N27 | 2ND SEMESTER 2016 | FREE MAGAZINE
JORDI LLACH
After a career of 25 years at Nestlé, he is now the head of the national subsidiary. Innovation, transparency and quality remain the priority strategic axes for the company, that keeps aware of the start-ups model and of the millennials IN FOCUS Standards in health: what’s in the future? Page 12
PERSPECTIVE Corporate Social Responsibility: trend or winning strategy? Page 36
MARKET Nielsen: what is changing about consumption?
GS1® PORTUGAL Codipor – Associação Portuguesa de Identificação e Codificação de Produtos
A UNITED VOICE
I JOÃO DE CASTRO GUIMARÃES Executive Director GS1 Portugal
FINALLY, HEALTHCARE… GLOBAL STANDARDS ARE ABOUT TO MOVE INTO ACTION Perseverance and trust. With this spirit we embraced the project of implementing global standards in the healthcare sector, over 6 years ago, a project we always understood as purpose of our neutral, multisectorial and of public utility company.
t is undoubtedly highly relevant and topical that a sector that deals with human lives has greater visibility, traceability and efficiency: for patient safety, for fighting waste and counterfeiting and for the sustainability of public finances. In this regard, health is the sector “in focus” in this edition. Over the following pages we recall the main changes made to the Counterfeit Medicine Regulation, letting you know how Europe is adapting to the new rules. The election of GS1 Portugal for the GS1 Global Healthcare Leadership Team also leaves us very hopeful about our new quest. Beatriz Jorge, our Health Manager, has now the opportunity to be a part of the advisory board that gathers all the health players in the support of introducing global standards in the sector, providing greater international visibility to this project. This is why we have dedicated a section of the magazine to Beatriz Jorge’s vision on current events and the future of the healthcare sector. However, it is too early to celebrate. The adoption of Global Standards in this sector is just beginning. And, although we have already presented the pilot schemes with very interesting and scalable results, our goal is grater and comprehensive: to replicate throughout the health supply chain the traceability experience that we ensured in the consumer goods sector. I’m well aware the message isn’t new, we have defended it for several years. However, something changed after the Counterfeit Medicine Regulation norms n.o 2011/62/EU, february 9th: we became heard and understood. This 27th Código 560 edition shows, as always, the strength of our solutions and the magnitude of believing in a project and fight for its realisation. In this vein, I have to highlight the words of Jordi Llach, the new Nestlé Portugal General-Director, who stresses the role of our organization “in bringing together the supply chain players” and on “e-commerce [...], mostly when quality information in real time is increasingly a requirement of the value chain players”. In an interview about the future of consumers goods and a “country that has prepared well during the crisis to be able to grow now”, that we lively recommend, the new head of the GS1 Portugal member is categorical: “We have to look at startups and learn from millennials”. At a moment we are about to move to our new house, the Center for Innovation and Competitiveness at Lumiar Campus, a disruptive and innovative venue, with the exterior conceived by the “artist of the moment”, VHILS, this words couldn’t be more prophetic of what the future (that we hope to be bright!) holds for our members. Finally, and as always, on behalf of the GS1 team, I thank, in a United Voice, the enthusiasm and commitment of all our members, partners, contributors, board and corporate bodies in favor of the The Global Language of Business, wishing, also, excellent readings! Código 560 | GS1® Portugal 2nd semester 2016
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IN THIS EDITION INTERVIEW
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GS1 IN PORTUGAL
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OUR MEMBERS
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STANDARDS IN ACTION
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Jordi Llach, General Director at Nestlé Portugal. GS1 Portugal elected its corporate bodies for the 2016-1028 triennium. Filipa Peixoto, human resources and training manager, reveals the new projects for training, already with the future Center for Innovation and Competitiveness in mind.
From Aveiro to the world. Francisco Costa reveals how it was to start a business after the age of 50. This is the story of Quinta do Avô Zé and of +Cru, two new companies in the market.
and consumers trust.
Managing GS1 codes has never been so easy. The National Code Registry is simpler, more intuitive and with new features.
THE GS1®’S UNIVERSE
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PERSPECTIVE
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GENETIC CODE
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Corporate Social Responsibility: trend or winning strategy? Nádia Reis, Public Relations Manager at Continente, answers this question with a winning project - Missão Continente.
More dynamic, more intuitive and thinking of daily users. That’s the new GS1 Portugal website. With renewed design and contents, this is a guide that will help navigation and an informative, interesting experience.
MARKET
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THE OTHER SIDE OF…
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A new section where Nielsen consultant brings market trends. Ana Paula Barbosa, Retailer Services Director, speaks speaks about consumers trust
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Código 560 | GS1® Portugal 2nd semester 2016
Bo Rattamaa presents the main future projects of GS1 Sweden.
Beatriz Jorge, the young Business Developer Manager for the healthcare sector that was recently elected for the GS1 International Health Committee.
Jordi Llach, General Director at Nestlé Portugal
Executive Director João de Castro Guimarães Editorial Committee Ana Mira Artur Andrade Beatriz Águas Filipa Peixoto Flávia Amaral Nuno Azevedo Patrícia Tavares Pedro Lopes Pedro Salazar Editorial Coordination Patrícia Tavares Advertisement Ana Mira
Edition
New Media Solutions Division, Rua Calvet de Magalhães, 242, 2770-022 Paço de Arcos Tel.: 21 469 80 00 | Fax: 21 469 85 00 Printing Lisgráfica – Impressão e Artes Gráficas, S. A. Biannual publication | Copies printed 1500 copies printed NRICS 124971
TASTE & WELLBEING
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Now that the summer is ending, nutritionist Ana Leonor shares some advice to keep your skin healthy all year long. Chef Marta Bártolo has a healthy and delicious suggestion.
IN SHORT
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The news from GS1 world. Next events, social responsibility and new protocols, as well as the GS1 calendar for the next few months.
CHRONICLE
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“Does consumption have sex?” This is the starting point of the chronicle of José Antonio Rousseau, Consumptions Forum President.
06 IN FOCUS
Three years. This is the deadline established by the Counterfeit Medicines Regulation for the introduction of singular and global identifications codes by the health sector. Get to know the solutions developed by GS1 and the opinion of those who deal with patient security on a daily basis.
Depósito Legal 245212/06 Property GS1® Portugal (CODIPOR) R. Prof. Fernando da Fonseca, 16 Escritório II – 1600-618 Lisboa T: 217520740 |F: 217520741 | Website: www.gs1pt. org | e-mail: comunicags1@ gs1pt.org, marketing@gs1pt.org “GS1 is a GS1 AISLB trade mark” Código 560 magazine is a biannual publication directed by GS1® Portugal and distributed free of charge to our associates, partners and to the business community. The signed articles are the responsibility of the writers and do not represent the association’s opinion.
Código 560 | GS1® Portugal 2.o semestre 2016
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IN FOCUS
Standards in Healthcare
AN INCREASINGLY GLOBAL AND UNIQUE EUROPE Introducing standards - unique and global - in the healthcare sector is becoming more of a reality. However, there are countries that use a proprietary system. Portugal is one of these countries.
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he map of Europe is clear. Portugal and Italy are the only two countries that have not yet implemented the GS1 System in healthcare, and keep using proprietary standards to identify drugs. However, this reality ends February 9th 2019, the due date established by the Counterfeit Medicine Regulation to implement a unique and global identifier in all EU countries (for drug identification and coding). The advantages of the GS1 System in health have been presented all over Europe. We offer you some success stories, including Portugal.
Ireland
Portugal
St James Hospital: 100% drugs identification 5 million euro reduction in drug waste
Hospital de Cascais (Lusíadas Saúde): • 25 minutes less spent by nurses (in a 8 hours shift) administering drugs Centro Hospitalar Lisboa Norte: • 97% time reduction in producing acquisition reports for INFARMED
France
GS1 Healthcare, along with its partners, advise global and national authorities to work along local stakeholders in order to establish guidelines for the identifier used to comply with the Counterfeit Medicine Regulation, taking into consideration the present use of the Global Trade Item Number in most EU countries
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Centre Hospitalier Universitaire de Dijon: • 40% increase in productivity • 30% gain in storage capacity • 80% reduction in discontinued items • 60% de reduction of clinical stock
GS1 Portugal system map captions Countries that allow the use of GS1 system in drug coding
Countries that only allow the use of a proprietary system in drug coding (incompatible with GS1 system)
Implementing global standards across the entire healthcare supply chain could save 22-43 ,000 lives, avert 700,000 to 1.4 million patient disabilities on an annual basis. McKinsey Report, 2012
GS1 System | Drug coding status in EU countries
“For me the choice is obvious: using standards cannot continue to be an option. The benefits are tangible and the potential increases as we take standards to all hospital areas”. Dr. Erik van Ark, Executive-Director of Medical Staff, OR President (Bernhoven Hospital)
United Kingdom
Netherlands
Portsmouth Hospital NHS Trust: The GS1 Standards were implemented in order to resolve the challenge of managing products with 13 different types of bar codes: • ROI = 8.5:1 • 20% stock reduction • < 1% waste
Bernhoven Hospital: • 31% stock reduction • 72% waste reduction
Standards lead to global savings in 10 years between 561 e 791 million euros. Study co-organizes by GS1 Portugal/Augusto Mateus & Associados consultant
Código 560 | GS1® Portugal 2nd semester 2016
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???????????????????? INTERVIEW
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Código 560 | GS1® Portugal 2.o semestre 2nd semester2016 2016
Jordi Llach, Nestlé Portugal
THE MOST PORTUGUESE OF MULTINATIONALS He moved from Barcelona to Lisbon last September to assume the leadership of a 93 years old company with three manufacturing poles operating in the country. To Jordi Llach, Nestlé Portugal has a “history of continuous investment in the country” that reinforces its “portugality”. As for the future of Consumption Goods, the General Director has no doubts: it is necessary to look at the startups and learn with the millennials.
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he creation of the first Portuguese simple powder milk’s plant in Avanca, in 1923, is considered the embryo of Nestlé Portugal. How did the evolution of the brand accompanied the country’s historical evolution?
When, in 1923, by the initiative of Prof. Egas Moniz, Nestlé began operating in Portugal, it came to stay. Nestlé is grounded on a long term philosophy and therefore its history in Portugal is a history of continuous investment in this country, of the growth of its production capacity and of the increase of its portfolio, aiming at a response as complete as possible to the nutritional needs of the Portuguese families. And which were the main innovation landmarks during the company’s 93 years? In Portugal, like in Switzerland, in the 19th century, Nestlé started with the production of milk flour and one of the first great innovations was the adaptation of this child flour for the Portuguese market, with CÉRELAC. Short after came NESTUN, for the next age group (still in childhood) and, on a third wave, the breakfast cereals, where Nestlé became also a leader with CORN FLAKES and, more recently, CHOCAPIC. I must also mention the cereal drinks, like MOKAMBO, BOLERO, BRASA, PENSAL and TOFINA. In these last years, the featured products are in the area of coffees. In Portugal, the capsule systems like NESPRESSO and NESCAFÉ DOLCE GUSTO were, and still Código 560 | GS1® Portugal 2nd semester 2016
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INTERVIEW
are, a great success. One characteristic that I notice in the Portuguese market is that innovations both in Nestlé’s Portuguese brands of national origin and in international brands introduced in our market are equally well accepted.
transparency and the quality of the information displayed about our products, the interaction with the consumer, faster deliveries and traceability are some of the company’s current challenges on the sector of Consumer Goods.
Nestlé bets on a strong component of national production, with three manufacturing poles. How does this influences the company’s business model? Allow me to reverse your question: Nestlé’s business model is, first of all, a proximity model, of creation and sharing value with the communities where we work and that’s exactly because we have this model that we develop a strong structure in Portugal, with 3 plants, 1732 people, purchasing 73% of our raw materials and our services by local companies and developing Portuguese products and brands that are adapted to the Portuguese nutritional needs, tastes and conveniences. That’s why we use to say that we are the most Portuguese of multinationals.
