. “You’re going to see constellations, star clusters, and even our nearest galaxies,” he explains. “The skies here in the valley are truly something that you can’t miss.”

It’s clear to see the abundance of nature and history offered by these sites across California, and a visit to any one of them in between meetings is sure to leave attendees with a yearning to return.

elpueblo.lacity.gov

evergreenlodge.com

hilton.com

marriott.com

nps.gov

presidio.gov

presidiolodging.com

visitgreaterpalmsprings.com

visitvisalia.com

PHOTOS: RENAISSANCE ESMERELDA RESORT & SPA, INDIAN WELLS; ADOBE/DMITRY

Joshua Tree National Park; Above: The Renaissance Esmerelda Resort & Spa, Indian Wells

Ventura County Coast

800-648-2124 | VenturaCountyCoast.com/groups

Ventura County Coast is a region that encompasses four unique destinations with surf-town vibes and small-town charm: Camarillo, Oxnard, Port Hueneme, and Ventura. Located right off U.S. Route 101 between Los Angeles and Santa Barbara, it is a gateway to California’s Central Coast. Natural beauty reigns supreme in the area, with miles of beautiful beaches and endless panoramic mountain views—it’s an outdoorlover’s paradise. Easy accessibility also means it’s the ultimate destination for road trips and the perfect place to pay homage to the long-celebrated California road trip.

The Ventura region has two harbors, Channel Islands Harbor in Oxnard and Ventura Harbor in Ventura. Perfect year-round weather provides the ideal environment for outdoor group activities of all varieties including surf lessons, hiking, kayaking, sailing, whale watching, and more. Dubbed one of the best surfing towns in America, Ventura is the perfect place for beginners and pros alike to hang loose. No matter your skills or interests, endless options for outdoor adventures await, including Channel Islands National Park.

After a full morning of meetings, attendees will appreciate all there is to do and see around the area. From luxury brands to quirky boutique shops and vintage stores, Ventura County Coast hosts countless shopping options for any taste. Camarillo Premium Outlets features over 160 retailers, including Nike, Michael Kors, Adidas, Lululemon, Armani, and more. In Oxnard, The Collection at RiverPark, a premier entertainment and shopping center, features a rare blend of retail stores, restaurants, and outdoor spaces. Ventura is home to a mix of locally owned shops, including clothing boutiques, art galleries, one-ofa-kind jewelry, swimwear, thrift stores, and home decor. In addition, the region hosts a myriad of restaurants and bars with private-dining options, numerous breweries, and over 450 restaurants to satisfy any palate and group size.

With a bustling entertainment calendar, Ventura County Coast is no stranger to hosting events. There are a variety of hotel options in the area—including new venue developments and renovations—each conveying the quintessential “California State of Mind.” Collectively, the coast offers 200,000 square feet of conference space, enough to accommodate groups of 10 to 1,000. Choose from beachfront venues, historic buildings, or one of many fullservice hotel conference centers.

Channel Islands National Park

Ventura County Coast meeting space

Game On

These standout stadiums and sports venues offer thrilling settings for meetings and events

BY KAMALA KIRK

» HOSTING AN EVENT in a sporting venue creates an exciting and memorable experience. Aside from concerts and games, they’re also great settings for conferences, meetings, and private events. In addition to indoor spaces, many have vast outdoor areas that can be rented, and they offer other special perks like concession stands and guided tours. From modern arenas and stadiums to world-renowned horse racing tracks, these unique sports venues across California are guaranteed to leave a lasting impression on attendees.

BAY AREA

Open since 1923, California Memorial Stadium at the University of California, Berkeley, has stunning views of the Bay Area. Modeled after the Colosseum in Rome, the event areas at the venue can accommodate up to 900 people, and the stadium has several indoor and outdoor spaces. Highlights include the Chancellor’s Box, which features a balcony and glass deck for smaller gatherings; the University Club, which sits atop the press box and is ideal for fundraisers, corporate events, and celebrations; and the Stadium Club, which is designed for receptions and networking events with a mezzanine and four bars.

