The Signal 2014-15 Print Mediakit by The Signal

SIGNAL THE

CELEBRATING 80 YEARS

IT’S MORE THAN A NEWSPAPER.

MEDIAKIT 2014-2015

AboutUs

nationally recognized and award-winning college newspaper, The Signal focuses on providing quality, timely and accurate reporting on the city of Atlanta and the Georgia State community, which boasts the second largest number of in-state alumni, thousands of faculty and administrators and a student body of more than *32,000 graduate and undergraduate students. And itâ&#x20AC;&#x2122;s still growing! * SOURCE: University Relations, 8/18/2011

OurReaders African-American

17 - 21

59.8

Over 35

26 - 29

6.3

4.8

30 - 35

4.2

22 - 25

are young...

36.6

...and diverse

SOURCE: * 2011-12 SIGNAL READERSHIP SURVEY ** GOOGLE ANALYTICS

Hispanic

36.3

24.9

5.8

Caucasian

5.5

Other

Bi-racial

Asian

6.1

9.8%

We proudly serve:

27,456 4,532 1,131 2,771 2.758

Undergraduates Graduates Faculty Staff Incoming Freshman* * In the 2013 year. SOURCE: colleges.findthebest.com

OurReach

Over the past five years, Georgia State has set record enrollment figures with each class more academically rigorous and diverse than the one before it, putting GSU in place to soon become the largest public university in the state, which translates into continued expansion and economic impact for the Atlanta community. We publish 4,500 copies each week both in and around the Georgia State campus, thereby reaching about *18,000 traditional and commuter students regularly, according to market research data. On average, The Signalâ&#x20AC;&#x2122;s website (www.georgiastatesignal.com) receives between **400 and 600 views a day or 15,000 views a month. During peak news weeks, the site often receives in excess of 2,000 to 4,000 views a day. THE SIGNAL | SUITE 200, UNIVERSITY CENTER | ATLANTA, GA 30303 | (404) 413-1618 | WWW.GEORGIASTATESIGNAL.COM

DatesandRates Publication dates and special issues Summer 2014

• June 9, 2014** (New Student Orientation)

Fall Semester 2014 • • • • • • • • • • • • • •

Want a package deal?

Spring Semester 2015 • • • • • • • • • • • • • •

First Time Advertisers enjoy 15% off total ad price

1/13 *1/20 (Legislative) 1/27 2/3 *2/10 (Sex/Valentine’s) 2/17 2/24 3/3 *3/10 (SGA) 3/24 *3/31 (Panther Person of the Year) 4/7 4/14 *4/21 (Reader’s Issue)

Mix and match ad sizes • 10% off total ad price for 4 consecutive weeks • 15% off total ad price if ad runs for 6 consecutive weeks • 20% off total ad price if ad runs for 8 consecutive weeks • 25% off total ad price if ad runs for 12 consecutive weeks

8/26 *9/2 (Football preview) 9/9 9/16 9/23 9/30 10/7 (Homecoming) 10/14 10/21 *10/28 (Halloween) 11/4 (Basketball) *11/11 (Food) *11/18 (Holiday) 12/2 Last Issue The Signal publishes every Tuesday

Packages for specific sizes • Triple Ad - 15% for 3 consecutive weeks »» Full Page: (5C x 14”), Full Color • Quadruple Ad - 20% for 4 consecutive weeks »» Half page: (5C x 7”), Full Color • Octuple Ad - 25% for 8 consecutive weeks »» Quarter Page: (3C x 7”), Full Color Coupon-Mania • At least 2 consecutive weeks • Coupon Size: (2C x 3.5), Full Color • $400.00 for first two weeks, then $100 for each following week.

during the fall and spring semesters. *Special edition issue. **Refer to our INCEPT Media Kit for pricing and sizing details.

All ads can modified and updated each week.