How is Nestlé responding to these challenges? Transparency, quality of the information and traceability are the company’s priorities. All of Nestlé’s actions are geared towards the consumers, we are committed to listen to them and to respond to their preferences with the increased responsibility of contributing to a healthy nutrition in the framework of an active lifestyle. For this reason, we assist the consumer with all the nutritional information that is needed for a responsible choice. This was illustrated by the development of a unique tool in the industry – the Nutritional Compass – that aims at helping the consumer to get a quick reading of the nutritional facts of the product, through a clear and objective language. That will help him/her in his/her decision process and in the inclusion of that product in his/her daily diet. Every process within the chain is clearly identified, so it can be more easily traced and standardized in the spirit that characterizes GS1 itself: to identify, to capture and to share. Following this line, all of the process gain transparency.
After a career of more than 25 years at Nestlé, in areas like marketing, sales and brand management, in the last quarter of 2015 you have assumed the position of General Director in Portugal. How would you describe this new experience? It is being a very positive one, both at a personal and a professional level. I like Portugal very much, it’s a good place for the family. Professionally, it’s a great responsibility to run a market, but it’s also very interesting and challenging. In the case of the Portuguese market, it’s very rewarding to see that Nestlé has a very positive image in the country, being the second with the best reputation in the world and the first in Portugal. And with geared towards problem solving and team work, we have the elements that are necessary for a winning experience. What are your goals in the short/medium term? First of all, to have a sustainable development, as a basis to go on creating and sharing value with the Portuguese society. We want to grow through innovation, optimization initiatives and differentiation for what makes us distinctive: nutrition, health and wellness. I am very optimistic and believe in Portugal a lot. We already have many signs that the country is getting better. The country has prepared itself quite well during the crisis in order to grow now that the crisis is a bit less hard. Tourism is giving a great impulse and it’s also our duty to help Portuguese people increase their confidence. We are with them for 93 years and we will go on for another 93. The
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FROM YOUR POINT OF VIEW, CAN GS1 PORTUGAL PLAY AN IMPORTANT ROLE ON THE COMPANIES, IN THESE AREAS? IT CAN AND IT DOES, SINCE IT GIVES A GREATER VISIBILITY TO THE WHOLE VALUE CHAIN.
PERSONAL
Jordi Llach, Nestlé Portugal WHERE WERE YOU BORN? In Barcelona, 52 years ago. ARE YOU MARRIED? Yes. DO YOU HAVE CHILDREN? Two. HOW DO YOU VALUE YOUR FAMILY? Family values are important and much like Nestlé’s. Confidence is a key word and leads to transparency and sharing (of good and bad moments). The values of confidence and quality didn’t change, what changed was the speed, because the world changes quickly, and that calls for expediting, team work and anticipation in an increasingly digital world. WHICH “CAUSES” DO YOU STAND FOR OR WHAT PROJECTS (SOCIAL, EDUCATIONAL, HUMANITARIAN…) DO YOU TAKE PART? On a daily basis, small gestures. However, I am cooperating with the Red Cross, first in Spain, now in Portugal. As a great company and geared by the principles of creating and sharing value with the society, Nestlé has to contribute to the most needed (for instance, the Christmas lunch for the disadvantaged in Linda-a- Velha). HOW DO YOU LIKE TO SPEND YOUR FREE TIME? Sports: to run and to play padel
Nestlé Portugal’s corporative principles include 5 axes of social responsibility (CSR). What initiatives would you like to stress and what is the relevance of CSR on the company’s strategy? In Nestlé’s viewpoint, in order to thrive in the long term and to create value for its stakeholders a company must, at the same time, create value for society. We call this premise the creation of shared
value and we develop it through those 5 axes, with 33 commitments that are common to all Nestlé companies throughout the world. We have the nutrition, health and wellness axis, through which we provide tasty and nutritionally balanced products, as a result of a strong scientific research. In Portugal we share all our knowledge with our consumers and with the health professionals and we do that through programmes like Nestlés’s Healthy Children. With this programme, supported by the Ministry of Education, we teach pre-school and primary school children the concepts of a healthy nutrition in the framework of an active lifestyle. We have the rural development axis, to help farmers to get a better income on their farms and to work in a sustainable way that Código 560 | GS1® Portugal 2nd semester 2016
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INTERVIEW
