INVESTMENTS
GENDER DOESN'T MATTER. WOMEN OF POZNAŃ THAT INSPIRE We live in a time when gender stereotypes are losing importance, especially in the context of professional development and career path. On the occasion of Women's Day, we present to you the real Poznań SuperWomen, who do not even think about these stereotypes (and have never thought about them). Thanks to hard work and ambitious development, they climbed very high.
When I think about my job at the fair, I don’t see it in terms of a career. Working in this place is a joy for me, the pride of being part of the legend and leader of the exhibition industry, it is a constant development. I started working at the Poznań Fair as a final-year student and, frankly speaking, I thought that I would spend a few months here. The fairs, however, are so absorbing that I have been here for over twenty-five years. During this time, I worked in various positions, observing the development and changes taking place not only inside the company, but also on the European meetings market. Today, we are not only the organizer of fairs and conferences, but we also have our own restaurants, we deal with outdoor advertising and interactive marketing. Paradoxically, the pandemic allowed us to focus on activities other than trade fairs, to effectively develop and display them. We focus on modern
60
technologies and digital solutions. We implement extensive investment plans. We are opening the fairgrounds for residents, and soon we will begin the construction of modern office spaces in a great location, with access to conference and catering facilities, which are already popular with potential tenants. In the fair industry or the broadly understood meetings industry, there are many competent women who often occupy high positions. Women have different skills, a different view of the world than men, but both genders are needed to run a good business. They complement each other, their points of view intersect. Diversity is always good for business, especially when it’s about relationships and communication – just like our industry. In my work, I always got a lot of support from my co-workers and bosses. I never
ELŻBIETA ROESKE, VICE PRESIDENT OF THE MANAGEMENT BOARD, GRUPA MTP felt the glass ceiling. For people who want to be successful in business, regardless of gender, I advise you to have a lot of persistence and consistency; to constantly develop and educate, and also not to forget about how much you achieve with hard work.
Outsourcing&More | March–April 2021