Rates and Sizes Full Page: 5C x 14” Half Page: 5C x 7” 1/4 Page: 3C x 7 1/6 Page: 2C x 7” Banner: 5C x 2” Coupon: 2C x 3.5” *Full Color *Single Color

National

Local

Georgia State

$770 $385 $231 $154 $110 $77 $350 $95

$630 $315 $189 $126 $90 $63 $325 $95

$420 $210 $126 $84 $60 $42 $300 $80

$150 $150

$135 $135

$120 $120

$204 $227.50 $297.50 $367.50

$185 $207.50 $278.50 $335.50

$170 $196.50 $245.50 $307.50

Special Placement

*Inside Front Cover *Inside Back Cover Inserts per 1,000 issues Card/Flyer (5 x 7 max) 2-7 Pages 8-15 Pages 16+ Pages

Column Widths

One 1.95 in Two 4.05 in Three 6.15 in Four 8.275 in Five 10.375 in We offer custom sizes. The rate is $11 per column inch. Multiply width (columns) by height (inches) for cost. Refer to above chart for exact measurements. Custom ad sizes cannot be taller than 9”.

*All rates are added on to the cost of the ad

THE SIGNAL | SUITE 200, UNIVERSITY CENTER | ATLANTA, GA 30303 | (404) 413-1618 | WWW.GEORGIASTATESIGNAL.COM

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E R T A E H T M L I F

44 Courtland Street Atlanta, GA 30303

Complete the attached contract and email to signaladvertisingco@gmail.com, or drop by in our office at University Center Suite 200 . Artwork submissions should also be sent to signaladvertisingco@gmail.com (see “GRAPHIC ART” section above for artwork guidelines). Note: • Accounts not paid within 30 days from billing date are considered overdue and will accumulate a 3% per month service charge on the overdue balance. • The editorial board of The Signal reserves the right to reject or modify any ad for any reason.

THE SIGNAL | SUITE 200, UNIVERSITY CENTER | ATLANTA, GA 30303 | (404) 413-1618 | WWW.GEORGIASTATESIGNAL.COM

OnlineRates ! W NE

In addition to our weekly print editions, The Signal officially became a daily online news operation in 2013. We offer competitive rates and package deals, along with complimentary ad design from our award-winning art department. Banner Ad 768 x 90 pixels

Banner Ad • $350 per week • $1,100 per month • Ad will appear every 3 page views

Static Ad 300 x 250 pixels

Side Static Ad • $300 per week • $850 per month • Ad will appear on every page view

Cycle Ad 300 x 250 pixels

Side Cycle Ad • $250 per week • $750 per month • Ad will appear every 4 page views

More package deals! If you purchase: • Full-page, full-color ad — receive free Side Cycle Ad for one week. • Half page, full color ad — receive 50% off Side Cycle Ad for one week. More questions? Contact us! The Signal P.O. Box 3968 Suite 200, University Center Atlanta, GA 30303

Office hours: Monday-Friday 9 a.m. — 5 p.m.

Ad Coordinator: Khatleen Sukhraj signaladvertisingco@gmail.com (404) 413-1618

THE SIGNAL | SUITE 200, UNIVERSITY CENTER | ATLANTA, GA 30303 | (404) 413-1618 | WWW.GEORGIASTATESIGNAL.COM

GEORGIA GEORGIA STATE STATE ADVERTISING CONTRACT ADVERTISING FORM Email this contract to: signaladvertisingco@gmail.com or drop off in our office at at 200 200 University University Center. Center. Email this contract to: signaladvertisingco@gmail.com or drop off in our office

Email this contract to: signaladvertisingco@gmail.com or drop off in our office at 200 University Center. Contract, payment, payment, and and art art must must be be received received by by advertising advertising deadline deadline (one week week before before publication). publication). Form,Contract, payment and art must be received by advertising deadline (one week(one before publication).

