What Makes Homeowners say NO to Solar?
One of the biggest challenges in the solar installation business is dealing with rejection. Many homeowners decide not to go solar, even when it would be in their best interests. But why does this happen? And what can you do to prevent these no’s? We’ll take a look at some common reasons why homeowners decide against solar, and what measures you can take in each scenario.
They Think They Can’t Afford It The sticker price of solar systems is quite steep, and that can scare off many homeowners. This is often because they assume that the only way they can afford it is if they have all of that cash on hand. To guard against this, make sure that you don’t leave a consultation without making the homeowner aware of the various government subsidies, tax credits, and financing options that are available. It’s even better if you’ve already worked out and can present a few different plans that would make a solar installation more affordable.
They Don’t Think the Savings Justify the Expense Many homeowners who’ve yet to learn much about solar assume that it doesn’t generate nearly enough power to result in significant savings. The truth is many homeowners who do go solar end up saving on most or even all of their energy costs. Work out the payback period your homeowner can expect and calculate just how much they would be saving every year. When they see the numbers, they’ll be able to understand how much value a solar system can really offer.
They Plan to Sell Soon Homeowners often think that it’s not worth the investment if they’re going to sell their home soon. They don’t realize that a solar installation can significantly increase their home’s value and appeal, which will pay off well at the time of sale. When you’re talking with homeowners, be sure to point out that a solar system can help them add $15,000-$40,000 to their property’s sale price. The home’s lowered energy costs will also give it an advantage over other houses on the market.
They think it’s an Eyesore Sometimes it’s just a matter of aesthetics: homeowners are afraid that putting a solar system on their roof will look bad. They don’t want to ruin their home’s curb appeal or become the “ugly” house in the neighborhood. Solar installations can look sleek and well-integrated - it’s just a matter of planning them well. Talk to homeowners about where they’d prefer to have their solar panels. Even if that spot may not be the optimal placement for power generation, it’s important to consider options that make the homeowner more likely to agree to an installation.
Get Connected with Homeowners Who are ready to Say “YES� You can minimize the uncertainty of homeowner meetings by getting ahold of high-quality residential solar leads. Here at Grid Freedom, we offer qualified and exclusive solar leads. Get connected with serious buyers who are eager to go solar. Visit www.Gridfreedom.com to learn more.
Grid Freedom Inc. Address Grid Freedom, Inc. 2430 RT 34 Suite 202 Manasquan, NJ 08736 Phone: 855.596.9567
Email: accounts@gridfreedom.com Website: www. gridfreedom.com Our social media network: