2017 2018 media kit by The Signal

MEDIA KIT 2017-2018 MORE OPTIONS. BIGGER AUDIENCE.

THE SIGNAL | SUITE 250, STUDENT CENTER WEST, ATLANTA, GA 30303 | 404-413-1618 | GEORGIASTATESIGNAL.COM

ABOUT US

he Signal is a nationally recognized and award-winning college newspaper which focuses on providing timely and accurate reporting on Georgia Stateâ&#x20AC;&#x2122;s six campuses, as well as the surrounding Metro Atlanta community. Named the #1 Best College Newspaper in the Southeast at the Southeast Journalism Conference (SEJC) of 2017, The Signal caters to a university student population of over 50,000*. Since its consolidation, Georgia State has connected the Dunwoody,

Alpharetta, Clarkston, Newton, Decatur and Atlanta campuses under its rich, diverse, and academically rigorous programs. Georgia State is now the largest public university in the state, one of the most racially diverse in the nation and has become a vital factor in the growth and development of Downtown neighborhoods. The Signal circulates 8,000 copies weekly in the fall and spring semesters around six campuses in the metro Atlanta area, with each issue on stands for a week. According to politifact.com

OUR READERS

8000 8000 8000 8000

COPIES WEEKLY LIFESPAN

24,868 GEORGIA STATE UNDERGRADUATES 20,250 PERIMETER COLLEGE UNDERGRADUATES 7,297

GRADUATES

1,306

DUAL ENROLLMENT STUDENTS

3,484

INTERNATIONAL STUDENTS

460+

TRANSIENT STUDENTS

ETHNICITY 39.59% AFRICAN AMERICAN 31.61% CAUCASIAN 11.24% ASIAN 8.78%

HISPANIC

GEORGIA STATE

PERIMETER COLLEGE

58% 59% FEMALE

FEMALE

MALE

74%

37%

42% 41% FULL-TIME

FULL-TIME

26%

63%

PART-TIME

According to Forbes & Perimeter.gsu.edu

THE SIGNAL PROUDLY SERVES A

YOUNG

DIVERSE AUDIENCE

WEEKLY NEWSPAPERS ARE ALSO VIEWED • AT CONFERENCES (NATIONALLY, STATE-WIDE AND REGIONALLY) • ONLINE

OUR EXTENDED FAMILY The Signal circulates in metro-Atlanta with its new distribution starting with the summer magazine.

MARK YOUR CALENDARS EVERY TUESDAY FOR NEW ISSUE! AUGUST 22 - APRIL 17

30,000+ ATLANTA CAMPUS 6,840*

DUNWOODY CAMPUS

1,781*

NEWTON CAMPUS

5,155*

CLARKSTON CAMPUS

2,202*

ALPHARETTA CAMPUS

2,671*

DECATUR CAMPUS

8,631*

DISTANCE LEARNING

DID YOU KNOW? Since 2015, The Signal added an approximate 100 mile radius to its current distribution with the consolidation of Georgia Perimeter College's student newspaper, The Collegian.

SAVE THE DATES PUBLICATION DATES AND SPECIAL ISSUES FALL SEMESTER 2017 8/22 FOOTBALL ISSUE 8/29 9/5 9/12 9/19 9/26 10/3 10/10 10/17 10/24

10/31 HALLOWEEN ISSUE 11/7 BASKETBALL ISSUE 11/14

11/28 FOOD ISSUE

SPRING SEMESTER 2018

PACKAGE DEALS FIRST TIME ADVERTISERS ENJOY 15% OFF TOTAL AD PRICE

1 2

MIX AND MATCH AD SIZES • 5% off total ad price for 2 consecutive weeks • 10% off total ad price for 4 consecutive weeks • 15% off total ad price if ad runs for 8 consecutive weeks • 20% off total ad price ifa ad runs for 12 consecutive weeks

PACKAGES FOR SPECIFIC SIZES • • • • • •

Triple Ad - 15% off for 3 consecutive weeks Full Page: (5C x 14”), Full Color Quadruple Ad - 20% 0ff for 4 consecutive weeks Half page: (5C x 7”), Full Color Octuple Ad - 25% 0ff for 8 consecutive weeks Quarter Page: (3C x 7”), Full Color

1/9

1/16 NIEGHBORHOOD GUIDE 1/23 1/30 2/6

2/13 SEX ISSUE/VALENTINE’S DAY 2/20 2/27

3/6 ARTS ISSUE 3/20 SGA ISSUE 3/27

COUPON-MANIA

• At least 2 consecutive weeks • Coupon Size: (2C x 3.5), Full Color • $400.00 for first two weeks, then $100 for each following week.

4/3 PANTHER/PERSON OF THE YEAR 4/10

4/17 READER’S ISSUE Special edition issue. For Urbanite Magazine, please refer to our Summer Media Kit for pricing and sizing details.

New advertisers discount: Only redeemable once by a single advertiser and can be applied to print or web off total ad cost. Advertising agencies and or change of agencies do not apply for discount.

PAPER RATES AND SIZES GEORGIA STATE

LOCAL

NATIONAL

FULL PAGE: 5C X 14”

$420

$630

$770

HALF PAGE: 5C X 7”

$210

$315

$385

1/4 PAGE: 3C X 7”

$126

$189

$231

1/6 PAGE: 2C X 7”

$84

$126

$154

BANNER: 5C X 2”

$60

$90

$110

COUPON: 2C X 3.5”

$42

$63

$77

*FULL COLOR

$300

$325

$350

*SINGLE COLOR

$80

$95

BACK PAGE

$320

$420

$520

INSIDE FRONT COVER

$120

$135

$150

INSIDE BACK COVER

$120

$135

$150

SPECIAL PLACEMENT

COLUMN WIDTHS ONE TWO THREE FOUR FIVE

1.95 IN 4.05 IN 6.15 IN 8.275 IN 10.375 IN

We offer custom sizes. The rate is $11 per column inch. Multiply width (columns) by height (inches) for cost. Refer to chart (left) for exact measurements. Custom ad sizes cannot be taller than 9”.

*ALL RATES ARE ADDED ON TO THE COST OF THE AD

FULL PAGE AD 10.375 IN. X 14 IN.

AD SAMPLES

HEADLINE

XXXX SUBLINE XXXX THE SIGNAL Staff Reporter

erat, porttitor et tortor id, faucibus suscipit sapien. In interdum, libero consequat elementum volutpat, nulla enim suscipit nulla, vel porttitor orci elit at diam. Nulla vestibulum tortor ut pretium dictum. Etiam ornare id augue ac pulvinar. Maecenas rutrum mollis turpis in sodales. Curabitur condimentum luctus libero. Maecenas ac velit eu enim blandit viverra. In sed magna quam. Aliquam pulvinar libero vitae pharetra aliquet.

SUBHEAD

Donec nunc libero, ullamcorper et consectetur eu, maximus ut nibh. Quisque ac magna vitae lectus ultrices tempor. Donec volutpat efficitur ipsum vel commodo. Donec nec sapien neque. Quisque consectetur mi vitae sagittis lobortis. Integer nec condimentum tellus, nec vestibulum justo. In vel iaculis nisi. Quisque scelerisque nisl id lacus tristique, eu molestie ipsum

interdum. Fusce dui tortor, malesuada at ante sed, dictum pulvinar est. Sed tempus lacinia convallis. Sed eget nulla ultricies, suscipit tortor et, dictum ipsum. Proin pharetra faucibus orci. Duis et orci pulvinar, vestibulum erat ac, facilisis risus. Vestibulum interdum cursus tellus, laoreet varius enim dapibus sit amet. Suspendisse nisl mi, scelerisque nec neque sed, varius molestie augue. Morbi tempor dapibus sapien, commodo mollis lectus malesuada quis. Suspendisse mollis tincidunt velit id vehicula. Quisque vel finibus nulla, ut suscipit massa. Integer vulputate enim commodo elit consequat aliquet. Quisque at ipsum nec orci tempor porta. Integer luctus neque erat, nec imperdiet tortor blandit sed. Phasellus nec sapien massa. Donec dignissim suscipit risus ac vehicula. Nam eu efficitur mi. Integer euismod, odio a pellentesque euismod, erat odio rhoncus velit, vitae lacinia nulla leo vitae lacus. Pellentesque

HALF PAGE AD 10.375 IN. X 7 IN.

AD SAMPLES

HEADLINE

XXXX SUBLINE XXXX

THE SIGNAL Staff Reporter

orem ipsum dolor sit amet, consectetur adipiscing elit. Duis vitae accumsan quam, efficitur cursus lectus. Sed id eleifend sem. Suspendisse potenti. Vestibulum scelerisque neque metus, aliquam maximus risus vulputate eu. Nam eu ex nunc. Vestibulum ut mauris nisi. Sed urna odio, feugiat eget sapien in, luctus feugiat sapien. Nunc ullamcorper fermentum faucibus. Quisque ornare volutpat augue nec porttitor. Proin finibus quam condimentum mi efficitur, sed suscipit enim malesuada. Nam dignissim magna eu laoreet cursus. Suspendisse ut convallis nisi. Proin at interdum odio, non bibendum enim. Nam dolor dui, semper non lobortis eu, malesuada quis ex. Pellentesque luctus felis sed lectus tempor, id rutrum nulla sagittis. Sed libero erat, porttitor et tortor id, faucibus suscipit sapien. In interdum, libero consequat elementum volutpat, nulla enim suscipit nulla, vel porttitor orci elit at diam. Nulla vestibulum tortor ut pretium dictum. Etiam ornare id augue ac pulvinar. Maecenas rutrum mollis turpis in sodales. Curabitur condimentum luctus libero. Maecenas ac velit eu enim blandit viverra. In sed magna quam. Aliquam pulvinar libero vitae pharetra aliquet.

SUBHEAD

condimentum tellus, nec vestibulum justo. In vel iaculis nisi. Quisque scelerisque nisl id lacus tristique, eu molestie ipsum interdum. Fusce dui tortor, malesuada at ante sed, dictum pulvinar est. Sed tempus lacinia convallis. Sed eget nulla ultricies, suscipit tortor et, dictum ipsum. Proin pharetra faucibus orci. Duis et orci pulvinar, vestibulum erat ac, facilisis risus. Vestibulum interdum cursus tellus, laoreet varius enim dapibus sit amet. Suspendisse nisl mi, scelerisque nec neque sed, varius molestie augue. Morbi tempor dapibus sapien, commodo mollis lectus malesuada quis. Suspendisse mollis tincidunt velit id vehicula. Quisque vel finibus nulla, ut suscipit massa. Integer vulputate enim commodo elit consequat aliquet. Quisque at ipsum nec orci tempor porta. Integer luctus neque erat, nec imperdiet tortor blandit sed. Phasellus nec sapien massa. Donec dignissim suscipit risus ac vehicula. Nam eu efficitur mi. Integer euismod, odio a pellentesque euismod, erat odio rhoncus velit, vitae lacinia nulla leo vitae lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam ullamcorper gravida est sit amet convallis. Maecenas vitae sodales nisi. Fusce sit amet congue ex, sed venenatis lorem. Aenean bibendum, turpis sed pharetra fringilla, ante sem euismod erat, sit amet pellentesque dui mi sed leo. Phasellus vel tincidunt lectus. Phasellus tempor neque at tortor malesuada, quis tempus sem scelerisque. Morbi placerat egestas dolor, sit amet blandit lacus vulputate nec. Maecenas sit amet felis gravida, suscipit ex fermentum, dapibus nisl. Nullam

P H OTO

1/4 PAGE AD

6.15 IN. X 7 IN.

AD SAMPLES

HEADLINE

XXXX SUBLINE XXXX THE SIGNAL Staff Reporter

SUBHEAD

Donec nunc libero, ullamcorper et consectetur eu, maximus ut nibh. Quisque ac magna vitae lectus ultrices tempor. Donec

COUPON AD 4.05 IN. X 3.5 IN.

volutpat efficitur ipsum vel commodo. Donec nec sapien neque. Quisque consectetur mi vitae sagittis lobortis. Integer nec condimentum tellus, nec vestibulum justo. In vel iaculis nisi. Quisque scelerisque nisl id lacus tristique, eu molestie ipsum interdum. Fusce dui tortor, malesuada at ante sed, dictum pulvinar est. Sed tempus lacinia convallis. Sed eget nulla ultricies, suscipit tortor et, dictum ipsum. Proin pharetra faucibus orci. Duis et orci pulvinar, vestibulum erat ac, facilisis risus. Vestibulum interdum cursus tellus, laoreet varius enim dapibus sit amet. Suspendisse nisl mi, scelerisque nec neque sed, varius molestie augue. Morbi tempor dapibus sapien, commodo mollis lectus malesuada quis. Suspendisse mollis tincidunt velit id vehicula. Quisque vel finibus nulla, ut suscipit massa. Integer vulputate enim commodo elit consequat aliquet. Quisque at ipsum nec orci tempor porta. Integer luctus neque erat, nec imperdiet tortor blandit sed. Phasellus nec sapien massa. Donec dignissim suscipit risus ac vehicula. Nam eu efficitur mi. Integer euismod, odio a pellentesque euismod, erat odio rhoncus velit, vitae lacinia nulla leo vitae lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam ullamcorper gravida est sit amet convallis. Maecenas vitae sodales nisi. Fusce sit amet congue ex, sed venenatis lorem. Aenean bibendum, turpis sed pharetra fringilla, ante sem euismod erat, sit amet pellentesque dui mi sed leo. Phasellus vel tincidunt lectus. Phasellus tempor neque at tortor malesuada, quis tempus sem scelerisque. Morbi placerat egestas dolor, sit amet blandit lacus vulputate nec. Maecenas sit amet felis gravida, suscipit ex fermentum, dapibus nisl. Nullam risus leo, feugiat at tellus vel, laoreet vehicula metus. Vivamus ut ullamcorper ipsum. In at nisl id arcu facilisis viverra. Phasellus sit amet consequat elit. Phasellus id nisl hendrerit, iaculis justo ut, porta justo. Cras porttitor blandit vehicula. Nulla eget nunc felis. Nunc sed sollicitudin tortor. In nibh turpis, vestibulum in sapien vel, vehicula dignissim lorem. Duis dapibus, elit a condimentum suscipit, odio odio sagittis lacus, non condimentum ex nisi

P H OTO

AD SAMPLES

HEADLINE

XXXX SUBLINE XXXX THE SIGNAL Staff Reporter

SUBHEAD

P H OTO

euismod, erat odio rhoncus velit, vitae lacinia nulla leo vitae lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam ullamcorper gravida est sit amet convallis. Maecenas vitae sodales nisi. Fusce sit amet congue ex, sed venenatis lorem. Aenean bibendum, turpis sed pharetra fringilla, ante sem euismod erat, sit amet pellentesque dui mi sed leo. Phasellus vel tincidunt lectus. Phasellus tempor neque at tortor malesuada, quis tempus sem scelerisque. Morbi placerat egestas dolor, sit amet blandit lacus vulputate nec. Maecenas sit amet felis gravida, suscipit ex fermentum, dapibus nisl. Nullam risus leo, feugiat at tellus vel, laoreet vehicula metus. Vivamus ut ullamcorper ipsum. In at nisl id arcu facilisis viverra. Phasellus sit amet consequat elit. Phasellus id nisl hendrerit, iaculis justo ut, porta justo. Cras porttitor blandit vehicula. Nulla eget nunc felis. Nunc sed sollicitudin tortor. In nibh turpis, vestibulum

BANNER AD 10.375 IN. X 2 IN.

ONLINE RATES AND SIZES

PACKAGE DEALS • Full-page, full-color ad — receive free Side Cycle Ad for one week. • Half page, full color ad — receive 50% off Side Cycle Ad for one week.

Banner Ad: Ad will appear every 3 page views Side Static Ad: Ad will appear on every page view Side Cycle Ad: Ad will appear every 4 page views

BASE PRICES

SIZE

PER MONTH

PER WEEK

BANNER AD

768 X 90 PX

$1,100

$350

STATIC AD

300 X 250 PX

$850

$300

CYCLE AD

300 X 250 PX

$750

$250

BANNER AD 768 X 90 PIXELS

STATIC AD 300 X 250 PIXELS

CYCLE AD 300 X 250 PIXELS

SUBMISSION GUIDELINES AD MATERIAL MUST BE RECEIVED ONE WEEK BEFORE DESIRED PUBLICATION DATE AT 5 P.M. GRAPHIC ART: • Size of art must be equal to ad size requested. Indicate permission to float if ad is smaller than the size requested. • Acceptable formats are PDF and TIFF only! • All images must be in CMYK, not RGB color mode. • Images are at least 300 dpi and are not compressed. • The Signal’s production team can design graphic art of advertisement for an additional cost. Refer to Paper Rates and Sizes for Custom Size pricing. Image, logo, and text, are an additional $300 each. RESTRICTIONS: • Advertisements for gambling, adoption, or soliciting egg donors cannot be accepted per Georgia state law. • Requests for placement in a particular location of the newspaper will be considered but cannot be guaranteed. • Complaints regarding errors will be considered if contacted within 14 days of the publication date. Our liability is limited to the cost of the ad. • Proof of printing (one full issue) will be sent. Invoice will be sent via email to the email address associated with the contact information on the Contract.

• Special placement for back page, inside front cover, and inside back cover are restricted to only full page or half page advertisers. TO SUBMIT AND PAY: • Pay through check or money order. Payment must be received in advance unless advertiser is a contracted agency, campus organization, or long-term customer. Payment is to be sent to the following address (make checks out to Georgia State University): Wakesha Henley (RE: SIGNAL) Student Center East Suite 310 55 Gilmer Street Atlanta, GA 30303 • Complete the attached contract and email to signaladvertisingco@gmail.com, or drop by in our office at University Center Suite 200. NOTE: • Accounts not paid within 30 days from billing date are considered overdue and will accumulate a 3% per month service charge on the overdue balance. • The editorial board of The Signal reserves the right to reject or modify any ad for any reason.

GEORGIA STATE ADVERTISING FORM Email this contract to signaladvertisingco@gmail.com or drop off at 250 Student Center West, 44 Courtland Street SE, Atlanta, GA 30303. Form, payment and art must be received by advertising deadline — one week before publication.

CONTACT INFORMATION Company/Agency: Contact Name:

Email:

Address: City:

State:

Telephone:

ZIP:

Fax:

ADVERTISING INFORMATION Advertisement Title:

Final Invoice Ad Total:

Publication Date(s):

Full Page (5C x 14”): $420 Half Page (5C x 7”): $210 1/4 Page (3C x 7”): $126 1/6 Page (2C x 7”): $84 Banner (5C x 2”): $60 Coupon (2C x 3.5”): $42 Custom (Contact The Signal’s Ad Coordinator to discuss custom size prices): ______________________

PAYMENT METHODS:

Discount ____________ (If applicable, Subtract see media kit.):

Color:

Select (Check one):

Full Color: $300 Single Color: $80 Black & White: No Charge Placement: Inside Front Cover: $120 Inside Back Cover: $120 Back Page: $320 Any Placement: No Charge

Speedtype (Georgia State Departments Only) Speedtype Code: ________________________ Check or Money Order (Make all checks payable to Georgia State University)

____________

Subtotal:

____________

Quantity:

____________ Multiply

Total Cost:

Mail to:

____________

Wakesha Henley (Re: Signal) Student Center East Suite 310 55 Gilmer Street Atlanta, GA 30303

AUTHORIZATION By his/her signature below, the undersigned acknowledges that he/she 1) has the authority to bind the above department or organization and 2) understands and agrees to be bound by the terms of this agreement as stated in The Signal advertising brochure and 3) agrees to pay the above total cost for this advertisement.

Print Name

Title

Signature

Date

The Signal Editor-in-Chief/Advertising Coordinator

Date

Note: Submitting an advertisingform and making payment does not guarantee placement in The Signal. All advertising submitted is subject to approval or rejection by the editorial board. Accounts not paid within 30 days from billing date are considered overdue and will accumulate a 3% per month service charge on the overdue balance.

LOCAL ADVERTISING FORM Email this contract to signaladvertisingco@gmail.com or drop off at 250 Student Center West, 44 Courtland Street SE, Atlanta, GA 30303. Form, payment and art must be received by advertising deadline — one week before publication.

