BUSINESS
THE WORLD IS WAKING AFTER A VIRAL APATHY And changed circumstances present new opportunities. Now is exactly the time to create a renewed sales and marketing strategy. Success will be guaranteed by one which uses effective tools of communication and reaches a wide range of clients. There is no reason to wait. A clear signal must be given to the market that the brand is not asleep, but shines and is fully operational. A CHANGED PERCEPTION The existing target groups of clients categorized according to known and old guidelines are undergoing changes. It’s a challenge for marketing and communication specialists, but also for brands that must start taking into account global transformation not only at the economic level, but also mental and awareness level. The value of safety, health and relationships with loved ones has increased strongly. After the pandemic, customers respond differently to marketing stimuli due to a change of perception. Image-focused activities as well as com munication and promotional efforts are aimed at building awareness, strengthening positioning of the brand as a reliable and professional business partner and creating interest in its services and products. The marketing and sales process consists of a broad range of integrated communication tools used in stages. Hence, the right time and adjusted communication are the key to success.
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Outsourcing&More | September–October 2020
