MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Mr. Porter
Module Leader/Tutors: Amber Smith,
 Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context
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Mr. Porter is one of the market leaders in luxury online fashion retail. The brand sees itself as a purveyor of fine clothing and goods. But the brand as a whole is much more than that, Mr Porter creates a lifestyle for its customers. The brand likes to output writings on style, not just focused on clothing but on that of a stylish lifestyle, on fine food and wine, and also publishes the Mr Porter Post, a quarterly style newspaper. Mr Porter also has a growing digital output on the web and mobile devices, from coverage of the major fashion shows, street style, grooming and general lifestyle focus.
! Brief or Tasks !
Create a platform where the user can interact with style they see in magazines or on the street and get an exact or very near example from the Mr Porter shop, it must also function as a place to read and discover by bringing together the journalistic and digital outputs of Mr Porter.
! Preparation/Research suggestions !
Look into the explosion of Instagram as an outlet for fashion inspiration, the phenomena around #ootd (outfit of the day) and #wiwt (what i wore today) for men.
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The explosion in menswear and men interested in clothing and grooming. The male beard phenomena.
! The explosion of independent journalism in the menswear fashion sector. ! ! Evidence – for this project students should submit !Research and development, documented on the relevant blogs.
- At least 4 designs, e.g. for an app this may be - homepage, introduction page, mens page and a
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article page.
Briefing: Monday 30/09/2013
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Deadline: Thursday 22/05/2014