Portfolio

Empathic Design

Product Design

Engineering

Gareth I Roberts

INDUSTRIAL DESIGNER

Gareth I Roberts

Address:

4426 Osage Avenue, Apartment 3F Philadelphia, PA 19104

Telephone:

(901) 233-8845

D.O.B:

12 December 1981

E-Mail:

groberts@uarts.edu gareth.i.roberts@hotmail.com

Nationality:

Australian

Residency Status:

United States of America Permanent Resident since July, 2006 (Green Card)

Current Education:

Fall 2008 to Now:

Masters of Industrial Design University of the Arts, Philadelphia PA USA

Qualifications:

Bachelor of Mechanical Engineering / Bachelor of Design (Industrial Design) Monash University, Melbourne Australia, 2006

Work History:

2006-2008:

Mechanical Engineering Intern Buchart-Horn, Inc. Engineers, Architects and Planners 3150 Lenox Park Blvd., Suite 300 Memphis, TN 38115 (901) 363-6355 www.bh-ba.com

industrial designer

Gareth I Roberts What is Industrial Design? Traditionally, it has been the development of ‘products’, namely consumer items, that feed the consumer markets of the world. For decades, designers have striven to design the next ‘must have’ item, and have rarely looked beyond the confines of the consumer market. However, as the western stronghold on design and industrial production begins to fade, we are presented with an exciting opportunity to begin a new dialog of design and evolve as a discipline .

Design has always centered around people and human interaction, and is inherently a creative process.

By looking beyond the ‘product’, Industrial design can begin to engage a variety of social, spatial, technological, and environmental problems, and bring a vibrant new perspective to the many issues facing the world today.

Industrial Design is no longer simply product design, it is a new way to engage complex problems by fostering creative dialog, in a collaborative setting, through research, concept prototyping and development.

urban guide to philadelphia

SOCIALLY RESPONSIBLE COFFEE MAP We all enjoy a nice cup of coffee every now and again, and flock to local cafe’s to socialize with friends on a regular basis. But, do we ever stop to think about what our coffee habits are supporting while we are sipping our hot latte?

As we found, there is a lot more to this subject. Moreover, there is great confusion about the subject as a whole, what is “Fair Trade”, and what does it mean? To answer some of these questions and support more socially responsible coffee-drinking, a colleague and I created an urban guide of down-town Philadelphia, highlighting all of the coffee houses to allow the user to make an educated decision when the coffee-bug hits.

coffee producing countries

minor

the farmer

gross domestic product (billion $US)

major

50-100

100-200

200-500 500-1000 1000-2000 2000+

coffee consumption (kg/capita/year)

0-1

2-4

5-7

8-10

10+

the coffee world economy map the money

us

the barista gets 9.5 cents

the business gets 137 cents profit

the farmer gets non-fair trade 0.6 cents fair trade 1.26 cents

is this fair?

fair trade coffee is better than non-fair trade, but it’s not perfect......

how ‘fair’ is fair-trade?

the consumer pays 177 cents

18 19 20 21 22 23

20 19

South

did you know only 2.2% of all coffee consumed in the USA is fair trade?

Bainbridge 5th

6th

7th

21

8th

17

22

23

9th

16 1

Lombard

10th

15

Pine

11th

14

1

3

12th

13

Spruce

13th

12

Joe Coffee Shop $1.50 Cosi $1.69 Cafe Loftus $1.75 Starbucks $1.77 Dunkin Donuts $1.29 10th St Pour House $1.35 Cafe Mocha $1.70 Bonte $1.70 Chapterhouse $1.50 The Bean Cafe $1.75 Bean Exchange $1.60 La.Va $2.00 Ants Pants Cafe $1.85

Locust

16

Broad St

11

Walnut

17

Spruce St Expresso $1.75

15th

10

18

11 6

16th

regular coffee guide

8 9

Chesnut 7

17th

7

Market

City Hall

18th

6

19th

5

20th

4

21st

3

De Jour $1.50 La Citadelle $1.50 Last Drop $1.65 Starbucks $1.77 Brew HaHa $1.85 Starbucks $1.77 ING Direct $1.00 Naked Chocolate $1.65