LOS ANGELES

Less than a minute apart in downtown Los Angeles, Crypto.com Arena and Microsoft Theater are world-class performance venues that can host a wide variety of events. Crypto.com Arena boasts multiple board and conference rooms for eight to 60 people, as well as the Lexus Club (200 people), Yaamava’ Club by San Manuel (350 people), and outdoor City View Terrace for 300. Microsoft Theater’s private event spaces accommodate between 25 and 550 guests and include a 14,000-square-foot stage, the 2,000-square-foot VIP Lounge, the 6,250-square-foot Microsoft Lounge at L.A. Live, and more.

The 77,500-seat Los Angeles Memorial Coliseum underwent a $315 million renovation in 2019 that added a seven-story Scholarship Club Tower with premium amenities such as luxury suites, club suites, loge boxes, and the 1923 Club rooftop deck. From smaller gatherings on the field to major events of up to 75,000 people, the coliseum offers a wide selection of unique spaces including the interior Lou Galen Club and the spacious President’s Suite. Another unique offering that can be added to events is the lighting of the Olympic Torch.

“The LA Memorial Coliseum is more than just a stadium; in its 100th year, this historic landmark continues to embody the spirit of the city, offering an electric experience that leaves a lasting impression on all who gather here,” says Sacha Tani, senior sales manager of private events for the coliseum.

One of Pasadena’s most iconic venues, also known as “America’s Stadium,” the Rose Bowl Stadium is a National Historic Landmark that has hosted the Rose Bowl college football game since 1923, World Cup games, Super Bowls, concerts, and festivals, among others. Highlights include locker rooms that can host sit-down dinners, a 19-acre grass field, the Court of

Entering the home stretch at Santa Anita Park

Champions under the world-famous stadium marquee, and an outdoor wine garden. “The Rose Bowl Stadium provides its clients with a multitude of indoor and outdoor event spaces spanning across 300 acres of breathtaking landscape,” says Monique Reaves, Rose Bowl Stadium’s chief revenue officer. “With views of the majestic San Gabriel Mountains, it is perfect for any style of event, and our team will be sure to deliver an unforgettable experience.”

Santa Anita Park in Arcadia is a historic 320-acre property long known for hosting some of the country’s most prominent horse-racing events on its thoroughbred racetrack. With classic art deco architecture, 1 million square feet of flexible indoor and outdoor space, and multiple venue, dining, and entertainment options, Santa Anita Park can accommodate anywhere from 20 to 10,000 people.

Home of the NFL’s Los Angeles Chargers and Los Angeles Rams, SoFi Stadium is at Hollywood Park, a sports and entertainment destination that encompasses nearly 300 acres. Centrally located with over 35 event spaces, the 3.1-million-square-foot stadium has more than 260 suites, 12 club spaces, and more than 13,000 premium seats. “The nontraditional part of [the venue] excites people,” says Jessica Vella, vice president of tours and events for Legends at SoFi Stadium. “Whether they’re sports fans or not, we’ve found that people love hosting events with stadiums as the backdrop.”

PALM SPRINGS

The 27,000-square-foot Acrisure Arena is the newest venue in the Greater Palm Springs area and the first large indoor venue in the county. Designed for hockey and optimized for concerts with a capacity of 11,000, the arena features four premium hospitality clubs and event spaces that include a 10,000-square-foot outdoor compound; 17,000-square-foot ice rink; and more.

The iconic Empire Polo Club in Indio has more than 250 acres of rose gardens, polo fields, lush palm groves, and a

tropical lake, creating a stunning backdrop for small groups of 15 to large-scale events of 90,000. It offers an indoor equestrian arena, bleacher seating for 2,000, and four unique venues: The Rose Garden, The Forum, Hacienda del Toro, and Medjhool Lake. The Indian Wells Tennis Garden, with the stunning Coachella Valley as its backdrop, has amenities including two 19,000-square-foot shade structures, 29 world-class tennis courts, stadium suites, 8 acres of outdoor exposition space, and 54 acres of outdoor parking.

