2021 GSMH Annual Impact Report

Championing girl ambition since 1912.

Girl Scouts.

Girl Scouts of the Missouri Heartland, Inc. Annual Impact Report 2020-2021

www.girlscoutsmoheartland.org • 877-312-4764

Girl Scouts of the Missouri Heartland @girlscouts_mh @girlscouts_mh info@girlscoutsmoheartland.org

The Girl Scout Promise On my honor, I will try: To serve God and my country, To help people at all times, And to live by the Girl Scout Law.

The Girl Scout Law I will do my best to be honest and fair, friendly and helpful, considerate and caring, courageous and strong, and responsible for what I say and do, and to respect myself and others, respect authority, use resources wisely, make the world a better place, and be a sister to every Girl Scout.

Springfield Area Administrative Service Center 210 S. Ingram Mill Road Springfield, MO 65802

Jefferson City Area Service Center 230 Metro Drive Jefferson City, MO 65109

Dexter Area Service Center 1420 Girl Scout Way Dexter, MO 63841

First Step: Be a Girl Scout.

Next Step: Change the world.

We’re over 7,000 members strong—over 4,600 girls and 2,600 adults who believe Girl Scouts can and have made the world a better place.

In 2021, the ongoing pandemic continued to impact everyday life. However, Girl Scouts continued to power sustainable, community change through resilience and strength. This year, Girl Scouts found comfort in both the old and new. They dreamed up innovative ways to power new experiences and participate in Girl Scouts, while spreading the same Girl Scout Mission that is tried, tested, and beloved.

What started with one woman and one troop has grown to a nation-wide movement. Allowing Girl Scouts to discover their strengths, passions, and talents. As the preeminent leadership development organization for girls, we champion every girl’s ambition, regardless of socioeconomic status, race, or religion.

No dream is too small, no ambition is too big.

We are the Girl Scouts. Made for girls, by girls.

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Our membership consists of girls and adults across 67 counties in central and southern Missouri, southeast Kansas, and northeast Oklahoma.

4,620 Girls participated in Girl Scouting in 2021.

2,611 Adults participated in Girl Scouting in 2021.

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Girl Scouts of the Missouri Heartland

Girl Scouts isn’t just a moment in her life, it’s a Movement dedicated to building girls of courage, confidence, and character who make the world a better place.

Her Dreams

Her Growth

Her Success

Girls love Girl Scouts because it’s where they call the shots.

Right now, Girl Scouts are learning about robots, hiking, painting murals, feeding the hungry, and even writing laws to change the world. If she can dream it, we’ll help her do it.

This is where she can relax, knowing she’s accepted for exactly who she is today and all she can be tomorrow. At Girl Scouts we don’t focus on perfection, only her potential.

With her group of Girl Scout sisters by her side, she will reach farther, work harder, and bounce back faster. Get ready to see her shine like never before.

Girl Scouts is for her. And for her future.

Made for girls, by girls. We do it all for them. For the girls who want to break barriers and glass ceilings, the girls who chase adventure, and anywhere in between. Through our program centered on STEM, the outdoors, development of life skills, and entrepreneurship, our membership learns how they can change the world one badge at a time! Girl Scouts is defined by her. Wherever she wants to go, Girl Scouts will get her there.

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We champion girl ambition through a holistic, community centric philosophy and dedication to a quality customer experience.

In June we announced our new community centric service model to provide greater support for our valued members, volunteers, families, and communities within our 67 counties. Through this new model, we prioritized community partnerships, service teams, the Girl Scout Cookie Program, retail opportunities, outdoor experiences, technology and business, and staffing. This year we made strides to meet our members where they are, their communities. This year alone we: Created a new Outdoor Experience Team. This team is dedicated to creating unique outdoor experiences. They have started to offer high quality, leadershipdeveloping adventures all over the council to our members.

Created opportunities to shop from home. Girl Scouts shopped with us on our social media through Facebook Live and we created a retail-specific Facebook group to interact with us from anywhere to get uniforms, t-shirts, and more!

Increased community partnerships.

