Empathic Design
Product Design
Engineering
Gareth I Roberts
INDUSTRIAL DESIGNER
Gareth I Roberts
Address:
4426 Osage Avenue, Apartment 3F Philadelphia, PA 19104
Telephone:
(901) 233-8845
D.O.B:
12 December 1981
E-Mail:
groberts@uarts.edu gareth.i.roberts@hotmail.com
Nationality:
Australian
Residency Status:
United States of America Permanent Resident since July, 2006 (Green Card)
Current Education:
Fall 2008 to Now:
Masters of Industrial Design University of the Arts, Philadelphia PA USA
Qualifications:
Bachelor of Mechanical Engineering / Bachelor of Design (Industrial Design) Monash University, Melbourne Australia, 2006
Work History:
2006-2008:
Mechanical Engineering Intern Buchart-Horn, Inc. Engineers, Architects and Planners 3150 Lenox Park Blvd., Suite 300 Memphis, TN 38115 (901) 363-6355 www.bh-ba.com
industrial designer
Gareth I Roberts What is Industrial Design? Traditionally, it has been the development of ‘products’, namely consumer items, that feed the consumer markets of the world. For decades, designers have striven to design the next ‘must have’ item, and have rarely looked beyond the confines of the consumer market. However, as the western stronghold on design and industrial production begins to fade, we are presented with an exciting opportunity to begin a new dialog of design and evolve as a discipline . Design has always centered around people and human interaction, and is inherently a creative process. By looking beyond the ‘product’, Industrial design can begin to engage a variety of social, spatial, technological, and environmental problems, and bring a vibrant new perspective to the many issues facing the world today. Industrial Design is no longer simply product design, it is a new way to engage complex problems by fostering creative dialog, in a collaborative setting, through research, concept prototyping and development.
urban guide to philadelphia
SOCIALLY RESPONSIBLE COFFEE MAP We all enjoy a nice cup of coffee every now and again, and flock to local cafe’s to socialize with friends on a regular basis. But, do we ever stop to think about what our coffee habits are supporting while we are sipping our hot latte? As we found, there is a lot more to this subject. Moreover, there is great confusion about the subject as a whole, what is “Fair Trade”, and what does it mean? To answer some of these questions and support more socially responsible coffee-drinking, a colleague and I created an urban guide of down-town Philadelphia, highlighting all of the coffee houses to allow the user to make an educated decision when the coffee-bug hits.
coffee producing countries
minor
the farmer
gross domestic product (billion $US)
major
50-100
100-200
200-500 500-1000 1000-2000 2000+
coffee consumption (kg/capita/year)
0-1
2-4
5-7
8-10
10+
the coffee world economy map the money
us
the barista gets 9.5 cents
the business gets 137 cents profit
the farmer gets non-fair trade 0.6 cents fair trade 1.26 cents
is this fair?
fair trade coffee is better than non-fair trade, but it’s not perfect......
how ‘fair’ is fair-trade?
the consumer pays 177 cents
18 19 20 21 22 23
20 19
South
did you know only 2.2% of all coffee consumed in the USA is fair trade?
Bainbridge 5th
6th
7th
21
8th
17
22
23
9th
16 1
Lombard
10th
15
Pine
11th
14
1
3
12th
13
Spruce
13th
12
Joe Coffee Shop $1.50 Cosi $1.69 Cafe Loftus $1.75 Starbucks $1.77 Dunkin Donuts $1.29 10th St Pour House $1.35 Cafe Mocha $1.70 Bonte $1.70 Chapterhouse $1.50 The Bean Cafe $1.75 Bean Exchange $1.60 La.Va $2.00 Ants Pants Cafe $1.85
Locust
16
Broad St
11
Walnut
17
Spruce St Expresso $1.75
15th
10
18
11 6
16th
regular coffee guide
8 9
Chesnut 7
17th
7
Market
City Hall
18th
6
19th
5
20th
4
21st
3
De Jour $1.50 La Citadelle $1.50 Last Drop $1.65 Starbucks $1.77 Brew HaHa $1.85 Starbucks $1.77 ING Direct $1.00 Naked Chocolate $1.65
22nd
2
Starbucks $1.77
23rd
1
Fairtrade
15
speedy
14
18
5 23
Un-Fairtrade
loud
7
1
Wireless
4
12
9
8
20
22
2 16 1
13
6
11
19 17
10
21 3
quiet
ZZZ
The Philadelphia Socially Responsible Coffee Map was created with a two-fold mission; firstly to allow the user to find a coffee shop in the down-town area, but more importantly to allow them to make an educated decision about what they are supporting with their buying habits. Want to know more? Use the QR code to see the online Philadelphia Socially Responsible Coffee Map
comfortable
university of the arts MID
PROJECT: AMUNEAL Beginning in the Fall of 2008, a group of five University of the Arts Master of Industrial Design (MID) students, myself included, began a collaboration with an industry partner, Amuneal Manufacturing. You could be forgiven in thinking that this collaboration involved the design of some new product, but in reality it involved the use of Industrial Design theories and practices to investigate and ‘re-design’ the company itself. Beginning with the Customer Delivery Teams (CDT’s), we observed the environment, and then began interviewing the employees. This bottom-up approach afforded us the opportunity to uncover the roots of issues that the company was experiencing directly from the source, and gave the staff an opportunity to contribute to the process directly. This people-centered approach is the key, as we are designing solutions with the people, for the people.
