Greg Ball
Design Context Research Publication
Brief, Concept and Deliverables
OUGD603
Brief
Concept
Deliverables
Undertake a period of focused, in-depth and sustained research into an area of graphic design appropriate to your design strategy. You should apply a range of research methods in the investigation of issues, practices, practitioners and companies relating to your own particular area of study. This should culminate in the design and production of a Case Study in the form of a book (or print based delivery), interactive DVD or web site.
Design a publication into my interests, influences and design motives. Give synthesis and context to the practical work and briefs i have undertaken on the course during 3rd year, through investigation and evidencing of my interests, passions and values both in and outside of Graphic Design.
- Publication (x2)
The focus will primarily be on menswear, lifestyle and design.
Greg Ball
Research
Research & Context
When researching this brief i primarily looked at publication formats and contexts with fashion and lifestyle direction, this was because i wanted my publication to be quite like a book in terms of context and size. But i had the strong idea that the format would be slightly like a dossier as it was supposed to be a look into my interests and motives.
OUGD603
I also looked at menswear brands, lifestyle magazines and design studios in order to source imagery and some content for the publication, this also influenced and dictated some of the format and layout decisions.
Greg Ball
Development
Development
I really enjoyed the process of putting this publication together and i had a clear mindset as to the layout and what i wanted the publication to communicate. Use of a clear grid layout to communicate the structure and clean nature to the design i like to do and also the mixture on copy written by myself and also by secondary sources that i agree with and that i use for inspiration and influence.
OUGD603
There was a need to have a large margin on the left hand side of each page to accommodate the binding method that was going to be an acco fastener so this made the A4 page slightly smaller and slightly different to work with so i had to keep this in mind with the layout throughout the development.
Greg Ball
Publication
Outcomes
I printed the publication on Pistachio green GF Smith colorplan, this was a different alternative to the usual white you would expect to be used, and i think this was a good decision as it add a bit of colour to the publication. This also allows me to keep the printing costs of the publication down because i will be printing in black and white, as colour photos would become washed out by the green of the stock, and it does not sacrifice the quality or finish of the publication.
OUGD603
The binding method i have used for the publication is an acco fastener, this gives the dossier feel i wanted to achieve to the publication, and as you can see from the cover and title of the publication it does appear to have the appearance of a dossier. I think overall the stock choices, binding method and design of the cover carries through the concept that i was trying to achieve.
Greg Ball
Publication
Outcomes
OUGD603
The design and layout of the publication is exactly what i was trying to achieve, i think it communicates the way i design and also the influences and content of the publication really well.
As you can see the use of only one colour printing hasn’t reduced the quality of the publication and the green stock adds something nice to the publication and was a justified decision to choose that over a normal off white or white.
I also really enjoyed doing some of the writing for because of the nature of the content being everything that i am really passionate about.
I am really happy with the outcome of the publication and feel like it doesn’t synthesize my interests with my design and provides the context it needs to in accordance with the brief.