What Makes Solar Lead Companies Better at Picking Great Customers?

What Makes Solar Lead Companies Better at Picking Great Customers?

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If you’ve heard of solar lead companies but haven’t yet partnered with one, you may be wondering: what’s the point? Why should you buy leads from someone else when you can source them yourself?

The reason lies in the quality of the leads you receive. Unless you’re a lead generation guru, good agencies are capable of consistently turning up excellent leads that are highly likely to result in a sale.

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But why is this? There are a few factors at play, all related to the way solar marketing companies operate.

A System Built to Attract Quality Leads The entire livelihood of a solar lead company depends on delivering leads that are valuable to contractors. After all, contractors won’t repurchase if the first leads they bought were duds.

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Therefore, these agencies have built an entire system of lead magnets designed to attract the highest caliber of solar buyer. Extensive marketing research, content crafting, and testing goes into the creation of this system, and it is regularly updated to ensure that it is working as efficiently as possible. This goes far beyond what most small and medium sized solar contractors can accomplish with their limited budgets and teams.

Trained, Dedicated Staff Speaking of teams, the lead companies have an edge here too. Whereas the employees of a modest contractor may have to wear many hats, the staff at a solar lead company are trained and specialized in everything it takes to attract, identify, and secure great customers. They have a skill set built on deep marketing and sales knowledge.

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This singular focus also permits them to have more time to dedicate to building lead magnets and screening customers. At these agencies, the entire workforce is assigned to the task of generating top tier leads.

It’s a far different scenario at most contractor offices, where only a few staff members are likely to be working on leads.

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Experience and Data After delivering so many leads to contractors and seeing who comes back for more, lead agencies are able to gather data on which leads are yielding the best results. They can analyze this data for patterns and learn how to optimize their process so that they get even better at identifying lucrative customers.

This is something solar contractors could accomplish on their own, but it takes a big investment in research. That requires a lot of time and money that most contractors don’t have to throw around.

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Start Sourcing Better Leads Through a Trusted Agency When you look at the efficiency that solar marketing agencies have, it makes a lot of sense to purchase your leads from them. The money that you put into your own lead generation processes can actually get far better ROI by putting it toward purchases from an agency that has a proven record of producing profitable leads.

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Grid Freedom has established itself as one of America’s favorite sources of solar lead companies. We have long-term relationships with contractors all over the country, thanks to our ability to deliver leads our contractors can depend on.

The companies we serve have reported impressive growth and big improvements in their sale rates. We invite you to enjoy the same benefits by signing up today.

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