Q & A
Becoming Prisma Health What is the history of Prisma Health? In November 2017, Greenville Health System and Palmetto Health united as one health organization and one team, operating as the Upstate and Midlands affiliates of a nonprofit, locally governed, private health company. Last September, we announced that the company’s name is Prisma Health, and that early this year we would begin rebranding under that one entity.
What is the plan for the new brand launch? We are taking a phased approach to the rollout. We (Greenville Health System and Palmetto Health) started by retiring our legacy brands and are using the Prisma Health name and logo. Print material, all branded items and signage will gradually transition to the new brand. The goal is to be completed by the end of 2019, with the exception of signage, which will be completed in 2020.
What is the new organization’s new purpose? Our purpose is to Inspire health. Serve with compassion. Be the difference. Each Prisma Health team member is responsible for bringing to life our purpose through every action and every interaction at work.
How was the new brand selected? Leaders from both affiliates worked together through a comprehensive and
collaborative process facilitated by an internationally recognized branding agency. This process included holding focus groups with internal and external audiences, testing brand concepts and conducting legal reviews.
their families to understand who we are and what we do when they need our services. The sacred relationships between patients and their physicians/ advanced practice providers will not change.
Why change names and brands of the affiliates?
How will the brand change affect education and research initiatives?
Since we announced the creation of SC Health Company (interim name) in November 2017, we’ve realized the sooner we can integrate under one brand, the faster we can realize our goals and accomplish what neither affiliate can do alone. And, after speaking with team members, physicians, patients and community members, it became clear that now is the time to begin building equity in one brand and one purpose.
Our commitment to transforming health care through education and research will not change. From educational and clinical research initiatives to collaborating with our academic partners, the organization remains strongly committed to academics. We will continue to focus on educating the next generation of medical providers and investing in clinical research to improve the lives of those we serve.
Will the brand change affect patient care? We’re confident that together we will continue to make great strides to improve the patient experience, clinical quality and access to care, while addressing rising health care costs. By unifying under one brand, we want to make it easier for our patients and
Sally Foister
Director of Marketing & Communications for Prisma Health–Upstate
Inside Health 16