CONTACT INFORMATION INFORMATION CONTACT CONTACT INFORMATION

Company/Agency: ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ Company/Agency: Contact Name: Name: _______________________________________________ _______________________________________________ Contact

Email: ______________________________________________ ______________________________________________ Email:

Address: ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ Address: City: _________________________________________________ _________________________________________________ City:

State: ________________ ________________ State:

Telephone: _______________________________________________ _______________________________________________ Telephone:

ZIP: ____________________________ ____________________________ ZIP:

Fax: __________________________________________________ __________________________________________________ Fax:

ADVERTISEMENT INFORMATION INFORMATION ADVERTISEMENT INFORMATION ADVERTISEMENT Advertisement title title (or (or first first line line of of ad): ad): ___________________________________________________________________________________ ___________________________________________________________________________________ Advertisement Publication date(s): date(s): ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ Publication Ad cost cost (multiply (multiply Ad Ad Size Size times times Rate): Rate): Ad

Sizes (Check (Check one): one): Sizes Full Page:5C Page:5C xx 14” 14” = = $420 $420 Full Half Page: 5C x 7” = $210 Half Page: 5C x 7” = $210 1/4 Page: Page: 3C 3C xx 7” 7” = = $126 $126 1/4 1/6 Page: 2C x 7” = $84 1/6 Page: 2C x 7” = $84 Banner: 5C 5C xx 2” 2” = = $60 $60 Banner: Coupon: 2C 2C xx 3.5” 3.5” = = $42 $42 Coupon: Custom: ________________ Custom: ________________

Color: Color:

Discount Amount: Amount: Discount

(If applicable. applicable. See See media media kit.) kit.) Full Color Color = = $300 $300 (If Full ______ (subtract) (subtract) Single Color Color = = $80 $80 --______ Single Black & & White White = = No No Charge Charge Black Subtotal: ______ Subtotal: ______ Quantity: ______ (multiply (multiply with with Subtotal) Subtotal) Placement: Quantity: ______ Placement: Inside Front Front Cover Cover = = $120 $120 Inside Inside Back Back Cover Cover = = $120 $120 Total Total Cost: Cost: ______ Inside ______ Any Placement = No Charge (Verify custom custom price price with with ad ad coordinator.) coordinator.) Any Placement = No Charge (Verify

PAYMENT INFORMATION INFORMATION PAYMENT

PAYMENT INFORMATION Speedtype (GSU (GSU Departments Departments Only) Only) Speedtype Speedtype Code: Code: _______________ _______________ Speedtype

Check/ Money Money Order Order (Make (Make all all checks checks out out to to Georgia Georgia State State University.) University.) Check/ Mail to: to: Mail

Bryce McNeil McNeil (Re: (Re: Signal) Signal) Bryce 360 330 Student Student Center Center 330 44 Courtland Street 44 Courtland Street Atlanta, GA GA 30303 30303 Atlanta,

NOTE: Proof of printing will be sent (one full issue) to the contact information filled out above. Please verify its correctness before submitting NOTE: Proof Proof of of printing printing will will be sent (one (one full full issue) issue) to to the the contact contact information information filled filled out out above. above. Please Please verify verify its its correctness correctness before before submitting submitting NOTE: materials. Invoice will be sentbeforsent ads not paid for in advance. materials. Invoice will be sent for ads not paid for in advance. materials. Invoice will be sent for ads not paid for in advance.

AUTHORIZATION AUTHORIZATION AUTHORIZATION By his/her his/her signature signature below, below, the the undersigned undersigned represents represents that thatthat he/she 1) has has the the authority to bind bind the the above department or organization organization andand 2) By acknowledges he/she 1) has authority to bind above department or organization he/she 1) the authority to the above department or and 2) understands andand agrees to be be bound by by thethe terms of this this agreement as stated in The The Signal Signal advertising brochure, and 3) agrees tototal pay for thethis above total total 2) understands agrees to be bound terms as stated in Theas Signal advertising brochure, and 3)brochure, agrees toand pay3) the aboveto understands and agrees to bound by the terms of agreement stated in advertising agrees pay the above for this this advertisement. advertisement. advertisement. for

____________________________________________ ____________________________________________

Signature Signature

Printed Name Name Printed

Title Title

Date Date

ReceiptSubmitting of aa signed signed an contract and/orForm payment or art art does does not constitute constitute binding contract. contract. Allincontracts contracts received are subject subjectsubmitted to approval approval or rejection NOTE: Advertising and making payment does notaaguarantee placement The Signal. All advertising is or subject to Receipt of contract and/or payment or not binding All received are to rejection by the editorial board of The Signal. approval or rejection by the editorial boardby of the Theeditorial Signal. board.

