Publishing in Action

Gabriel Solomons MA Presentation Thursday, November 17th

Publishing in Action World Film Location Book Series / Material copyright Š2011 Intellect Ltd.

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Gabriel Solomons MA Presentation Thursday, November 17th

Intellect is an independent academic publisher in the fields of creative practice and popular culture, publishing scholarly books and journals that exemplify our mission as publishers of original thinking. We aim to provide a vital space for widening critical debate in new and emerging subjects, and in this way we differ from other publishers by campaigning for the author rather than producing a book or journal to fill a gap in the market.

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Gabriel Solomons MA Presentation Thursday, November 17th

Intelect Offices The Mill, Parnall Road Fishponds

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Gabriel Solomons MA Presentation Thursday, November 17th

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My Role

Innovation Manager

My Responsibility

Develop and manage innovative projects that target new audiences while implementing strategies for varied publishing platforms.

My Projects

The Big Picture Magazine/Website World Film Locations Series Fandom (Book series) Fashion and...

Gabriel Solomons MA Presentation Thursday, November 17th

The Big Picture Magazine/Website A visually-focussed film magazine that goes beyond the borders of the screen to reveal cinema’s unique power to entertain, inspire and connect to every one of us.

The Big Picture provides an original take on the cinematic experience. Drawing from cinema’s fundamental visual power, the magazine turns traditional magazine publishing on its head, allowing the powerful filmic images to do the talking rather than exhuative use of text.

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Gabriel Solomons MA Presentation Thursday, November 17th

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Gabriel Solomons MA Presentation Thursday, November 17th

On Location Feature Spotlight on a handful of films set in a chosen city for each issue. How does time or circumstance change a location – its significance to the film/actors/etc.

Location as ‘character’ and location as cultural signifier.

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Gabriel Solomons MA Presentation Thursday, November 17th

The Big Picture Issue 07 March/April 2010

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Gabriel Solomons MA Presentation Thursday, November 17th

The Big Picture Issue 08 May/June 2010

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Gabriel Solomons MA Presentation Thursday, November 17th

World Film Locations Series The World Film Locations series explores and reveals the relationship between the city and cinema by using a predominantly visual approach inspired by The Big Picture magazine’s ‘On Location’ feature.

The city continues to play a central role in a multitude of films, helping us to frame our understanding of place and of the world around us. Whether as elaborate directorial loveletters or as time specific cultural settings, the city acts as a vital character in helping to tell a story.

Questions: ➝ How is cinema helping to shape our view of the city? ➝ What is the role of the city in film? ➝ How can we engage with and better understand different cultures through the medium of film?

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Gabriel Solomons MA Presentation Thursday, November 17th

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Gabriel Solomons MA Presentation Thursday, November 17th

Project management and editorial cycle 1. Research feasibility 2. Develop project proposal 3. Produce support materials 4. Call for editors/contributors 5. Contract editors 6. Editorial support / general monitoring of progress 7. Send completed manuscript to copy-editor 8. Typeset and layout 9. Proofread / Peer review 10. Send to print + Marketing/Distribution

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Gabriel Solomons MA Presentation Thursday, November 17th

2. Develop project proposal ➝ Outline of project for both internal reference and commissioning purposes. ➝ Clearly outline the merits of the project and how it fits into a wider company ethos. ➝ Provide all information necessary to demonstrate the aims and scope of the project.

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Gabriel Solomons MA Presentation Thursday, November 17th

3. Produce support materials (for editors) ➝ Style guide (text and image) ➝ Editor’s questionnaire ➝ Copyright consent form (text and image) ➝ Content outline guide ➝ Editor FAQ ➝ Contract

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Gabriel Solomons MA Presentation Thursday, November 17th

4. Distribute call for editors/contributors ➝ Through internal channels based on subject area appropriateness and past editorship (this includes posting onto Intellect website) ➝ At relevant conferences ➝ Appropriate website forums (including academic institutions and relevant depts.) ➝ ‘Head-hunting’

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Gabriel Solomons MA Presentation Thursday, November 17th

5. Contract editors Once basic city proposal is submitted and accepted... ➝ Send editor questionnaire (agreeing material deadline as well as any support infrastructure needed) Providing biographical information /Previous publications / Affiliations / Marketing potential / Competitors / Any conference appearances / Challenges for editorship Editorial strategy / Basic outline of publication

➝ Approve editor questionnaire ➝ Issue contract ➝ File signed copy

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Gabriel Solomons MA Presentation Thursday, November 17th

6. Editorial support / general monitoring of progress ➝ Deal with any technical issues (text and image) ➝ Respond to queries ➝ Weekly email for progress update ➝ Proof content on a regular basis

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Gabriel Solomons MA Presentation Thursday, November 17th

7. Send completed manuscript to copy-editor ➝ Copy editing is... the work done to improve the formatting, style, and accuracy of text. Unlike general editing, copy editing might not involve changing the substance of the text. Copy refers to written or typewritten text for typesetting, printing, or publication. Copy editing is done before both typesetting and proofreading, the latter of which is the last step in the editorial cycle.

