Will Low-Income Communities be 2021's New Source of Residential Solar Leads?

Will Low-Income Communities be 2021's New Source of Residential Solar Leads?

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Before the pandemic hit, the solar industry was starting to turn its sights toward the low-income market. Here and there, projects serving lowincome communities were announced, as were modest financing programs. But millions of job losses have occurred since that period, putting far more Americans in the low-income segment of the population.

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Low-Income Households Need Solar Too So how can the solar industry respond to this problem? Writing it off as a loss of available customers isn’t tenable, especially when so many contractors have already lost staggering numbers of sales. It also isn’t socially responsible.

The clean energy industry is one committed to making a better world, and that’s accomplished by making renewables accessible to as many people as possible. Those with low-incomes should arguably even be prioritized for solar access, since their limited budgets and often energy-inefficient housing makes energy costs exponentially more of a burden. If the American economy is going to recover, extensive relief efforts are needed - including a reduction of living costs for those most adversely affected.

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Welcoming a New Demographic These ideas are what have prompted the industry to make a harder push toward low-income solar.

Soon-to-be President Joe Biden has announced the largest clean energy plan in history, and has promised that 40 percent of all respective benefits will go to disadvantaged communities. Many states, such as New Jersey and Michigan, have recently created and expanded programs for lowincome solar.

In New York, the Green Jobs - Green New York (GJGNY) program allows for low-income residents to apply for low-interest loans with the option of on-bill financing - meaning that repayment is consolidated with their energy bills. And in Massachusetts, proposed revision of current clean energy targets would make solar accessible to many thousands of the state’s overburdened lowincome residents.

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Momentum is gaining for low-income solar, and a growth in financing programs will mean that more individual households will be able to seek out solar systems for themselves. About 35% of low-income families own their homes, meaning that contractors can expect a new segment of residential solar leads to open up in 2021 and the years after.

Sourcing All the Residential Leads You Need Right now, sourcing enough leads to get by means opening up to new demographics and diversifying your strategies. In addition to partnering with the state and charity organizations that are working to bring solar to low-income households, you can also bring more business your way by sourcing leads directly from Grid Freedom.

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Because we commit to intensive screening prior to handing over leads, you’re ensured that every lead is a serious and capable customer. We work to set up your sales pitch for success, even scheduling your first consultation appointment with the lead.

Membership is free, and we offer affordable rates for our high-ROI leads.

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