5 Great Video Marketing Ideas for Your Solar Business

5 Great Video Marketing Ideas for Your Solar Business

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As a solar contractor, you’re likely relying on a few different methods for generating solar leads. Some are probably more effective than others.

Among these more successful options is video marketing, a hugely popular form of direct and indirect advertising that has now become largely the preferred medium by both consumers and businesses. That’s because video presents useful information for customers in an easily digestible and entertaining format.

If you’ve been considering making videos to promote your solar installations, you’ll first need to figure out a few good ideas for video topics and themes. To get you started, we’ve offered up 5 great solar video concepts that are sure to get buyers’ attention.

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1. Before and After: Home Energy Audits With the cooperation of your existing solar customers, you can easily give prospective buyers an inside look at what they can expect to get out of a solar installation.

Before you perform your next installation, record a member of your team assessing the home’s energy consumption rate without solar.

If you can, also give a look at the cost of their utility bills.

After the installation is done, record another audit. This can be done by comparing new utility bills, and even using solar energy monitoring apps. Such a video will allow curious homeowners to see how your solar installations are helping real people get real savings.

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2. Update on State/Local Incentives Available Homeowners who are hesitant about the costs of solar can be convinced if they’re informed about the various tax incentives and other affordability programs available to them.

Create a video going over a list of the most valuable tax credits and other solar savings opportunities offered by state and local governments. While it’s still in effect, you should also highlight the advantage of the federal ITC. 3. Installation Walkthrough Some homeowners may be reluctant to go solar because they imagine installations to be a long, complicated, and/or labor-heavy process.

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The best way to clear up this misconception is to make a video that shows all the steps of a typical installation, letting them get a peek at what really happens and how much it entails. They’ll be able to make a more informed decision after getting an inside look.

4. Solar Mythbusting While we’re on the topic of misconceptions: there are many people who don’t give solar a chance because they’ve come to believe in one or more myths about it. For example, they may think that it’s useless unless they live in a very sunny climate, or that solar panels require a lot of maintenance.

You can make a video in which you tackle a few of the most common solar myths, or expand your content range by making separate videos for debunking each individual myth.

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5. Eligibility Check Not knowing whether their roof condition or financial situation can accommodate solar panels is another big reason why many homeowners are reluctant to get in touch with contractors.

By creating a video in which you discuss what makes one eligible to go solar, you can help remove that information barrier and give people the confidence to take the next step.

Grow Your Customer Base There are so many ways to get more leads in your inbox. Here at Grid Freedom, we specialize in helping contractors connect with homeowners who have already been verified as serious potential customers.

For an affordable rate, we deliver these leads directly to you with at-home appointments already set and confirmed.

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Find Ready Solar Leads for Sale at Gridfreedom.com

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Grid Freedom, Inc. 2430 RT 34 Manasquan, NJ - 08736, United States Call: 855.596.9567

Email: accounts@gridfreedom.com Website: https://gridfreedom.com Follow Us

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