BESTOF2020 LIFETIME ACHIEVEMENT HONOREE MARY KERR Plus six industry veterans and rising stars join the MIM+E Hall of Fame MEETINGSMAGS.COM // SUMMER 2020 FEATURING 18 INCLUDINGCATEGORIES Best ConventionResort/Lodge,Center,Casino,Brewery/Distillery/Wineryandmore
A restored landmark in the heart of downtown, The Westin Book Cadillac Detroit provides an energized setting for meetings and events of all sizes. Across over 35,000 square feet of flexible meeting space, this historic hotel offers 20 versatile venues that can accommodate up to 800 attendees. These dynamic spaces are enhanced by state-of-the-art technology, locally sourced catering and thoughtful service. In addition, 435 guestrooms and suites have been smartly designed to help guests recharge at the end of a productive day. Connect + Collaborate ©2019 Marriott International, Inc. All Rights Reserved. THE WESTIN BOOK CADILLAC DETROIT 1114 Washington Boulevard Detroit, MI 48226 United States T +1 marriott.com/dtwcw313.442.1600
DOWNTOWN FRANKENMUTH • Conference Rooms for 500 Delegates • 10 Breakout Rooms • Complimentary Wireless Internet • 2 On-Premise Restaurants & Lounges • Nightly Entertainment • 360 Bavarian-Themed Guestrooms • Walking Distance to Main Street • World Famous Frankenmuth® Chicken Dinners CALL NOW 877.213.7664 FRANKENMUTHMEETINGS.COM ONE COVERED BRIDGE LN. FRANKENMUTH, MI 48734Bring the family along! We offer 4 pools, 2 water slides, and a family fun center. Bavarian Inn Lodge and Conference Center
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Ann Arbor has always attracted big thinkers and inspired big ideas. With extraordinary meeting spaces, a walkable downtown and a knowledgeable staff to guide you every step of the way, Ann Arbor is an ideal destination for meetings. at AnnArbor.org/meetings
4 MIM+E | SUMMER 2020 TOURISMISLANDMACKINACPHOTO: Meeting Notes 6 EXPERT ADVICE What will event insurance look like in a post-pandemic world? BY LAUREN PAHMEIER 8 SIGNATURE DRINK Kusama Sour, courtesy of Two James Spirits 8 VENUE NEWS TCF Center transforms to house COVID-19 patients. Departments 12 DESTINATION What’s Traverse City’s greatest asset? Its stunning location. BY KIM CORCORAN 32 PEOPLE PROFILE The CEO and executive director of The Parade Company, Tony Michaels, talks turnarounds. BY MIKE MUNZENRIDER Feature 18 BEST OF 2020 & THE MICHIGAN M+E HALL OF FAME Celebrating the top venues, suppliers and more, while recognizing the meeting professionals who make the industry move. BY KIM CORCORAN AND MIKE MUNZENRIDER 23 MACKINAC ISLAND TOURISM ON the COVER Mary Kerr is the 2020 Hall of Fame Lifetime Achievement honoree. ILLUSTRATION BY TRACI ZELLMANN Summer 2020 MICHIGAN MEETINGS + EVENTS MAGAZINE: IN THIS ISSUE
MI.MEETINGSMAGS.COM 5 SUMMER 2020 mi.meetingsmags.com MANAGING EDITOR MIKE MUNZENRIDER SENIOR EDITOR MEGAN GOSCH ASSOCIATE EDITOR LAUREN PAHMEIER CONTRIBUTING WRITER KIM CORCORON DESIGN DIRECTOR COURTNEY NIELSEN ART DIRECTORS TRACI ZELLMANN, OLIVIA CURTI PRODUCTION DIRECTOR BRITTNI DYE PROJECT COORDINATOR DEIDRA ANDERSON CIRCULATION DIRECTOR JEREMY WIELAND CREDIT MANAGER APRIL MCCAULEY ACCOUNTS RECEIVABLE SPECIALIST JARED LAWSON DIGITAL MARKETING MANAGER KRISTIN MASTANTUONO WEB ADVERTISING COORDINATOR ANGELA BEISSEL ASSOCIATE PUBLISHER LAURIE LAURIEBURGER@COMCAST.NET586.416.4195BURGER REPRINTS For high-quality reprints of 500 or more, call 1.800.637.0334 or email reprints@tigeroak.com For address changes, ordering single copies, cancellations, or general questions about your subscription please contact customer service at 1.800.637.0334 or Writecustomerservice@tigeroak.comto Michigan Meetings + Events 900 S. Third St., Minneapolis, MN 55415 Michgan Meetings + Events accepts no responsibility for unsolicited manuscripts or artwork; they will not be returned unless accompanied by a stamped, self-addressed envelope. TIGER OAK MEDIA FOUNDER & CEO R. CRAIG BEDNAR CHIEF OPERATING OFFICER SUSAN ISAY 900 South Third St, Minneapolis, MN 55415 Phone: 612.548.3180 Fax: 612.548.3181 Michigan Meetings + Events is published quarterly © 2020 Tiger Oak Media. All rights reserved. PRINTED IN THE U.S.A. grandhotel.com/meetings • 855-241-4519 A GRAND MEETING DESTINATION For 134 consecutive seasons, Grand Hotel has been welcoming groups to Mackinac Island and continues to extend its warm hospitality this year and beyond. Plan now for the fall and 2021. Overlooking the Straits of Mackinac, Grand Hotel provides the perfect location for your next meeting, reunion or special occasion. With historic charm, unique accommodations, activities and personal service from a dedicated convention manager, America’s Summer Place offers an unforgettable experience for every guest.
Zehnder’s of Frankenmuth is one of six recipients of the James Beard Foundation’s 2020 America’s Classics Award, which is given to locally owned restaurants that have timeless appeal and are beloved regionally for qual ity food that reflects the character of their community. Per the foundation, “Zehnder’s of Frankenmuth, a chicken dinner behemoth positioned between Detroit and Michigan’s summer lake destination, is decidedly on the beaten path. William Zehnder Sr. and his wife, Emilie, bought a former hotel in 1928. Today the restaurant—part of a complex, run by third- and fourth-generation family members, that includes a hotel, waterpark and golf course—can accom modate 1,500 guests and brings in close to a million people each year. Roadtrippers come for family-style meals of crisp-skinned fried chicken, dressing, mashed potatoes, liver pâté, cranberry relish, cottage cheese and more, all replenished until worn-out diners signal they’re ready for a scoop of sherbet with a paper American flag planted alongside the maraschino cherry. Then it’s time to pose for photos with a patient mascot in a rooster suit.”
EXPERT ADVICE» PLANNING FOR A PANDEMIC?