Observe: Tour of the company premises
Implement:
Introduce intervention concept for use and begin observing the effects
nt
ob s
er v
da ta
e
refin e
design cycle: AMUNEAL
Engage: Interview members of the Client Delivery Teams (CDT’s)
es pr
s
ea id
tio
innovate
ha np
se Innovate: Brainstorm, organize and begin to propose design intervention concepts
es
Present: Feed findings back to the client and propose possible intervention actions for evaluation
pr oc
en
t
Refine: Using client feedback, refine intervention concepts
interven tion
ph a
se
me ple
ase ph ing er ge th enga ga
im
Process: Collate observations and interview data to form preliminary entry points for industrial design interventions
Data Collation
Observe Resources
Observe Organization
Observe Workspace
Observe People
Observe Practices
Initial Interviews
Observe Workflow
Observe Production
nt
ob s
er v
da ta
e
refin e
es pr
pr oc
t en
design cycle: AMUNEAL
es
s
ea id
tio
innovate e has np
interven tion
ph a
se
me ple
ase ph ing er ge th enga ga
im
Data Gathering Phase
Before putting pen to paper, it is critical that you, as the designer, get a feel for your target audience. For the Amuneal project, this involved collecting as much data as possible to help guide the design process.
communication
Information sorted into categories
Business Design Venn Diagram
organization
signage pin-up space partition process work station signaling tickets collaboration mapping playbook role playing leadership mentor teamwork backcasting
business organization
skills & training
Intervention Concepts
Ideation Phase
nt
ob s
er v
da ta
e
refin e
ph a
se
me ple
ase ph ing er ge th enga ga
im
es pr
pr oc
t en
design cycle: AMUNEAL
es
s
ea id
tio
innovate e has np
interven tion
spatial
With a wealth of data collected, the next phase of the project begins. In the ideation phase, the observations and client comments are collated, and used to frame scenarios that begin to address some of the major areas of opportunity uncovered.
First Intervention for Implementation
Present Interventions
Refined Concept
Intervention Phase
nt
ob s
er v
da ta
e
refin e
es pr
pr oc
t en
design cycle: AMUNEAL
es
s
ea id
tio
innovate e has np
interven tion
ph a
se
me ple
ase ph ing er ge th enga ga
im
With the initial intervention concepts framed using the data obtained from the staff at Amuneal, it was time to ‘push back’. We began implementing our first ‘Design Intervention’ to change the dynamic of communication in meetings, and began observing their effect.
only one side of the argument being presented
user presents the other side of the argument to spawn further dialog
Concept is better articulated, and invesitgated from all vantage points
white elephant
the group is avoiding an obvious issue in need of consideration
user identifies the avoided issue without fear of consequence
All issues are considered when forming the concept
user asks the presenter to clarify the concept by asking ‘why?’ 5
Concepts are fully thought through
Dialog Cards
five why’s
Concepts presented are seemingly superficial and lack detail
simplifyer
Complex concepts are presented that are somewhat ambiguous
user responds by voicing their interpretation of the concept
Presenter can confirm whether the concept is understood, of correct misinterpretations
documenter
Information is lost from previous meetings, and there is no reference of decisions made
user is responsible for documenting all important issues and decisions for future reference
Information from previous meetings is available for review
navigator
Meetings are often poorly structured, or do not run to schedule
user is charged with the responsibility of keeping the meeting on topic, and on time
Meetings run to schedule, reducing time wasted.
Non-Participating team member is asked politely to return to the conversation
All opinions and perspectives are considered when making key decisions
Team member is awarded the ‘gold star’ to commend their hard work
team members gain pride from contributing, and feel appreciated.
you’re invited gold star
A team member is not participating, or is distracting the dialog
A team member is seen to be doing a very good job
why x 5
N
E
W
S
You’re ! invited
Facilitation Cards
Participation Cards
Intervention 1: Role-Playing Cards
Result
Method
Card
Impetus
devil’s advocate
In essence, these cards were designed to change the dynamic of communication in a meeting setting by assigning a critical role to a number of participants. Cards like the ‘Devil’s Advocate’ encourage the holder to present the opposite side to an argument or concept, and thus encourage further exploration or dialog on the topic.
Ideation Tool: Business Venn Diagram
People:
Technology: Issues and Observations relating to Equipment, Machinery, Software and Hardware
People
(Ability / Skills)
Functional Innovation
Emotional Innovation Process Innovation
Technology (Feasibility)
Experience Innovation
Issues and Observations relating to employees or people in general
Business (Viability)
Business:
Issues and Observations relating to the Business as an entity, the boss or Financial concerns
Emotional: Issues and Observations Innovation encompassing both people and business concerns Experience: Issues and Observations Innovation encompassing both Business and Technology concerns Functional: Issues and Observations Innovation encompassing both People and Technology concerns Process: Issues and Observations Innovation encompassing all three zones of the Venn Diagram
To help prioritize the observations and comments we had collated, we took a traditional ID product design Venn Diagram, and adapted it to better suit the business-design context we were working in. This was achieved by highlighting the three major components of a typical organization structure as People, Technology and Business and then fitting all of our observations and comments into the diagram..
Industrial Design as we know it is changing, and in this current economic climate, ID needs to find a new direction to a prosperous future. To this end, the University of the Arts MID Guide to Redesigning Industry forwards the use of ID to help re-shape businesses. With the help of an industry partner, Amuneal Manufacturing, this book documents a semester of a partnership where a small team of UArts Masters students, myself included, began investigating how Industrial Design techniques can influence the every-day running of a company and lead to a more successful and cohesive future.
Monash University Multi-Disciplinary Project 2005
Elfin Sports-cars In 2005, Monash University undertook a multi-disciplinary project with Elfin Sports-Cars, a small automotive manufacturer in Victoria, Australia. The project was a concept study for the re-design of their 4 cylinder kit car, the Elfin Clubman. I was asked to join this project for both the aesthetic design and some mechanical engineering work on the re-design of the car. Shown right are the final concept sketches of the Elfin T4, and below is the widened concept of the tubular chassis.
melbourne 2020 transportation
XT-CITY EXTENDABLE CHASSIS TRAM Melbourne, Australia has the largest light-rail network in the world. The 245 Kilometer network services the city and suburban areas, and is vital to the commuting population of the region. The network, dating back to 1885, relies upon over-head 600V power lines, and is in desperate need of upgrading to support the expected population influx over the next decade. With this in mind, the XT-City extendable chassis tram was designed to take advantage of the current infrastructure, but also adapt to future extensions of the network through it’s duel electric / fuel-cell power-trane.
