What Innovations Are Disrupting the Solar Market?
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With the prices for solar panels and solar energy dropping, the market has become highly competitive. This is creating room for a lot of innovation. While this means that solar is expanding beyond standard rooftop solar panels, this diversification of products, technologies, and services is actually great for solar installers. There are a few innovations in particular that are especially beneficial to contractors.
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Solar Roofs/Shingles: One giant obstacle in convincing homeowners to go solar is the solar panels themselves. Traditionally large and clunky, many residents don’t like the look, and are afraid of turning their roofs into eyesores. This demand has spurred the development of solar roofs and shingles, which offer a more inconspicuous alternative to classic panels. These products are made from thin solar materials, sometimes even flexible films. They’re able to be attached to the rooftop like second skins, blending in with the home’s existing roofing materials.
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Solar Tracking Mounts: Solar has had limited availability to homeowners who don’t have roofs with good access to sunlight. That is, until the advent of solar tracking mounts. These dynamic mounting systems automatically adjust to follow the direction of the sun, maximizing panels’ exposure to sunlight. Solar tracking mounts can also be put on the ground, creating an opportunity for homeowners with roofs that can’t accommodate installations. Solar Doors & Windows: Some solar contractors may find it advantageous to expand their product offerings to include solar doors and windows. This technology gives homeowners another option for generating solar power, and are considerably more affordable than entire solar panel systems. WWW.GRIDFREEDOM.COM
As such, these doors and windows actually open up a whole new market segment for contractors. Home Solar Energy Monitors: Solar software has already been helping contractors plan solar installations and make estimates for their customers. But with home solar energy monitors, power is put directly into the homeowner’s hands, giving them the ability to track and manage their solar energy generation and usage. Monitoring software like Sense Solar gives customers a chance to maximize their home’s energy efficiency and get the most out of their solar systems, granting them more confidence in taking the leap to solar in the first place.
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Agencies Selling Residential Solar Leads: More contractors are minimizing their spending on traditional lead generation activities, like developing advertisements and cold-calling. Instead, many are choosing to spend their marketing dollars more efficiently, by purchasing high quality sales leads directly from solar marketing companies like Grid Freedom.
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Sales prospects sourced this way can offer a much higher chance of success. Grid Freedom’s leads, for example, are thoroughly screened by agents trained to identify only the most qualified and serious buyers on the market. Contractors get higher ROI, with far less wasted spending.
Revolutionize Your Lead Generation Process at www.Gridfreedom.com
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