SAN DIEGO

Petco Park is home to MLB’s San Diego Padres and offers incredible views of San Diego Bay and the San Diego skyline. “We offer event spaces all throughout the ballpark, many of which include open-air concepts, allowing attendees to soak up our year-round beautiful weather,” says Jaclyn Lash, Padres’ senior vice president of special events. It features 10 restaurants and is designed to host events from 50 to 40,000 people with more than 20 onsite venues including the playing field, clubhouses, concourses, terraces, and rooftops.

acrisurearena.com

calbears.com

cryptoarena.com

empirepoloevents.com

indianwellstennisgarden.com

lacoliseum.com

microsofttheater.com

petcoparkevents.com

rosebowlstadium.com

santaanita.com

sofistadium.com

Bootsy Bellows suite at SoFi Stadium; Above: Skyline view of San Diego at Petco Park

by Natalie Compagno & Greg Freitas

ometimes event planners and attendees want all the California Dreamin’ with less of the California nightmare—population and congestion. “We have everything planners want from a West Coast destination—great weather, outdoor space, walkability, [and] incredible food and drink—but we marry that with an approachability and can-do spirit that you might expect to find in your own hometown,” says Kari Miskit, chief communications officer for Visit Sacramento.

She is speaking of the state capital, of course, but this mantra applies to any of these midsize cities throughout the West Coast. A consistent trend for industry events is to “keep it local.” That means walking, biking, or even boating instead of driving. It means local flavors, local experiences, and local culture. Explore the car culture of Oxnard, take a mystical Indigenous-themed hike in the Coachella Valley, or salsa dance in the streets of Santa Ana. Whatever the choice, these California midsize cities deliver.

TheCalifornia’s midsize cities boast opportunities for groups to gather, connect, and enjoy the Golden State’s warm weather and sunshine

GREATER PALM SPRINGS & THE COACHELLA VALLEY

Long before Hollywood arrivals put their own spin on it, the Coachella Valley was a fertile desert oasis for the Cahuilla People, the first known inhabitants of the area who have flourished there for centuries. Today, the magic of the desert still hangs in the warm, dry air. “There’s something unique and intangible about Palm Springs,” says Darin Roper, director of business development for Palm Springs at Access Destination Services. “People’s body, mind, and spirit react to the desert. They come and fall in love with it.”

Metate Ranch Events by Desert Adventures in Palm Desert is a sprawling 800acre ranch that provides a serene desert experience for guests, from horseback riding to Jeep tours to a re-created Cahuilla village on the site of the original Native homestead. If you’re looking for a touch of old Hollywood glamour, the Twin Palms Estate—once owned by Frank Sinatra—is a midcentury-modern property that can accommodate up to 200 guests. Or, look to the sky for more stars: The Rancho Mirage Library & Observatory can be rented for groups with a stargazing tour and a dinner under the night sky.

Greater Palm Springs is filled with unique team-building activities as well. Try Paint with Superbloom, located in Palm Springs’ Uptown District, where participants can create their own masterpieces by splattering paint at canvases. Sunny Cycle Palm Springs provides pedalpowered trolleys for 16 people and is a great way to barhop as a group.

LONG BEACH

Long Beach has been the home of the Queen Mary since 1967 and the Long Beach Grand Prix since 1975. Today, LBC (an acronym for Long Beach City that locals use) has a growing reputation for its diverse culinary offerings and thriving craft beer scene.

Long Beach is an oceanfront playground with ferries to Catalina Island and a wealth of aquatic activities to choose from. Visitors can get up close and personal with penguins, and touch sharks and rays at the Aquarium of the Pacific. Team building goes next level when whale spouts and tail flukes are spotted. Harbor Cruises take groups out to spot humpback, gray, and blue whales, as well as the Queen Mary and the coastline.

Home to the largest Cambodian population in the United States, Long Beach’s Cambodia Town is filled with the flavors and aromas of authentic Khmer cuisine. The walkable Second Street in the Belmont Shore area is loaded with shopping boutiques with bars and restaurants to match. Roe Seafood is a stylish bistro that serves the fresh bounty of the local waters. Belmont Brewing Co. was the city’s first craft brewer opening in 1990, and the later opening of Beachwood Brewing in 2011 kicked off a brewery explosion in the city.

The Long Beach Convention & Entertainment Center has 400,000 square feet of space and is equipped to handle events of all sizes, from intimate meetings to large-scale conventions and expos. For those looking to stay near the convention center, there are several hotels within walking distance, including the Hyatt Regency Long Beach, the Renaissance Long Beach Hotel, and The Westin Long Beach.