6 MIM+E | SUMMER 2020 FRANKENMUTHOFZEHNDER’SPHOTOS: MEETING NOTES F&B»
In light of COVID-19, big changes are expected in the way events are insured. BY LAUREN PAHMEIER Event planners often prepare for the worst, but one thing they likely didn’t anticipate was a global pandemic when selecting event cancellation insurance policies for their 2020 gatherings. Panicked planners began contacting Marcia McKinney, owner of Northeast Insurance Advisors, in late February and early March, but as meetings and events ground to a halt, they were already out of “It’sluck.kind of like trying to buy homeowner’s insurance as your house is starting to catch fire ... it’s too late,” says McKinney. Countless events were postponed or can celled across the globe in order to stem the spread of the novel coronavirus, impacting thousands of planners. Businesses were left with enormous losses, be it cash spent on venues, vendors, or items bought in prepara tion of a gathering, as well as lost earning potential. Event cancellation insurance might have protected them, had they opted for the right coverage. However, most planners often ignore health crises as a possibility, since such events on the scale of COVID-19 are so rare. The 9/11 terrorist attacks, which changed the way many perceive threats, altered the way events are insured. Companies began requiring planners to opt into terrorism cov erage, whereas it was included before. While the coronavirus is a different kind of crisis, McKinney thinks insurers will create different solutions and offerings regarding pandemics within the next six to 12 months, though it’s impossible to predict what shape they’ll take.
ZEHNDER’S RECOGNIZED BY JAMES BEARD FOUNDATION
“More planners and more people who are planning special events are going to be asking these questions,” says McKinney. “Whereas six months ago, nobody was asking about them.” Get Connected NEI ADVISORS | neiadvisors.com
Partner with us at MGMResorts.com to plan the meetings and special events that impact lives for the better. Each day at MGM Resorts, we take the well-being of our guests seriously while creating a brighter tomorrow for all. We continue to be focused on what matters by embracing humanity and protecting our planet. Through generous contributions to the MGM Resorts Foundation and critical product donations, we have increased our support for those in need in our communities. Our Gold LEED Certified buildings, Stay Well™ rooms featuring the latest in wellness technology and our dedication to renewable energy put us at the forefront of sustainability. We can’t wait to make plans with you now for a bigger, better, more responsible tomorrow. WE’RE ALWAYS BETTER TOGETHER.
8 MIM+E | SUMMER 2020 RICEERIKACENTER;TCFPHOTOS: MEETING NOTES SIGNATURE DRINK» KUSAMA SOUR Courtesy of Two James Spirits
VENUE
A unique mix of bitters creates a treat for the senses in this seasonal sip from Corktown’s Two James Spirits. While typically busy hosting tours and private events or slinging craft cocktails in its tasting room, the distillery’s team has shifted its efforts during the coronavirus outbreak. It’s been producing hand sanitizer for hospitals, police and fire departments across the Detroit metro, while lifting spirits with creative curbside cocktail kits. —1 egg white —1.75 oz. Barrel Reserve Old Cockney Gin —0.50 oz. Dos Jaimes Mezcal —0.75 oz. fresh lime juice —0.50 oz. orgeat —5 dashes smoked chili bitters
In early April Detroit’s TCF Center became a 1,000-bed alternate care site to help ease the burden on local hospitals during the COVID-19 crisis. The 723,000-square-foot facility became the TCF Regional Care Center. According to Pure Michigan’s Michelle Grinnell, who serves as public information officer for the state’s alternate care sites, 39 patients were treated at TCF, the last of whom was discharged on May 7. Grinnell says health data had improved enough in the state for work at the center to be put on hold while its beds would remain in place. “This really is a pause versus shutting down,” says Grinnell, “with TCF Regional Care Center standing ready to receive patients again if the need arises throughout the state.”
INGREDIENTS:
DIRECTIONS: Dry shake the egg white, then add all other ingredients and ice to a shaker. Shake and strain into a coupe glass. Garnish with dots of classic, Peychaud’s, orange and smoked chili bitters. Connected JAMES SPIRITS | twojames.com | 313.964.4800 NEWS» TCF Center Becomes Alternate Care Site During COVID-19 Crisis
TWO
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MI.MEETINGSMAGS.COM 9 FOR PROOF ONLY - PROOF 1 Ad will run: Michigan Meetings + Events, Summer 2020 Ad Size: 1/2 horizontal 7”x4.875” FOR PROOF ONLY - PROOF 1 Ad will run: Michigan Meetings + Events, Summer 2020 Ad Size: 1/2 horizontal 7”x4.875” This proof does not reflect the image quality of the final printed piece. Photos or images may appear fuzzy due to the low-res format of this file. This proof does not reflect the image quality of the final printed piece. Photos or images may appear fuzzy due to the low-res format of this file. www.chasecreative.com Fully Staged Live and Virtual Streaming Events Grand Rapids Relax. Enjoy your event, live or virtual. We’ve got this.
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MI.MEETINGSMAGS.COM 11 Doitloveyouit?enkeepcoming. MEETINGSMAGS.COM/SUBSCRIBE SUBSCRIBEFORFREE and receive quarterly issues chockful of regional content on topics like: » trend reports on F&B, décor, team-building activities and technology » expert advice from top meeting and event professionals » new venue spotlights » people profiles » local and “beyond the border” destinations MEETINGSMAGS.COM weigh in on trends and how they best support planners (26) STATUS UPDATE AMERICA’S RIVIERA Ocean meets mountains tylish Santa Barbara DINING ON Take peek at winemaker dinner hosted at Meritage Resort & Spa Entertainment and venue options e limitless in Las Vegas (32) Jackpot! + SMA WATERSIDE VENUES ALONG LAKES AND RIVERS ARE SCENIC SPOTS FOR GROUPS RAISING THE BAR THE LEVEL OF THE EXPERIENCE ECONOMY EMERGING CHANGE DIRECTION Grand County’s beauty and activities chart the course BREAK MINDFULNESSFOR Pushing pause during rechargesmeetingsattendees MOUNTAIN SAME BUT DIFFERENT Travel cities with familiar names MEETINGSMAGS.COM SUMMER USA Majesty ELEVATE EVENT EXPERIENCES AT THESE 5 MOUNTAIN RESORTS VEGAN AND RESTAURANTSVEGETARIANPACKAFLAVORFULPUNCH MEETINGSMAGS.COM BLANK CANVAS Art galleries make for inspiring event spaces PLANNERS GONNA PLAN the shoes 4 di erentprofessionalsindustry STAY IN STAMFORD elicitsConnecticuthighpraisemeeting-goersfrom PLEASE Veggies, relationships with vendors MEETINGSMAGS.COM O BeatenthePath SMALL BUSINESS OWNERS SHARE THEIR SUCCESS STORIES (38) CREATIVE EXPRESSION Minnesota abounds with artsy venues (47) FEELS LIKE HOME Find comfort in the little things at these small hotels inns (28) OUTSIDE THE CITY Traveling to the suburbs means more options planners MEETINGSMAGS.COM WINTER 2018 HOLIDAYS EXTENDED Planpartiesseasonalinto2018 FORECAST GATHER IN GALVESTON ABOUNDS IN THIS ISLAND CITY MEETINGSMAGS.COM // HITROADTHE RESTAURANTS OFFERINTERSTATEOFF35GREAT&CONVENIENTACCESS (48) In Case Emergencyof Pro tips to prepare you for the worst-case scenario (41) of Ketchikan, Alaska COURTS ARE MAKING COMEBACK Adapting to the New U Be creative with events & meetings! Mission Point is home to 18 acres of outdoor space and a newly-renovated outdoor Promenade Deck Pavilion. 906.www.missionpoint.com 847.3000 | info@missionpoint.com 2 018
Let’s Get Outdoors
BY KIM CORCORAN
PR/marketing director Jillian Manning says, “We are always encouraging meeting planners and attendees to enjoy Traverse City’s greatest asset—our stunning natural setting. Whether that’s taking a hike at Sleeping Bear Dunes National Lakeshore, getting out on the water on a Tall Ship cruise or doing sunrise yoga in a vineyard, we believe in achieving peace of mind, body and spirit, even when you’re attending a conference.”
