Top 4 Signs that Your Solar Lead Generation Process is Strong

Top 4 Signs that Your Solar Lead Generation Process is Strong

Building up a strong process for generating solar leads takes a lot of time, effort, and smart strategizing. But it all pays off when the leads start rolling in.

So how can you tell if your system is a good one? If you’ve met the 4 criteria below, then it’s safe to say that you’ve developed a highperforming process bringing in leads.

1. You Only Advertise in a Few Carefully Selected Places Even with the best ads and lead magnets, marketing isn’t effective if it’s spread too thin or put in the wrong places. The best way to reach likely solar customers is to concentrate on a small number of venues that are relevant to their interests (topics like green living and home improvement).

This means that keeping your marketing efforts limited to a few highimpact spots will give you a better chance of connecting with target buyers and getting them to convert. If you’re doing this, you’ve already got a better lead generation process than most contractors.

2. You’ve got a Healthy Conversion Rate When using website landing pages and online ads to bring in leads, you should be tracking your conversion rate. That’s the percentage of viewers/visitors that convert into leads, usually by signing up for an offer.

Typically, the average conversion rate for landing pages in any industry is about 2.35%. But the best performers (the top 25%) have conversion rates of 5.31% or higher. The leading pages (the top 10%) have conversion rates at or above 11.45%.

Good marketing systems should achieve above average conversion rates. If your rates are in the top percentiles, it’s a clear sign that what you’re doing is very effective.

3. Your Offer Materials Drive Interest Are you using materials like eBooks, guides, or informative brochures to attract leads? If so, what happens after your leads receive them - do they go quiet, or do they respond when you reach out?

If you’re offering high quality materials, then your leads are more likely to engage with your subsequent sales efforts. That’s because getting helpful resources stimulates their interest and makes them feel more confident about going solar.

4. The Leads coming in are Often Your Ideal Customers One of the best ways to assess the strength of your lead generation process is to look at the quality of your leads. Are they customers that lose interest quickly, or are they serious buyers? Are they willing to do what it takes to make their solar installation happen?

Your marketing system should be designed to attract the sort of customers that don’t waste your time. You can have a high influx of leads, but if most aren’t likely to buy, then that quantity is a liability, not strength.

Increase Your Success with High Quality Solar Leads If your lead generation process has the 4 features listed above, you can be proud of the fact that you’ve built a robust system for bringing in more business. In case not, there’s no need to stress. You can start buying high quality solar leads directly.

Purchasing from solar lead generation companies like Grid Freedom is a great way to get ahold of top quality leads even when your marketing is in need of improvement. Visit www.Gridfreedom.com to find out more.

Grid Freedom Inc. Address Grid Freedom, Inc. 2430 RT 34 Suite 202 Manasquan, NJ 08736 Phone: 855.596.9567 Email: accounts@gridfreedom.com Website: www. gridfreedom.com Our social media network: