Davidparry

Extended Practice Module Brief Cover Sheet Module Code: OUGD603

Module Title: Extended Practice

LEEDS COLLEGE OF ART Student Name: Gregory Ball

Studio Brief Title

Brief 02 - David Parry Employment Law Synopsis Create an identity for David Parry Employment Law, an employment law firm in New York, USA. The identity needs to function across a range of suitable stationery.

List of Deliverables

Evidence

- Logomark

- Logomark ~ Evidenced with business cards, letterheads and range of stationery

- Identity - Suitable Stationery

- Identity ~ Evidenced with business cards, letterheads and range of stationery and further applications - Suitable Stationery - evidenced with the supply of a small range of stationery including business cards, letterheads and envelopes.

Evaluation This brief was a quick turnaround in a couple of days due to this time constraint it forced me to really think and plan the brief properly. Due to its corporate nature this was something i planned to work on during the year, so this quick turnaround brief at the start of the year was a good way to get me into the work-flow of third year.

The identity i have designed i feel is something that reflects the business that it is for, the two part logo featuring the monogram and typographic logo is something that i think works well and shows that i have thought about the range of applications that the logo will be applied to.

The production and finishing of the outcomes was also important, if the identity was going to be used in an office environment it would not be feasible for every letterhead or envelope to have extravagant finishes on them so the decision for these to be able to be print in one colour on any printer is very much a conscious one. But the finishing of the business cards is something that can be more interesting and this has been done by sandwiching the front and back of the business cards between a sheet of black stock giving the cards an extra feeling of professionalism suiting their corporate nature and formal industry of the business they are intended for.