22nd

2

Starbucks $1.77

23rd

1

Fairtrade

15

speedy

14

18

5 23

Un-Fairtrade

loud

7

1

Wireless

4

12

9

8

20

22

2 16 1

13

6

11

19 17

10

21 3

quiet

ZZZ

The Philadelphia Socially Responsible Coffee Map was created with a two-fold mission; firstly to allow the user to find a coffee shop in the down-town area, but more importantly to allow them to make an educated decision about what they are supporting with their buying habits.

Want to know more? Use the QR code to see the online Philadelphia Socially Responsible Coffee Map

comfortable

university of the arts MID

PROJECT: AMUNEAL Beginning in the Fall of 2008, a group of five University of the Arts Master of Industrial Design (MID) students, myself included, began a collaboration with an industry partner, Amuneal Manufacturing.

You could be forgiven in thinking that this collaboration involved the design of some new product, but in reality it involved the use of Industrial Design theories and practices to investigate and ‘re-design’ the company itself.

Beginning with the Customer Delivery Teams (CDT’s), we observed the environment, and then began interviewing the employees. This bottom-up approach afforded us the opportunity to uncover the roots of issues that the company was experiencing directly from the source, and gave the staff an opportunity to contribute to the process directly.

This people-centered approach is the key, as we are designing solutions with the people, for the people.

Observe: Tour of the company premises

Implement:

Introduce intervention concept for use and begin observing the effects

nt

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design cycle: AMUNEAL

Engage: Interview members of the Client Delivery Teams (CDT’s)

es pr

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innovate

ha np

se Innovate: Brainstorm, organize and begin to propose design intervention concepts

es

Present: Feed findings back to the client and propose possible intervention actions for evaluation

pr oc

en

t

Refine: Using client feedback, refine intervention concepts

interven tion

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Process: Collate observations and interview data to form preliminary entry points for industrial design interventions

Data Collation

Observe Resources

Observe Organization

Observe Workspace

Observe People

Observe Practices

Initial Interviews

Observe Workflow

Observe Production

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refin e

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design cycle: AMUNEAL

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interven tion

ph a

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Data Gathering Phase

Before putting pen to paper, it is critical that you, as the designer, get a feel for your target audience. For the Amuneal project, this involved collecting as much data as possible to help guide the design process.

communication

Information sorted into categories

Business Design Venn Diagram

organization

signage pin-up space partition process work station signaling tickets collaboration mapping playbook role playing leadership mentor teamwork backcasting

business organization

skills & training

Intervention Concepts

Ideation Phase

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design cycle: AMUNEAL

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interven tion

spatial

With a wealth of data collected, the next phase of the project begins. In the ideation phase, the observations and client comments are collated, and used to frame scenarios that begin to address some of the major areas of opportunity uncovered.

First Intervention for Implementation

Present Interventions

Refined Concept

Intervention Phase

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With the initial intervention concepts framed using the data obtained from the staff at Amuneal, it was time to ‘push back’. We began implementing our first ‘Design Intervention’ to change the dynamic of communication in meetings, and began observing their effect.

only one side of the argument being presented

user presents the other side of the argument to spawn further dialog

Concept is better articulated, and invesitgated from all vantage points

white elephant

the group is avoiding an obvious issue in need of consideration

user identifies the avoided issue without fear of consequence

All issues are considered when forming the concept

user asks the presenter to clarify the concept by asking ‘why?’ 5

Concepts are fully thought through

Dialog Cards

five why’s

Concepts presented are seemingly superficial and lack detail

simplifyer

Complex concepts are presented that are somewhat ambiguous

user responds by voicing their interpretation of the concept

Presenter can confirm whether the concept is understood, of correct misinterpretations

documenter

Information is lost from previous meetings, and there is no reference of decisions made

user is responsible for documenting all important issues and decisions for future reference

Information from previous meetings is available for review

navigator

Meetings are often poorly structured, or do not run to schedule

user is charged with the responsibility of keeping the meeting on topic, and on time

Meetings run to schedule, reducing time wasted.