We started to reach out to community businesses, organizations, and more to offer our Girl Scouts experiences to further power their ambitions. We even hired a new Community Engagement Specialist dedicated to strategizing and cultivating these new experiences.

Welcomed new positions to support this new model. A new Retail Manager, Program Experience Specialists, and more were hired on to ensure our new model had the resources it needed to succeed.

Girl ambition starts in our communities. It starts with us making sure that girls’ ambitions become a reality. This year was only the beginning, as we continue to bring new experiences and power more change across the Missouri Heartland.

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Girl Scouts of the Missouri Heartland

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Hip-Hip Hooray!

Toast-Yay! New in 2021 a French Toast inspired cookie dipped in delicious icing and full of flavor in every bite! The classic taste of French Toast and everything you love about it in a delicious cookie. Yay! 8

Girl Scouts of the Missouri Heartland

Moments of Joy In an ever-changing world, it’s comforting to know that some things stay the same. For one, Girl Scouts love adventure! For another, people love Girl Scout Cookies!

The recipe of the Girl Scout Cookie Program is simple. One big helping of adventure in every delicious bite. Add a big dash of never-give-up, I’ve-got-this, and the world-is-mine-for-thetaking, and you’ve got some very powerful cookies.

2,752 Girls participated in the Girl Scout Cookie Program in 2021.

779,573 Cookie packages sold in 2021.

The Girl Scout Cookie Program supports girls’ ability to learn, grow, and thrive through adventure. Running their very own Girl Scout Cookie business makes it all possible, from camping trips that teach them how to be resourceful to STEM projects that inspire them to change the world and epic treks that remind them they’re capable of anything.

The 2021 Girl Scout Cookie Program welcomed a new cookie, the Toast-Yay, powering yay-worthy moments and Girl Scout adventures. New, innovative digital methods allowed girls to reach their customers anywhere. The Girl Scout Cookie Program changed to fit into 2021, while powering the same Mission that was created in 1912.

Hooray for Toast-Yay! Patch Program

We challenged our members—girls and adults—to celebrate our new cookie, the Toast-Yay! during the 2021 Cookie Program. Through our new patch program inspired by our new cookie, Girl Scouts and adults could earn a new custom patch.

346 Girl Scouts stepped up to the challenge and celebrated yay-worthy moments with us through this patch program!

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Presenting 28 new badges that spark her imagination.

28 new ways for Girl Scouts of all ages to explore their world, whether online or unplugged!

The newest class of badges takes on even more topics that Girl Scouts and their families care about, like getting outside, using technology to run girls’ cookie businesses, and growing girls’ digital leadership skills to make the world a better place.

Earning the badges is also easier than ever: based on feedback from girls, volunteers, and families, the new badge booklets now include a volunteer guide and printable activity pages for girls, as well as new badge overviews in the Volunteer Toolkit and fun and fast badge introductions in gsLearn.

Meet the New Girl Scout Badges Math in Nature After a year of learning inside, it’s time to get outdoors! The new Math in Nature badges build on one another as Girl Scouts learn about shapes, numbers, and design in nature. They’ll plan a hiking adventure, create trail maps, and design a bird feeder—all while learning math concepts and how they apply outside the classroom.

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Cookie Business With more and more consumers shopping online, girls learn to think beyond the storefront and meet their cookie customers where they are. The 13 new Cookie Business badges are packed with activities to support every Girl Scout as they work collaboratively, set goals for themselves, and finesse their digital marketing campaigns.

Girl Scouts of all ages will be ready to take their cookie business to the next level!

Girl Scouts of the Missouri Heartland

Digital Leadership Technology can help girls empower themselves and others—and by earning Digital Leadership badges, Girl Scouts of every age can do just that! They’ll learn about digital literacy and wellness and use what they’ve learned to raise awareness on a topic or cause they care about.

Cookie Business Badges

Math in Nature Badges

Digital Leadership Badges

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Girl Scouts of the Missouri Heartland

Save the Galaxy.

Plant a Tree!