large doors provide easy access for disabled travellers
fuel-cell auxiliary power system to allow for economic expansion of tram network without the need for 700V over-head power
low floor to allow for wheelchair access
extendable chassis
Monash University 2005 End of Year Exhibition
urban guide to philadelphia
17
2
14
7
As one of the oldest cities in the United States of America, Philadelphia PA has an abundance of tourists each year. Down-Town Philly has a plethora of tourist activities, so how can one determine where to visit? 21
25
NORTH
18
3
5
24
HIGHER LOCATION LEADERS = GREATER POPULARITY
TOUR PHILLY MAP
8
16
ST BROAD
6
19
12
VINE ST
26
ARCH ST
11
MARKET ST
MARKET ST CHESTNUT ST WALNUT ST
20
SPRUCE ST
10
PINE ST LOMBARD ST
9
The Tour Philly map was created to address this need, and provides the user with a host of useful pieces of information, including the locations of all of the main tourist attractions, their relative popularity with tourists, 1 their approximate age and the distance between each location. 22
23
HS
5T
T
ST
ST
10TH
11TH
ST 12TH
ST 13TH
ST 14TH
ST 16TH
ST 15TH
18TH ST
ST 17TH
21ST ST
20TH ST
19TH ST
23RD ST
22ND ST
SOUTH ST
H SOUT
D ST
BROA
13
26TH AND BEN FRANKLIN PARKWAY
12
525 ARCH ST
13
PMA
14
CITIZEN PARK
15
RODIN MUSEUM
16
22ND AND BEN FRANKLIN PARKWAY
PHILLY ZOO
17
3400 W. GIRARD AVE
PLEASE TOUCH MUSEUM
18
4231 AVENUE OF THE REPUBLIC
AFRICAN AMERICAN MUSEUM
19
701 ARCH ST
ACADEMY OF NATURAL SCIENCES
20
19TH AND BEN FRANKLIN PARKWAY
FREE LIBRARY OF PHILADELPHIA
21
1901 PINE ST
ROSENBACH MUSEUM
22
2010 DELANEY PLACE
CIVIL WAR UNDERGROUND RAILROAD MUSEUM
23
1805 PINE ST
EASTERN STATE PENITENTIARY
24
22ND AND FAIRMONT AVE
UNITED STATES MINT
25
5TH AND ARCH ST
THE FABRIC WORKSHOP AND MUSEUM
26
1214 ARCH ST
MUTTER MUSEUM 10 ROCKY STEPS 11 NATIONAL CONSTITUTION MUSEUM 12 LINCOLN FINANCIIAL FIELD 13
26TH AND BEN FRANKLIN PARKWAY
PMA 14 CITIZEN PARK 15
STREET ADDRESSES
RODIN MUSEUM 16 PHILLY ZOO 17 PLEASE TOUCH MUSEUM 18 AFRICAN AMERICAN MUSEUM 19 ACADEMY OF NATURAL SCIENCES 20 FREE LIBRARY OF PHILADELPHIA 21 ROSENBACH MUSEUM 22 CIVIL WAR UNDERGROUND RAILROAD MUSEUM 23 EASTERN STATE PENETENTIARY 24 UNITED STATES MINT 25 THE ABRIC WORKSHOP AND MUSEUM 26
26 THE FABRIC WORKSHOP AND MUSEUM
19 STH 22ND ST
11
9
25 UNITED STATES MINT
10
ROCKY STEPS
LINCOLN FINANCIIAL FIELD
PATS/GENO’S
24 EASTERN STATE PENITENTIARY
MUTTER MUSEUM
NATIONAL CONSTITUTION MUSEUM
8