Series Editor: Overall monitoring and ‘final word’ on content, Establishes tone of voice through style guide Individual Book Editor: Commissions contributors, edits submitted text based on style guide/structural demands and prepares content for delivery to series editor.

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Gabriel Solomons MA Presentation Thursday, November 17th

example of common copy-editing marks

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Gabriel Solomons MA Presentation Thursday, November 17th

8. Typeset and layout âž? Either in-house or outsourced (depending on the job) Intellect uses approximately 12 different typesetters. âž? Traditionally typesetting is the composition of text by means of types. Nowadays the term is applied to mainly digital practitioners that lay-out, compose and arrange documents (books, magazines, journals, etc.) using text and (often) image either based on set templates/style guides or created by the typesetter themselves.

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Gabriel Solomons MA Presentation Thursday, November 17th

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Gabriel Solomons MA Presentation Thursday, November 17th

8. Typeset and layout ➝ Book/page layout produced in-house ➝ Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. Elements usually consist of type (text), images (pictures), and occasionally place-holder graphics for elements that are not printed with ink such as die/laser cutting, foil stamping or blind embossing. ➝ Font selection ➝ Page layout and architecture (grids, margins, folios, guides, columns, rows, baselines...) ➝ Paragraph and character styles ➝ Colour use (CMYK, spot colours, special colours) ➝ Image use and styles + colour correction and print preparartion ➝ Contracting freelancers: photographers/cartographers ➝ Print sourcing (special processes, paper stock, binding...)

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Gabriel Solomons MA Presentation Thursday, November 17th

Page layout including page architecture and type specs

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Gabriel Solomons MA Presentation Thursday, November 17th

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Gabriel Solomons MA Presentation Thursday, November 17th

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Gabriel Solomons MA Presentation Thursday, November 17th

9. Proofread and peer review âž? Either in-house or outsourced (depending on the job) âž? Proofreading is the reading of a galley proof, PDF or computer monitor to detect and correct productionerrors of text or art. Proofreaders are expected to be consistently accurate by default because they occupy the last stage of typographic production before publication.

Galley proofs are so named because in the days of hand-set type, the printer would set the page into galleys, the metal trays into which type was laid and tightened into place. These would be used to print a limited number of copies for editing mark-up. The printer would then receive the edits, re-arrange the type, and print the final copy.

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Gabriel Solomons MA Presentation Thursday, November 17th

9. Proofread and peer review ➝ Peer review is a process of self-regulation by a profession or a process of evaluation involving qualified individuals within the relevant field. Peer review methods are employed to maintain standards, improve performance and provide credibility. In academia peer review is often used to determine an academic paper’s suitability for publication. ➝ Although the World Film Locations series is produced by an academic publisher, the peer review process is less rigorous as it is aimed at a more ‘mainstream’ audience. many of the book editors are academics and utilize colleagues as contributors so we often ask editors to choose one/two ‘peers’ to look over the final PDF before sending to print.

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Gabriel Solomons MA Presentation Thursday, November 17th

10. Send to print ➝ Sent as single page PDFs, uploaded to an FTP site ➝ Printer informs you of any problems or missing content ➝ Printer sends digital or cromalin proofs for final check of content, layout, colour and image quality. You can request proofs to be sent on actual stock chosen but this incurres added costs. ➝ Once ok’d, printer outputs plates for final production ➝ Sections created, bound and cut and finished books delivered to two addresses (Intellect and distribution agents)

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Gabriel Solomons MA Presentation Thursday, November 17th

Marketing/Distribution ➝ Make available in varying formats (ebooks and apps) ➝ Promote titles through launch events ➝ Use print advertising ➝ Use social media ➝ Utilize editorial network ➝ Make available through online as well as offline ‘stores’ ➝ Book reps worldwide promote titles to generate orders

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Gabriel Solomons MA Presentation Thursday, November 17th

Interactive 2012 Spring Book Catalogue

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Gabriel Solomons MA Presentation Thursday, November 17th

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Gabriel Solomons MA Presentation Thursday, November 17th

World Film Locations Launch Event BFI, London September 30th, 2011

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Gabriel Solomons MA Presentation Thursday, November 17th

Thankyou www.intellectbooks.com Facebook: World Film Locations Free Ipad app on itunes store Presentation on issuu.com/gsolom

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