Above: Palm Springs and the Coachella Valley;

Left: The Queen Mary on the shores of Long Beach; Opposite (top): El Encanto, a Belmond Hotel in Santa Barbara

OCEANSIDE

Oceanside, as its name indicates, sits along the Pacific Ocean—so it’s no surprise that the city’s landmark feature reaches out into the sea. “The historic Oceanside Pier has served as a gathering place for visitors and the community for over 130 years,” says Leslee Gaul, CEO of Visit Oceanside. “It has the special distinction of being the longest over-water wooden pier on the West Coast, and is an ideal spot for viewing sea life, fishing, taking a leisurely stroll, watching surfers, and, of course, catching a breathtaking sunset.”

What makes Oceanside unique is its Spanish and military heritage—with the Marine Corps Base Camp Pendleton neighboring the city. Off-base, the military theme can be experienced around town at places such as the Top Gun House at the Mission Pacific Hotel, which boasts memorabilia from the 1986 blockbuster, and Arcade Tattoo, a tattoo parlor that doubles as a museum of military tattoo art over the decades.

For those seeking adventure, catch a wave with surfing lessons at Oceanside Harbor. The small swells and lack of riptides make it a great place to learn. The Oceanside Museum of Art focuses on the contemporary art of Southern California and can be rented for groups of up to 250. The historic wing is an Irving Gill-designed Mission Revival National Historic Landmark.

The Rooftop Bar at Mission Pacific Hotel is a great place for an afternoon libation and provides gorgeous views of the Pacific Ocean and Oceanside Pier. For a more upscale dining experience, 333 Pacific offers an elegant setting for steak and seafood with panoramic ocean views. And for Italian cuisine and outdoor seating, Blade 1936 is a quirky spot with a rich history as the former residence of the Blade Tribune newspaper.

OXNARD

Oxnard is a gem of a beach town, known for its postcard-perfect harbor, Victorian architecture, and some of the best taquerias in the state. Oxnard recently expanded the Oxnard Taco Trail, comprised of dozens of local taquerias, restaurants, and taco trucks. Julie Mino Buffo, president and CEO of Visit Oxnard, says, “Oxnard is a vibrant city full of rich culture and history, with so much to offer groups—from delicious food and drink to engaging activities—all in a picturesque destination.”

Groups can hold events on the Scarlett Belle Paddlewheel Riverboat or check out classic and exotic automobiles at two of SoCal’s premier auto museums: Mullin Automotive Museum and The Murphy Auto Museum. For outdoor enthusiasts, there are bike and surrey rentals along the beach path, and Jet Skiing or kayaking through the Channel Islands Harbor. Ride in a Venetian gondola through the Seabridge Marina or rent a Duffy Electric Boat to explore the harbor.

A unique lodging option for groups is the new Zachari Dunes on Mandalay Beach, a Curio Collection by Hilton. As Southern California’s only all-suite beachfront resort, it provides 23,000 square feet of indoor and outdoor event space and sweeping ocean views.

Zachari Dunes on Mandalay Beach, Curio Collection by Hilton provides a gorgeous setting both indoor and out.

SACRAMENTO

Sacramento calls itself “Americas’s Farm-to-Fork Capital” with good reason. The city is surrounded by 1.5 million acres of active farmland, so groups can dine on meals made from the freshest ingredients. Sacramento’s food and drink scene is growing in prestige, with recent James Beard nominees cooking at places like Localis, Paragary’s, and Binchoyaki Izakaya Dining.

With its Mediterranean climate, Sacramento is a great outdoor city. It has more than 30 miles of paved bike trails along the scenic American River Parkway, and many hotels have bikes available for guests. SacTown Bites is a popular culinary walking tour that takes visitors on a journey through some of the city’s most exciting foodie hot spots. For fun suds and steps, the Sac Brew Boat is a pedal-powered tiki boat that lets groups of 16 cruise the Sacramento River while enjoying the local brews. With over 50 breweries in the region, groups should get their Sacramento Beer Frontier passports ready for stamps as they consume great drinks.

S ANTA ANA

One of the things that makes Santa Ana so charming is its well-preserved Victorian and Craftsman architecture, which can be seen in both the French Park and Floral Park neighborhoods. The city’s downtown area—which maintains an incredible Walk Score of 99—also features art deco buildings, including the first Orange County courthouse.

