Why Solar Contractors Should be Targeting Homesellers This Winter

Why Solar Contractors Should be Targeting Homesellers This Winter

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Being in the midst of the holidays, now is the perfect time for solar contractors to snag clients who are considering selling their properties.

The hectic, home-focused nature of the season makes it so that buyers and sellers alike often prefer to stay in their current abodes until the next year rolls around. And for those who live in especially cold, rainy, or snowy climates, they may not like the idea of moving until the weather is no longer a complication.

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As such, those who are planning to sell their homes typically end up having to wait until spring to make their sale. This gives them plenty of time to make a few improvements that can boost their home’s attractiveness to buyers, as well as the sale price. For solar contractors, it’s the ideal opportunity to make their pitch.

So how can contractors ensure that their pitch is compelling to these soon-to-be-sellers? What facts should they be highlighting to get homeowners to see the value in getting an installation prior to sale?

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Homeowners Who Install Solar Over Winter can Improve Their Home’s Listing Price and Appeal Earlier this year, the National Association of Realtors (NAR) published its annual Sustainability Report. After reviewing surveys, NAR found that buyers are highly energy conscious, and are looking for homes that offer energy savings in some form.

The report shares that about 77% of realtors said homebuyers found it important to know about a prospective home’s utility bills and operating costs, and 69% thought that it’s valuable for listings to promote a home’s energy efficient features.

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Additionally, 36% of realtors stated that having solar panels on a property increased its perceived value.

Another report by Zillow established that as many as 8 out of 10 of homebuyers say that they find energy efficient features to be important in a new home. Zillow’s report also shows that solar panels raise a home’s value by about 4.1% (national average). That amounts to $9,274 for a median-value home. In some areas, like New York, that lift can rise to 5.4%, or $23,989.

So the stats are clear: adding a solar system over winter will elevate a home’s selling price and make it a much more compelling candidate for today’s energy-prioritizing buyers.

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Year-End Financial Review may Reveal that Homesellers Need to Earn Big from Their Sale Hearing all of the figures listed above may help many homesellers realize that a solar system is the solution they’re looking for.

Now that the year is wrapping up and they’ve gone through an expensive holiday season, a lot of homeowners are looking over their financial situations. They may have discovered that they will need more money from their home’s sale to get back on track.

By installing solar panels, they may be able to recoup their investment, make a considerable profit, and sell their home more quickly than they would otherwise.

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Get Help Connecting with Ideal Solar Buyers this Winter Whether it be homeowners intent on optimizing their sale, or long-term residents who just want to enjoy lower energy bills for themselves, connecting with serious solar customers has never been easier.

Grid Freedom takes care of the entire lead generation process, delivering contractors prescreened leads that are already scheduled for consultation appointments. The process couldn’t be more streamlined.

Visit Gridfreedom.com for Top Quality Solar Panel Lead Generation.

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