Green this season magazine year3 issue 1 by donnadonella BV

Green This Season Magazine SPRING 2015; year3, Issue No. 1

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Green This Season MAGAZINE Spring 2015

Credits Cover: Atelier Laure Paschoud Spring Summer 2015 collection image: courtesy of Atelier Laure Paschoud

courtesy Anne Gorke courtesy Shermann Ringdal courtesy Kiks courtesy Abury courtesy Minga Berlin courtesy Atelier Laure Paschoud courtesy Format courtesy Canvasco courtesy Kamila Rymajdo courtesy Deborah Cambpell Atelier courtesy Marron Rouge courtesy Sanna Hopiavuori courtesy Onkja courtesy No Comment courtesy Feraud courtesy Rosch

We can’t wait for summer to arrive. It’s been an amazing spring so far and we’re just so much looking forward to the longer sunny days. There’s just something magical about sunshine, people start feeling better and everybody seems to be in a good mood. The sun blushes our skin and naturally we want to just expose ourselves to the sun to embrace the rays of sheer happiness. But be careful; make sure that you use some good sunscreen. There are plenty of sunscreens on the market but be aware of what you buy. Make sure that you purchase a certified organic sunscreen without toxins or harmful ingredients. You have to investigate this seriously. Dare to ask questions when you buy your sunscreen. And don’t get mislead by the label, for example a sunscreen that contains vitamin A is not automatically better, although the word “vitamin” might lure you into believing it is: “(USA) Government data show that tumors and lesions develop sooner on skin coated with creams laced with vitamin A, also called retinyl palmitate or retinol. It’s in 20 percent of all sunscreens we reviewed in 2014.

Avoid any skin or lip product whose label includes retinyl palmitate, retinol or vitamin A.” [source: http://www.ewg.org/] Once you’ve responsibly tanned your skin, how fantastic is it to show off your new tan? As usual you can find your entire summer wardrobe online at greenthisseason.com. More designers have signed up and we’re featuring more collections than ever before, more styles – even some great casual styles for men. We’ve had the guys asking for t-shirts, so we’ve added t-shirts. Check out the styles by Rockbody and No-Comment. They are really fantastic, cool, fashionable and of course sustainable. Make sure to check out the new collection by Format, Atelier Laure Paschoud and Anne Gorke. Want to accessorize? Have a look at Abury and Canvasco. Make sure that you visit us regularly as we’ll be adding more styles soon. We hope you’ll enjoy this edition of Green This Season magazine and that you will share it with your friends. We’ve made it especially for you, with love. Enjoy the spring and embrace your summer style. Love Donna

Green This Season MAGAZINE Spring 2015

Editor’s letter

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Green This Season MAGAZINE Spring 2015

ANNE GORKE IS

Too Cool For Cruel

Green fashion made in Germany. In 2008 Anne Gorke and Antje Wolter launched their label Vilde Svaner. Since 2011 Anne Gorke went on with doing the label alone and under her own name. She is the stylish Iconic designer behind the brand.

Green This Season MAGAZINE Spring 2015

by Sharina Schmidt

The label creates elegant and urban collections for women made of sustainable and eco Materials. The brand’s atelier is based in Weimar. That’s where all designs and fabrications are made. Part of the. production takes place in regional tailoring, the rest is made by Anne herself We had the chance to do an exclusive interview with Anne Gorke herself. Most questions refer to her new SS 15 collection “too cool for cruel” that she presented at this year’s Berlin Fashion Week.

HOW DID YOU GET INTO DESIGN? WAS THERE A DEFINING POINT IN YOUR CAREER, AND IF SO, HOW DID IT SHAPE YOU AS A DESIGNER?

After my first business partner with whom I started during University all of the sudden took off I had to decide whether I want to continue by myself. I made this decision; put my name on it and shortly after found a fantastic business partner who runs the company with me. But this moment when I had to decide on putting my name on my designs, that was definitely an important point in my life.

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During my studies at Bauhaus University I started to work with textiles and men shirts. And once I started I couldnâ&#x20AC;&#x2122;t stop anymore.

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Green This Season MAGAZINE Spring 2015

HOW DO YOU GET YOUR IDEAS/ IMPRESSIONS?

Ideas can result from the most ordinary situation or object. You just need that little sparkle to set off the rest in your head.

HOW DO YOU APPROACH A NEW PROJECT? WHAT’S YOUR CREATIVE PROCESS LIKE?

I start off rather systematically. If it’s about a new collection it begins with a sort of modular system: the woman, the needs, the atmosphere, the colours. If it regards a free project it is sort of the same: I start with the function and the demands.

Green This Season MAGAZINE Spring 2015

HOW LONG DOES IT TAKE FROM THE FIRST IMPRESSION TILL THE FINAL PRODUCT?

Depends on the size of the final product. But in general it takes some rounds of adjustments and thoughts

WHY DID YOU CHOOSE A PARROT AS THE LEITMOTIF OF THE COLLECTION?

I had a strong feeling for tropical yet sort of organized garden situations, terraces and palm houses and huge aviaries. The parrot felt as the perfect ambassador for this situation.

AND WHY DID YOU CHOOSE A RED ONE?

The warm red just was the right partner to the French Blue and the other shades of blue. There is no real explanation, it just turned out to be the only possible choice.

WHAT WAS YOUR INSPIRATION FOR THE PIECES IN BLUE?

I am into blues a lot, much more than in black or greys. The Atlantic coast sort of dictated the shades I chose for this collection. It sort of went like this: palm houses, terraces, plant tubs, aviaries and woods at the Atlantic coast. In my head there is a whole movie just about these things.

The new collection is available right here at greenthisseason.com Get your Anne Gorke here.

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Anne Gorkeâ&#x20AC;&#x2122;s collections get better every season. Itâ&#x20AC;&#x2122;s always a highly anticipated collection. Although different each season, her style stays recognizable.

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Elegant, understated and sustainable are the principles of the Anne Gorke label.

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KIKS

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When KIKS designer Katja Iljana started making upcycled bags for universitys spring fair in2003 she had no intention becoming a clothing designer or entrepreneur – those occupations seemed so far away from her comfort zone! Katja was studying art education and upcycling clothes and accessories was her dear but time-dear

RESPECTING THE HUMAN, NATURE AND GOOD KIKS

but time-consuming hobby. The first products were so warmly welcomed, though, that little by little, piece by piece Katja became a self-taught clothing designer. Sometimes dreams come true before you even realize you wished for it! In 12 years she’s also become a dj, promoter, radio host and an active member of her hometown Oulu’s

music and cultural scene and KIKS has grown up to be a professional ecofashion label with distinctive design and good values. KIKS’ logo and slogan were born forthnight in 2003 forthat previously mentioned fair, but like the labels values, they have lived ever since: respecting the human, nature and good kiks.

More info at

KIKS is an ecofashion label from the city of Oulu in Northern Finland. KIKS products are designed and made locally of recycled and surplus materials with comfort, functionality and distinctiveness in mind. KIKS also supports independent culture and underground music through various collaborations.

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GREEN THIS SEASON .COM

Looking for the Comfort Zone KIKS is 12 years old now, and during it’s lifespan upcycling and sustainability have moved from marginal into The topic of the fashion world. The idea of slow fashion is also slowly but surely moving into mainstream. KIKS has always wanted to do things in their own pace: learning by doing, not selling their values, having fun, staying safe yet never being boring. Staying on the verge of the comfort zone.

Green This Season MAGAZINE Spring 2015

Meanwhile KIKS collections have been streamlined, made more comfortable, functional and long-lasting both aesthetically and in practice.

From this personal growth and visual editing arise KIKS 2015 theme, Comfort Zone. Instead of shouting out how you should break out of it, break boundaries and rush for the state of endless growth, they wanted to embrace comfort, happiness and satisfaction. The Comfort Zone theme manifests KIKS’ ecological, ethical and economical ideology: don’t cross the brook for water, first reach for the reachable, upcycle materials and ideas, keep your good habits, appreciate here and now and most of all, make yourself comfortable wherever you go.

