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EMPLOYER BRANDING IN BYDGOSZCZ Trainings, benefits and competitions for employees, a modern office, initiatives that activate and integrate the team, open communication with candidates... There are many different ways to build an Employer Branding (EB) strategy and it is becoming an increasingly important topic for Bydgoszcz companies. What can be the involvement of the city in the process of creating a positive image of the employer, being the economic, social and natural environment of the enterprise located in it? In Bydgoszcz, there is a positive synergy effect in this respect – in many ways the friendly “urban ecosystem” provides companies with additional arguments in implementing their individual and increasingly ambitious EB strategies. The dynamic development of the Bydgoszcz market for modern business services, as well as strong local IT speciali sation, availability of office spaces, or comprehensive support for inves tors from the Bydgoszcz Regional Development Agency (BARR) create a good climate not only to attract new investments, but also for the develop ment of enterprises already operating in the City. Thanks to this, new jobs are still being created in the City, and Bydgoszcz is becoming a magnet for employees who can develop their careers in global projects and modern technologies. The main representatives of the sector are realising projects for global IT, tele communications, insurance, or automo tive companies, confirming the highest level of services and competences of their Bydgoszcz branches. They develop specialist business processes and many of them have their own R&D departments in the City. For international companies
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with a recognised position on the global market, it is important that the envi ronment in which they operate reflects the global nature of their work, while providing access to technical knowledge, skilled resources and excellent infrastruc ture. They find all of this in Bydgoszcz.
GLOBAL AND LOCAL IDEAS FOR EB IN BYDGOSZCZ There are many interesting examples of good practices in Employer Branding in Bydgoszcz. The largest Bydgoszcz employer from the BPO/SSC sector, Atos GDC Poland, draws attention primarily to the quality and attractive ness of the workplace culture. As part of the global Wellbeing@work program, it helps develop and inspire employees by supporting healthy lifestyle initiatives and a better balance between work and private life. In addition, it effectively cooperates with the education sector – leads, among others, postgraduate studies, partner class projects in Bydgoszcz high schools, as well as the proven Ambassa dors Program, under which the best Atos specialists meet with students and share practical knowledge.
– We are pleased that many companies appreciate the good climate to invest and develop their business in our City. Access to knowledge, competent human resources and convenient infrastructure are undoubtedly strong advantages of Byd goszcz – says Edyta Wiwatowska, President of BARR. – The involvement of employers, but also the activities of the local government to improve the City’s infrastructure and public services, good cooperation with local schools and universities, and active support from BARR for entrepreneurs create attractive jobs in Bydgoszcz where open and competent employees have a chance Another example is the Nokia Technology to implement projects with a global reach. Centre in Bydgoszcz which attracts highly
Outsourcing&More | March–April 2020