Traverse City is home to not only natural beauty, but some of the top hotels, resorts and meeting venues in the state. The largest meeting destination in the region is the Grand Traverse Resort and Spa. With over 500 guest rooms and 86,500 square feet of meeting space, this gem, located in nearby Acme, can welcome groups of up to 2,500. Nestled on 900 acres of outdoor wonderland, the property boasts 54 holes of championship golf, a fullservice spa, a beachfront perfect for bonfires and activities, and upscale dining and shop ping. For more than 30 years, Governor’s Hall at Grand Traverse Resort and Spa has been a premier meeting space in northern Michigan. Now featuring 25,000 square feet of remod eled space, it has a vibrant “lake effect” design theme, a state-of-the-art Crestron sound sys tem, new air walls and digital signage.
WHAT’S THE FIRST WORD THAT COMES TO MIND WHEN YOU THINK OF TRAVERSE CITY? Beautiful. Fun. Adventure. Perfect? That last one might seem hard to attain, but when it comes to a destination for meet ings, Traverse City is second to none. It really has it all—world-class conference facilities, outdoor activities to connect your attendees, farm-to-table cuisine and breweries and wineries to tempt every palate.
DESTINATION TRAVERSE CITY
12 MIM+E | SUMMER 2020
DEMINTONYTOURISM,CITYTRAVERSEPHOTO:
We’re hearing from more and more meet ing planners that their attendees want to get outside and get moving during their meet ings. Whether it’s a morning yoga session, an afternoon break outside or a walking meet ing, attendees enjoy movement and fresh air. Fortunately, Traverse City offers a plethora of alfresco options. Traverse City Tourism is your first resource for finding the perfect venue for your next northern Michigan meeting.
World-Class Facilities
Heading into downtown Traverse City, there is plenty to get excited about. A much
IDEAL LOCALE
Traverse City’s greatest asset may just be its stunning location.
GET UP AND GO Expansive views and limitless venues. The inspiration of a Northern Michigan meeting is more than a vineyard board room, private beach reception, or group sail at sunset. More than renowned service or distinct personalization. It’s having all of those things at your fingertips. You won’t believe it if you haven’t seen it. Get up and go at grandtraverseresort.com/meetings MEETDINESHOPSPAGOLF Owned and Operated by the Grand Traverse Band of Ottawa and Chippewa Indians
anticipated new conference center is a gamechanger for the city center. With 140 guest rooms and 15,000 square feet of meeting space, the historic Park Place Hotel has a fresh conference center that can accommodate events of all sizes, from a board meeting of 10 to a conference for 400. Many of the meeting spaces include breathtaking views of the city and Grand Traverse Bay. What makes it most appealing is the location—just steps from the front door are the top restaurants, breweries and boutique shopping that make Traverse City so Standingenticing.among
revamped lumberyards, sawmills and canneries, Hotel Indigo reflects the new life and vibrant spirit of Traverse City’s waterfront Warehouse District neighborhood. It’s a hotel that celebrates the great outdoors, but with an urban edge. Meeting attendees get the best of both worlds with downtown shopping and nightlife, plus walkable access to beautiful beaches. Accommodating meet ings of up to 150, a stay at Hotel Indigo would not be complete without an event at its sawmill-inspired rooftop bar, with views of West Grand Traverse Bay. Margaret Morse, the hotel’s director of sales and marketing, sums up the experience at Hotel Indigo: “We’re proud to be a part of this vibrant, wonderful neighborhood and are all about helping our guests experience all there is to do, see, taste andJustexplore.”acouple of miles from downtown Traverse City, you’ll find Great Wolf Lodge and Conference Center. This stunning con ference facility offers almost 11,000 square feet of versatile space, including 11 breakout rooms. Groups of up to 250 will find comfort and fun at the year-round venue. “We offer something for everyone, whether it’s from the obvious family-oriented program to larger association and professional meetings. Our groups receive dedicated top-notch service and are often the big fish in a small pond, without competition from other groups at View from Hotel Indigo
FARMS;STARBLACKINDIGO;HOTELPHOTOS: TOURISMCITYTRAVERSEHOTEL;PLACEPARK
The Village at Grand Traverse Commons
14 MIM+E | SUMMER 2020 DESTINATION TRAVERSE CITY
MI.MEETINGSMAGS.COM 15 BY THE NUMBERS 15,500 TRAVERSEPOPULATIONCITY 7,000 NUMBER OF CHERRIES AN AVERAGE TREE PRODUCES PER SEASON (IT TAKES 250 TO MAKE A PIE!) 4,500 HOTEL ROOMS IN THE TRAVERSE CITY REGION 1895 YEAR TRAVERSE CITY WAS FOUNDED 360 HOLES OF GOLF IN GRAND TRAVERSE, BENZIE, ANTRIM, AND LEELANAU COUNTIES 43 WINERIES ON THEWINETRAVERSECOAST 21 BREWERIES IN THECITYTRAVERSEREGION Park Place Hotel FOR PROOF ONLY - PROOF 1 Ad will run: Michigan Meetings + Events, Summer 2020 Ad Size: 1/2 horizontal 7”x4.875” Mt. Pleasant’s central location makes meeting here easy. Home to the Soaring Eagle Casino and Central Michigan University, this college town stands out amongst the rest for its small town feel with big city amenities. To assist you in planning, the Mt. Pleasant Area Convention and Visitors Bureau (MPACVB) provides professional guidance and services to make your next event one to remember. Meet here, in Mt. Pleasant where there’s just the right amenities, just for you. Plan your meeting or event at www.meetmtp.com. MPACVB | JD Copus | jd@meetmtp.com | (888) 772-2018 Meet Mt. PleasantMt. Pleasant, Michigan Where attendancemeetinggoes to grow
the same time as their program. Our prod uct is weather-proof and all under one roof for any group’s team-building opportunity” says Taryn Miracle, director of sales and marketing. Just a stone’s throw away, meeting attendees often enjoy visiting The Village at Grand Traverse Commons, one of the larg est historic preservation and adaptive reuse redevelopments in the country. The Village houses unique shopping, dining, wineries and local businesses in historic buildings formerly known as the Traverse City State Hospital.
