Action Plan: How to Attract Residential Solar Leads During the Pandemic Winter

Action Plan: How to Attract Residential Solar Leads During the Pandemic Winter

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The economic climate this winter couldn’t be more different than last year. Many homeowners lost their jobs, had to cut down hours in order to homeschool their kids, and even suffered COVID-19 infections and deaths within their families. Understandably, these circumstances have put many in a position where they’re having to postpone big investments, such as going solar.

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Finding residential solar leads this winter is going to be tougher than ever. But you can generate enough if you put the right strategies to work. Below, we go over the key changes that sould be included in your action plan for surviving the season.

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Re-Align Your Offerings You’ll have the best success if you adapt your offerings to the current financial status of would-be buyers. Start drawing up and promoting smaller installation packages. Drive the products that are actually affordable to customers in these tough times.

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Doing this will not only be seen as thoughtful and helpful, it will allow you to gain more sales than you would if you stuck with traditional goals. There are far greater numbers of customers who can afford smaller offerings than those who can still bankroll large solar systems.

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Gear Your Mitigation

Sales

Process

Toward

To avoid exposure to the virus, a great deal of homeowners are avoiding any services that they think may require in-home visits and consultations. If you haven’t already, modifying your sales process so that meetings and evaluations can be handled virtually will help you win the confidence - and business - of these cautious customers.

Better yet, you’ll be able to protect your team from exposure too. It’s not only a matter of ethics, it’s a matter of avoiding losing crew hours and pay to sick leave.

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Find a Source of Higher-Quality Leads Merely attracting many residential solar leads isn’t enough - what will keep your company’s coffers full is an abundance of hot leads that result in revenue. But when your marketing team and resources are already overstretched, how do you actually improve the quality of your leads?

Instead of taking it on yourself, your best bet is offloading to a specialized agency. Working with a reputable solar marketing agency can get you a steady stream of well-screened leads that have been identified for their maximal profit potential.

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Grid Freedom, for example, is widely known for its meticulous process of vetting leads with personal phone calls to determine whether a lead is a real, promising prospect. The quality of these leads is preserved by offering them on a 100% exclusive basis - their information won’t be shared with any competing contractors.

Get the Dependable Leads You Need at www.Gridfreedom.com

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Contact Us

Grid Freedom, Inc. 2430 RT 34 Manasquan, NJ - 08736, United States Call: 855.596.9567

Email: accounts@gridfreedom.com Website: https://gridfreedom.com Follow Us

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