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KIKS’ PHOTOS AND FASHION SHOWS OFTEN PRESENT VISUAL ARTISTS,PERFORMANCE ARTISTS, DANCERS DEEJAYS, WRITERS AND MUSICIANS. THIS TIME THEY COLLABORATED WITH FINNISH PHOTOGRAPHER SARA AHDE AND MAKERS FROM DIFFERENT FIELDS OF CULTURE. PEOPLE WITH ARTISTIC SOUL AND INTRAPRENEURSHIP. THE KIND OF PEOPLE WHO CONSTANTLY BREAK OUT OF THEIR COMFORT ZONE, JUST BEING COMFORTABLE. AND WHILE THEY WERE AT IT, THEY ALSO ASKED THEIR SUBJECTS TO COMMENT ON THE COMFORT ZONE THEME.

The world is so big and full of different crowd. It’s good to have a place where you feel ok and accepted just the way you are. I think sweatpants are the bestclothes ever – and t-shirts, too. They are totally in the comfort zone! Softness is good for a human being.

Kalifornia-Keke, musician, producer. Photo: Sara Ahde

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After a little warm-up session my trusted photographer Sara Ahde told me to wear a cap and jump on the bed. Then I broke out my role. Suddenly I was someone else. It felt like someone coming to my home and smashing down a wall with a sledgehammer. There became more space. More room to breathe.

Essi, writer. Photo: Sara Ahde

When it comes to dressing up, I’m lazy and value ease and functionality. KIKS Comfort Zone is perfect for me, because in addition to those values I get to dress up stylishly, ethically and with good quality.

Paavo, editor-in-chief at culture magazine Kaltio. Photo: Sara Ahde

I get kiks out of dried mangos, new age aesthetics, Kanye, burgers, spring, coffee & cute girls!

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Lucie’s recipes

Beetroot Pistachio Mess

Before I prepared this, I found the idea slightly questionable. The beetroot, is, in itself, sweet and earthy in addition to the sweetness of the agave, and the other spices in this puree (I found), combine perfectly, resulting in a yogurty mess that is not too sweet but is just a simple, nutritious (and delicious) bowl of divinity.

Ingredients • • • •

1 medium beetroot 1/2 orange juice 1-2 tbsp agave 1 tub soy or coconut yogurt • Pistachios or other nuts/seeds of choic

Preparation 1. Roast the beetroot for 1-2 hours in the oven at 200C for 2 hours. 2. Peel the beetroot and puree in a blender along with the orange juice, and agave. 3. Pour the soy yogurt into a bowl and pour the beetroot puree over the yogurt and top with asprinkling of pistachios.

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SOCKS FOR HIM AND HER 20

Coconut

Matcha Frappe

Green This Season MAGAZINE Spring 2015

WHAT IS MATCHA? First let me just say that the process of making Matcha tea powder is the most impressive and awe-inspiring things I’ve read about in a long time. The tradition, care and love that is put into making Matcha green tea powder is just. Wow. The powder is made from only the finest tea buds of shade grown green tea bushes. Before harvest the bushes are completely covered and protected from direct sunlight to slow down growth and increases the chlorophyll levels (the leaves will turn a darker shade of green). The leaves are then flat dried, de-veined, destemmed and stone ground into a powder. Powdered green tea ceremonies date back to the Tang Dynasty in China and has since then spread world wide.

Matcha tea is quite impressive nutritionwise. Only by looking at the color you’ll notice the uber-high levels of detoxing chlorophyll. The concentration of cell protecting antioxidants in Matcha powder has been found to be 137 times higher then that of regular steeped green tea. In one study, one antioxidant in specific stood out by it’s ability to regulate hormones such as Leptin. Leptin is the primary hormone telling your brain that you are satisfied and full. Meaning green Matcha tea will help your body find it’s home weight.

Matcha is sort of green tea on steroids and as fun as it may sound it should not be drunk late at night. No but seriously.. Yes, Matcha is high in caffeine but the amazing thing is that the caffeine in Matcha attaches to certain amino acids in the green powder and amino acids are slowly released into the bloodstream (unlike with coffee). The result is sustained energy instead of a super high + crazy low. That said, if you are sensitive to stimulating foods you will most definitely go on a little Matcha trip.

