THE
SIGNAL IT’S MORE THAN A NEWSPAPER.
MEDIAKIT
2015-2016
About Us
A
nationally recognized and award-winning college newspaper, The Signal focuses on providing quality, timely and accurate reporting on the city of Atlanta and the Georgia State community, which boasts the second largest number of in-state alumni, thousands of faculty and administrators and a student body of more than *32,000 graduate and undergraduate students. And it’s still growing! * SOURCE: University Relations, 8/18/2011
Our Readers
Y O U N G
25-44 YRS old
15.50%
HIspanic
18-24 YRS old
7.70%
27.50%
25-34 YRS old
&
33.50%
Black/ African American
35.30%
D I V E R S E
ASian
10.1%
SOURCE: GOOGLE ANALYTICS * In the 2014 year. SOURCE: colleges.findthebest.com
We proudly serve:
24,868
undergraduates
7,297
3,460
graduates
Freshman
White/ Caucasian
35.80%
Our Reach
Over the past five years, Georgia State has set record enrollment figures with each class more academically rigorous and diverse than the one before it, putting GSU in place to soon become the largest public university in the state, which translates into continued expansion and economic impact for the Atlanta community. We publish 4,500 copies each week both in and around the Georgia State campus, thereby reaching about *18,000 traditional and commuter students regularly, according to market research data. On average, The Signal’s website (www.georgiastatesignal.com) receives between **400 and 600 views a day or 15,000 views a month. During peak news weeks, the site often receives in excess of 2,000 to 4,000 views a day. THE SIGNAL | SUITE 250, STUDENT CENTER WEST | ATLANTA, GA 30303 | (404) 413-1618 | GEORGIASTATESIGNAL.COM
Dates and Rates Publication dates and special issues Summer 2015
• June 3, 2015** (New Student Orientation)
Fall Semester 2015
Want a package deal? First Time Advertisers enjoy 15% off total ad price
Spring Semester 2016 • • • • • • • • • • • • • •
1/12 1/19* (Legislative) 1/26 2/2 2/9* (Sex/Valentine’s Day) 2/16 2/23 3/1 3/8* (SGA) 3/15 3/22* (Panther/Person of the Year) 4/5 4/12 4/19* (Reader’s Issue)
Mix and match ad sizes • 5% off total ad price for 2 consecutive weeks • 10% off total ad price for 4 consecutive weeks • 15% off total ad price if ad runs for 8 consecutive weeks • 20% off total ad price if ad runs for 12 consecutive weeks
• 8/25* (Football Preview) • 9/1 • 9/8 • 9/15 • 9/22 • 9/29 • 10/6* (Homecoming) • 10/13 • 10/20 • 10/27* (Halloween) • 11/3* (Basketball) • 11/10* (Food) The Signal publishes every Tuesday • 11/17* during the fall and spring semesters. (Holiday/Traditions) *Special edition issue. • 12/1 **Refer to our Summer Media Kit for pricing
New advertisers discount: Only redeemable once by a single advertiser and can be applied to print or web off total ad cost. Advertising agencies and or change of agencies do not apply for discount. Packages for specific sizes • Triple Ad - 15% off for 3 consecutive weeks »» Full Page: (5C x 14”), Full Color • Quadruple Ad - 20% 0ff for 4 consecutive weeks »» Half page: (5C x 7”), Full Color • Octuple Ad - 25% 0ff for 8 consecutive weeks »» Quarter Page: (3C x 7”), Full Color Coupon-Mania • At least 2 consecutive weeks • Coupon Size: (2C x 3.5), Full Color • $400.00 for first two weeks, then $100 for each following week.
and sizing details.
Rates and Sizes Full Page: 5C x 14” Half Page: 5C x 7” 1/4 Page: 3C x 7” 1/6 Page: 2C x 7” Banner: 5C x 2” Coupon: 2C x 3.5” *Full Color *Single Color Special Placement
*Back Page *Inside Front Cover *Inside Back Cover
All ads can modified and updated each week.
National
Local
Georgia State
$770 $385 $231 $154 $110 $77 $350 $95
$630 $315 $189 $126 $90 $63 $325 $95
$420 $210 $126 $84 $60 $42 $300 $80
$520 $150 $150
$420 $135 $135
$320 $120 $120
$204 $227.50 $297.50 $367.50
$185 $207.50 $278.50 $335.50
$170 $196.50 $245.50 $307.50
Inserts per 1,000 issues Card/Flyer (5 x 7 max) 2-7 Pages 8-15 Pages 16+ Pages
Column Widths
One 1.95 in Two 4.05 in Three 6.15 in Four 8.275 in Five 10.375 in We offer custom sizes. The rate is $11 per column inch. Multiply width (columns) by height (inches) for cost. Refer to above chart for exact measurements. Custom ad sizes cannot be taller than 9”.
*All rates are added on to the cost of the ad
THE SIGNAL | SUITE 250, STUDENT CENTER WEST | ATLANTA, GA 30303 | (404) 413-1618 | GEORGIASTATESIGNAL.COM
Your Ideas oming Events
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SEPT. 29
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E R T A E H T M L I F T
S E F E N I C
Bryce McNeil (RE: SIGNAL) Student Center East Suite 310 55 Gilmer Street Atlanta, GA 30303
Complete the attached contract and email to signaladvertisingco@gmail.com, or drop by in our office at University Center Suite 200. Note: • Accounts not paid within 30 days from billing date are considered overdue and will accumulate a 3% per month service charge on the overdue balance. • The editorial board of The Signal reserves the right to reject or modify any ad for any reason. THE SIGNAL | SUITE 250, STUDENT CENTER WEST | ATLANTA, GA 30303 | (404) 413-1618 | GEORGIASTATESIGNAL.COM
Online Rates
! W NE
In addition to our weekly print editions, The Signal officially became a daily online news operation in 2013. We offer competitive rates and package deals, along with complimentary ad design from our award-winning art department. Banner Ad 768 x 90 pixels
Static Ad 300 x 250 pixels
Cycle Ad 300 x 250 pixels
Banner Ad • $350 per week • $1,100 per month • Ad will appear every 3 page views
Side Static Ad • $300 per week • $850 per month • Ad will appear on every page view
Side Cycle Ad • $250 per week • $750 per month • Ad will appear every 4 page views
More package deals!
If you purchase: • Full-page, full-color ad — receive free Side Cycle Ad for one week. • Half page, full color ad — receive 50% off Side Cycle Ad for one week. More questions? Contact us! The Signal P.O. Box 3968 Suite 200, University Center Atlanta, GA 30303
Office hours: Monday-Friday 9 a.m. — 5 p.m.
Ad Coordinator: signaladvertisingco@gmail.com (404) 413-1618
THE SIGNAL | SUITE 250, STUDENT CENTER WEST | ATLANTA, GA 30303 | (404) 413-1618 | GEORGIASTATESIGNAL.COM