23 CIVIL WAR UNDERGROUND RAILROAD MUSEUM
WHARTON AND PASSYUNH ST
22 ROSENBACH MUSEUM
9
FRANKLIN INSTTUTE
21 FREE LIBRARY OF PHILADELPHIA
PATS/GENO’S
7
20 ACADEMY OF NATURAL SCIENCES
222 NTH 20TH ST
6
FAIRMOUNT PARK
19 AFRICAN AMERICAN MUSEUM
8
BETSY ROSS HOUSE
18 PLEASE TOUCH MUSEUM
FRANKLIN INSTTUTE
5
17 PHILLY ZOO
KELLY DRIVE
COMCAST BLDG
16 RODIN MUSEUM
239 ARCH ST
7
4
15 CITIZEN PARK
6
FAIRMOUNT PARK
INDEPENDANCE HALL
14 PMA
BETSY ROSS HOUSE
3
13 LINCOLN FINANCIIAL FIELD
17TH AND ARCH ST
2
12 NATIONAL CONSTITUTION MUSEUM
5
1
READING TERMINAL
11 ROCKY STEPS
COMCAST BLDG
ITALIAN MARKET LIBERTY BELL CENTER
8 FRANKLIN INSTTUTE
CHESTNUT ST, BETWEEN 5TH AND 6TH AVENUA
10 MUTTER MUSEUM
12TH AND ARCH ST
4
7 FAIRMOUNT PARK
6TH AND CHESTNUT ST
3
6 BETSY ROSS HOUSE
9TH AND FITZWATER AVENUE
2
9 PATS/GENO’S
1
READING TERMINAL
5 COMCAST BLDG
ITALIAN MARKET LIBERTY BELL CENTER
INDEPENDANCE HALL
4 INDEPENDANCE HALL
15 1 ITALIAN MARKET
HISTORIC AGE
3 READING TERMINAL
EACH RING = 50 YEARS
2 LIBERTY BELL CENTER
#
0.9
0.9
0.7
1.1
1.0
8.9
0.6
0.5
2.1
1.9
1.0
3.7
1.9
2.4
1.7
3.1
3.8
0.9
1.4
0.7
1.5
1.2
3.5
1.0
1.8
0.6
0.8
1.3
0.6
5.9
2.0
1.3
1.7
2.8
0.1
4.3
2.8
3.7
1.8
3.0
3.8
0.6
1.8
1.3
1.7
1.7
3.1
0.3
1.2
0.8
1.1
0.8
7.7
0.8
1.4
1.4
1.2
0.6
4.7
1.2
4.1
0.9
2.4
3.2
0.4
0.7
0.5
1.5
1.4
2.2
1.3
0.4
1.3
0.3
5.9
0.8
1.2
1.7
1.8
0.1
4.3
1.8
3.0
1.6
3.0
3.8
0.3
1.3
1.3
1.7
1.7
3.1
0.3
1.2
1.3
5.1
0.3
1.5
0.9
0.8
1.0
4.7
0.8
1.1
0.6
2.0
2.8
0.9
0.3
0.3
1.1
0.9
1.6
0.2
4.5
1.1
2.2
2.4
1.9
0.3
6.5
1.9
3.3
1.7
3.1
3.9
0.4
1.4
1.4
2.5
2.4
3.2
0.2
4.8
6.6
6.9
4.3
5.9
8.5
4.3
8.5
4.6
3.3
3.0
5.6
4.9
4.8
7.6
7.8
6.8
5.6
7.8
1.8
0.5
0.5
1.4
4.0
0.5
3.6
0.3
1.7
2.4
1.1
0.1
0.1
0.8
1.0
1.2
0.5
0.7
2.5
2.3
1.2
3.0
2.3
1.9
2.1
3.5
4.1
1.4
1.8
1.9
1.9
1.6
3.9
1.4
2.2
0.7
1.5
6.0
0.7
5.4
0.5
1.8
2.5
1.9
0.4
0.5
1.8
6.9
0.0
6.3
0.3
1.2
1.2
1.6
0.6
3.5
0.4 1.1
0.6
0.8
1.6
1.5
1.4
0.5
1.4
1.6
0.9
1.0
1.2
1.8
3.0
1.6
3.0
3.8
0.3
1.3
1.3
2.0
1.8
3.5
0.3
1.6
4.4
0.5
4.2
5.4
5.9
3.7
3.9
4.1
8.1
5.3
7.6
3.6
3.7
6.4
0.3
1.2
2.0
1.6
0.6
0.5
1.4
1.6
0.9
1.7
1.2
6.7
4.9
5.4
3.3
3.4
3.6
5.7
3.4
8.9
3.1
4.0
1.5
2.2
1.3
0.1
0.3
1.0
1.2
0.8
1.5
0.9
1.1
2.8
1.8
1.7
3.0
3.2
2.2
2.9
2.4
3.6
2.5
2.5
3.6
3.8
2.8
3.7
3.9
1.6
1.1
1.7
1.7
2.8
0.2
1.0
0.3
0.9
0.8
1.4
1.2
0.6
0.9
1.0
1.0
1.2
0.8
0.2
1.4
1.5
0.9
2.0
1.4
1.7
1.6
1.5 0.7
POINT A TO POINT B MILES
4
HIGHER LOCATION LEADERS = GREATER POPULARITY
17 2 14
8
7
21
25
NORTH
18
3
5
24
