Greg Ball COP Presentation
Discuss how Graphic Design /Advertising has influenced the purchasing habits of males from the 90’s to present.
Chapters Sociological Changes
- Change in masculine ideals
- Metro-sexuality
- Emergence of celebrity icons and how this has affected mainstream society
Brands, Graphic Design and the Consumer
- The relationship between brands and graphic designers
- When working on branding and marketing for different brand values and consumers
- Changes in consumer purchasing habits
- From a retail POV
- From a brands point of view (changes in demand for types of products etc)
Conclusion
- How have the purchasing habits changed
- How has societies perceptions of “masculinity� have changed
Research Avenues Primary - Interviews with retail, brands, designers and the media People to contact
- Everton Campbell, Owner of Hip Store
- Oi Polloi, Iconic independent menswear shop
- Albam
- Folk
- YMC
- Oliver Spencer
Through contacting the brands I would find out who does their branding and marketing so that I could then contact them.
- GQ
- Esquire
By contacting these people and providing they reply I think it would give me some reliable primary sources to use within the dissertation.
Secondary Male Impersonators – Mark Simpson, 1994 Changing Masculinity. Masculinity Reconstructed. Dr. Ronald F. Levant Metrosexy – A 21st Century Self-Love Story. Mark Simpson Consumer Demographics and Behaviour: Markets are People – Jo M Martins Branded Male: Marketing to Men – Mark Tungate Fashion, Culture and Identity - Fred Davis Fashion Cultures - Stella Bruzzi and Pamela Church Gibson A lot of my secondary research informs me from the fashion and theoretical side. The Graphic Design side of the research is to come from the primary research, as i have struggled to find any secondary research that specifically links the two.
Practical The practical element of the brief is to take the form of a publications. Publication - A Guide For Men Who Care
- Shopping Profiles
- Brand Profiles
- Icons
- Interviews
It is to be aimed at the type of consumer i am exploring and discussing within the written element. It may take the form of a single book, or a series of publications.