Branding As the main outcome to the brief i went down the Retail & Promtion route and branded a shop called “Rigout” selling clothes and homewares aimed at the modern 80’s casual. The outcomes include: - Business Cards - Launch Invites - Letterhead - Publication - Lookbook -Tags -Receipts - Promotional Poster Also included in this photograph is my research book titles, “80’s Casuals”. This also includes a disk of the digital content i looked at whilst doing my research.
Publications As the secondary avenue for my outcomes i went down the Publication/Layout route and produced two publications for my shop these are: - Lookbook - Shop Magazine - The Rigout Diary The lookbook contains the main peices from the current season and is to be given out at the launch, sent out to suppliers and sent out to the shop mailing list. The magazine is to be picked up free instore and also sent out with online audiences.
Digital To fulfil the digital side of the brief i have deisgned and built the webstore for the shop. This was designed to be as much of an extension to the printed outcomes as possible, keeping with the clean aesthetic and subtle use of the brand colours. The site is very usable and easy to navigate and would provide a pleasant shopping experience.