provides them with better raw materials, therefore improving our products. We have the water axis, for managing this valuable resource in a sustainable way, fighting waste and improving the access to water by the people in the communities we work in. In this axis, we had significant reductions of about 57% on water consumption in our activities in Portugal. On the environmental sustainability’s axis we look for the efficient use of energetic resources in every step of our operations. In Portugal, in 2015, we had reductions of 20% on energy consumption, 10% of waste sent to the landfill and 1,6% on CO Emissions. Last, but not least, I must mention our people’s human rights and compliance, aiming at a very positive impact in society, with initiatives like the promotion of jobs for young people, the gender balance in the company, the promotion of the wellness and health of our collaborators – tools for a better conciliation of work and family life. In this area we were granted the award of the “ Healthiest Company to Work for” and that makes us very proud. CSR has shaped the entrepreneurial strategies in the sector of Retail & Consumer Goods for the last decade. The omnichannel and the purchasing experience are also inspiring new business models. How do you think the “enterprise of the future” in this sector will look and what must be its leader’s profile? The enterprise of the future in this sector must have the capacity of accompanying the society’s change speed in a context already complex that will tend to increase its complexity degree, more volatile and uncertain in the future. A leader, like a company, has 3 hypothesis: to lead, to follow the trends or, to stay behind. Nestlé has chosen to lead. A choice that calls for a continuous daily work and for the awareness about the new trends. In this sense, a leader of the future must above all have the skills to manage agile teams- pro-active and innovative teams - and to read the market and anticipate the needs of the consumers at the most diversified moments of their daily lives. He/she must listen to his/her collaborators and learn from the younger. I am myself coaching in the area of the digital with millennials. We must look to the strategies of the gafanomics (Google, Amazon, Facebook, Apple, New Economy, New Rules) and the start-ups. This kind of “new” enterprises is focused on two strategic premises: obsession with the consumer and the idea that nothing is impossible. A leader must know the realities of digital evolution on the increasing search for information and of the growing impact of
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THE COUNTRY HAS PREPARED ITSELF QUITE WELL DURING THE CRISIS IN ORDER TO GROW NOW THAT THE CRISIS IS A BIT LESS HARD. communication for consumers – including social networks – on achieving success. Nestlé Portugal imported, in the beginning of 2016, a digital innovation laboratory, to analyse the social interaction with the different brands of the digital universe. What are Nestlé’s main goals with the creation of this laboratory?
expectations. In this relationship, concepts like speed, proximity and mutual value creation are key concepts. We know, for instance, that although Facebook is still the social network with the largest number of users, the use of other nets, like Instagram and Snapchat, is growing and they become more and more important, mostly among younger publics. Live streaming is also a new interesting way of channeling contents in real time and it brings new challenges, but also new opportunities, to the brands. Finally, I believe that the future will be marked by the phenomenon of the messaging apps, like Whatsapp and Facebook Messenger, that can be extremely, interesting for the brands, not only in the perspective of consumer care, but also of brand building or even the e-commerce. If we think that the number of users of the 5 main messaging apps at global level surpasses those of the 5 main social networks, we understand that those are new communication channels to keep in our horizon.
On DAT – Digital Acceleration Team- we have the main goal of giving support to the brands in the definition and development of their digital and e-business strategies. This unit manages the communities of some of our brands that have social profiles, through the internalization of community management, looking for quick decisions, in real time, in order to improve their performance. The huge amount of information issued from social networks and digital platforms are transformed into operational insights. Through DAT we also develop a digital training programme, to respond to the needs of our collaborators.
The relationship between Nestlé and GS1 Portugal goes back to 1985, when the association was created and the bar code was introduced in the point of sale. Nestlé was one of the first associates of GS1 Portugal. Thirty years after, how do you see the association’s action on Retail & Consumption Goods? During these 30 years GS1 Portugal has performed a very important role in getting together the different agents of the value chain. The relationship between the producer – the raw materials supplier – and the manufacturer and of this with the retailer has become more efficient and this greater logistic efficiency has resulted into a greater responsibility and transparency in businesses among all. GS1 has also had an important role in the area of the e-commerce. It is necessary to go on working on the implementation of solutions in order to prepare the digital future of all enterprises, mainly when the quality information in real time is more and more a demand from the agents of the value chain. In the coming years, GS1 Portugal intends to go from a simple supplier of code bar to a vital partner of the enterprises, keeping its neutrality.