Non-Participating team member is asked politely to return to the conversation

All opinions and perspectives are considered when making key decisions

Team member is awarded the ‘gold star’ to commend their hard work

team members gain pride from contributing, and feel appreciated.

you’re invited gold star

A team member is not participating, or is distracting the dialog

A team member is seen to be doing a very good job

why x 5

N

E

W

S

You’re ! invited

Facilitation Cards

Participation Cards

Intervention 1: Role-Playing Cards

Result

Method

Card

Impetus

devil’s advocate

In essence, these cards were designed to change the dynamic of communication in a meeting setting by assigning a critical role to a number of participants. Cards like the ‘Devil’s Advocate’ encourage the holder to present the opposite side to an argument or concept, and thus encourage further exploration or dialog on the topic.

Ideation Tool: Business Venn Diagram

People:

Technology: Issues and Observations

relating to Equipment,

Machinery, Software

and Hardware

People

(Ability / Skills)

Functional Innovation

Emotional Innovation Process Innovation

Technology (Feasibility)

Experience Innovation

Issues and Observations relating to employees or people in general

Business (Viability)

Business:

Issues and Observations relating to the Business as an entity, the boss or Financial concerns

Emotional: Issues and Observations Innovation encompassing both people

and business concerns Experience: Issues and Observations Innovation encompassing both

Business and Technology

concerns Functional: Issues and Observations Innovation encompassing both People

and Technology concerns Process: Issues and Observations Innovation encompassing all three

zones of the Venn Diagram

To help prioritize the observations and comments we had collated, we took a traditional ID product design Venn Diagram, and adapted it to better suit the business-design context we were working in. This was achieved by highlighting the three major components of a typical organization structure as People, Technology and Business and then fitting all of our observations and comments into the diagram..

Industrial Design as we know it is changing, and in this current economic climate, ID needs to find a new direction to a prosperous future. To this end, the University of the Arts MID Guide to Redesigning Industry forwards the use of ID to help re-shape businesses. With the help of an industry partner, Amuneal Manufacturing, this book documents a semester of a partnership where a small team of UArts Masters students, myself included, began investigating how Industrial Design techniques can influence the every-day running of a company and lead to a more successful and cohesive future.

Monash University Multi-Disciplinary Project 2005

Elfin Sports-cars In 2005, Monash University undertook a multi-disciplinary project with Elfin Sports-Cars, a small automotive manufacturer in Victoria, Australia. The project was a concept study for the re-design of their 4 cylinder kit car, the Elfin Clubman.

I was asked to join this project for both the aesthetic design and some mechanical engineering work on the re-design of the car. Shown right are the final concept sketches of the Elfin T4, and below is the widened concept of the tubular chassis.

melbourne 2020 transportation

XT-CITY EXTENDABLE CHASSIS TRAM Melbourne, Australia has the largest light-rail network in the world. The 245 Kilometer network services the city and suburban areas, and is vital to the commuting population of the region.

The network, dating back to 1885, relies upon over-head 600V power lines, and is in desperate need of upgrading to support the expected population influx over the next decade. With this in mind, the XT-City extendable chassis tram was designed to take advantage of the current infrastructure, but also adapt to future extensions of the network through it’s duel electric / fuel-cell power-trane.

large doors provide easy access for disabled travellers

fuel-cell auxiliary power system to allow for economic expansion of tram network without the need for 700V over-head power

low floor to allow for wheelchair access

extendable chassis

Monash University 2005 End of Year Exhibition

urban guide to philadelphia

17

2

14

7

As one of the oldest cities in the United States of America, Philadelphia PA has an abundance of tourists each year.

