BA (Hons.) GRAPHIC DESIGN
LEVEL_06
OUGD603
Outcomes
Extended Practice
Doc. Code
BRIEF TITLE _ Arts + Culture Magazine The Brief
Background
Create and launch an online and print journal catering for a variety of interests, while still being focused towards the arts + culture market. Focusing on bringing spotlight to the talent and eclecticism of Leeds.
With the internet, we all have our favourite web pages to catch up on the latest news in a variety of interests we may have – this can be time consuming and counterproductive to productivity – what about having all of it in one place?
Considerations
At the same time, magazines aren’t cheap, it’s an expensive hobby but it shouldn’t be costly to read a highlight of a variety of news in a beautifully designed book.
When would be the best time to launch the magazine, and how will the relationship with the magazine and website work? The independent magazine market is growing in prominence, how can you differentiate and stand out on the magazine stand. How often in a year will the magazine be circulated?
Leeds is an exciting city full of developments music, art, fashion, movies and technology. No one’s bringing spotlight to the flourishing areas of Leeds in a contemporary, intelligent, innovative and beautiful manner with no clutter.
Market research into suitable demographics for a clear market and target audience.
Wide range of specialisms such as video features, photography and print – opening up potential for many collaborations.
Existing journalistic websites and magazines in the same price-range and target market.
Mandatory Requirements
Existing book, fashion and movie outlets in Leeds you can forge a relationship with.
Target Audience
Development and logging on online blogs. Constant feedback, and refinement and further exploration through peer critiques. Consideration of all relevant formats and media. On-going experimentations with stock, layout and web user experience.
20-35
Market research into target markets, existing products, location and timing of launch. Research into appealing UI design.
Tone of Voice
Deliverables
Articulate. Saving the reader time and stress. Vital part of the concept.
- Functioning and thriving online website sharing news and unique articles. - Minimum of one edition of a highly finished magazine edition in print.
Professional and intelligent without being too overbearing. Promoting a lifestyle and an inviting collective + ethos to be a part of.
Studio Deadline May