This Earth Day we enlisted the help of our Girl Scouts to help the planet, one tree at a time. Project Plant-It, a new council-wide service project, allowed girls to not only get outdoors and give back to their community but encouraged girls to get involved in planet conversation. Every Girl Scout who participated received an exclusive Project Plant-It patch. Girls were encouraged to participate with a trusted adult, or with the help of her troop! Depending on grade level, girls teamed up with a number of her closest friends and family to plant trees across our council. By the end of the program, 333 girls participated in planting 90 trees to save the planet.

333 Girls participated in the Project Plant-It service challenge.

90 Trees were planted in the Girl Scouts of the Missouri Heartland council area.

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Summer Camp Summer camp is an outdoor adventure open to every Girl Scout. From creative camp sessions that take you back to the past to classic traditions like s’mores around a campfire—summer camp is a place for girls to explore the world around them. Today she may be using her leadership skills on the trails, but tomorrow she’ll be using them to create change in the classroom or in her career.

Back to Camp In 2021, we saw a return to the outdoors. Girls packed their bags, water bottles, and hiking boots to explore nature, trek trails, and sleep among the trees. As the girls took off to the outdoors again, the ongoing pandemic made camp look a bit different. However, we adapted. Camp was modified, introducing COVID-19 safety protocols, to make sure everyone stayed safe and healthy. In the end, girls were able to say yes to outdoor adventure again.

Girls could still take the outdoors in this year. We held virtual camps to make sure Girl Scouts could explore the outdoors from their homes. 4 weeks of themed sessions were offered, each with badgework and a multitude of opportunities for girls to engage with other Girl Scouts.

Girl Scouts came back to camp to wade in the waters, hit the ropes, and more! No matter how Girl Scouts participated in camp, one thing is clear: the outdoors is in our DNA.

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Girl Scouts of the Missouri Heartland

402

Girls attended Girl Scout Summer Camp.

318 Girls attended Girl Scout programming this year.

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Girl Scouts of the Missouri Heartland

Change Maker, Mentor, Girl Scout Volunteer.

Volunteers are guides into new experiences, change-makers in their communities, and second homes to their Girl Scouts.

Whatever role our volunteers play, they are the reason that Girl Scouts can step up and become the future leaders we need. By accepting the role as change-makers and memorymakers, our volunteers open doors and smash ceilings. Our volunteers change their communities from within, giving their time and resources to make sure it thrives. The memories made with their Girl Scouts make sure girls don’t just learn, they have fun doing it.

For girls, the impact of volunteers is clear.

132 New Leaders and Co-Leaders joined Girl Scouts this year.

94% of Girl Scout volunteers say they have made new friends because they volunteer.

Two-thirds believe their volunteer experience has helped them professionally.

95% of Girl Scout volunteers are happy knowing they are making girls’ lives better.

418 Troops participated in Girl Scouting this year.

Girl Scout volunteers make an impact wherever they go. Every day volunteers make it possible for Girl Scouts to do whatever they want to do. Whether it be climbing mountains, speaking her mind, or creating positive change in the world—our volunteers are the heart of our organization.

Research shows the importance of having a caring (non-parent) adult in girls’ lives. This year, over 2,600 adult members lent their time and talents to girls, being their change-maker, memory-maker, and guide.

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Gold Award Girl Scouts are rock stars, role models, and real-life heroes.

Gold Award Girl Scouts are the dreamers and the doers who take “make the world a better place” to the next level. The Girl Scout Gold Award is the mark of the truly remarkable— proof that not only can she make a difference, but that she already has.

Seniors and Ambassadors who earn the Gold Award tackle issues that are dear to them and drive lasting change in their communities and beyond. Think of the Gold Award as a key that can open doors to scholarships, preferred admission tracks for college, and amazing career opportunities.

We celebrated both 2020 and 2021 Gold Award Girl Scouts at a special Gold Award and Volunteer Awards Ceremony, amounting to 20 new Gold Award Girl Scouts. Projects tackled everything from creating volunteer programs to creating gardens for bees and butterflies. Our Gold Award Girl Scouts took issues head on, becoming community leaders and inspiring future Girl Scouts to do the same.

