where age is an attitude...
MATTERS magazine
GENERAL RATE CARD #2 EFFECTIVE JANUARY 1, 2013
Our Mission PUBLISHER: Barry Rothberg ASSOCIATE PUBLISHER: Sherri Rothberg
Reach
Successfull
AT LAST A magazine that says it like it is. Substantive, sassy, informative and original, Grey Matters is about the things that really matter—relationships, money, fashion, health, fitness and more.
& Affluent
ADVERTISING MANAGER: Barry Rothberg barryr@greymattersmagazine.net 561 450-9310
Our readers are successful, demanding consumers, living a sophisticated lifestyle in South Florida. They are among the best educated, highest achievers of their generation ADVERTISING with zero tolerance for fluff or mediocrity. They demand more out of a magazine MAILING ADDRESS: than the latest umber trendy outfit on a stick-thin, teenage model. They want 7548 Estrella Circle Boca Raton, FL 33433 facts, information, advice—and above all, they want to see “themselves” in the pages of a magazine. Far from “over the hill” our readers are only beginning to hit their stride—financially, psychologically and yes, HEM LET T U’RE physically. Think Michelle Pfeiffer and Alec Baldwin at 54, and YO KNO W RE! Goldie Hawn at 66! HE
T p ro d u c t t s e b e h h av e t You can w orl d , e h t n i e or s e r v i c t i s e it , r e v d a ’t u d on ow b ut i f y o i ng t o k n o g s i y d n ob o e re ! you’re th
South Floridians 40-plus 87% of Grey Matters Magazines 100,000+ readers are 40-plus baby boomers.
Reach the most important consumers in every category!
We speak to our readers in their voice, about the things that matter to them. Finally, Grey Matters.
Distribution • Grey Matters Magazine will reach the influencers and taste-makers of South Florida where they live and work. • Grey Matters Magazine is directly mailed to homes in South Florida’s premiere communities and to concierges at the area’s luxury condominiums. • Grey Matters Magazine is distributed in doctor’s offices, office buildings, hotels, spas, and other luxury leisure time public places throughout South Florida.
Our Readers
the largest
DEMOGRAPHICS the most
MONEY
Grey Matters Magazine has selected only those luxury communities that are home to South Florida’s elite. A carefully chosen distribution method ensures our advertisers that their advertising dollar will reach the “sweet spot” of the luxury consumer marketplace. Each copy of our magazine will be in the hands of a pre-qualified reader living in a luxury, gated or waterfront community, thus avoiding the “hit or miss” demographic targeting commonly faced by other publications.
• Grey Matters Magazine is the only publication uniquely devoted to the 40-plus readers and is the most effective magazine in South Florida to reach this important demographic.
• Visit doctors on a regularly basis • Take vitamins, minerals, and herbal supplements • Go to a Health Club • Use salons and spas serviced • Buy designer clothing • Have cosmetic procedures • Purchase vehicles over $40,000 • Vacation abroad • Participate in luxury and business travel • Go on luxury cruises
• Stay at resorts or upscale hotels • Earn over $150,000 • Invest in stocks & bonds • Use a financial planner • Own their own business • Are senior managers • Make business decisions • Are self-employed • Keep informed of new products and services • Buy based on quality, not price
Ad Rates
Ad Specs
RATES Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page
1x 3x 6x $2,500 $2,300 $2,050
COVERS Inside Front Cover Inside Front Spread Inside Back Back Cover
1x 3x 6x $4,200 $3,700 $3,500 $6,500 $5,500 $4,850 $3,500 $3,000 $2,750 $5,500 $5,000 $4,800
AD SIZES 2 Page Spread Full Page 2/3 Page 1/2 Page Vertical 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Horizontal 1/4 Page
$1,450 $1,200 $775
$1,325 $1,050 $725
$1,275 $900 $650
Non-bleed Bleed Trim Size 153⁄4 x 97⁄8 17 x 111⁄8 163⁄4 x 107⁄8 73⁄8 x 97⁄8 85⁄8 x 111⁄8 83⁄8 x 107⁄8 47⁄8 x 97⁄8 51⁄2 x 111⁄8 53⁄8 x 107⁄8 35⁄8 x 97⁄8 41⁄4 x 111⁄8 41⁄8 x 107⁄8 73⁄8 x 47⁄8 85⁄8 x 51⁄2 83⁄8 x 53⁄8 23⁄8 x 97⁄8 3 x 111⁄8 27⁄8 x 107⁄8 47⁄8 x 47⁄8 51⁄2 x 51⁄2 53⁄8 x 53⁄8 35⁄8 x 47⁄8 n/a n/a
All sizes are in inches, width x depth TRIM SIZE: 83⁄8” x 107⁄8”
COLORS: CMYK
SPECIAL POSITIONS: 15% additional charge.
BINDING METHOD: Perfect
RESOLUTION: 300 dpi
INSERTS & SPECIAL UNITS: Available upon request.
PRINTING METHOD: Computer-To-Plate Web Offset
SCREEN RULING: 150 line
NOTE: All premium positions and covers are non-cancellable. Rates are net. Cover and premium positioning can only be franchised to those advertisers who commit to a 3x frequency. BUSINESS MATTERS: Showcases an advertiser’s company profile or business in a half page advertorial which includes an image or photo. Minimum non-cancellable 3x advertising frequency required. Subject to approval by publisher. GENERAL CONDITIONS: A. The advertiser and its agency, if there is one, each represents that it is fully authorized and/or licensed to publish the entire contents and subject matter contained in its advertisement including (1) the names, portraits, and/or pictures of living persons; (2) any copyrighted material; (3) any testimonials contained in any advertisement submitted to and published by the publisher. In consideration of the publishers’ acceptance of such advertisements for publication, the agency and the advertiser will indemnify and save harmless the publisher and its sales agency against all loss, liability damage and expense of any nature arising out of the copying, printing, or publishing of its advertisement. B. The publisher reserves the right to change rates upon notice at any time. C. All contents of advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time if for any reason the publisher deems the advertisement unacceptable for publication. D. Publisher shall not be liable for errors in key numbers or advertisers’ directory. E. Cancellations or changes in orders may not be made by the advertiser or its agency after the space closing date.
LIVE AREA ON BLEEDS: 1⁄4" in from trim BLEED: 10% additional charge. DESKTOP FILE FORMATS: Prefer high-resolution PDFs. PLEASE NOTE: Hard copy proofs are recommended but not required. Roundel magazine, however, cannot assume responsibility for printing accuracy or quality without valid hard copy proofs. PRODUCTION SERVICES: Design and composition services are available at nominal rates. The deadline for ads requiring production service is five days prior to the space closing. ADVERTISING SHIPPING ADDRESS: Grey Matters Magazine Attn: Barry Rothberg 7548 Estella Circle, Boca Raton, FL 33433 561 450-9310 barryr@greymattersmagazine.net www.greymattersmagazine.net