Let’s Drink to That Thanks to the wonders of the 45th parallel, the latitude our destination shares with Italy’s Piedmont region and Bordeaux in France, the Traverse City area is prime for growing grapes and producing award-winning wines. Ranging from crisp whites to complex reds, Traverse City winemakers are limited only by their imaginations. But then there’s the aes thetic, too. From traditional European ambi ence to minimalist modern, the tasting rooms themselves are gorgeous, sitting on bluffs with the best views of the region. As you might imagine, the wineries are a perfect backdrop for meetings and off-site events. One of Traverse City’s top choices for a meeting or team-building event is Black Star Farms, located on the Leelanau Peninsula. “We are a small inn with many luxurious yet charming venues, including a banquet room, board room with large bar, Centennial barn,
16 MIM+E | SUMMER 2020 DESTINATION TRAVERSE CITY
CHANTALCHATEAUPHOTO: VISITMUSKEGON.ORGMUSKEGON,BernadetteMI bernadette@visitmuskegon.org231-724-1123Benkert CONNECTION A CONFERENCE CALL CAN’T PROVIDE Our commitment to the health and safety of our guests and staff is our highest priority while accommodating destination meetings. We offer indoor and outdoor meeting spaces with fl exible seating options, as well as private breakout areas. We make it easy to connect and let your productivity fl ourish. CRYSTALMOUNTAIN.COM | 877.935.2994 MAKE IT YOUR MOMENT.
Successful Meetings Magazine “Best GamingMidwest”Property: Meetings & Conventions Magazine TO PLAN ON PERFECTION
To request a Meeting Planner’s Kit or more information: 269.660.5491 | cateringsales@ rekc.com | FireKeepersCasino.com/meet Planning the perfect meeting is easy at FireKeepers. Easily accessible from the I-94 corridor between Chicago and Detroit, the event staff and facilities are second to none. Enjoy over 20,000 square feet of exible space and nine easily-accessible meeting rooms all located just steps away from the energy of the gaming oor so the focus remains on your event.
TIME
Here’s to the Experience Planners and attendees are looking for more than four walls and a ballroom for their next conference or event. They want to get out and experience the local landscape, the home grown flavors and connect to the commu nity. Whether groups are curious to climb the Sleeping Bear Dunes or taste the tart cherries, Traverse City and its local hospitality profes sionals are ready and waiting. Get Connected TRAVERSE CITY TOURISM traversecity.com | 231.947.1120 Chateau Chantal
“One of the Best Gaming Properties in the Midwest”
MI.MEETINGSMAGS.COM 17 outdoor patio spaces, vineyard event space, lounge/library, firepits and tasting room. All these amenities are located on a 160-acre fam ily estate amid a hillside of vines overlooking our equestrian facility. It is truly magical” says proprietor Sherri Campbell Fenton. “Our property is very elegant yet carries a casual farmMovingfeel.” over to Old Mission Peninsula, we find another favorite event venue. Chateau Chantal is a stunning Traverse City wine country destination, providing an enchanting experience with Michigan-grown wines for every taste, breathtaking 360-degree water views and an authentic family heritage focused on hospitality. Attendees can enjoy a seven course, wine-paired dinner, a cellar tour with the winemakers or a VIP tasting experience.
18 MIM+E | SUMMER 2020 By Kim IllustrationsCorcoranbyTraci Zellmann theyou’reBESTTHE WINNERS OF MIM+E READERS’ CHOICE AWARDS ARE REAVEALED
Runners-up: Crystal Mountain Resort; Grand Hotel Mackinac Island
Runners-up: Special D Events; Top That! Event TRAVERSE RESORT AND SPA and 86,500 square feet of event space, the Grand Traverse Resort and Spa beckons you to leave behind the rigors of every day life and experience the extraordinary outdoors. “Our 900-acre property is one of the Midwest’s finest year-round resorts featuring over 500 guest rooms, 54 holes of championship golf, a full-service spa, upscale dining and shopping, and incred ible meeting and event space” says Caroline Rizzo, public relations manager. “We believe you can come to Grand Traverse Resort and Spa and find everything you are look ing for. From beautiful conference facilities to fine dining, entertainment, relaxation and fun, the resort is surrounded by northern Michigan’s true beauty and we are excited to share it with you.”
MI.MEETINGSMAGS.COM 19BEST Best Meeting/ Event Planning Company EMERALD CITY DESIGNS emeraldcitydesigns.com | 248.474.7077 Looking for a one-stop shop for all your event needs? Look no further. “Emerald City Designs, The Special Event Group, is an all-in-one convenient event group where our clients can find all of their event planning, floral, rental, design and stationery needs for all types of events,” says owner and founder David C. McKnight. “We do not have to work with separate vendors for each of these services as we offer everything here in-house. Our skilled and expe rienced planners take pride in developing your event from start to finish. Our event planning options pave the way for you to enjoy the process and your event day. Our day-of coordinating package is the perfect fit if you are looking for extra support on the event day to organize, manage and execute the plans that you have already arranged.”
SPAANDRESORTTRAVERSEGRANDDESIGNS;CITYEMERALDPHOTOS:
Best of 2020 BEST RESORT/LODGE GRAND
With231.534.6000grandtraverseresort.comfourseasonsofadventure
Runners-up: Experience Grand Rapids; Traverse City Tourism
Best
BEST CONVENTION + VISITORS BUREAU (More than 50,000 in Population) DETROIT METRO CVB visitdetroit.com | 313.202.1800 It’s all about the team. The Detroit Metro Convention & Visitors Bureau has a talented and knowledgeable staff, including many members that have been with the CVB for decades. Their wisdom and expertise create opportunities to mentor new team members, help guide meeting planners through successful events and create positive experiences for visitors. Newer team members bring a fresh perspective and innovative ideas. Bureau leadership has also been a key to success, by building a strong foundation and creating a family-friendly atmosphere. Larry Alexander, DMCVB president and CEO explains, “Years of hospital ity and customer service expertise, coupled with new ideas and fresh perspectives, helps the DMCVB staff work together to drive metro Detroit into the future to increase tourism and meetings. In cooperation with our hospitality partners, we are confident that Detroit will continue to transform as a vibrant destination.”
20 MIM+E | SUMMER 2020 Best Caterer (On- or Off-site) ZINGERMAN’S CATERING AND EVENTS zingermanscatering.com | 734.663.3400 Great food is expected, but great service is a game-changer. Zingerman’s Catering and Events makes every occasion a memorable experience for its guests. “Everyone says that good customer service is important, but we’ve been training our staff specifically in great service since 1982. Great service is one of our bottom lines, along with great food and great finance” says Terra Brock, event manager. “We’ve written books about it, taught seminars on it, and been nominated for a James Beard Award for our service; we live and breathe it every day to every guest!”