Toree Beisley | Nevada, MO Stress Sensitive Schools “For my Gold Award project, I addressed the need for accommodations for individuals that struggle with mental health issues. My team and I worked with the schools in Vernon County to provide mental health resources, implement sensory rooms, provide stress packets for both teachers and students, and lobbying with Patricia Pike to implement one-hour mandated learning on how to spot and handle stress for teachers all over Missouri. By increasing awareness and education about how mental health issues develop in school-aged children, we can hopefully get people to seek help sooner and take better advantage of various resources.”

Clarissa Varner | Poplar Bluff, MO Creating a Place for Veterans “For my Gold Award project, I created engaging activities for the veterans at the Veteran Affairs facility in Poplar Bluff. I created some tabletop games that are easy to move and will be used in the in-house nursing home for occupational therapy. These activities have made the outdoor recreation space for the patients more inviting and can be used for the mental health and therapy groups, as well. I also provided mental health pamphlets for the activity space that can be handed out to anyone who utilizes the space.”

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Girl Scouts of the Missouri Heartland

Anushka Jalisatgi | Columbia, MO Kiwanis Park Trail Map and Marking Improvements “For my Gold Award project, I created mile markers and maps for Kiwanis park, a local nature trail and park. I met with community organizations, like the Kiwanis Club, and gained meaningful relationships with the Columbia community and businesses. My project required strict deadlines and it promoted my ability to communicate with business owners, community members, and city officials.”

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Council Staff AS OF 9/30/2021

Aarika Cox Adam Robertson Allison Daly Andrea Copeland Andrew Wamser Anne Soots Bonnie Taylor Breanna Yelvington Brigitte Scott Carrie Mott Carrie Seals Cathy Maschmeyer Dakota Smallie Elizabeth Usher Elliott Pearman Emilie Stagoski Erin Schloss Hannah Whittaker Heather Bohannon Heather Duncan Heather Mize

James Carter Janet Dingman Jeremy Embree Joan Gibson Julia Campell Julie Wall Kara Glaus Katie Roush Kay Gates Kerissa Allbritton Kim Vandenberg Lauren Slamb Lenora Trujillo Lori Enyart Lori Maevers Lynn Moxley Mary Jane Bailey Melisabeth Johnston Melody Parker Michael Johnson Mikael Summers

Miriam Numata Missy Cravens Morgan McDaniel Olivia Rowland Patricia McDaniel Sarah Baird Sara Crane Sara Helm Sara Thompson Sharlene Wells Sherry Miller Sue Williams Susan Williams Tanya Davis Tara Brownlee Teresa Crawford Valerie Landes Wendy Whelan Whitney Lammers Zoë Pixler

Board of Directors AS OF 9/30/2021

JoAnn Graffam, Board Chair Mary Daly, 1st Vice Chair Savannah Stepp, 2nd Vice Chair Rebecca LaChance, Secretary Tonya Sprenkle, Treasurer Ex Officio Members Anne Soots, CEO Janet Dingman, CFAO

Directors at Large Charlotte Angotti Emily Biagioni-Paulette Kim Capps Fawna Coons Rachel Fuhrman Teressa Haney Barbara Kuebler

Toni Miller Jane Paul Erin Shaw Machelle Smith Katie Vance Cecilia Young

Board Development Committee Valerie Richardson, Committee Chair Fawna Coons Laura McCaskill Mary Daly Jane Paul Laura Klipfel

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Girl Scouts of the Missouri Heartland

Using Our Resources Wisely Statement of activities for the twelve months ended September 30, 2021.

Revenues

Contributions (cash) Special Fundraising Events Contributions (products & services) Product Sales (net) Merchandise Sales (net) Program Services Investments Paycheck Protection Program Forgiveness Employee Retention Tax Credit Other Revenue Total Revenues

$497,410 $0 402,675

10% 0% 9%

2,445,797 52,570 77,764 490,090 444,644

52% 1% 2% 10% 9%

276,209

6%

48,701 1% $4,735,860 100%

Expenses Program Services Fundraising General & Administrative Total Expenses

$4,279,806 85% 351,401 7% 404,763 8% $5,035,970 100%

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Everything a Girl Scout does—whether it’s climbing mountains, speaking her mind, or dreaming up new technology—has been developed especially for, and is tested by, girls. Girl Scouts is a world where girls can do, and be, whatever they dream.

