Brief:
Synthesis Statement:
Evaluation:
Using the research, knowledge and conclusion of the extended piece of critical writing, produce a practical outcome that is synthesised with this piece of writing.
During my dissertation i examined the influence independent press had on a niche of Generation Y males, this involved examining, who Generation Y are, what independent press is and then its influence on the Generation Y consumer.
I have approached this practical part of the module with a clear concept of creating a compendium of independently published articles, producing it in a way i have found appeals to Generation Y consumers through my research and the written part of this module. The book is leather back, features spot varnished inserts and is considerately designed; it comes with poster corresponding to the volume number. It is also accompanied by a mock website, that offers the ability to build a community and hub around the publication, something that is key to Generation Y consumers. The concept for this practical outcome allows for their to be further outcomes such as further volumes or an expansion of the website design.
I focused in on menswear and lifestyle publications including the likes of, Kinfolk, Apartamento, Man About Town, Weavers Door Journal and Inventory. I found these approached marketing and the exhibition of products and brands much differently from mainstream publications, such as GQ and Esquire, they focused more on the stories of brands and their products and examined these in a detailed, interesting way giving the reader a different feel for a brand. For the synthesised practical element to my COP 3 submission, I will take some of these independently published articles and present them within a compendium; re-designed and beautifully put together. I will also design a web accompaniment to this which will allow me to design a platform that could expand the reach and community of the Independent Compendium and allow it to grow into many editions and a focal point for the Generation Y consumer i established in my dissertation.
Overall, i am pleased with both outcomes of the module, written and practical, i feel that i have broadened by knowledge through the writing and through the practical demonstrated the ability to bring this theory into my practice by executing well designed and purposeful outcomes.
independent adjective 1. free from outside control; not subject to another’s authority. “an independent nuclear deterrent”
compendium noun 1. a collection of concise but detailed information about a particular subject, especially in a book or other publication. “an invaluable compendium of useful information about language”
Independent Compendium Volume One is a collection of indepently published articles taken from the best of the internet and independent journals. It is to showcase the views and opinions of independent writers and publishers, featuring articles on menswear and lifestyle Articles from Buckets and Spades, Kinfolk, Man About Town, Selectism, Steve Booker, Inventory, Apartamento, Green Soccer Journal, and Another Escape