MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Linda House Chutney
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context The company is to manufacture homemade chutneys primarily, but would like to allow for scope to develop into other sectors of the food and drinks market. The aesthetics need to be clean and minimal allowing for an organic and free feel to come across. Linda House is a setting steeped in history, built in the Victorian era and located just a few doors down from the location of the infamous Deeming murders it offers a lot to draw inspiration from. Having now undergone extensive restoration the mix between new and old, inside and out is also something to consider and draw inspiration from.
Brief or Tasks Part One Design the branding and promotional material for a small homemade chutney company. Part Two Design the packaging and website for the company, the website is to be used as a sales avenue. Preparation/Research suggestions Food branding, organic food, packaging, implementing shops into web Evidence – for this project students should submit Part One and Two completed to a high standard with fully resolved outcomes Printed Branding Portfolio Website Documentation on the relevant blogs Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014