Thankyouforattending
2024 Volunteer Conference Your Year To Shine
Saturday, August 3, 2024
Marion Lake Club
Sunday, August 4, 2024
Mary Alice Warren Community Center
Your Year To Shine
2024 Volunteer Conference Agenda
GSCP2P Style Guide and Social Media Guidelines
Girl Scouts is a vibrant, living and constantly evolving community and so is our visual identity. Our brand is not just a logo it is a complete design system composed of a number of elements that work together to create a distinctive look and feel for all our communications. Consistently adhering to the content and rules of these standards is critical to creating and maintaining a recognizable and strong brand.
Our Mission
Girl Scouting builds girls of courage, confidence and character, who make the world a better place.
Who We Are
“Girl Scouts of the USA” when referring exclusively to the national organization (GSUSA or Girl Scouts fine on subsequent reference); “Girl Scouts” to refer to the wider Girl Scout body
Not Girl Scouts of America, GSA, Scouts, the Girl Scouts, or the Girl Scouts of the USA
Common Girl Scout Terms:
Girl Scout Scout or Scouts should never be used
Girl Scouting Never use Scouting alone
Girl Scout Daisy, Girl Scout Brownie, Girl Scout Junior, Girl Scout Cadette, Girl Scout Senior, Girl Scout Ambassador (do not say Brownie Girl Scout, etc.)
Girl Scout Brownie Troop 10123 (use this for any level and do not include # mark before the numbers, i.e. Troop #10123)
Girl Scout Cookie season, Girl Scout Cookie Program, Girl Scout Cookies
Girl Scout Bronze Award, Girl Scout Silver Award and Girl Scout Gold Award (never simply Bronze, Silver or Gold Award)
Girl Scout Law and Girl Scout Promise service unit or service team
Trefoil Rules
The Trefoil is the simplest and most potent expression of our brand It can be used when communicating with both internal and external audiences.
In order to maintain the power and integrity of the Trefoil, never do the following things:
Never use more than one Trefoil in the same application.
Never crop it.
Never rotate it.
Never use it as a pattern (exceptions apply for products and packaging).
Never add effects to it.
Never outline it.
Never wrap text around it or lockup text close to it.
Never place it closer to text than the clear space allows.
Never use it to replace a typographic character.
Never place any text inside of it, including page numbers.
Note: One Trefoil can be use per surface area. For example, a spread in a booklet or workbook can feature a Trefoil on each page.
Abbreviations and Acronyms
While it may feel easier to write GSCP2P or GS, please spell them out Always spell out Girl Scout, and don’t use GS
It is acceptable to use GSUSA
Girl Scouts Carolinas Peaks to Piedmont Logos
Only marketing materials created and approved by the council’s marketing team should display the GSCP2P logo. If you would like to include this logo on your marketing materials, please submit for review to info@girlscoutsp2p.org.
Please make sure you get council approval for any troop apparel (T-shirts, for example) if the Trefoil or Girl Scout logo is included.
Press Releases
We appreciate anytime a member wants to share with their local news outlets all the great things Girl Scouts are doing! Need help writing a press release? We are here to help! E-mail info@girlscoutsp2p org and we can send you a template
Sharing the Girl Scout Story
We love to hear your Girl Scout stories! Share local Girl Scout stories to https://girlscoutsp2p wufoo com/forms/m1lv9ord0iz8cho/
What if I’m contacted by the media or a public figure?
If you’re contacted by a member of the media or a public figure through a social media site and asked to comment on an issue, please refer them to info@girlscoutsp2p.org or 800.672.2148 and a member of our team will follow up.
Social Media & the Girl Scout Promise and Law
As a Girl Scout, the Girl Scout Promise and Law should guide all your actions and that’s true for when you’re using social media, too! We’ve included some ideas to keep in mind below, but this isn’t a comprehensive list when in doubt, ask yourself, “Is this action in line with the Girl Scout Promise and Law?”
