Deliverables - Mailer - Poster(s) - Web Adverts, Web Microsite Designs - 30sec to 1minutes video advert
Focus on copy, using the brand values outlined within the brief, and copy dervied from the content that Sky provides. For example; using brand value quotes, iconic Sky commentary quotes on a Sky Sports ad, using iconic film quotes on a Sky Movies advert. For the video adverts i intend these to be photographic montages of content on Sky, eg for sky sports this could be the 100 top sporting moments that have been on sky montaged together, with a voiceover or a slient with a punchy end screen.
2012 March – Sky Sports F1TM HD is launched. February - Alex Crawford wins Television Journalist of the Year and Anna Botting wins Presenter of the Year at the RTS Awards 2010/11. February - Sky 1 named Channel of the Year at the Broadcast Magazine Awards. February – Sky 1, Sky Living, Sky Atlantic and Sky Arts 1 added to Sky Go for iPhone and iPad. February - Sky Go becomes available on a wide range of Android smartphones. January - Sky entered into a strategic partnership with zeebox, the innovative ‘second-screen’ service that brings together broadcast TV and the Internet. 2011 July - Sky Go launches, allowing Sky TV customers to watch live TV on the move on laptops, PC, Mac, Smartphones and tablets. July - Sky Studios, Sky’s state-of-the-art production facility begins broadcasting, with Sky Sports News the first channel to be transmitted live. June - Sky announces to increase investemnt in original British programming by 50% to £600 million a year by 2014. May - Flying Monsters 3D with Sir David Attenborough wins a BAFTA for best specialist factual programme. April - Sky launched the Sky Arts Ignition Series, a new fund to support arts organisations and young artists. March - Sky News for iPad launched, a ground-breaking app that allows users to control their own news service. February - Sky News wins the RTS News Channel of the Year award for the seventh time in eight years. February – Sky launches a brand new channel, Sky Atlantic, which is free to all Sky TV customers. The channel will be the exclusive home of breathtaking and groundbreaking television including the best of US and brand new UK commissions. January - Sky acquires The Cloud, the UK’s leading public Wi-Fi network. 2010 Sky reaches its target of 10 million TV customers, making it the choice of 36% of households in the UK and Ireland. Sky Anytime + , a new internet delivered video-on-demand (VoD) service launches. Sky + HD offers over 50 HD channels – the leading HD offering in Europe. Sky 3D, Europe’s first in-home 3D channel launched to residential customers in October. In July Sky and HBO agreed a multi-year output deal which will see Sky become the home of HBO programmes in the UK and Ireland. Sky announces in July a major new commitment to UK comedy with a number of new shows to be commissioned for Sky1. Sky acquires Virgin Media Television in June, which includes the popular pay channel Living. The deal further expand Sky’s portfolio of basic pay TV channels. Twelve Sky Ride events took place in ten cities across the UK during the summer, reaching over 200,000 people. Sky News HD, the UK’s first High Definition news channel, launched to coincide with Election Night in April. Sky + HD reaches milestone of 3 million customers in the UK and Ireland. Sky Sports makes TV history in January with the world’s first live sports 3D TV broadcast to a public audience. Sky Broadband, the UK’s fastest growing broadband provider, reaches 2.5 million customers in the UK and Ireland from a standing start in 2006.
includes new features such as a mini TV, colour shortcuts and enhanced record and search functionality. In November 2009 Sky launches the Sky Mobile TV App specifically for iPhone and iPod touch. The new app allows users to stream live TV via WiFi and the channels available include all Sky Sports channels, Sky Sports News, Sky News, ESPN and At The Races. During the summer, Sky and partners Artichoke bring Antony Gormley’s ‘ One and Other’artwork to the Fourth Plinth in Trafalgar Square - the biggest art event of the summer with 35,000 applications; 7.7 million page views of the website and one person every hour, 24 hours a day for 100 days making their stand on the fourth plinth. Sky named UK Media Company of the Year at the Canaccord Adams Media Magnate Awards. Sky announces the creation of a professional British road cycling team, Team Sky, to be managed by Great Britain’s Olympic performance director Dave Brailsford CBE. Sky celebrates its 20th anniversary on 5th February. Sky1’s BAFTA nominated ‘Ross Kemp in Afghanistan’ named best multichannel programme at the 2009 Broadcast Awards.
2003 Sky passes the milestone of 7 million customers in the UK and Ireland.
2008
Sky Digital launches, offering the UK’s first digital TV service, with over 140 channels.
Sky passes 9 million customers – around one in three homes in the UK and Ireland. Sky expands arts output with the launch of three dedicated channels: Sky Arts 1, Sky Arts 2, and Sky Arts HD. Sky News is named News Channel of the Year by the Royal Television Society for the sixth time in seven years. 2007 Sky acquires the leading set-top box supplier Amstrad to drive innovation for customers and supply chain efficiency. Artsworld is re-named as Sky Arts, the UK’s only channel dedicated to all areas of the arts. 2006 Sky + HD becomes the UK’s first nationwide high definition television service. Sky is the first major media company in the world to become Carbon Neutral. Sky makes movies, sport and entertainment available for download to PCs. The launch of Sky Broadband brings more choice and value to UK broadband users. Sky’s third customer management centre opens in Uddingston, Scotland. 2005 Sky News and Sky Sports News are streamed live to mobile phones as part of the new Sky Mobile TV service. Sky plans expansion into broadband with the acquisition of the telecoms networking company, Easynet.
2001 The launch of Sky + puts customers in control of how they watch TV. Sky switches off its analogue satellite TV service ahead of schedule. 2000 Sky News launches the world’s first interactive TV news service. 1999 Sky Sports broadcasts the world’s first interactive football coverage. The launch of a ‘free dish and box’ offer helps to accelerate the growth of Sky digital. 1998
1996 660,000 customers buy the Bruno vs. Tyson heavyweight boxing fight on pay-per-view. 1995 Sky’s second customer management centre opens at Dunfermline, Scotland. BSkyB enters the FTSE 100 index. 1994 17% of BSkyB is floated on the UK and US stock exchanges. 1993 Sky launches first multi-channel package, offering 14 basic subscription channels. 1992 Sky signs £304 million deal for exclusively live coverage of the new FA Premier League. BSkyB makes an operating profit for the first time. 1991 Sky Sports launches its first channel. 1990 Sky and rival broadcaster BSB agree to merge and form BSkyB. Sky Movies uses encryption technology to become a subscription service.
2009
2004
1989
In December, Sky is named Britian’s Most Admired Company. Sky is the youngest Company ever to win Management Today’s top award. Sky joins forces with WWF and the State Government of Acre, Brazil to launch Sky Rainforest Rescue , which aims to help save 1 billion trees in the Amazon. Sky launches new Electronic Programme Guide for Sky + HD customers that
Freesat from Sky launches, offering around 200 television and radio channels without monthly subscription.
Sky launches a ‘Direct to Home’ satellite television service via the Astra satellite with four free-to-air channels including Sky News, Europe’s first 24-hour news channel. Sky’s first customer management centre opens at Livingston, Scotland