CONTACT INFORMATION Company/Agency: Contact Name:

Email:

Address: City:

State:

Telephone:

ZIP:

Fax:

ADVERTISING INFORMATION Advertisement Title:

Final Invoice Ad Total:

Publication Date(s):

Full Page (5C x 14”): $630 Half Page (5C x 7”): $315 1/4 Page (3C x 7”): $189 1/6 Page (2C x 7”): $126 Banner (5C x 2”): $90 Coupon (2C x 3.5”): $63 Custom (Contact The Signal’s Ad Coordinator to discuss custom size prices): ______________________

PAYMENT METHODS:

Discount ____________ (If applicable, Subtract see media kit.):

Color:

Select (Check one):

Full Color: $325 Single Color: $95 Black & White: No Charge Placement: Inside Front Cover: $135 Inside Back Cover: $135 Back Page: $420 Any Placement: No Charge

Speedtype (Georgia State Departments Only) Speedtype Code: ________________________ Check or Money Order (Make all checks payable to Georgia State University)

____________

Subtotal:

____________

Quantity:

____________ Multiply

Total Cost:

Mail to:

____________

Wakesha Henley (Re: Signal) Student Center East Suite 310 55 Gilmer Street Atlanta, GA 30303

Print Name

Title

Signature

Date

The Signal Editor-in-Chief/Advertising Coordinator

Date

NATIONAL ADVERTISING FORM Email this contract to signaladvertisingco@gmail.com or drop off at 250 Student Center West, 44 Courtland Street SE, Atlanta, GA 30303. Form, payment and art must be received by advertising deadline — one week before publication.

CONTACT INFORMATION Company/Agency: Contact Name:

Email:

Address: City:

State:

Telephone:

ZIP:

Fax:

ADVERTISING INFORMATION Advertisement Title:

Final Invoice Ad Total:

Publication Date(s):

Full Page (5C x 14”): $770 Half Page (5C x 7”): $385 1/4 Page (3C x 7”): $231 1/6 Page (2C x 7”): $154 Banner (5C x 2”): $110 Coupon (2C x 3.5”): $77 Custom (Contact The Signal’s Ad Coordinator to discuss custom size prices): ______________________

PAYMENT METHODS:

Discount ____________ (If applicable, Subtract see media kit.):

Color:

Select (Check one):

Full Color: $350 Single Color: $95 Black & White: No Charge Placement: Inside Front Cover: $150 Inside Back Cover: $150 Back Page: $520 Any Placement: No Charge

Speedtype (Georgia State Departments Only) Speedtype Code: ________________________ Check or Money Order (Make all checks payable to Georgia State University)

____________

Subtotal:

____________

Quantity:

____________ Multiply

Total Cost:

Mail to:

____________

Wakesha Henley (Re: Signal) Student Center East Suite 310 55 Gilmer Street Atlanta, GA 30303

Print Name

Title

Signature

Date

The Signal Editor-in-Chief/Advertising Coordinator

Date

WEB ADVERTISING FORM Email this contract to signaladvertisingco@gmail.com or drop off at 250 Student Center West, 44 Courtland Street SE, Atlanta, GA 30303. Form, payment and art must be received by advertising deadline â&#x20AC;&#x201D; one week before publication.

CONTACT INFORMATION Company/Agency: Contact Name:

Email:

Address: City:

State:

Telephone:

ZIP:

Fax:

ADVERTISING INFORMATION Advertisement Title:

Final Invoice Ad Total:

Run Date(s):

Discount ____________ (If applicable, Subtract see media kit.):

Ad Type:

Select (Check one): Banner (Monthly: $1,100 Banner (Weekly): $350 Side Static (Monthly): $850 Side Static (Weekly): $300 Side Cycle (Monthly): $750 Side Cycle (Weekly): $250

Image Only Image with HyperLink External Tag

Subtotal:

____________

Quantity:

____________ Multiply

Total Cost:

PAYMENT METHODS:

____________

Speedtype (Georgia State Departments Only) Speedtype Code: ________________________ Check or Money Order (Make all checks payable to Georgia State University)

Mail to:

____________

Wakesha Henley (Re: Signal) Student Center East Suite 310 55 Gilmer Street Atlanta, GA 30303

Print Name

Title

Signature

Date

The Signal Editor-in-Chief/Advertising Coordinator

Date