Be honest and fair Be transparent about your role as a Girl Scouts Carolinas Peaks to Piedmont member when communicating about Girl Scout-related issues online
Be friendly, helpful, considerate and caring Treat others as you want to be treated Don’t use social media to attack other volunteers, troop members or staff members
Be courageous and strong Careful monitoring of social media is important in maintaining a welcoming and supportive community If you see posts, comments or behavior that concern you, please notify the council Don’t be afraid to speak up or ask questions
Be responsible for what you say and do Remember that what you post online will be around for a long time (think of it as your online carbon footprint), and nothing is really private anymore. Use discretion. Respect yourself and others. Respect other people’s privacy and your own personal boundaries by using discretion when choosing to connect with others online. (For service unit or troop Facebook groups, the privacy settings will give you the ability to give permission to only those who are involved with the service unit or troop.) Also, never publish meeting dates, times and locations or other identifying information about the girls and the troop unless your group/account settings are private, and even then, please act with care. Never publish a girl’s full name or her contact information (e-mail, phone, address) online girl safety is a top priority!
Respect authority. If your actions on social media as with any other kind of actions taken as a Girl Scout member do not support the Girl Scout Promise and Law, we do reserve the right to take corrective action. Use resources wisely. Use this communications tool with care. Be sure to post Girl Scout-related messages and to be respectful of not overloading fellow volunteers and families with information. Also be sure that your posts are timely, and you are not sharing outdated information. Make the world a better place and be a sister to every Girl Scout. This is true regardless of how you are communicating!
As a representative of Girl Scouts, your online presence can reflect positively or negatively on Girl Scouts
Best Practices for Girl Scout Troops & SU Social Media Groups
Many Girl Scout troops and service units set up their own social media groups Here are some best practices to keep in mind when creating/managing a social media group.
Managing Your Group
Before you begin developing a Girl Scout social media account, designate two adults who will be responsible for managing the account one who is the primary manager and one who can be a back-up. That way, there’s always more than one person who can manage the account!
We also strongly recommend setting group accounts on private, especially on Facebook, Twitter and Instagram. This requires anyone who wants to see your information, including photos and communications, to request and be approved to join your social media group. This protects everyone involved with the troop, including our Girl Scouts.
Naming Your Group or Profile
It’s a good idea to give a descriptive name to your group or profile (ex: Girl Scout Troop XXXXX or Girl Scouts Carolinas Peaks to Piedmont Service Unit XXXXX) so viewers can easily identify what this group represents.
Social Media and Privacy
If you wish to post Girl Scouts’ names on the page, first names are recommended and you should not use girls’ entire names
Do not identify personal addresses of Girl Scouts However, you can list the address of event locations if your groups have privacy settings in place
Girl safety needs to be the top priority, so don’t post photos without permission As part of purchasing membership, girls and families have the option to opt-in to a digital photo release through My GS If you do not know if a girl has opted in for a photo release, you must obtain written consent from the girl and her caregiver. The council can also provide photo release forms upon request.
Posting Content
Anything you post on your group or profile can reflect on Girl Scouts so ask yourself, “What information would be appropriate for a stranger to see on my page?”
When a negative comment is made, do not delete it – this leads to a lack of trust. Respond to it, preferably with an offer to speak to the poster on the telephone and then try to “bury” negative posts with positive posts. You can use your network to make these positive posts happen.
Never represent yourself or Girl Scouts in a false or misleading way. All statements must be true and not misleading; all claims must be substantiated.
Never participate in social media when the topic being discussed may be considered a crisis situation.
Advertising
Do not sell advertising within your group including sponsored links or posts The sale of advertising creates an implied relationship between Girl Scouts and the goods or services advertised and cannot be permitted
Social Media Bullying or Other Incidents
If any Girl Scout member’s actions on social media as with any other kind of actions taken as a Girl Scout do not support the Girl Scout Promise and Law, we do reserve the right to take corrective action
If you have any concerns at all about a specific post, person or conversation please contact the council immediately
Girl Scout Branding, Trademarks and Copyrights
In general, you can’t use copyrighted designs, text, graphics or trademarked symbols without specific permission from the copyright or trademark holder. The basic principle is: If it is not yours, don’t use it. Using the phrase "no copyright infringement is intended" on your social media account does not mean that you can upload copyrighted or trademarked material without permission.
Need additional support or want to connect with us? We are here to help! Contact our GSCP2P marketing team at info@girlscoutsp2p.org or 800-672-2148 if you have questions about marketing materials, brand guidelines, etc.
Our Girl Scout Color Palette