Let me introduce an iced green tea latte on steroids; The Coconut Matcha Frappe! This creamy, refreshing drink has got all components needed for a feel-good “timeout”. It’s creamy, it’s cooling, it gives a boost in energy and packs a whole lot of good-for-you gifts. Either you blend all ingredients for a smooth green drink or you make a layered creation. Need I say which one I prefer? So crush some ice, get ready for a green moustache and say cheers!

Ingredients Preparation Green layer • • • • • • •

1/3 cup plant milk of choice 1/2 tbsp green Matcha powder 1/2 vanilla bean, scraped tiny pinch of high quality salt 1 heaping tbsp agave (maple syrup / coconut sugar) pinch freshly grated nutmeg 1.5 cup ice cubes, slightly crushed by hand or by using ‘pulse’ on a blender

1. Add all ingredients listed above except the ice cubes to a blender and blend until completely smooth without any Matcha lumps. Using an immersion blender works great too. Milk layer 1 cup coconut milk, (or other but coconut milk makes it creamy and fabulous). Arrange Divide the green milk in the two glasses, add the slightly crushed ice, pour over the coconut milk and sprinkle some additional Matcha powder and freshly grated nutmeg to make it extra pretty!

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Makes two drinks

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Fashion Design Atelier Laure Paschoud / www.atelier-laurepaschoud.ch Model Stéphanie Bircher Photography Loan Nguyen / www.madameloan.com Hair & Make-up Julie Monot Shooting Concept (collaboration) Christiane Nill / agence mc² / www.mc-2.ch

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FORMAT

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stands for products with clean shapes, def ined details and conf ident lines for relaxed but well dressed women and men.

FORMAT’s designs are essentially minimalistic. This minimalism is accentuated by details that make a freedom of movement possible while giving the clothes their laid back look.

Since fall 2008 Mareike Ulman and the FORMAT family have sought to realize a fair fashion world. All FORMAT products are made considering high ecological and ethical standards. Our raw materials are organic, the cotton fabrics are certified by GOTS or produced according to similar organic standards. All of our clothing is made in Berlin and Brandenburg. The FORMAT collection is partly independent from seasons because sustainability implys for us that clothes not ought to be oldfashioned after 6 month. We aspire a high level of eternalness in our styles: Some few items won’t be reproduced again. Some pieces accomplish the collection since the early beginning of FORMAT and this collection keeps on growing by about ten pieces, new fabrics and new colours every season. Primarily we are concentrating on B2B business. We sell our clothing to mid and higher priced shops and retailers in Germany and since 2011 also in the Netherlands, Austria, Switzerland and Belgium. Nevertheless anyone can have a look at the clothes in WESEN showroom, which is our base and an insiders’ shopping tip for Berliners and visitors since july 2011. Mareike Ulman lives and works in Berlin Neukölln. For her, the work is an exciting combination of theoretic, creative and artisanal tasks. Ideally, these tasks are brought together at the alwayschanging intersection of the animate and inanimate world that is the individual.

Mobility is combined with elegant style and an appreciation for the substance. The FORMAT collection is partly independent from seasons, our lines are limited and every style is made of organic and fair sourced materials and produced in and around Berlin.

Green This Season MAGAZINE Spring 2015

FORMAT products stand for the distinctive, individual, and unmasked style of each individual. They bring out his or her best qualities and thus remain a durable companion.