How do you see the changes that social networks have imposed on the relationship brand/consumer? It’s undeniable that social networks radically changed the way consumer relate to the brands and vice versa. On one hand, consumers can contact directly, spontaneously and in real time with the brands, on the other the brands must listen attentively to the consumers, in order to meet their needs and
How can this transition happen and what added values can it bring to the market? The fact that it is a neutral partner is an added value for all the operators in the value chain. They will have in GS1 Portugal a consultant with the skills to help they gain efficiency and even internationalization in their businesses, because global standards help global businesses. Código 560 | GS1® Portugal 2nd semester 2016
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GS1 EM PORTUGAL
General Meeting - GS1 Portugal
GS1 PORTUGAL REAPPOINTS BOARD TEAM IN GENERAL MEETING Two new members were also elected. Term of office for 2016-2018 triennium
O
n the 31st of March GS1 Portugal unanimously elected corporate bodies for the 20162018 triennium, reappointing the management team lead by Paulo Gomes (Johnson & Johnson) and João de Castro Guimarães (Nestlé Portugal), President and Executive-Director of the organizations that introduced bar codes in Portugal over 30 years ago. At the General Meeting of the public utility entity, that assumes itself increasingly as a trusted adviser and partner, were also elected Nuno Pinto de Magalhães (Central de Cervejas) as President of the General Assembly and António Casanova (Unilever – JM) as Chairman of the Audit Board. Amongst the structural goals of the mandate is the deployment of a strategic plan for the period 2018/2020, marked by a reinforcement and widening of the association’s core which means implementing global standards in all of the supply chain for alignment and efficiency, in particular with the micro and the SMEs. Along with this purpose is the opening of
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Some of new members of GS1 Portugal Corporate Bodies
the future Center for Innovation and Competitiveness (CIC), which will be an exhibit venue for the cooperative good practices in the value chains, and has the artistic mark of Alexandre Farto (“aka” VHILS). At the General Meeting it was also presented for the first time the new
GS1 Portugal Corporate Bodies website, conceived for the different types of GS1 Portugal associates (from SMEs to multinational corporations, from retail to health, from stock to consumer) with templates design in a joint venture with GS1 Spain.
CORPORATE BODIES REPRESENTATIVES
GS1 Portugal Corporate Bodies
General Assembly SCC – Sociedade Central de Cervejas e Bebidas, S. A. – Nuno Pinto de Magalhães
General Assembly
Sovena Group SGPS, S.A. – António Manuel Rodrigues Simões UNIARME – Victor Biscaia Board of Directors Johnson & Johnson – Paulo Gomes SONAE MC – Luís Moutinho Audit Board
Board of Directors
AUCHAN Portugal Hipermercados – Américo Ribeiro Nestlé Portugal – João de Castro Guimarães Sogrape Distribuição, S. A. – Manuel Sousa Pinto Audit Board Unilever – Jerónimo Martins – António Casa Nova Delta Cafés, SGPS – Rui Miguel Nabeiro Centro Hospitalar Lisboa Norte – Carlos Neves Martins
Paulo Gomes exercising his voting right
Nuno Pinto Magalhães conducted the electoral act
João de Castro Guimarães during his presentation in General Meeting
Código 560 | GS1® Portugal 2.o semestre 2016
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GS1® IN PORTUGAL
Center for Innovation and Competitiveness
450 M2 IS ENOUGH TO DIVE INTO THE VALUE CHAIN Stone by stone, the Center for Innovation and Competitiveness is taking shape. “The CIC is going to be a space where art and standards, detail and efficiency, passion and logic, get together” says João de Castro Guimarães, Executive Director at GS1 Portugal
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e speak of the value chain from the meadow to the plate, of GS1 Standards in action, every day, every hour, minute and second. And bipes, millions of bipes! We speak of the Innovation and Competitiveness Center, that will be launched in the last trimester. We have to say “Save the Date”. September is when the GS1 Portugal Innovation and Competitiveness Center construction ends, the venue where technology, standards, value chain logistics, architecture and Vihl’s art meet. Here it will be possible to visit, see and “dive” in the (also) art of identification, capture and exchange of commercial and logistic data, since product or services are created, to the moment of their consumption or use. Located at the K3 building, at the Lumiar’s Technologic Campus, the ICC will be the first national value chain interpretative center, with an exhibition area of 450 m2 where the operation and benefits of global standards applied to the company’s commercial and logistic daily processes will be demonstrated The GS1 Standards and the supply chain will become the center’s ”permanent exhibition”, And this new space will also be the GS1 Portugal’s home, with an open door to all associates. For now, stone by stone, the Innovation
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Find more about project here
The Innovation and Competitiveness Center is a Promontorio and architect Pedro Appleton’s project. The Novo Interior company, of the Jones Lang Lassale group, was in charge of the construction. An installation of the internationally famous Portuguese artist Alexandro Farto (“aka” VHILS) will be displayed in the building’s façade.