Down-Town Philly has a plethora of tourist activities, so how can one determine where to visit?

21

25

NORTH

18

3

5

24

HIGHER LOCATION LEADERS = GREATER POPULARITY

TOUR PHILLY MAP

8

16

ST BROAD

6

19

12

VINE ST

26

ARCH ST

11

MARKET ST

MARKET ST CHESTNUT ST WALNUT ST

20

SPRUCE ST

10

PINE ST LOMBARD ST

9

The Tour Philly map was created to address this need, and provides the user with a host of useful pieces of information, including the locations of all of the main tourist attractions, their relative popularity with tourists, 1 their approximate age and the distance between each location.

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HS

5T

T

ST

ST

10TH

11TH

ST 12TH

ST 13TH

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ST 16TH

ST 15TH

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ST 17TH

21ST ST

20TH ST

19TH ST

23RD ST

22ND ST

SOUTH ST

H SOUT

D ST

BROA

13

26TH AND BEN FRANKLIN PARKWAY

12

525 ARCH ST

13

PMA

14

CITIZEN PARK

15

RODIN MUSEUM

16

22ND AND BEN FRANKLIN PARKWAY

PHILLY ZOO

17

3400 W. GIRARD AVE

PLEASE TOUCH MUSEUM

18

4231 AVENUE OF THE REPUBLIC

AFRICAN AMERICAN MUSEUM

19

701 ARCH ST

ACADEMY OF NATURAL SCIENCES

20

19TH AND BEN FRANKLIN PARKWAY

FREE LIBRARY OF PHILADELPHIA

21

1901 PINE ST

ROSENBACH MUSEUM

22

2010 DELANEY PLACE

CIVIL WAR UNDERGROUND RAILROAD MUSEUM

23

1805 PINE ST

EASTERN STATE PENITENTIARY

24

22ND AND FAIRMONT AVE

UNITED STATES MINT

25

5TH AND ARCH ST

THE FABRIC WORKSHOP AND MUSEUM

26

1214 ARCH ST

MUTTER MUSEUM 10 ROCKY STEPS 11 NATIONAL CONSTITUTION MUSEUM 12 LINCOLN FINANCIIAL FIELD 13

26TH AND BEN FRANKLIN PARKWAY

PMA 14 CITIZEN PARK 15

STREET ADDRESSES

RODIN MUSEUM 16 PHILLY ZOO 17 PLEASE TOUCH MUSEUM 18 AFRICAN AMERICAN MUSEUM 19 ACADEMY OF NATURAL SCIENCES 20 FREE LIBRARY OF PHILADELPHIA 21 ROSENBACH MUSEUM 22 CIVIL WAR UNDERGROUND RAILROAD MUSEUM 23 EASTERN STATE PENETENTIARY 24 UNITED STATES MINT 25 THE ABRIC WORKSHOP AND MUSEUM 26

