GETTING STARTED WITH KUDOS: A STEP BY STEP GUIDE FOR PUBLISHERS
Step 1 - Getting started
Register at www.growkudos.com/register • Email publishersupport@growkudos.com to let us know your registered email address and we will set up your access to the Publisher Dashboard. • Set up a time when our Support Team can call you and run through logistics and your Publisher Dashboard - be sure to include your day-to-day, data and marketing contacts so we can answer all your questions.
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Step 2 - Exploring your dashboard
Take a look at your publisher dashoard • Find a recently explained publication and see what information the author has added.
Find a publication that has been recently shared on Twitter, and re-tweet
• Review which of your authors are already using Kudos and reach out to them for potential feedback or case studies.
Review the Kudos dashboard guide for more ideas! http://bit.ly/kdguide
Step 3 - Branding and Marketing
• Send us an EPS of your logo so we can create a co-branded version of our introductory video and a generic cover image for your Kudos publication pages. • Download Kudos adverts and banners to post on your website, platform and in your publications. • Download Kudos postcards that you can co-brand and take to author events. • Create a page on your website or blog so your authors learn about our partnership and how you are helping to support help them to raise the profile of their publications.
Have another look at your Publisher dashboard - what’s changing?
More ideas? Review ‘Integrating Kudos into your marketing plans’ http://bit.ly/integratingkudos
Step 4 - Adding value
• Set up your DOI feed with author contact details so that we can encourage more of your authors to explain and share your publications. • If Kudos is sending invitations for you, approve the text and branding of the Kudos invitation emails we send through to you. • With an increasing number of publishing partners sending us DOIs for authors, you want to ensure the author explains and shares your publications send your own follow up emails to your registered users to encourage them to explain and share your publications, and help drive usage on your Publisher Dashboard.
Check that dashboard again - connect with the authors who are getting busy to make sure they feel rewarded for their efforts
Step 5 - Spreading the word
• Ask your PR team if they can do a press release - we’re always happy to help with boilerplate text or a quote. • Send information to your colleagues (marketing, editorial, production) so that they know how Kudos benefits them. • Ask us to give presentations to other teams so they have answers to hand if they are asked about Kudos. • Circulate early results (once your invitations are going out) to get people excited - set up a generic admin account to share with colleagues and encourage them to view reports for themselves.
Let us know if you have an exemplary user that we can spotlight or profile in a case study!
Step 6 - Further integration
• Send us publication covers so we can give your publication brands more visibility on your Kudos publication pages. • Consider implementing the Kudos widgets to get the most value out of the information authors are adding via Kudos.
Keep exploring the dashboard, connecting with authors and amplifying their efforts.
Step 7 - Getting into the Kudos habit • Consider sending us usage data so your authors get a better reward for their Kudos efforts, and you get more insight into how their actions affect the bottom line. • Keep your colleagues in the loop - perhaps schedule a coffee break or lunchtime update when you can show them some results - find out if there is data they want to see and feed back to us. • Set up a calendar entries or task reminders to remind you check your dashboard so authors “feel the love” of a timely response to their efforts!
Useful links: Subscribe to the KUDOS BLOG to receive instant updates blog.growkudos.com
JOIN the Kudos Engagement Team on Linkedin to keep in touch with our developments http://bit.ly/ketgroup