OUGD503
Indicium Consulting Identity
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Greg Ball
OUGD503
Indicium Consulting Identity
Indicium Consulting Identity The outcome to this brief was to design a logo and set of business cards for the managing director of Indicium Consulting. The logo is made up of two elements; the icon and the type. The icon represents the flow of secure information with the central circle being Indicum Consulting and the outer circles being clients, with the lines joining them in a secure flow. I think this is effective as it represents the types of services the buinsess provides and the type of data it works with. The type was to be simple, bold and professional. The main part of the businesses name “Indicium” is structured on top of the second part of the name, this is because the firm is referred to as “Indicium” rather than “Indicium Consulting” so this provides high impact when the identity is applied to products.
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Greg Ball
OUGD503
Indicium Consulting Identity
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Greg Ball
OUGD503
Indicium Consulting Identity
Greg Ball
Close-Up Stationary Layout This image shows the identity applied across the main stationary items the buisness would use on a day to day basis; Business card, Envelopes, Letterheads and also how it would look on mobile screen. As you can see this provides a consistent identity over a range of product they use.
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OUGD503
Indicium Consulting Identity
5
Greg Ball
OUGD503
Indicium Consulting Identity
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Greg Ball