Canvasco ONE IS YOURS

Green This Season MAGAZINE Spring 2015

Twelve years ago the managing director Jan-Marc St端hrmann founded the brand. Bags made of tough sailcloth, used military blankets from the Swiss military, real cow skin and naturally dyed deerskin. Upcycling and sustainability are two of the basic values of this fashionable and stylish label from Bremen, Germany. Trendy forwardlooking designs and the option to customize your bag are likewise important as the significant quality of the products. Each bag is truly unique. At the moment the brand offers 27 different models from notebook bag, make up bag and of course the famous classical Canvasco messenger bag in many different sizes and colours. At green this season we offer the very exclusive deerskin collection

For their work and commitment Canvasco gained many awards such as the red dot award or the German Design Award in the last years.

that includes a handbag for women and different sizes of messenger bags for men and women. And soon all Canvasco bags can be found here. Besides sustainability one of the basic values of the brand is social commitment. Canvasco produces all its bags within the scope of a social project. The bags are made in female prison in the north of Germany. In the state of Niedersachsen all prisoners have to work. Most of the work used to be very simple and monotonous. For days on end the women used to sew bed linen for the military. With the arrival of Canvasco there has been a positive change, now they produce a lifestyle product and as each bag is different, the work is never the same and never gets boring. Part of the wages the tailors get will be saved for them by the state, so when they get out of prison the women have a monetary basis to start their new life. There are about 30 women in three different prisons working on the bags.

CANVASCO URBAN DAYPACK DEER BROWN/BROWN-WHITE € 339.00

Green This Season MAGAZINE Spring 2015

We would like to present you one of our new brands – Canvasco. The brand is famous for its unique and customizable bags.

Manchester clubbing By Kamila Rymajdo

Green This Season MAGAZINE Spring 2015

‘The words ‘Manchester clubbing’ still evoke the good ol’ Hacienda days in many a tourist’s mind. Some locals too will only be familiar with this era of Manchester’s rich music history, it’s echoes audible in student haunts like Fifth and Hacienda nostalgia nights headed by Dave Haslam ‘et all. But the clubbing scene has changed dramatically since Tony Wilson’s reign and there’s no denying the existence of a new heavyweight in town, the superclub that is The Warehouse Project.

Starting its life a decade ago in the now demolished old Boddington’s brewery, it’s hopped around town, from a car park underneath Piccadilly railway station on Store Street, to Victoria Warehouse in Stretford, and now looking to take up residence at the old Mayfield Depot. Playing host to the world’s biggest DJs, from Seth Troxler to Jamie xx, it’s an enterprise which has pulled punters away from smaller clubs. Even Sankeys closed for a while. At the same time, it’s an experience everyone should try at least once, because like the Hacienda, it’s going to go down as a landmark of Manchester music history. . Still, when the WHP closes its doors after a final New Year hoorah following a solid stint of nonstop sellout parties which begin in early September, the smaller club nights get a new lease of life, and it’s these intimate affairs that you’d be a fool to miss January onwards.

The Northern Quarter has long been Manchester’s alternative lifestyle Mecca. From Afflecks Palace to Piccadilly Records, institutions older than most clubbers, it’s on this small patch of land that you’ll find hallmarks of quintessential Manchester culture. In the basements of these old cotton warehouses is also where you’ll happen upon the best parties. From the lively Caribbean influenced beats at Soup Kitchen’s Swing Ting, to The Roadhouse’s rowdy grimeheavy BPM, down to Kraak’s eclectic clientele at postgenre expect-the-unexpected Witch*unt, the venues around old political-rally hotspot Stevenson Square are home to independent promoters pushing local DJ talent and dropping the best tracks from Manchester’s most hotly tipped artists. Go to the Madam X ran Big People Music night and you’ll hear the heavenly Tee Vish ft. Jenna G track Don’t Hold Back, while at Witch*unt you’ll hear unreleased material from Now Wave’s BLACK.

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If you like the idea of a warehouse party but don’t want to buy into the corporate vibes of the WHP look no further than Love Dose. This independent record label throw the most eagerly anticipated nights in town, moving around different disused spaces, in areas as offbeat as Strangeways and Salford Quays. Your taxi driver might get lost on the way there, but that’s all part of the ride. Playing host to the most progressive producers and DJs, such as the New York talent Galcher Lustwerk or Lyon-based Kosme, this is also the party where you’ll find Manchester’s finest like Eastern Bloc’s techno aficionado Kerrie. The city’s LGBT scene is more vibrant and eclectic than ever. Get a tattoo while you party at Vanilla, or catch some alternative drag performance art at Cha Cha Boudoir.

If Hip Hop and RnB is what you like, get down to Bangkok Bar where Black Angel and Bollox have set up shop. Pop Curious does its thing at Ruby Lounge, and Hot Space plays house ‘til late at Kraak. Alternative queer nights have never been so popular, meaning you don’t have to listen to Britney and Kylie at G-A-Y, although if you do, they’re open every night with excellent drinks prices to boot. If however, you don’t want to commit to getting down and dirty in a club, there

are other options, such as the Northern Quarter bar Kosmonaut, where local stalwarts like Warehouse Project’s Will Tramp! and Sankey’s Oldboy spin records on the regular. Disco playing Dance Lady Dance also hold a residency, so whichever weekend you’re in town, you won’t be disappointed. And just out of the city centre, slap bang in the middle of the curry mile on Wilmslow Road you’ll discover the venue appropriately named Antwerp Mansion, a sprawling former residence, now home to some of

Manchester’s most eclectic nights, such as Riot Jazz and Hit & Run. You can catch live acts like George the poet and Manchester institution clubbing HomoElectric. Then when you’ve had enough, grab a bite to eat in one of the many restaurants lining this most colourful of the city’s areas. There’s just so much to try out on the Manchester nightlife scene, the only question is, where to begin?’

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Green This Season MAGAZINE Spring 2015

Deborah Campbell

Atelier by Jo-Ann

Green This Season MAGAZINE Spring 2015

YOU DESCRIBE YOUR MANTRA AS BEING ‘BUY BETTER, NOT MORE’, CAN YOU EXPLAIN WHAT YOU MEAN BY THIS PHILOSOPHY?

My mantra buy better, not more, is a term I first heard from Anne Skarre Nielsen founding partner of Future Navigator in 2012, the year I set myself the challenge to buy nothing apart from the odd vintage item. I diarised my Buy Better Challenge on my blog, here is the link if people would like to read where the term started. Click here

Anne Skarre Nielsen is one of Denmark’s leading futurist,

a visionary with radical change and transformation of mindset. For me buy better means carefully considering all purchases. It’s easy to get carried away with buying more in the belief it makes you feel happier. Buying more has not made me feel happy it’s done the opposite. When

I stopped to consider what I needed it was the catalyst to change, the realisation that the stuff I owned had no bearing on my happiness and my over consumption was mindless and overwhelming me - making me claustrophobic. Halting the habit has changed the way I consume and I hope to help people engage with a new approach to consuming. I am reading Suffocation - Living More With Less by James Wallman at the moment which aligns perfectly with my thinking, he argues that our over consumption and hoards of stuff could be making us ill.

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YOU USED TO WORK FOR A NUMBER OF HIGH STREET FASHION CHAINS, SUCH AS TOPSHOP AND MISS SELFRIDGE. WHAT WAS IT THAT MADE YOU TAKE THE JUMP TOWARDS PRODUCING SUSTAINABLE, ‘SLOW FASHION’?.

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High street fashion was the place where I learned my trade and I am grateful for the experiences and foundation it provided. Mainly because it has opened my eyes to seek a more responsible approach to fashion. High street fashion started to feel the wrong place to be because of the speed of change and the promotion of new ’stuff ’ every week and the implications this has when you dig into the deeper side of fast fashion - the supply chain.

The complexity of the supply chain and how, on many occasions it is exploited for cheaper prices to fuel the demand for new product felt like a bubble about explode.

I believe the fast fashion business model is totally unsustainable and our need for newness and endless shopping trips will implode on us. Clothes should be a thing of beauty to cherish and love, not wear a few times and then replace. I liken it to when it was acceptable to throw rubbish on the street without a second thought. Now that horrifies us. We will look back and think how could we have so many items and then throw them away to make way for more.

I think that British consumers are shifting their thoughts to be more aware of where, how and who makes their clothes. But, it is hard for a consumer to understand what the implications are of buying cheap fast fashion. To the majority of consumers they assume that retailers do their due diligence and check the supply chain to ensure ethical practice happens as a given. . Or I imagine they don’t give it a second thought because the direct impact of fast fashion has not been fully realised yet.