HIGHER LOCATION LEADERS = GREATER POPULARITY
16
BROA
6
19
D ST
12
VINE ST
26
ARCH ST
11 MARKET ST
MARKET ST CHESTNUT ST WALNUT ST
20
SPRUCE ST
10
PINE ST LOMBARD ST
9 22
EACH RING = 50 YEARS
#
23
HS T
T
ST
ST
ST
ST
ST
ST
ST
HS
5T
10T
11TH
12TH
13TH
14TH
15TH
16TH
18TH ST
17TH
21ST ST
20TH ST
19TH ST
23RD ST
22ND ST
HISTORIC AGE
SOUTH ST
H BR
SOUT OAD ST
1
9TH AND FITZWATER AVENUE
2
6TH AND CHESTNUT ST
READING TERMINAL
3
12TH AND ARCH ST
INDEPENDANCE HALL
4
CHESTNUT ST, BETWEEN 5TH AND 6TH AVENUA
COMCAST BLDG
5
17TH AND ARCH ST
BETSY ROSS HOUSE
6
239 ARCH ST
FAIRMOUNT PARK
7
KELLY DRIVE
FRANKLIN INSTTUTE
8
222 NTH 20TH ST
PATS/GENO’S
9
WHARTON AND PASSYUNH ST
MUTTER MUSEUM
10
19 STH 22ND ST
ROCKY STEPS
11
26TH AND BEN FRANKLIN PARKWAY
NATIONAL CONSTITUTION MUSEUM
12
525 ARCH ST
13
17TH AND ARCH ST
BETSY ROSS HOUSE
6
239 ARCH ST
FAIRMOUNT PARK
7
KELLY DRIVE
FRANKLIN INSTTUTE
8
222 NTH 20TH ST
PATS/GENO’S
9
WHARTON AND PASSYUNH ST
MUTTER MUSEUM
10
19 STH 22ND ST
ROCKY STEPS
11
26TH AND BEN FRANKLIN PARKWAY
NATIONAL CONSTITUTION MUSEUM
12
525 ARCH ST
LINCOLN FINANCIIAL FIELD
13
COMCAST BLDG
5
BETSY ROSS HOUSE
6
FAIRMOUNT PARK
7
FRANKLIN INSTTUTE
8
PATS/GENO’S
9
MUTTER MUSEUM 10 ROCKY STEPS 11 NATIONAL CONSTITUTION MUSEUM 12 LINCOLN FINANCIIAL FIELD 13
26TH AND BEN FRANKLIN PARKWAY
PMA
14
CITIZEN PARK
15
RODIN MUSEUM
16
22ND AND BEN FRANKLIN PARKWAY
17
3400 W. GIRARD AVE
PHILLY ZOO
4
PMA 14 CITIZEN PARK 15 RODIN MUSEUM 16 PHILLY ZOO 17
0.7
1.1
1.0
8.9
0.6
0.5
2.1
1.9
1.0
3.7
ARCH1.2 ST 3.5 1.9 AFRICAN 2.4 1.7AMERICAN 3.1 3.8MUSEUM 0.9 1.419 0.77011.5
1.0
1.8
0.6
0.8
1.3
0.6
5.9
2.0
1.3
1.7
2.8
0.1
4.3
2.8 3.7 OF 1.8 NATURAL 3.0 3.8 0.6 1.820 1.319TH 1.7AND 1.7 0.3 PARKWAY 1.2 BEN3.1 FRANKLIN ACADEMY SCIENCES
0.8
1.1
0.8
7.7
0.8
1.4
1.4
1.2
0.6
4.7
1.2FREE4.1 0.9 OF 2.4PHILADELPHIA 3.2 0.4 0.721 0.51901 1.5PINE1.4 ST 2.2 LIBRARY
1.3
0.3
5.9
0.8
1.2
1.7
1.8
0.1
4.3
1.8
1.3
5.1
0.3
1.5
0.9
0.8 CIVIL 1.0 WAR 4.7UNDERGROUND 0.8 1.1 0.6RAILROAD 2.0 2.8 0.9 0.323 0.31805 1.1PINE0.9 ST 1.6 MUSEUM
4.5
1.1
2.2
2.4
1.9
0.3
6.5
1.9 EASTERN 3.3 1.7STATE 3.1PENITENTIARY 3.9 0.4 1.424 1.422ND 2.5 AND 2.4FAIRMONT 3.2 0.2AVE1.1
4.8
6.6
6.9
4.3
5.9
8.5
4.3
1.8
0.5
0.5
1.4
4.0 0.5 3.6 0.3 1.7AND 2.4 1.1 0.126 0.11214 0.8ARCH 1.0ST 1.2 THE FABRIC WORKSHOP MUSEUM
2.5
2.3 0.7
3.0
8.5
14 15 16
PHILLY ZOO
17
PLEASE TOUCH MUSEUM
18
17 PHILLY ZOO
CITIZEN PARK
26TH AND BEN FRANKLIN PARKWAY 22 ROSENBACH MUSEUM
18 PLEASE TOUCH MUSEUM
13