Girl Scouts is for girls who want to…

Change the world. By building life skills in civic engagement, healthy living, and global citizenship, girls discover their inner power and seek out opportunities to improve the world around them.

Speak up for others. Girl Scouts identify issues—like bullying, greater access for people with disabilities, and conservation—and then work towards creative solutions.

Explore the outdoors. When Girl Scouts get outside, they build leadership skills, discover they can overcome any challenge, and develop a deep connection with and empathy for our environment.

Be a STEMinist. Whether it’s robotics, cybersecurity, space science, or engineering, Girl Scouts can earn badges that inspire an interest in STEM and push their dreams forward.

Run a business. Through the Girl Scout Cookie Program, the largest girlled entrepreneurial program in the world, girls gain financial smarts and confidence while working as a team.

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Girl Scouts of the Missouri Heartland

Because of you we can.

As Girl Scouts, they’re part of a movement that encourages them to take action and supports their confidence to drive change. Our donors play a critical role in making it all happen. We’re so grateful for each and every individual, business, and organization that helped girls explore freely, expand their perspectives, and discover the unimaginable.

Donations of $25 or more that were given to Girl Scouts of the Missouri Heartland during fiscal year October 1, 2020 – September, 30, 2021 are listed on the following pages. We have carefully reviewed the donors listed. Errors may occur in a list of this size. If your name has been omitted, misspelled, or incorrectly listed, please accept our apologies and contact us so that we may amend our records.

Thank you for being a champion for Girl Scouts.

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Annual Donors $5,000-$9,999

Anne Soots Walmart Foundation

$1,000-$4,999

Ameren Missouri - SEMO Division Anonymous Friend of Girl Scouting Bicknell Family Foundation Fund Bob and Jan Cope Dan Cotner Mary Daly Coralie Forsee Lindsey Godfrey Barbara Kuebler Libby Mobley Marla Moody Moser’s Tina Stillwell Your Cause Paying

$500-$999

Associated Electric Cooperative Inc. E. M. Burger Memorial Foundation Constance Bearnes Sherylyn Bradford Fawna Coons Janet Dingman Jeff Eiserman Lori Enyart Kara Glaus JoAnn Graffam Rebecca LaChance Erin Mitchell Jane Paul Robert Robuck Mary Jane Schultz Katie Vance Wendy Whelan Rochelle Whitley Bobbie Wolgamott

$250-$499

Danny and Charlotte Angotti Heather Bohannon Troy and Andrea Copeland Aarika Cox Missy Cravens Jeremy Embree Kay Gates Joan Gibson Ian Hook Tiffany Jones Kiwanis Club - Dexter Tawnya Rivers

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Brigitte Scott Renee Trout Sharlene Wells Target Corporation Penelope Willard Susan Williams White River Lawn Care

$100-$249

Amazon Smile Foundation Alice Breeze Curt Curtis Girl Scouts of the USA James Gieselmann Delisa Huston Maryalice Istvan Jennings Brothers, Inc. Melisabeth Johnston Paul Kirk Craig Lehman Lions Club - Boonville Linda Lorraine Todd Lumsden Bill Lyons Ralph Maddox William Marietta Mary McClary Marjorie Meredith Kathleen Metter Tom Miller Toni Miller John Mitchelson Melanie Orr Kenny Pope Mark Preyer Amy Proctor Terry and Wende Pruden Rotary Club - Perryville Beth Seabaugh Virginia (Ginger) Schneider Southwest Electric Cooperative Savannah Stepp Mikael Summers Heather Taylor T. Wayne Lewis Cecilia Young Jim Zeth Mary Zimmerman