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HOW DO YOU FEEL WALKING DOWN THE BRITISH HIGH STREET IN 2015? DO YOU FEEL THAT CONSUMERS ARE FINALLY BEGINNING TO EMBRACE THE ‘BUY BETTER, NOT MORE’ PHILOSOPHY?

Future generations will pay for the current over consumption across all sectors not just fashion. As far as buying better, not more philosophy I don’t think the general consumer is engaging with this concept, however I think they are more aware of it.

DESCRIBE A TYPICAL DAY FOR YOU WORKING AT DCA.

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A typical day working at DCA is about working on 3 seasons at once, which means design/sourcing/selling/pricing/ marketing and organising photoshoots and collaborations can all be on the agenda! However I try and manage my time so I only do the really necessary tasks for the day/week which may include up to two or three areas from the list, otherwise it’s overwhelming and slow progress is made.

YOUR DESIGNS ARE ALL BEAUTIFULLY CREATED WITH GREAT BRITISH HERITAGE IN MIND; CLASSIC STYLES THAT ARE BOTH UNIQUE BUT ULTIMATELY VERSATILE AND TIMELESS. HOW DOES THE CREATIVE PROCESS WORK FOR YOU AT DCA, WHAT INSPIRATIONS DO YOU USE WHEN THINKING UP NEW DESIGNS?

YOU HAVE COLLABORATED WITH THE PHOENIX FOUNDATION, A CHARITABLE ORGANISATION THAT SUPPORTS VULNERABLE CHILDREN CAUGHT IN WAR ZONES; PROVIDING ESSENTIAL MEDICAL EQUIPMENT, TRAINING

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Inspiration comes from Art and nature for our prints. Modern art is a love of mine and the inspiration for our abstract print in indigo and multi colour was inspired by the work of Gerhard Richter and Howard Hodgkin. The poppy is a favourite flower and one that stands for bravery, the popping orange hue is our symbol of hope. Clean lines and boxy shapes form the basis of our tailoring offer. We love style that has longevity and we strive to design with a nod toward trend that has good mileage. I analyse trend as part of my consulting business at Style Industries London and the theory that trend comes and goes very quickly is a myth. Patterns in trend form with silhouette and although each season designers and retailers appear to show totally new product, very often the silhouette remains the same with fabric/trims being the update. Most key trends have a lifecycle of approximately 4 seasons.

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MEDICAL STAFF AND SUPPORTING THE LONG TERM REHABILITATION NEEDED FOR THE RECOVERY OF BURNS VICTIMS. WHAT WAS YOUR INSPIRATION FOR WORKING WITH THIS PARTICULAR CHARITY? We are proud supporters of The Phoenix Foundation, because we believe too many innocent children are caught up in conflict that is often mindless. Targeting children in war appears to be on the increase, which is such a cowardice act. We aim to help these children with 20% of the profits of each tee-shirt sale going to fund much needed burns boxes containing specific equipment for medics to treat burns immediately in the conflict zone. Â Our Bee The Change Tees are on sale here at Green This Season, to support the Phoenix Foundation simply buy one of our tee-shirts.

Curious and ready to buy your own Deborah Campbell collection? See it and buy it here at greenthisseason.com

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GTS + LFW

How Green This Season took a trip to London Fashion Week

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By Kevin Cleary

Green This Season has always championed new designers from around the world. We are always expanding and adding new exciting talent. Therefore we scout them out for you so you donâ&#x20AC;&#x2122;t have to. We also want to spread the word of what Green This Season stands for and find the most exciting designer brands from the best international sources. Where better to look than London Fashion Week. However along the way we also learnt a few things and took note. In amongst the chaos and showmanship at Londonâ&#x20AC;&#x2122;s majestic Somerset House, London Fashion Week (LWF) recently electrified the area for 5 days and took hold of central London.