PMA
RODIN MUSEUM
16 RODIN MUSEUM
15 CITIZEN PARK
14 PMA
LINCOLN FINANCIIAL FIELD
21 FREE LIBRARY OF PHILADELPHIA
0.9
20 ACADEMY OF NATURAL SCIENCES
0.9
19 AFRICAN AMERICAN MUSEUM
26 THE FABRIC WORKSHOP AND MUSEUM
5
3
25 UNITED STATES MINT
COMCAST BLDG
READING TERMINAL INDEPENDANCE HALL
24 EASTERN STATE PENITENTIARY
CHESTNUT ST, BETWEEN 5TH AND 6TH AVENUA
13 LINCOLN FINANCIIAL FIELD
12TH AND ARCH ST
4
12 NATIONAL CONSTITUTION MUSEUM
3
2
11 ROCKY STEPS
READING TERMINAL INDEPENDANCE HALL
LIBERTY BELL CENTER
8 FRANKLIN INSTTUTE
6TH AND CHESTNUT ST
10 MUTTER MUSEUM
2
1
7 FAIRMOUNT PARK
LIBERTY BELL CENTER
ITALIAN MARKET
9 PATS/GENO’S
9TH AND FITZWATER AVENUE
6 BETSY ROSS HOUSE
1
5 COMCAST BLDG
ITALIAN MARKET
4 INDEPENDANCE HALL
15 1 ITALIAN MARKET
HISTORIC AGE
3 READING TERMINAL
EACH RING = 50 YEARS
2 LIBERTY BELL CENTER
#
23 CIVIL WAR UNDERGROUND RAILROAD MUSEUM
ITALIAN MARKET LIBERTY BELL CENTER
1
22ND AND BEN FRANKLIN PARKWAY 3400 W. GIRARD AVE
4231 AVENUE OF THE REPUBLIC
1.3
0.4
1.6 3.0 3.8 0.3 1.322 1.32010 1.7DELANEY 1.7 3.1 0.3 PLACE ROSENBACH MUSEUM
1.2
0.2
0.4
4.6UNITED 3.3 STATES 3.0 5.6 AND7.8 ARCH6.8 ST 5.6 MINT 4.925 4.85TH7.6
7.8
0.5
0.7
STREET ADDRESSES 1.2
3.0
2.3
1.9
2.1
3.5
4.1
1.4
1.8
1.9
1.9
1.6
3.9
1.4
2.2
1.5
6.0
0.7
5.4
0.5
1.8
2.5
1.9
0.4
0.5
0.6
0.8
1.6
1.5
1.4
1.8
6.9
0.0
6.3
0.3
1.2
1.2
1.6
0.6
0.5
1.4
1.6
0.9
1.0
1.2
3.5
1.8
3.0
1.6
3.0
3.8
0.3
1.3
1.3
2.0
1.8
3.5
0.3
1.6
4.4
0.5
4.2
5.4
5.9
3.7
3.9
4.1
8.1
5.3
7.6
3.6
3.7
6.4
0.3
1.2
2.0
1.6
0.6
0.5
1.4
1.6
0.9
1.7
1.2
6.7
4.9
5.4
3.3
3.4
3.6
5.7
3.4
8.9
3.1
4.0
1.5
2.2
1.3
0.1
0.3
1.0
1.2
0.8
1.5
0.9
1.1
2.8
1.8
1.7
3.0
3.2
2.2
2.9
2.4
design for stroke victims
SMART-STEP ORTHOTIC Strokes are the leading cause of disabilities in adults in the USA. Following a stroke, many patients experience paralysis in one side of the body, partially or completely effecting motor function in the extremities. Following a stroke, it is imperative to begin rehabilitation as soon as possible to increase the chance that motor function can be restored. This typically involves hours of hands-on physiotherapy, where the facilitator manually moves the limb, lets say a foot, through the typical motions of walking in the attempt to re-train the brain how to control the muscles and ligaments. To this end, the Smart-Step Orthotic is presented as an aid to customary rehabilitation, and aims to bridge the gap between physiotherapy sessions.