$25-99

Kerissa Allbritton Jan Allgood Michele Baird William Black Tara Brownlee

Girl Scouts of the Missouri Heartland

Julia Campbell Sara Crane Maridee Edwards Facebook, Inc. Jimmye Dean Fagan Mary Frank Eric Haun Jillian Hodge Danyelle Hooten Marjory Janseen Jane Johnson John Johnson Rachel Kelsey Deborah Kieliszewski Madyson Koehn Nancy LeGrand Mara Linscott Lori Maevers Joseph Martin Carol Maschmeyer Cathy Maschmeyer Margaret McClure Suzanne McClure Carol McEntyre Jeannie McLaughlin Sherry Miller Janie Mills William Naeter Dee Nichols Patti Parker PEO - Chapter EZ Jim Pemberton Zoë Pixler Bob Roads John Roads Nancy Roads Katie Roush Ellen Schaffer Erin Schloss Donna Simonton Margaret Slagle Malissa Smith Joyce Stanley Sara Thompson Elizabeth Usher Kim Vandenberg Julie Wall Jeanne Watkins Cynthia Weber Judy Westhoff Greg Whiteman Nicole Willems Sue Williams Lori Winkelstein Deidre Wipke-Tevis Euphemia Zahringer

Juliette Gordon Low Society Erik and Eva Andersen Girl Scout Movement-Wide Challenge Planned Gift Dianne Belk and Lawrence Calder Girl Scout Movement-Wide Challenge Planned Gift Mary Daly Ron and Kara Glaus Lindsey Godfrey Anne Soots Savannah Stepp Tina Stillwell

Grants

Anthem Inc. Bolivar Area Community Foundation Boone County Community Foundation of Southeast Kansas Community Foundation of the Ozarks - Coover Finley River Program Community Foundation of the Ozarks - Smith Atwell Fund Enterprise Holdings Foundation Girl Scouts of the USA Greene County MO Schreiber Foods United Way of Central Missouri

Gifts-In-Kind

Anne Soots Artfully Framed Hiland Dairy Foods Co. KFJX 14 Fox / KOAM 7 Joplin/Pittsburg Area KOLR 10 / KOZL / KRBK / MyNet KY3 / KSPR 33 / CW Ozarks Springfield Area

United Way

Callaway County United Way Carthage Area United Way Heart of the Ozarks United Way Kennett United Way Ottawa County United Way Pettis County United Way Sikeston/Bootheel Area United Way United Community Fund of Neosho Area United Way of Central Missouri United Way of Southeast Missouri United Way of the Ozarks United Way of Vernon County

Memorials & Tributes

Family Giving

In Memory of Bette Odell Tina Stillwell Lindsey Godfrey Renee Trout Scott Zobel Sav Russell

Christina Anderson Arion Ashwood Sara Baker Ilbey Budak Stephanie Bumgardner Katherine Burton Aarika and Jason Cox Deanna Ebert Jerinda Esterline-King Miranda Grove Celia Ingle Lucky Johnson Christopher Johnston Katie Kemp Lauren Langston Allison Moore Tarna Powers Jennifer Reeves Jori Rose Mickey Shaw Kelsey Smith Melinda Smits Susan Thiessen Michelle Tyler Gina Wagner Rochelle Whitley Tisha Williams Kalyn Willingham

In Memory of Ed Brogdon Danny and Charlotte Angotti In Honor of GSMH Staff Lindsey Godfrey In Memory of Harryette Campbell Libby Mobley Jerry Paul Combs Charolyn Martin Cynthia Weber Renee Trout In Memory of Julie Marshall Spiegel Lindsey Godfrey In Memory of Marge Reese Lindsey Godfrey In Honor of Mary Gail Allen Linda Hofstetter In Memory of Sherrie Neff Amy Terzoplous In Memory of Tim Seabaugh Renee Trout In Memory of Twajana Chasteen Tina Stillwell

Planned Gifts Harryette Campbell A special thank you to the late Ms. Harryette Campbell for her significant planned gift that will ensure her lasting commitment to honoring Gold Award Girl Scouts lives on.

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Girl Scouts of the Missouri Heartland, Inc. 877-312-4764 • www.girlscoutsmoheartland.org Girl Scouts of the Missouri Heartland

@girlscouts_mh

@girlscouts_mh

info@girlscoutsmoheartland.org