Center for Innovation and Competitiveness | Floor by floor
Floor 2
“I’m very proud to carry out this iconic and innovative project along with GS1. With an extruded cement technique this piece was conceived to interact with the sun, creating different art works throughout the day.”
A relaxed and informal lounge area that integrates one meeting room.
(Alexandre Farto, “aka” Vhils)
Floor 1 Floor O This is the floor of the exhibition and interpretative center of value chains. There is also an auditorium with capacity for 70 persons.
The new house of GS1 Portugal team is here. The first floor integrates an open space, individual offices and meeting rooms.
and Competitiveness Center is taking shape. The work development is tangible, especially in the façade of the building that has, since May, the plates created by the artist Alexandro Farto, “aka Vhils”. He is one of the three Portuguese on the 2015 Forbes list of “30 success stories under age 30” and Vhils’s art will be the face of the Innovation and Competitiveness Center. “The ICC is going to be a space were
The GS1 Standards and the supply chain will become the center’s ”permanent exhibition”
art and standards, detail and efficiency, passion and logic, get together” says João de Castro Guimarães, Executive Director at GS1 Portugal. He believes “success in business is about a little of all this”.
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GS1 PORTUGAL
560 Validata Guide
A QUALITY SERVICE AT THE SERVICE OF YOUR PRODUCT DATA From collecting to publishing we want to be the company’s partner in assuring data quality
C
ollect, treat and share product or service data. This is the core of the 560 Validata service, developed by GS1 Portugal, that now has new features. To secure data quality is part of GS1 Portugal strategy. Therefore we are developing and improving the necessary tools to assure reliability, safety and agility in the exchange of product or service’s information in any value chain. Nevertheless, ensuring data reliability is not enough. “We have to keep the right information gathering, the quick sharing, with the safety and reliability required through the value chain, up to the final consumer”, says Nuno Azevedo, Innovation and Technology director at GS1 Portugal.
Benefits • Allows professionals from all areas to focus on core activities; • Information gathering and treatment by a specialized team • Assurance of compliance with legal requirements.
What is 560 Validata?
A service conceived to help companies gather and validate
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commercial, nutritional, marketing and logistic product data. Either responding to a special company’s need or facilitating the download of information to the SYNC PT (or analyzing previous entries), the 560 Validata offers a team of specialists that assures data quality, compliant with European laws and with good market practices, fostering a better flow of information between suppliers and clients.
A service adapted to SYNC PT platform
Gathering, treating and publishing and/or analysing product information to download to SYNC PT. These are the 560 Validata “5 in 1” features already implemented. This year, GS1 Portugal launched some data gathering and treatment in store projects, with product image editing, for download and provision at SYNC PT.