The Santa Ana Train Station features conference rooms and a beautiful lobby that can be rented for events. Other venues for hire include the Lyon Air Museum, the Heritage Museum of Orange County, and The Frida Cinema—Orange County’s only nonprofit art house movie venue.

For something the team will talk about for years to come, Downtown Santa Ana’s monthly Dancing in the Streets event is a must-twirl. Top off a perfect Santa Ana visit with a stop at Cerveza Cito Brewery, where groups up to 100 can gather in the taproom boasting the iconic Mexican calavera logo.

“People’s body, mind, and spirit react to the desert. They come and fall in love with it.”

Left: The Tower Bridge spans the Sacramento River; Below: Dancing in the streets in Santa Ana

PHOTOS: ADOBE/CHRIS; SANTA ANA; (OPPOSITE) ZACHARI DUNES ON MANDALAY BEACH, CURIO COLLECTION BY HILTON

– Darin Roper, director of business development for Palm Springs at Access Destination Services

SANTA BARBARA

This beach-lovers’ paradise is famous for its breathtaking coastal views and distinctive Spanish Colonial Revival architecture, and is a dichotomy where visitors can attend a Funk Zone Art Walk and a polo match in the same day. Santa Barbara is also a gourmet wine region with a delectable culinary scene that includes multiple farm-to-table options and local freshly caught seafood.

The Santa Barbara County Courthouse is a graceful 1929 example of SpanishMoorish architecture surrounded by meticulously landscaped sunken gardens and can accommodate up to 200 guests.

The Santa Barbara Historical Society Museum has two charming, interconnected courtyards that can accommodate up to 450 attendees, and the Hyatt Mar Monte hotel offers 10,000 square feet of ocean-view and on-the-beach venues.

Santa Barbara also has luxury options for groups looking to indulge. El Encanto, a Belmond Hotel, boasts stunning Spanish Colonial Revival design with modern amenities, while the Santa Barbara Polo & Racquet Club offers experiences that encompass the elusive world of polo. Groups can enjoy Lunch & Learns with education on the “Sport of Kings” or an immersive event such as Golf Cart Polo.

TEMECULA

Nestled in Southern California Wine Country, Temecula is a short drive from major metropolitan areas like Los Angeles, San Diego, and Orange County, making it a convenient location for visitors and companies looking for a change of pace. And with nearly 50 wineries to choose from, it’s no wonder that wine tasting is the most popular group activity in the area.

Vaquero is a spectacular private resort vineyard with room for 28 guests, an infinity pool, tennis courts, putting green, and bocce and basketball courts. Perhaps the most distinctive experience is Dine in the Dark at Be Good Restaurant & Experience. Visitors are led into a pitch-black dining room by trained staff, who serve mystery dishes and encourage guests to use all their senses except for sight to enjoy the meal.

Temecula has much more to offer than wine tasting. The city is home to the Pechanga Resort Casino, where groups can savor an olive oil tasting followed by lunch in Old Town, then try their hand at glow golf in the evenings. Temecula is also well-known for hot air ballooning. Groups can levitate off the ground and work on team-building activities centered on skills like problem-solving, communication, and trust exercises.

Cherise Manning, owner of Grape Escape Hot Air Balloon Adventure, extols the virtues of group ballooning. “A hot air balloon adventure is an ideal team-building activity because it literally takes your group to new heights.”

santabarbara.com

visitgreaterpalmsprings.com

visitlongbeach.com

visitoceanside.org

visitoxnard.com

visitsacramento.com

visittemeculavalley.com

Picturesque views in Temecula Valley;

Above: Mar Monte Hotel in Santa Barbara

PHOTOS: MAR MONTE HOTEL; VISIT TEMECULA VALLEY

Nourishing the Mind in Hospitality

The industry is making strides toward a healthier work culture

In all professional enterprises, workplace stress is a common cause of mental health concerns—and the hospitality industry is no exception. According to the 2021 Mind the Workplace report by Mental Health America (MHA), the hospitality industry ranked as one of the top three unhealthiest industries in terms of overall health, financial health, burnout, supervisor support, and mental health outcomes—no doubt heightened by the COVID-19 pandemic. However, it’s also important to note how the pandemic fostered an uptick in mental health discourse in the workplace and encouraged industry leaders to better support the mental well-being of staff.