2020
Runners-up: Andiamo Catering & Events; Forte Belanger of
EVENTSANDCATERINGZINGERMAN’SISTOCK.COM;PHOTOS:
ON HER BIGGEST CHALLENGE: “Without a doubt, meeting space is our biggest chal lenge. We have an incredible sales team that has learned to be exceptionally cre ative and innovative to book large confer ences and events. Lack of a large confer ence facility constantly compels us to think outside the box. We make it work—we’ve had wine tastings at rural farmland event venues and receptions in art galleries, for example.”
HALL OF FAME
ON HER FIRST JOB: “Like so many of my closest friends and collaborators, I started my career in hospitality, managing a res taurant in Ypsilanti called Haab’s. I loved every minute of it. I got to know our small community so well in that job—and my background in food and beverage has given me tremendous respect for the work done by our service-oriented hospitality community every day. I still go to Haab’s frequently!”
Take note of these seven pros who are making their mark in the meetings and events industry. Compiled by Mike Munzenrider
LIFETIME ACHIEVEMENT Destination Ann Arbor; President & CEO “I’m a connector and an advocate. My job is to bring the community together for the benefit of all of us—visitors, residents, students, businesses, etc. I spend my days advocating for our industry and telling the story of the influence that meetings, events and the visitor economy have on our qual ity of life in the Ann Arbor area, and get ting others at the table to help grow our visitor economy. ... I’ve always had the honor of working for a community that is very engaged.”
ON ONE OF HER MOST MEMORABLE MOMENTS: “I have the honor of attending tons of events throughout the Ann Arbor area, year-round. One that stands out is the 2014 NHL Winter Classic, when we helped to put ice down in Michigan Stadium (the biggest stadium in North America) for a record-breaking hockey game with over 105,000 people in attendance. The night before, we hosted a downtown party called ‘The Puck Drops Here.’ The whole thing was just surreal and so exciting! The Toronto Maple Leafs played in the game and having their fans here was really electrifying.”
MI.MEETINGSMAGS.COM 21
22 MIM+E | SUMMER 2020
HOW SHE DESCRIBES HER JOB: “My role has many facets. I manage the department that basically owns every service for a trade show. Remember, in the events industry, that no man is an island. It takes a team to produce an event. I manage the con tracting, tradeshow operations, registration and housing for all our tradeshows and meetings. We have over 12 trade shows in the U.S., Canada and Mexico.”
ON HER FUTURE ASPIRATIONS: “As a veteran in this industry and with a few years left, I hope I can continue to make a dif ference and add value. Teach and mentor those in the industry that are new. It’s really an easy industry to figure out—it’s called people.”
HALL OF FAME
Event Operations Coordinator; Karmanos Cancer Institute
ON THE MOST VALUABLE SKILL FOR THE INDUSTRY: “It seems simple, but kindness goes a long way. There are a lot of valuable skills that it takes to be a successful event planner like organization, atten tion to detail, being creative and adaptable, but if you’re not kind to your vendors, volunteers, etc., your job will be much more difficult.”
BEST MEETING PROFESSIONAL Director of Event Operations; SME
“I don’t see many things as a challenge but more of an opportu nity to perhaps change. In some cases, it may require an imme diate change. … When service providers perhaps don’t meet the mark and it may impact the success of an event, you have to make tough decisions, and in some cases change course imme diately in order to provide your customers the best outcome.”
THE BEST ADVICE SHE HAS RECEIVED: ”Make a difference—do the best you can and try to make a difference in the outcome.”
ON HER MOST VALUABLE SKILL: “Relationship-building and customer service attributes are the two key skills that have gained me respect and support in this industry. Being a leader that is honest, consistent but flexible, and hardworking are cer tainly other traits that have allowed me to be successful in my role for SME.”
ON THE BEST ADVICE SHE’S EVER GOTTEN: “Everyone is in the hospitality field, whether they know it or not.”
ON HER FIRST JOB: “My current job was my first job after college. I’m originally from Rockford, Illinois, and as soon as I started at Grand Valley I fell in love with Michigan and knew that I wanted to continue working here after graduation. … I have gained so much experience and knowledge and I get to do it with an amazing team of coworkers who truly care and have passion for raising money to eradicate cancer.”
MEETINGUP-AND-COMINGPROFESSIONAL
ON WANTING TO WORK IN THE EVENTS INDUSTRY: “I knew in the eighth grade. … My parents didn’t exactly understand how that could be a career, but were supportive in helping me make it happen. ... We met with the dean at Grand Valley State University and my dad asked if event planning was something you could actually make a career out of. The dean asked my dad if he’d ever gone to a sporting event, a concert or conference for work, to which my dad replied, ‘Yes.’ The dean replied, ‘Well, someone had to plan those events.’”
Best Convention + Visitors Bureau (Less than 50,000 Population) MACKINAC ISLAND TOURISM BUREAU mackinacisland.org | 906.847.3783
Mackinac Island is a magical place, with its natural beauty and unique transportation by horse, foot and bicycle. Without automobiles, it’s like stepping back in time. Often called “The Jewel of the Great Lakes,” it’s waiting to be explored and the Mackinac Island Tourism Bureau is ready to help you plan where to stay and what to do when you arrive. “There are many reasons that Mackinac Island is considered one of The 50 Best Places to Travel in 2020, according to Travel & Leisure,” explains Tim Hygh, executive director of the Mackinac Island Tourism Bureau. “Some of the island’s most historic properties have undergone updates, including Grand Hotel, Mission Point and Pine Cottage B&B. We have an exciting new property called Above Mackinac Condos located on Main Street. Also, Mackinac State Parks celebrates 125 years with special events planned all season long!”
MI.MEETINGSMAGS.COM 23
Runners-up: Petoskey Area CVB; Frankenmuth Chamber of Commerce and CVB
Runners-up: Detroit Athletic Club; Frederik Meijer Gardens & Sculpture Park
MARTINFJOHNFORD,HENRYTHEPHOTOS; of 2020
BEST EVENTMEETING/VENUE (No Accommodations) THE HENRY FORD Covering313.982.6220thehenryford.org250acres, The Henry Ford encourages guests to discover America—its culture, inventions, people and can-do spirit—offer ing hundreds of hands-on ways to explore it. If you are looking for a unique venue or attendee activ ity in the Detroit Metro area, you have several options on this vast campus: The Henry Ford Museum of American Innovation, Greenfield Village, Ford Rouge Factory Tour and Benson Ford Research Center. Whether you envision elegant or playful, inspirational or educational, The Henry Ford’s amazing venues offer extraordinary experiences. Joanne Peterka, head of event sales, says, “Galas, picnics, awards banquets, corporate celebrations, or the unveiling of the next big thing—our unique venues have it all, innovation, history, entertainment, world-class service and awardwinning cuisine.”