26 THE FABRIC WORKSHOP AND MUSEUM

19 STH 22ND ST

11

9

25 UNITED STATES MINT

10

ROCKY STEPS

LINCOLN FINANCIIAL FIELD

PATS/GENO’S

24 EASTERN STATE PENITENTIARY

MUTTER MUSEUM

NATIONAL CONSTITUTION MUSEUM

8

23 CIVIL WAR UNDERGROUND RAILROAD MUSEUM

WHARTON AND PASSYUNH ST

22 ROSENBACH MUSEUM

9

FRANKLIN INSTTUTE

21 FREE LIBRARY OF PHILADELPHIA

PATS/GENO’S

7

20 ACADEMY OF NATURAL SCIENCES

222 NTH 20TH ST

6

FAIRMOUNT PARK

19 AFRICAN AMERICAN MUSEUM

8

BETSY ROSS HOUSE

18 PLEASE TOUCH MUSEUM

FRANKLIN INSTTUTE

5

17 PHILLY ZOO

KELLY DRIVE

COMCAST BLDG

16 RODIN MUSEUM

239 ARCH ST

7

4

15 CITIZEN PARK

6

FAIRMOUNT PARK

INDEPENDANCE HALL

14 PMA

BETSY ROSS HOUSE

3

13 LINCOLN FINANCIIAL FIELD

17TH AND ARCH ST

2

12 NATIONAL CONSTITUTION MUSEUM

5

1

READING TERMINAL

11 ROCKY STEPS

COMCAST BLDG

ITALIAN MARKET LIBERTY BELL CENTER

8 FRANKLIN INSTTUTE

CHESTNUT ST, BETWEEN 5TH AND 6TH AVENUA

10 MUTTER MUSEUM

12TH AND ARCH ST

4

7 FAIRMOUNT PARK

6TH AND CHESTNUT ST

3

6 BETSY ROSS HOUSE

9TH AND FITZWATER AVENUE

2

9 PATS/GENO’S

1

READING TERMINAL

5 COMCAST BLDG

ITALIAN MARKET LIBERTY BELL CENTER

INDEPENDANCE HALL

4 INDEPENDANCE HALL

15 1 ITALIAN MARKET

HISTORIC AGE

3 READING TERMINAL

EACH RING = 50 YEARS

2 LIBERTY BELL CENTER

#

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0.9

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1.1

1.0

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0.6

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2.1

1.9

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2.4

1.7

3.1

3.8

0.9

1.4

0.7

1.5

1.2

3.5

1.0

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0.6

0.8

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0.6

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1.7

2.8

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1.8

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1.7

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0.8

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1.4

1.2

0.6

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0.4

0.7

0.5

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1.4

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1.3

0.4

1.3

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3.9

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6.6

6.9

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8.5

4.6

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4.9

4.8

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7.8

6.8

5.6

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3.8

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POINT A TO POINT B MILES

4

HIGHER LOCATION LEADERS = GREATER POPULARITY

17 2 14

8

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21

25

NORTH

18

3

5

24

HIGHER LOCATION LEADERS = GREATER POPULARITY

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12

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26

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9 22

EACH RING = 50 YEARS

#

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6

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7

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8

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9

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10

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11

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12

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13

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6

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7

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8

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9

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10

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11

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12

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13

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14

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15

RODIN MUSEUM

16

22ND AND BEN FRANKLIN PARKWAY

17

3400 W. GIRARD AVE

PHILLY ZOO

4

PMA 14 CITIZEN PARK 15 RODIN MUSEUM 16 PHILLY ZOO 17

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1.2FREE4.1 0.9 OF 2.4PHILADELPHIA 3.2 0.4 0.721 0.51901 1.5PINE1.4 ST 2.2 LIBRARY

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design for stroke victims

SMART-STEP ORTHOTIC Strokes are the leading cause of disabilities in adults in the USA. Following a stroke, many patients experience paralysis in one side of the body, partially or completely effecting motor function in the extremities.

Following a stroke, it is imperative to begin rehabilitation as soon as possible to increase the chance that motor function can be restored. This typically involves hours of hands-on physiotherapy, where the facilitator manually moves the limb, lets say a foot, through the typical motions of walking in the attempt to re-train the brain how to control the muscles and ligaments.

To this end, the Smart-Step Orthotic is presented as an aid to customary rehabilitation, and aims to bridge the gap between physiotherapy sessions.

Orthotic mimics the natural movement of the foot, providing active physiotherapy with every step while maintaining mobility

Electronic Pulse Unit (EPU) controls the internal tendons that operate the active orthotic

The Orthotic is custom-formed to the user

EPU stores data relating to the user input and adjusts to encourage the brain to re-learn how to walk unconsciously

In essence, it acts as an active exoskeleton, mimicking the movement of the foot, and thus reduces the noticeable limp the patient may exhibit while using a traditional foot brace. Instead of visiting the physiotherapist every two or three days, every outing becomes an active therapy session.