LOCAL ADVERTISING CONTRACT

Email this contract to: signaladvertisingco@gmail.com or drop off in our office at 200 University Center. Contract, payment, and art must be received by advertising deadline (one week before publication).

CONTACT INFORMATION Company/Agency: ___________________________________________________________________________________________________ Contact Name: _______________________________________________

Email: ______________________________________________

Address: ___________________________________________________________________________________________________________ City: _________________________________________________ Telephone: _______________________________________________

State: ________________

ZIP: ____________________________

Fax: __________________________________________________

ADVERTISEMENT INFORMATION Advertisement title (or first line of ad): ___________________________________________________________________________________ Publication date(s): ___________________________________________________________________________________________________ Ad cost (multiply Ad Size times Rate):

Sizes (Check one): Full Page:5C x 14” = $630 Half Page: 5C x 7” = $315 1/4 Page: 3C x 7” = $189 1/6 Page: 2C x 7” = $126 Banner: 5C x 2” = $90 Coupon: 2C x 3.5” = $63 Custom: ________________

Color:

Full Color = $325 Single Color = $95 Black & White = No Charge

Discount Amount:

(If applicable. See media kit.) -______ (subtract)

Subtotal: Placement: Quantity: Inside Front Cover = $135 Inside Back Cover = $135 Total Cost: Any Placement = No Charge (Verify custom price with ad coordinator.)

PAYMENT INFORMATION Check/ Money Order Make all checks out to Georgia State University.

Mail to:

______ ______ (multiply with Subtotal) ______

Bryce McNeil (Re: Signal) 360 330 Student Center 44 Courtland Street Atlanta, GA 30303

NOTE: Proof of printing will be sent (one full issue) to the contact information filled out above. Please verify its correctness before submitting materials. Invoice will be sent for ads not paid for in advance.

AUTHORIZATION By his/her signature below, the undersigned represents that he/she 1) has the authority to bind the above department or organization and 2) understands and agrees to be bound by the terms of this agreement as stated in The Signal advertising brochure, and 3) agrees to pay the above total for this advertisement.

____________________________________________

Signature

Printed Name

Title

Date

Receipt of a signed contract and/or payment or art does not constitute a binding contract. All contracts received are subject to approval or rejection by the editorial board of The Signal.

NATIONAL ADVERTISING CONTRACT Email this contract to: signaladvertisingco@gmail.com or drop off in our office at 200 University Center. Contract, payment, and art must be received by advertising deadline (one week before publication).

CONTACT INFORMATION Company/Agency: ___________________________________________________________________________________________________ Contact Name: _______________________________________________

Email: ______________________________________________

State: ________________

ZIP: ____________________________

Fax: __________________________________________________

Sizes (Check one): Full Page:5C x 14” = $770 $775 Half Page: 5C x 7” = $385 1/4 Page: 3C x 7” = $231 1/6 Page: 2C x 7” = $154 Banner: 5C x 2” = $110 Coupon: 2C x 3.5” = $77 Custom: ________________

Color:

Discount Amount:

(If applicable. See media kit.) Full Color = $350 -______ (subtract) Single Color = $95 Black & White = No Charge Subtotal: ______ Placement: Quantity: ______ (multiply with Subtotal) Inside Front Cover = $150 Inside Back Cover = $150 Total Cost: ______ Any Placement = No Charge (Verify custom price with ad coordinator.)

PAYMENT INFORMATION Check/ Money Order Make all checks out to Georgia State University.

Mail to:

Bryce McNeil (Re: Signal) 360 330 Student Center 44 Courtland Street Atlanta, GA 30303

____________________________________________

Signature

Printed Name

Title

Date

Receipt of a signed contract and/or payment or art does not constitute a binding contract. All contracts received are subject to approval or rejection by the editorial board of The Signal.