Best
Runners-up: AVL Creative; KLA Laboratories Best of 2020
24 MIM+E | SUMMER 2020 BEST A/V PROVIDER
HOTEL;PLAZAGRANDAMWAYPHOTOS: SCHOENEBERGERSCOTTBLUEWATER, Best Hotel with Meeting/ Event Space (200 or More Guest Rooms) AMWAY GRAND PLAZA HOTEL amwaygrand.com | 616.774.2000 Amway Grand Plaza Hotel, Curio Collection by Hilton, beams with historic charm and modern comforts. Located in downtown Grand Rapids’ Hotel District along the Grand River, this 29-story glass tower has been a mainstay in the Michigan hospitality industry for nearly a century. With 664 guest rooms and 47,000 square feet of event space, it’s a meeting planner’s dream. Conference attend ees and guests also enjoy skywalk access to Van Andel Arena and DeVos Place Convention Center. Amway Grand Plaza Hotel is well-known for its attention to detail and supreme level of customer service. “I love working with clients in a combined effort to achieve the goals of the event and provide a level of service that is unprecedented in other cities” says Kelly Van Dyke, director of food and beverage events. “We love our clients and enjoy completing a conference knowing we have made a new friend and confidant.”
BLUEWATER bluewatertech.com | 800.344.6575 A good A/V company can tell a story and bring an event to life, and that’s precisely what Bluewater does for its customers. “We work collaboratively with our client partners, often as an extension of their own team. This means we’re continuously looking for efficiencies, new ideas, and we treat each project as if it’s something we’re hiring out” says Scott Schoeneberger, man aging partner. “We arm our clients with everything required to support sen sory storytelling across physical and digital canvasses. This means a single source instead of multiple, easier communications throughout the duration of a program, and a broader set of capabilities—often very innovative.” Brenna Sandstrom, a partner at Proper Planning, says, “I think it’s excellent to partner with a company like Bluewater. They took our advice, they heard our feedback and they brought that to life. We’ve been so impressed with the level of Bluewater’s service, all the way from point-of-sale to execution. Bluewater has done a really good job; it’s been a great partnership.”
Runners-up: Grand Hotel; The Dearborn Inn
ON HOW SHE DESCRIBES HER JOB: “The flexibility in this career makes me think I have so many different titles. I can start the day as a venue manager, turn into a day-of coordinator, hop behind the bar to help guests and then turn into an adult babysitter. There isn’t a title that describes what I or anyone else in this industry does. We create magical memories for everyone under the sun.”
Director of Catering & Special Events; The Detroit Athletic Club
HALL OF FAME
UP-AND-COMING SPECIAL EVENTS PLANNER Event Manager; Bedrock Detroit “Soon after I got involved in this industry, I realized the things I enjoyed in my life outside of work were quite literally written into my job description. Every day I’m so lucky to get up and play around in such a creative and experiential environment.”
BEST SPECIAL EVENTS PLANNER
“People have asked me what has kept me at the same place for 18 years. My answer is there’s never the same day. There are always opportunities to grow here ... In this industry I often hear individuals talk about life balance as a major challenge. I think if you work for a company that you believe in and they believe in you, you can often find the balance.”
ON THE MOST MEMORABLE MOMENT OF HER CAREER: “Is it cheesy to say the moment I found out I was recognized with this award? Seeing your hard work pay off and being recognized for a job well done is such a source of inspiration.”
ON HER FIRST JOB: “Hostess for Old Country Buffet. It was a great experience and made me realize that I really liked working with people in hospitality and interacting with guests.”
“I get a bit emotional when vendors lend a helping hand in something they have absolutely no reason to assist on. When I see a vendor jumping in to support a fellow industry partner on their setup, my heart feels so happy! At the end of the day, it isn’t one person’s event; every vendor plays a role in its success.”
MI.MEETINGSMAGS.COM 25
ON HOW SHE DESCRIBES HER JOB: “I have the honor of not only creating and putting events together, but also helping guide my Catering & Special Events team every day to develop and create the most fantastic events for our members. This is a sizeable task, making sure we are programming and creating events that will capture the attention of our wide array of membership. We have around 2,000 catering events and over 200 spe cial events for our members each year.”
ON THE BEST ADVICE SHE’S RECEIVED: “Make sure you are always listening, listening to your cli ents, your members and most especially your staff. Be open to any and all feedback—you don’t necessarily have to fully agree with everything, but you are doing yourself a disservice if you ignore or explain things away. You can gain tremendous insight just by listening and asking questions.”
HALL OF FAME
ON HER FIRST JOB: “Besides summer babysitting, my first ‘real’ job was a sales associate at The Gap. Beyond folding mountains of clothes, it taught me how to deal with customers, how to read a situation and react appropriately, and that no matter how long I worked there, I’d never get the hang of using the cash register.”
ON HER MOST VALUABLE SKILL: “Listening. I take in as much information as I can when I meet with potential and existing clients to really hear what their needs and wants are for their event, so that I can recommend the furniture and décor that will work best for them and come up with ways to create visual impact based on their budget.”
“When I was growing up, I didn’t even know that this was an indus try. People graduate now with a hospitality degree. At our house, people came over and you treated them like family. That, to me, is hospitality and that is what makes what we do so great. We are having people over to our home and opening the door like when I was younger. Did I know I wanted to do this? Maybe deep down I did. I did not find the job. Hospitality is something that is innate to each of us in the meetings/events industry. It finds us.”
ON HER MOST VALUABLE SKILL: “Flexibility is the greatest asset. You never know what the day will bring. You can plan everything out but if you are not flexible, well ... it just does not work. Anyone who has planned meetings will tell you that. Things come up and you need to problem-solve. Wait ... can I change my answer? Problem solving … or maybe it is a sense of humor.”
Founder, Designer, Buyer, Client Manager; Modernly Events
ON WHAT MIGHT BE SURPRISING ABOUT HER: “Those that truly know me are not surprised by anything anymore. Those that don’t ... hmmm … I was a teacher, I have done improv and stand-up and I have driven a Zamboni!”
26 MIM+E | SUMMER 2020
UP-AND-COMING SUPPLIER
BEST SUPPLIER Director of Sales; DeVos Place & Van Andel Arena
ON WHAT’S NEXT FOR THE MICHIGAN MEETINGS INDUSTRY DURING UNCERTAIN TIMES: “This is tough to say considering what we are currently going through with COVID-19. Nothing could prepare us for this. Every time something severe happens, we learn more. If I had to guess, there will be a dip in attendance once meet ings in our state are able to resume. We will have a spike in virtual meetings for a bit. Then, once things get back on track, we will see more integrated meetings with technology. Face-to-face meetings will never go away, though. Body language, posture and the hand shake can never be replaced.”