The orthotic is designed to be easily concealed beneath clothing, or worn in the open as medical fashion design

southern cross packaging awards 2004 - bronze award

AUTO-CAFE The Souther-Cross Packaging Awards are hosted by the Packaging Council of Australia to recognise student achievements in design.

The Auto-Cafe was created in response to the 2004 project brief ‘Dashboard Diners’, challenging design students to create a vacuum-formed food packaging that could be used while driving a car. The concept features four individual, re-sealable sections for food items, and a clip that anchors the tray in the lap of the driver by attaching to the seat-belt.

The concept was awarded a bronze award in the 2004 Southern-Cross Packaging Awards, and was featured in issue 199 (November 2004) of Desk top: magazine

tabs allow covers to be removed without looking at the product

clip fastens lunch tray to the passenger’s lap by sliding inside lap belt

featured in issue 199 (November 2004) of Desk top: magazine, page 53

furniture design

ALPHA-CHAIR Deriving inspiration from the greek character ‘alpha’, the alpha-chair is a contemporary example of bent-plywood furniture designed to be both a functional object and a sculptural centerpiece for the modern lounge-room.

The free-standing back and rear leg pieces give the piece controlled flexibility, while the rib under the seat section ensures rigidity and stability for comfortable use.

Constructed from bent plywood in a rosewood finish, the work was inspired by the works of Charles and Rey Eames and pays respectful homage to their iconic Industrial Design pieces, including the Eames Lounge.

Rosewood Finish

internal web fro structural support

monash university mechanical engineering

THESIS PROJECT: MODULAR BICYCLE To conclude my Bachelor of Mechanical Engineering degree at Monash University, I collaborated with a local bicycle enthusiast, Stephen Nurse, to evaluate the design of his modular bicycle.

The bicycle was designed to be a modular construction, allowing it to be configured as a standard bicycle, a recumbent and a tandem.The modular nature of the components posed a significant problem to the structural integrity, as the optimal geometry of a bicycle could not be used.

After an extensive evaluation of the components using hand calculations and Finite Element Analysis (FEA), I suggested a number of modifications to the bicycle design to greatly improve the structural strength of the components.

Original Modular Bicycle Design (Stephen Nurse)

Shown right is an analysis of the forces acting on the seat-stem and the bottom bracket of the modular bicycle.

Ergonomics of the bicycle riding position

Shown right is a Finite Element Analysis of the initial standard bicycle frame assembly, showing a maximum stress of 700 MPa, which would cause a failure in the mild-steel tubing at the bottom bracket under load. Shown Below is the proposed geometry of the modified bicycle frame, showing vast improvements in the maximum stress levels under load.

To evaluate the worst-case scenario for the maximum force the bicycle could be exposed to, I needed to know the force at which the wheels would fail. This was determined on a compression test bed, Ultimately, a force of 9500 Newtons, or 1940kg through each axle was determined to be the greates force expected. their

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The proposed final geometry of the modular bicycle including a heavier duty rear swing-bar system and strengthened bottom bracket. In this configuration, the maximum stress expected was found to be 400Mpa, or almost half of that found with the initial geometry.

monash university kitchen design

Kitchen Hub The kitchen isn’t just a place where food is kept, it is the hub of the home, and family life. The simple act of preparing a meal can be a bonding experience, and should be embraced in the modern kitchen. Unfortunately, modern kitchen design positions the majority of the preparation surfaces to the walls of the space, requiring the user to prepare their meal while looking at a wall, or if they are lucky, to the outside of their house.

The Kitchen Hub was designed to alter the current kitchen dynamic by bringing the food preparation activities to the center of the space. The round cutting surface rotates, allowing the users to move their prepared dish to the appropriate location, or to pass it along to the next step in the process. The circular design also promotes conversation, as users are looking towards eachother, and not simply a wall.

corian surface

5 storage compartments are located underneath the preparation surface, and can be opened by pressing a knee or foot against the skin, releasing the lock.