Mental Health in the Industry

Hospitality professionals tend to work unusual hours, which can lead to exhaustion and stress (FHE Health).

Nearly two-thirds of supervisors feel their role has become more di cult since the start of the pandemic, and many feel ill-equipped to provide helpful mental health support to team members (Lyra Health).

Six Action Items for Employers to Support Mental Health (Lyra Health)

1 Supervisors need to listen to employees’ concerns and encourage dialogue around mental health.

of survey respondents are comfortable talking about their mental health challenges at work compared to 23% in 2021.

3 Provide easier access to treatment options for major mental health conditions, including bipolar disorder, obsessive compulsive disorder, schizophrenia, and post-traumatic stress disorder.

2 Ensure e ective care. On-the-job productivity is 27% higher among employees who received evidence-based treatments.

A study by Cohen Veterans Network and the National Council for Mental Wellbeing reports that 74% of surveyed Americans don’t believe reliable mental health services are accessible to everyone due to the following barriers:

High cost and insu cient insurance coverage

Limited options and long waits

Lack of awareness

4 Support the mental health of employees’ families.

5 Give managers the training and resources needed to support team members.

6 Design a positive and supportive work environment to combat burnout.

provide A Well-Rounded Benefits Program

According to MHA, the following perks are associated with the healthiest workplaces across industries:

Open-door policies and relaxed work environments

Pet-friendly o ces, on-site mental health services, and complimentary massage therapy

Opportunities for professional growth

Four out of five employers o er employee assistance programs to support mental health and assist with other issues that impact work and home life (America’s Health Insurance Plans).

CULINARY CREATIVITY

» AT JW MARRIOTT Desert Springs

Resort & Spa in Palm Springs, groups can indulge in the ultimate chef’s table experience at the reopened T&T Innovation Kitchen program, an experimental culinary activity where meals are cooked directly in front of participants.

“This experience is carefully crafted each night by our chefs who also host the entire affair, sharing and commenting on the art and style of each course in the beautiful indoor-outdoor venues,” says Eric Theiss, executive chef for the resort. The kitchen originally opened in December 2018 and recently reopened for the current season, providing availability for private buyouts for groups of 60 reception-style or 35 for a sit-down dinner. Theiss explains that the kitchen can also take direction from planners to create a customized event to match a particular theme or vibe.

One of the experience options is the Chefs Custom Dinner experience, which offers a custom, chef’s choice five-course menu and an optional five-course wine pairing to complement each dish. The kitchen ensures sustainable practices with fresh and local ingredients in each meal, and some are sourced directly from the property’s herb garden just outside the kitchen, where the resort grows plants like lavender, rosemary, thyme, and mint.

“T&T disrupts traditional notions of what a hotel restaurant should be,” says Theiss. “The experimental culinary outlet

provides a canvas for creativity through a menu [that rotates daily and is] inspired by the time and temperature of the day (hence [the name], T&T) and celebrates the raw talent of both new and longstanding chefs to contribute a unique recipe during menu development each day.”

And the options don’t end at a fancy multicourse meal—the chefs can create customized itineraries for groups, from cocktail tastings to baking classes, allowing the culinary creativity of participants’ to thrive. “We hope the concept inspires those in attendance through both the teamwork element and the creativity it delivers by bringing a new level of culinary engagement to the Coachella Valley,” he adds.

The resort also offers ample guest rooms, amenities, and event space to gather before or after your flavorful escapade in the kitchen. After undergoing a redesign in 2021, the resort now features 884 guest rooms— including 101 luxury suites—that have spacious open floor plans, mountaininspired murals, and modern furnishings. The redesign also welcomed the debut of the Sinatra Ballroom, which boasts 25,000 square feet of flexible event space and honors the last public performance of Frank Sinatra, who performed at the resort in 1995.

–Amanda Christensen

marriott.com

East County Honors Hospitality Leaders

» IN MARCH , Sycuan Casino Resort and Singing Hills Golf Resort at Sycuan in El Cajon both received notable awards from the San Diego East County (SDEC) Chamber of Commerce at the East County Honors Annual Awards Gala at Sycuan Casino Resort.