“I never pictured myself working in the events industry, particularly as a self-described introvert! However, I’ve always had an interest and affinity for design—interior, graphic, web—going as far back as middle school watching “Trading Spaces” on TLC. … I came back to design, and specifically event design, after I planned my wedding in 2012 and fell in love with the idea of transforming environments/ venues through furniture, lighting and large-scale installations.”
ON HER MOST MEMORABLE CAREER MOMENT: “My out-of-town clients hired me as their event designer for their October 2019 wedding and placed their full trust in me to develop and execute their design. … I’ll never forget the moment the first guests walked into the ceremony space and looked around in wonder. Or the moment when I showed the bride her reception space and she said it was beyond anything she had imagined. … It was so special.”
Runners-up: Star Trax Events; The Elysium Experience
BEST COMPANYTRANSPORTATION
“Metro Cars is a transportation indus try leader, focused on providing a safe, high-end solution in an otherwise uncer tain market” says Paula Mikola, senior vice president, sales and marketing. “Did we mention our 30 years of experience? Our mobile app and web booking? How about our companies in Grand Rapids, Reno, Las Vegas and Sacramento? Stop taking chances with other companies and start taking Metro Cars!”
Safety, security, sustainability and service—Detroit’s TCF Center, formerly Cobo Center, hits on all cylinders. As a LEED Gold Certified facility, TCF Center is committed to implement ing new and innovative green initiatives throughout the facility. It has programs designed to educate employees, vendors, customers, partners and visitors on the importance of the sustainability of the environment. Safety and security are top-of-mind for every meeting planner. “TCF Center security is constantly working with local, state, federal and international law enforcement agencies to provide safe and peaceful opportunities for events and visitors in the venue,” says general manager Claude Molinari. “From the Coast Guard and Customs and Border Patrol protect ing our Canadian border, to the Detroit Police Department and every agency in between that contributes to surveillance and response, our venue’s event security is prepared to cover just about any conceivable eventuality.”
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BEST ENTERTAINMENT (Performer or Talent Agency) MIKE STAFF PRODUCTIONS mikestaff.com | 248.689.0777 Mike Staff Productions is there to answer your call for your entertainment needs, including DJ services, photography, videography and lighting. Using cutting-edge technology, this experienced team is driven by an authentic desire to make people happy. “The key word here is service,” says owner Mike Staff. “Nothing is more important to us than listening to our client’s wishes and delivering a remarkable experience. We offer ‘the team approach’ to our clients, in which they can get three crucial services at one company. This saves time, money and planning frustrations, while delivering an exceptional, integrated service experience.”
Best of 2020
CARSMETROCENTER;TCFPHOTOS: Best Convention Center TCF CENTER tcfcenterdetroit.com | 313.877.8701
Runners-up: DeVos Place; Inn at St. John’s
Metro Cars puts the largest fleet of luxury vehicles in Michigan at your fingertips. The company takes pride in offering a variety of quality vehicles chauffeured by courteous professionals, who are dedicated to your every need. It provides many options for traveling to and from the airport, attending special events or driving across the state.
METRO CARS metrocars.com | 800.456.1701
Runners-up: Indian Trails; Blue Lakes Charters
THE INN AT ST. JOHN’S theinnatstjohns.com |734.414.0600
The Inn at St. John’s in Plymouth is one of the largest meeting and conference spaces in south east Michigan, with 48,000 square feet, includ ing four ballrooms, an executive boardroom and 17 additional meeting spaces. You might think that a facility of this size would be indifferent and predictable. In truth, The Inn at St. John’s is a truly unique historic property meticulously renovated to offer a combination of distinctive craftsmanship and modern amenities. Whether guests are there for a conference, wedding, golf outing or an amazing dining expe rience at 5ive Steakhouse, they are treated to a truly uncommon level of customer attention. “At The Inn at St. John’s, service is our driving force and it touches everything we do,” says general manager Paul Wegert. “We take great pride in having earned the AAA Four Diamond distinc tion and we strive to make every guest who walks through our doors know how important they are to us. We want to welcome them as if they were entering our home.”
28 MIM+E | SUMMER 2020
Runners-up: MotorCity Casino Hotel; Turtle Creek Casino & Hotel
Best of 2020
Runners-up: Park Place Hotel; Detroit Foundation Hotel
BEST CASINO MGM GRAND DETROIT mgmgranddetroit.com | 313.465.1777
Best Hotel with Meeting Event Space (Less than 200 Guest Rooms)
GROUP;DISPLAYTHEDETROIT;GRANDMGMPHOTOS: BAXTERMICHAELGOLF,TOPJOHNS;ST.ATINNTHE
As one of the top entertainment destinations in the city, MGM Grand Detroit has something for every attendee. “MGM Grand is the highest-rated resort in the state of Michigan. MGM Grand has maintained the AAA Four Diamond Award and the prestigious Forbes Travel Guide Four Star Award for its hotel, spa, and steakhouse, since its opening in the fall of 2007,” says Lisa Williams, executive director of sales. “Our urban resort offers unique amenities like Immerse Spa, Wolfgang Puck Steakhouse, TAP Sports Pub, Top Golf Swing Suite, and our newest feature, the BetMGM Sports Lounge. The location in the central business and entertainment district of downtown Detroit places MGM Grand Detroit in the center of the city’s most desirable attractions and activities.”
MI.MEETINGSMAGS.COM 29
Runners-up: Great Lakes Escape Room; Punch Bowl Social
No matter the occasion or who you share it with, Topgolf’s philoso phy is that every great time starts with play, is fueled by food and drinks, is moved by music and all made possible through commu nity. Topgolf Auburn Hills has been a welcome addition to the event scene in the Detroit Metro Area. You don’t have to be a golfer to enjoy a meeting or event at this venue. In fact, many are not. “Topgolf is a fun, entertaining venue where people of all ages can enjoy themselves socially while partici pating in a fun activity,” says Bob Raymond, director of sales. “We go above and beyond to service our guests; 51 percent of our guests are actually nongolfers, which supports the legitimacy of our mission.”
Runners-up: Emerald City Designs; Art Craft Display
DISPLAY GROUP displaygroup.com | 313.965.3344 Flexibility, collaboration, dedication and elite client service—these are some of the words that clients use to describe Display Group. As a multifaceted vendor in the meetings industry, it is ready to meet your needs and exceed your“Atexpectations.DisplayGroup, what really sets us apart from other organizations is our four core services: design, furniture and décor rentals, audio-visual and custom fabrication. For our clients and partners, this means that we can offer a turnkey solution to give them a seamless experience before and during pro duction” says Stephanie McClung, marketing coordinator. “For our team and employees, we’ve spent 30 years building an incredible team of event pro fessionals, designers, artists and technicians with different perspectives and ideas. Two years ago, we formed a partnership with Fairway Productions and formed AVL Creative, bringing in audio, video and lighting professionals.”