Somerset House, London Fashion Week (LWF) recently electrified the area for 5 days and took hold of central London. Every day on the underground trains, the fashion savvy loyalists in all their wellthought out attire could be seen pouring out of the closest stations. Their mission being to go to this hive of international

showcasing, regardless of whether or not they had tickets to actually see any of the coveted shows. After all to be seen there and get attention for themselves was the most important aspect of their mission. Each day crowds would gather outside the catwalk marquee so to potentially catch a glimpse of famous

THE FASHION CROWD Walking around the central courtyard – where everything is staged - was almost otherworldly. Individuals dressed in the most fantastic, elaborate and eye-catching garments compete – albeit subtly – for the attention of roaming photographers and bloggers. These are the people who disperse the fame of London Fashion Week across the planet.

They want to snap the latest bizarre creation to upload later that very day for a fashion hungry crowd of followers. They are in fact the parts of the welloiled PR machine that has made LFW so famous internationally. Taking a step backwards from it all and just observing this spectacle from afar makes it seem almost animalistic. Just like in nature there are symbiotic relationships between different species, fashion week too highlights this phenomenon except amongst humans. At fashion week there’s the fashionista typically made-up in the most conspicuous clothes, shoes and accessories possible to the point of being overtly ostentatious.

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models, celebrities, fashion insiders and designers who seem to have morphed into celebrities themselves in recent times. All whilst traffic outside edged slowly along and roared with discontent as yet more arrived to be a part of this pantheon of fashion.

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Nothing is out of bounds and there are no aesthetic rules to be obeyed. Every colour, style and look can be found strutting around hence why the new verb de jour that describes this behaviour is in fact: peacocking. Then there’s the photographers and bloggers who stalk the area looking for their next find. They see this colourful creature and with their permission, snap a picture of them. This is used editorially, and both parties receive attention and are happy.

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WHAT WE LEARNT However despite this bi-annual fashion circus taking place. Walking around cities like London makes it clear that true fashion creativity is already here. Therefore all LFW does is congregate those countless fashion lovers into selected venues like Somerset House along the river Thames. It’s already on the tubes

every day, the streets or the long queues to nightclubs where people are too cool to smile and show how excited they actually feel. What LFW does is highlight what these people are doing every day of their lives i.e. using fashion as a medium to showcase their self-expression and sense of identity to the world. Consequently they brighten up it for the rest of us still too comfortable in greys and blacks. So how can we here at Green This Season.com learn from this carnival of colour, creativity and down-right wonderful absurdity? By doing what these people are doing – experimenting and ultimately having fun with our clothes, accessories and shoes. By choosing what we put on our skin with a sense of fun, frivolity and adventure. Whilst also considering its impact on the

GTS + LFW = Awesome future

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environment and the humanity renting space in it â&#x20AC;&#x201C; we can make the world brighter too. One key finding for Green This Season at LFW was that unlike previous years where ethically made designer clothing was always given its own show room in the courtyard, this year however that was not the case. Instead those ethically-minded designers were integrated amongst everyone else. Surely this is a message that instead of ethical designer fashion being a separate entity from general high fashion, it is now becoming part of it. Green This Season is here for that revolution to take place and we promise to make it as colourful and fun as it was at LFW.

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Green This Season MAGAZINE Spring 2015

A limited edition collection 64

BEAUTIFUL ONKJA Green This Season MAGAZINE Spring 2015

One of the central principles of ONKJA is its appreciation of craftsmanship from the hands of people who love and care about the product they are creating with and within their masterful hands. So instead relying on mass produced products with no soul, this brand aims to only sell fair priced products made by a craftsmanâ&#x20AC;&#x2122;s hands.

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Green This Season MAGAZINE Spring 2015

Therefore when purchasing a piece from this brand, you will be contributing towards the beliefs that are engrained in its name and purpose.

Green This Season MAGAZINE Spring 2015

Partnering with small producers, supporting planet conservation and producing sustainable long- lasting pieces are just some of the social responsibility causes that you will be advocating following your purchase.

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Green This Season MAGAZINE Spring 2015

ATELIER LAURE PASCHOUD CLASSIC JACKET € 481.58

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Green This Season MAGAZINE Spring 2015

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Green This Season MAGAZINE Spring 2015

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