During the ceremony, the SDEC Chamber of Commerce honored 25 industry professionals and businesses for their accomplishments and recognized the impact they have made on the hospitality community. Sycuan Casino Resort received the Hospitality Award and The Singing Hills Golf Resort at Sycuan

was presented with the Entertainment & Recreation Award after completing extensive renovations in January to refresh the property’s interior, reconceptualize the restaurant and bar, and redesign the two championship golf courses.

“We work really hard to make sure that our team is treated well and appreciated,” says Rob Cinelli, general manager for both properties. “I am a strong believer in the idea that a happy team is a more efficient team, and that definitely transcends into the customer as well.” sycuan.com | singinghillsgolfresort.com –Ava Diaz

Lamb chops from T&T Innovation Kitchen

REGENT HOTELS & RESORTS DEBUTS IN THE AMERICAS

Joining IHG Hotels & Resorts in 2018 as an upscale luxury brand, Regents Hotels & Resorts presents storied properties across the globe—and now the first location in the Americas, Regent Santa Monica Beach, will debut this year just steps from the Santa Monica Pier.

“We’re thrilled that Regent Santa Monica Beach will be the first destination to open in the Americas,” says Tom Rowntree, vice president of global luxury & lifestyle brands for IHG. “Regent Santa Monica Beach is poised to open following a complete transformation in late 2023 … [and] will mark the historic return of Regent to Los Angeles and become Regent’s Americas flagship.”

The Regent brand offers sleek modernism woven into the design of its properties,

aimed at beguiling “even the most seasoned travelers,” notes Rowntree. Alongside Regent are five additional brands in IHG’s luxury and lifestyle portfolio, including Six Senses Hotels Resorts Spas, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants Group LLC, Vignette Collection, and Hotel Indigo—all of which amount to 192 hotels currently open in the Americas and 68 more on the horizon.

The Santa Monica property will provide visitors with tranquil guest rooms, a beachfront pool deck, a destination spa,

THE GOLD (KEY) STANDARD

» IN FEBRUARY, 400 San Diego community and hospitality leaders celebrated at the San Diego County Lodging Association’s 43rd annual award ceremony in the Sheraton San Diego Hotel & Marina ballroom. Recognizing the best of the county’s hospitality industry, the ceremony honored nine exceptional hospitality professionals and one nonprofit organization (a charitable group that doesn’t work directly in hospitality but finds innovative approaches to contribute to the betterment of the industry) with Gold Key Awards.

“[The winners] represent all ranks that make tourism, hotels, hospitality, and hotels function,” says Pete Hillan, partner at Singer Associates Inc. and spokesperson for the San Diego County Lodging Association. “[The recognition] certifies that the hospitality DNA that [industry professionals] have in their blood is a good thing … and those who represent that lead by example.” –Ava Diaz

and wellness center. There will also be an on-site restaurant concept and artisanal marketplace with more detail available in the coming months. “The resort will celebrate the beauty of unexpected harmony through contrasts, delivering inspired stays through a blend of serenity and a touch of decadence,” Rowntree says, adding that it “represents the start of a bright future for the Regent brand in the Americas.”

–Amanda Christensen

ihg.com

» Food and Beverage Associate of the Year: Francisco “Chico” Montanez, Bahia Resort Hotel

» Guest Service Associate of the Year: Kimberly Hawes, Loews Coronado Bay Resort

» Heart of the House Associate of the Year: Raquel Reyes, The Lodge Torrey Pines

» Hotel Executive of the Year: Diane Koczur, Evans Hotels

» Hotel Manager of the Year: Charles McCay, Omni San Diego Hotel

» James V. Cunningham Personalized Service Award: Giselle Guzman, Flagship Cruises & Events

» Pattie Roscoe Allied Person of the Year: Christina Jefferies, San Diego State University

» Revenue Management Professional of the Year: Charles Rullan, Hotel del Coronado

» Sales Associate of the Year: Logan Webster, Manchester Grand Hyatt San Diego

» The Gold Key: Sports San Diego

lodgingsd.com

Santa Monica Beach

NACE Greater Palm Springs Members Say Bon Appétit

The La Quinta Resort & Club in La Quinta welcomed 40 guests and members of the Greater Palm Springs Chapter of the National Association of Catering & Events (NACE) to its PGA West Mountain Dunes Clubhouse in March for a true French rendezvous. The event, called “The Art of Being French,” was hosted by Director of Sales Carly McGarry and spotlighted Executive Chef Herve Glin’s artful menu of French fare on tables adorned with elegant succulent arrangements, which doubled as take-home gifts for attendees. The glorious Santa Rosa Mountains peeking through the clubhouse windows served as a stunning backdrop for the gathering.