BEST EVENT RENTAL COMPANY
Best Team-Building Activity
TOPGOLF AUBURN HILLS topgolf.com | 248.237.6609
event at a hip venue with great beer? If so, you’re in luck—Atwater Brewery offers three locations all with unique event venues. Atwater Brewery and Tap House in Detroit offers a private room, dubbed the Game Room, available to host gatherings of up to 60 guests. The Brewery Room can also be reserved for larger parties of 150, and combined, you can buy out the venue for 200 guests. “We are the brewery of Detroit and our beer is part of the culture of the city. Hardworking beer for hardworking people. We exemplify our slogan in our logo, ‘Born in Detroit and Raised Everywhere,’ by raising a pint of beer after a hard day’s work,” explains owner Mark Rieth. “Our brewing heritage dates back to the 1850s. We started with German-style lagers and now offer boutique ales that are fruit-forward and delicious.”
Atwater in the Park, Grosse Pointe Park, is in the former nondenominational Grace United Church, built in 1936. A private space, the Munich Room, is available to host groups of up to 40 guests. The Main Dining Hall seats 100 people and can be reserved for large events and the Biergarten Patio will accommodate 125. Atwater Grand Rapids, located in the heart of downtown, can host a variety of events as well.
Runners-up: Founders Brewing Company; Bell’s Brewery
BEST PRESENTERSPEAKER/ (Individual or Agency) MIMI BROWN tentheheartsthattohastheinspireaaskpersonalizetrations,lenges,toattendeesbetoSuccess,entertainment.”energy,forstopspeaker.notaboutmakeTheneveryIbecauseonIamandershiptivesTheseRiveting.248.470.1276AmpUpSuccess.comMagnetic.Hilarious.aresomeoftheadjecusedtodescribeleadandinfluenceexpertspeakerMimiBrown.“Ialwayssohumbledwhenseethesewordswrittenmyspeakerevaluations,thisisthevibethatworkhardtocreateduringoneofmyprograms.Idoublecheckandsuretheyarewritingme”laughsMimi.“IamyourtypicalmotivationalCheesygimmickshere.ButIamknownbringingit!Bringingtheenthusiasm,andTheCEOofAmpUpBrownlikestogetknowthegroupsshewillentertaining.“IinterviewaheadofmytalkunderstandtheirchalconcernsandfrusandIusethistomymessage.Imyself:HowcanIleavelastingimpressionthatwillthemtoactlongafterfinalconferencelipbalmbeenused?Thegoalisknowtheaudiencesowellmywordsechointheirandmindslongaftereventnotepadisforgotintheirtopdeskdrawer.”
Runners-up: Dave Serino, TwoSix Digital; Ryan Buck, Grand Traverse Resort and Spa
30 MIM+E | SUMMER 2020 Best of 2020 FLOWERVIVIANOBREWERY;ATWATERPHOTOS: INCWORKS,PHOTOSHOP, BEST BREWERY/DISTILLERY/WINERY ATWATER BREWERY Looking313.877.9205atwaterbeer.comtoplanan
Best
Congratulations to the winners and Hall of Fame honorees. As we wait to see what the rest of the year holds for the events industry, Michigan Meetings + Events will continue to tell the stories of the people and companies who make this industry so impactful, while looking forward to a time we can all meet in person again. Florist VIVIANO FLOWER SHOP Viviano.com | 866.293.7436
Runners-up: Emerald City Designs; Blumz by JRDesigns
“Every Viviano floral creation is carefully crafted according to the highest standards, so you can enjoy the most artful designs and happiest memories at your event” says Elizabeth Viviano, the shop’s marketing and product development assistant. “Viviano Flower Shop is family-owned and operated since 1937,” she says. “Providing clients with beautiful fresh flowers, complement ed by friendly accommodating service, has been a way of life for our family for more than 80 years. We treasure the heritage entrusted to us by our late founders and we want to share our love of flowers with every client. Every event is unique and special, and our team is dedicated to serving our clients well, from selecting farms that grow the best flowers to carefully crafted arrangements by our trained and skilled artisans.”
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32 MIM+E | SUMMER 2020 ZELLMANNTRACIILLUSTRATION:
BY MIKE MUNZENRIDER Tony Michaels is no stranger to navigating chop py waters. The CEO and executive director of The Parade Company, which puts on traditions like America’s Thanksgiving Day Parade and the Ford Fireworks, took the helm of the Detroit nonprofit during tough times, at the height of the financial crisis. “2008, 2009, are you kidding me?” says Michaels. Before heading such institutions, Michaels was CEO of Big Boy Restaurants. He’d effec tively spent his entire working life there, starting at age 14 in various restaurant roles with Elias Brothers, which held the Big Boy trademark. “I just kind of grew up in that company.” “As the company was headed toward finan cial trouble … I was made CEO,” he says. “My job was to keep the brand going and find a buyer.”
Tony Michaels leads The Parade Company in Detroit.
NO RAIN ON HIS PARADE
With Elias nearing bankruptcy, Michaels found that buyer, getting a signed letter of intent for the purchase the same day it filed for short-lived Chapter 11. “I ran the company for seven more years and we were booming.”
Having served on The Parade Company board, Michaels moved into the organization’s top spot in spring 2009. “We cranked it up and really improved this organization, so many fac ets of it,” he says. “The whole idea was, make everything great and we will get more sponsor ship and we’ll be able to do more really great things.”Broadcast in 185 cities across the U.S., America’s Thanksgiving Day Parade was voted by USA Today readers the “Best Holiday Parade” in both 2018 and 2019. “There’s some thing very, very special about the parade,” says Michaels. “We’re in our 94th year and that is just such a tradition. There’s a million people lined up on Woodward Avenue in Detroit.” Michaels says bringing those people together makes his work worthwhile. “When you see the faces of the kids and the families and the cama raderie on that day. … Everybody’s together, everybody’s taking it in and that’s the way it’s supposed to be.” Get Connected theparade.org
PEOPLE PROFILE TONY MICHAELS
Plan your special celebration at Four Winds New Buffalo. Silver Creek Event Center offers over 17,000 square feet of flexible meeting space and can accommodate groups from 20 to 2,000. Have a rockin’ good time when you host your party in Hard Rock Cafe. For a more intimate setting, you can book the Private Dining Room of The Buffet or Copper Rock Steakhouse. With over 2,400 slots, 47 table games, 415 deluxe hotel rooms, and five delicious restaurants, Four Winds New Buffalo has everything you need to make your event a huge success. To book your event, or for more information, please call 1-866-4WINDS1 ext 5219 to speak with our knowledgeable sales team. PERFECT FOR EVENTS 1.866.4WINDS1 • fourwindscasino.com Must be 21 years of age or older. The Pokagon Band of Potawatomi Indians invites you to play responsibly. If you think you have a gambling problem, call 1-800-522-4700. ©2020 Pokagon Band of Potawatomi Indians. 3141-7.01.20
pleasure
It’s where everything comes together. Where meetings are conducted with rhythm and grace. Where even before you meet and shake hands, you all begin to realize that you’re in a pre y great place. doing business
TraverseCity.com