Features: SYNC PT users Information gathering according to current legislation (in store or delivery); Images gathering and treatment. Product data (info+images) entry on SYNC PT Or Data analysis and confirmation registered on SYNC PT
SYNC PT non users Information gathering according to current legislation: Images gathering and treatment (for example, for catalogs)
UNIVERSO GS1
GS1 Sweden
“GS1 CANNOT STEP ASIDE FROM THE REAL WORLD” Bo Raattamaa has been leading GS1 Sweden for 12 years. In the last year as head of organization, Bo talked to Código 560 about his career, the key projects of the Swedish organization and the importance of keeping standards connected to the real world – from logistics and commercial processes to consumer’s expectations. What are the major standard’s projects being developed at GS1 Sweden nowadays? And for which sectors? Our main focus is on providing simple, userfriendly services related to our data pool, quality assurance of trade item information, and our image bank. These primarily affect the FMCG sector. A large new customer group that we will be working with is wines and spirits importers. Sweden currently has an exemption from EU regulations which means that we have a retail monopoly for alcohol. Just before summer, the company which has the monopoly decided to use our data pool for trade item information. Within wood products and building materials, which is a major sector in Sweden, the primary aim is to get the entire sector to use GTINs for sawn timber of varying length. This requires some development of GS1 standards. What are the main goals of GS1 Sweden for the next years in terms of industry engagement? We intend to keep to the direction we have had this year. That is, focusing on a few selected sectors. These are: FMCG, Food service, Transport and Logistics, Technical industry and Health care. The aim is to increase customer benefit from using our standards and also to increase the number of customers within these sectors. We work with simple but clear KPIs and follow up
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Código 560 | GS1® Portugal 2nd semester 2016
activities month by month. The quality of information that flows through the supply chain, all the way to the consumer, has become a major concern for GS1, leading to the development of data quality oriented added value services such as Validoo, in Sweden, and 560 Validata, in Portugal. In your opinion, what is the main advantages of these services for member companies namely for SME’s companies? The main benefit for our customers is that information is correct. This is especially important now that product information also reaches the consumer. But it is not sufficient just to have correct product information. The product image must also be up-to-date and of high quality. This is why we also have a service for product images. It is vital that smaller companies have confidence in us to distribute their product information to everybody that needs it. These can be traditional retail companies,
OUR TASK IS TO MAKE IT EASIER FOR COMPANIES TO SATISFY THEIR CLIENTS
e-commerce companies or other companies that will pass on product information. In Sweden, product information is used by everyone from retailers to Weight Watchers. This can contribute to improving our customers’ positions in the digital world as well as increasing product sales. The consumer has reach an important role in supply chains. Nowadays, the GS1 work in B2B2C solutions is a reality. What is your point of view about “consumer’s role” in supply chain and, consequently, in future GS1’s projects? I think that in future we must take consumer expectations into account in all projects we run. It is not sufficient just to stick with B2B. Consumer expectations and demands will affect us and our task is to make it easier for companies to satisfy these. “Generated Demand” is a new tendency. What kind of projects does GS1 Sweden offer to your member companies? We have no specific projects in this area. Our offerings support what Generated Demand is trying to achieve. GS1 Sweden runs a best in class Concept Centre where member companies and other stakeholders can see standards in action. What is the main improvement that this Centre give and will give to GS1 recognition
as business partner? There are a lot of benefits from our Concept Centre. It is important that we can show the customer benefits that can be achieved using GS1 standards and how to improve efficiency and profitability throughout the supply chain. We also use the Concept Centre as a tool for companies which have a specific challenge to solve. Training, interaction between sectors and customer events are other uses. We also try to make the centre a natural meeting place for discussing improvements and changes in a sector. GS1 Portugal and GS1 Sweden has been working closely together in our Centre for Innovation and Competitiveness. What can you recommend us based on your experience as “leader” of a similar project? I don’t think I need to make many recommendations. But if I must choose one it is to always have the customer’s expectations and wishes in front of you. I have seen several centres built around what is technically possible with GS1 standards and not what customers want. There is then a risk that we will be perceived as out of touch with the real world.
PAST AND FUTURE Bo Raattamaa worked in the Fast Moving Consumer Goods – at the number one retailer in Sweden – before he started to work in GS1 Sweden. The major landmarks in his career are: the focus on companies, the priority to develop value added services and the paradigm change form B2B to B2C. His plans for the future include travelling and hobbies like classic music, oriental carpets and ice skating on lakes and at the sea.
What is the main value that these centres might add to GS1 Members? That we can contribute to strengthening our customers’ profitability and market position. Código 560 | GS1® Portugal 2.o semestre 2016
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