1. DJ Jason Amaton 2. Gabi Vielmas, Laura Romero, and Anita Carrillo

3. Liz Skylar 4. Trish Santella and Daryn Benton 5. Tablescapes including succulent arrangements for attendees to take home 6. Tanja Janjic and Krystal Moreno 7. Felicity Lyra, Flavio Ramirez, and Brian Stastny

To have your meeting or event photos featured, contact achristensen@greenspring.com

SNAPSHOTS NACE Greater Palm Springs

Pasadena Is Open for Meetings

There are many meeting destinations out there, but only one has the setting, experiences, and unique West Coast charm that attendees can vibe with perfectly—Pasadena, California.

Located just 10 miles from downtown Los Angeles, Pasadena has all the advantages of a large metropolitan area without the high costs associated with bigger cities. Meeting planners can easily create experiences that stay within budget and are outside the ordinary.

Traveling to the City of Roses is a breeze,

Aside from the spacious convention center, Pasadena boasts many versatile event spaces for groups of various sizes, like the revered Pasadena Civic Auditorium and the historic Castle Green. It doesn’t matter if planners need a facility to host an intimate gathering or one suitable for a largescale meeting; Pasadena has you covered.

In addition, Pasadena’s immersive culture and thriving community allow planners to create meaningful meeting experiences for attendees. Whether it’s customizing for a group’s industry or

including the California Institute of Technology and the Rose Bowl Stadium. There are also exciting things to do here, like dining on delicious international cuisine, exploring The Huntington’s Botanical Gardens, embarking on a movie tour of Pasadena, and taking in the city’s distinctive architectural design and history.

The city is also known for hosting amazing events. Aside from being the home of the Rose Bowl Game and the annual Rose Parade, Pasadena also is home to various gatherings, including sports champion-

vals, and concerts. Moreover, events are held throughout the year, so there is always something fun for a group to attend when

dena, and attendees can experience it all. Contact Visit Pasadena to make your next

Selling the Seaside

Heather Johnston promotes her coastal home as a memorable destination for visitors near and far

BY AVA DIAZ

Working in the hospitality and tourism industry for her entire career, Heather Johnston has grown accustomed to marketing cool places. Although she enjoys her role as the new executive director for Visit Dana Point, she says some places just naturally market themselves.

While Dana Point is one of many coastal California towns, she notes that it’s the vibrant sea life that sets the city apart from the rest. Home to tons of aweinspiring aquatic creatures, the city is the dolphin- and whale-watching capital of the world and is the first to become a certified Whale Watching Site in the Americas by the World Cetacean Alliance. Capitalizing on the desire to see these animals, she says the local attractions are continuously evolving to cater memorable experiences for meeting-goers and leisure guests—adding that some of the coolest additions have been whale-watching tours in canoes or on paddleboards.

“The hospitality industry is constantly reevaluating what they are doing and being super creative on new offerings to entice new business and make their hotel or destination stand out on their own,” she says.

And to keep up with this everchanging industry, you need an innovative mindset. Luckily for Johnston, that’s first nature— especially when it’s in a place that she treasures so dearly. “You can be so creative in tourism and marketing a destination that you absolutely love. … It is kind of like when you do what you love, then you will never work a day in your life,” she says. “It is a fun job.”

Her seasoned background in the California industry played a key role in her seamless transition into the position. Formerly the head of marketing for Mammoth Mountain Ski Area, she

also worked as the executive director of Torrance Visitors Bureau and the marketing manager for Disneyland Resort. And this isn’t the first time she has promoted Dana Point, previously having served as the executive director at the Dana Point Chamber of Commerce from 2012 to 2017.

Beyond the draw of promoting this intriguing waterside city, she says being a part of the industry is the biggest appeal. “Overall, I think some of the best people work in tourism, and I have always felt like it is a family.”

visitdanapoint.com

PHOTO: HANS J. PAUL

Heather Johnston at the Doris Walker Overlook at Heritage Park in Dana Point

experience A GREATER CONNECTION

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