Orthotic mimics the natural movement of the foot, providing active physiotherapy with every step while maintaining mobility
Electronic Pulse Unit (EPU) controls the internal tendons that operate the active orthotic
The Orthotic is custom-formed to the user
EPU stores data relating to the user input and adjusts to encourage the brain to re-learn how to walk unconsciously
In essence, it acts as an active exoskeleton, mimicking the movement of the foot, and thus reduces the noticeable limp the patient may exhibit while using a traditional foot brace. Instead of visiting the physiotherapist every two or three days, every outing becomes an active therapy session.
The orthotic is designed to be easily concealed beneath clothing, or worn in the open as medical fashion design
southern cross packaging awards 2004 - bronze award
AUTO-CAFE The Souther-Cross Packaging Awards are hosted by the Packaging Council of Australia to recognise student achievements in design. The Auto-Cafe was created in response to the 2004 project brief ‘Dashboard Diners’, challenging design students to create a vacuum-formed food packaging that could be used while driving a car. The concept features four individual, re-sealable sections for food items, and a clip that anchors the tray in the lap of the driver by attaching to the seat-belt. The concept was awarded a bronze award in the 2004 Southern-Cross Packaging Awards, and was featured in issue 199 (November 2004) of Desk top: magazine
tabs allow covers to be removed without looking at the product
clip fastens lunch tray to the passenger’s lap by sliding inside lap belt
featured in issue 199 (November 2004) of Desk top: magazine, page 53
furniture design
ALPHA-CHAIR Deriving inspiration from the greek character ‘alpha’, the alpha-chair is a contemporary example of bent-plywood furniture designed to be both a functional object and a sculptural centerpiece for the modern lounge-room. The free-standing back and rear leg pieces give the piece controlled flexibility, while the rib under the seat section ensures rigidity and stability for comfortable use. Constructed from bent plywood in a rosewood finish, the work was inspired by the works of Charles and Rey Eames and pays respectful homage to their iconic Industrial Design pieces, including the Eames Lounge.
Rosewood Finish
internal web fro structural support
monash university mechanical engineering
THESIS PROJECT: MODULAR BICYCLE To conclude my Bachelor of Mechanical Engineering degree at Monash University, I collaborated with a local bicycle enthusiast, Stephen Nurse, to evaluate the design of his modular bicycle. The bicycle was designed to be a modular construction, allowing it to be configured as a standard bicycle, a recumbent and a tandem.The modular nature of the components posed a significant problem to the structural integrity, as the optimal geometry of a bicycle could not be used. After an extensive evaluation of the components using hand calculations and Finite Element Analysis (FEA), I suggested a number of modifications to the bicycle design to greatly improve the structural strength of the components.
Original Modular Bicycle Design (Stephen Nurse)
Shown right is an analysis of the forces acting on the seat-stem and the bottom bracket of the modular bicycle.
Ergonomics of the bicycle riding position
Shown right is a Finite Element Analysis of the initial standard bicycle frame assembly, showing a maximum stress of 700 MPa, which would cause a failure in the mild-steel tubing at the bottom bracket under load. Shown Below is the proposed geometry of the modified bicycle frame, showing vast improvements in the maximum stress levels under load.
To evaluate the worst-case scenario for the maximum force the bicycle could be exposed to, I needed to know the force at which the wheels would fail. This was determined on a compression test bed, Ultimately, a force of 9500 Newtons, or 1940kg through each axle was determined to be the greates force expected. their
hard
work and you enjoy your
Â
The proposed final geometry of the modular bicycle including a heavier duty rear swing-bar system and strengthened bottom bracket. In this configuration, the maximum stress expected was found to be 400Mpa, or almost half of that found with the initial geometry.
monash university kitchen design
Kitchen Hub The kitchen isn’t just a place where food is kept, it is the hub of the home, and family life. The simple act of preparing a meal can be a bonding experience, and should be embraced in the modern kitchen. Unfortunately, modern kitchen design positions the majority of the preparation surfaces to the walls of the space, requiring the user to prepare their meal while looking at a wall, or if they are lucky, to the outside of their house. The Kitchen Hub was designed to alter the current kitchen dynamic by bringing the food preparation activities to the center of the space. The round cutting surface rotates, allowing the users to move their prepared dish to the appropriate location, or to pass it along to the next step in the process. The circular design also promotes conversation, as users are looking towards eachother, and not simply a wall.
corian surface
5 storage compartments are located underneath the preparation surface, and can be opened by pressing a knee or foot against the skin, releasing the lock.