The Signal MediaKit

THE

SIGNAL IT’S MORE THAN A NEWSPAPER.

MEDIAKIT

2015-2016

About Us

A

nationally recognized and award-winning college newspaper, The Signal focuses on providing quality, timely and accurate reporting on the city of Atlanta and the Georgia State community, which boasts the second largest number of in-state alumni, thousands of faculty and administrators and a student body of more than *32,000 graduate and undergraduate students. And it’s still growing! * SOURCE: University Relations, 8/18/2011

Our Readers

Y O U N G

25-44 YRS old

15.50%

HIspanic

18-24 YRS old

7.70%

27.50%

25-34 YRS old

&

33.50%

Black/ African American

35.30%

D I V E R S E

ASian

10.1%

SOURCE: GOOGLE ANALYTICS * In the 2014 year.

SOURCE: colleges.findthebest.com

We proudly serve:

24,868

undergraduates

7,297

3,460

graduates

Freshman

White/ Caucasian

35.80%

Our Reach

Over the past five years, Georgia State has set record enrollment figures with each class more academically rigorous and diverse than the one before it, putting GSU in place to soon become the largest public university in the state, which translates into continued expansion and economic impact for the Atlanta community.

We publish 4,500 copies each week both in and around the Georgia State campus, thereby reaching about *18,000 traditional and commuter students regularly, according to market research data.

On average, The Signal’s website (www.georgiastatesignal.com) receives between **400 and 600 views a day or 15,000 views a month. During peak news weeks, the site often receives in excess of 2,000 to 4,000 views a day.

THE SIGNAL | SUITE 250, STUDENT CENTER WEST | ATLANTA, GA 30303 | (404) 413-1618 | GEORGIASTATESIGNAL.COM

Dates and Rates Publication dates and special issues Summer 2015

• June 3, 2015** (New Student Orientation)

Fall Semester 2015

Want a package deal?

First Time Advertisers enjoy 15% off total ad price

Spring Semester 2016 • • • • • • • • • • •

• • •

1/12 1/19* (Legislative) 1/26 2/2 2/9* (Sex/Valentine’s Day) 2/16 2/23 3/1 3/8* (SGA) 3/15 3/22* (Panther/Person of the Year) 4/5 4/12 4/19* (Reader’s Issue)

Mix and match ad sizes • 5% off total ad price for 2 consecutive weeks • 10% off total ad price for 4 consecutive weeks • 15% off total ad price if ad runs for 8 consecutive weeks • 20% off total ad price if ad runs for 12 consecutive weeks

• 8/25* (Football Preview) • 9/1 • 9/8 • 9/15 • 9/22 • 9/29 • 10/6* (Homecoming) • 10/13 • 10/20 • 10/27* (Halloween) • 11/3* (Basketball) • 11/10* (Food) The Signal publishes every Tuesday • 11/17* during the fall and spring semesters.

(Holiday/Traditions) *Special edition issue.

• 12/1 **Refer to our Summer Media Kit for pricing

New advertisers discount: Only redeemable once by a single advertiser and can be applied to print or web off total ad cost. Advertising agencies and or change of agencies do not apply for discount.

Packages for specific sizes • Triple Ad - 15% off for 3 consecutive weeks »» Full Page: (5C x 14”), Full Color • Quadruple Ad - 20% 0ff for 4 consecutive weeks »» Half page: (5C x 7”), Full Color • Octuple Ad - 25% 0ff for 8 consecutive weeks »» Quarter Page: (3C x 7”), Full Color Coupon-Mania • At least 2 consecutive weeks • Coupon Size: (2C x 3.5), Full Color • $400.00 for first two weeks, then $100 for each following week.

and sizing details.

Rates and Sizes Full Page: 5C x 14” Half Page: 5C x 7” 1/4 Page: 3C x 7” 1/6 Page: 2C x 7” Banner: 5C x 2” Coupon: 2C x 3.5” *Full Color *Single Color Special Placement

*Back Page *Inside Front Cover *Inside Back Cover

All ads can modified and updated each week.

National

Local

Georgia State

$770 $385 $231 $154 $110 $77 $350 $95

$630 $315 $189 $126 $90 $63 $325 $95

$420 $210 $126 $84 $60 $42 $300 $80

$520 $150 $150

$420 $135 $135

$320 $120 $120

$204 $227.50 $297.50 $367.50

$185 $207.50 $278.50 $335.50

$170 $196.50 $245.50 $307.50

Inserts per 1,000 issues Card/Flyer (5 x 7 max) 2-7 Pages 8-15 Pages 16+ Pages

Column Widths

One 1.95 in Two 4.05 in Three 6.15 in Four 8.275 in Five 10.375 in We offer custom sizes.

The rate is $11 per column inch. Multiply width (columns) by height (inches) for cost.

Refer to above chart for exact measurements.

Custom ad sizes cannot be taller than 9”.

*All rates are added on to the cost of the ad

THE SIGNAL | SUITE 250, STUDENT CENTER WEST | ATLANTA, GA 30303 | (404) 413-1618 | GEORGIASTATESIGNAL.COM

Your Ideas oming Events

ice to be heard abou ts and comedic acts? t ght Programs Board A and sizes now avaPrint ilable ad to suggestions. Checkcollect Pageyour e SpotlightFull website at tlight for a survey link.

TE! S A D E IE TH SAVE YARD SER T m COUR omedian: ramanuja C nkata ry 13 h Veay, Janua p.m. t n a h d . - 1:30 awk Pras Quarter H Thurs pPage a .m u n

Submission Guidelines

Thu :30 p.m. 12

D R A O B S M GRA

HT PRO

}

ies

! tweet us l gsusigna

STUDENT ORG AN ThursdaIyZ, ADeTION ROUNDTABLE NSoeoan r- 1cpc.mhem.inbegr 2 235 University entRerK R.S.V.P. for St THE DCA !

Follow us gnal

}

hi 18 C : n a i sic , January .m. u M l Soulfu Tuesda0yp.m. - 1:30 p e Payo ssi ry 27 12:3 : JeCoupon r nge y, JSize i anua p.m.

S p o P rsda 1:30 12:30

Student Activit m.com/gsusi

like us!

facebook

om/

twitter.c

signal

.com/gsu

Instagra

SEPT. 29

1/6 Page

1/2 Page

- OCT. 6,

2015

| NO. 6 VOL. 83

IN

OrgSync uadtenht Activities events t ttp://gsu.org sync.comhrough living student her ia Sate s A Georg ness discusse nd with bli d how the r nces an easie it experie ke ty can ma d un aro universi ering maneuv l of lights. a city ful Page 3 News |

REMIND C l e E The deaan Out You R locks fr dline to rem r Locker ! om ove

Student lockers re all items ls! h a in f f nted th and •Univer o s s Banner it e r w t s u D o s r e y e h i o t t c u r y ember 1 gh the Center ak fromand let us pampend activities, e lo r 4 b . c i k A a s e n y T r o y j a s u items re esday, after t Submission Come enreGuidelines g eveninill gbe many gamebsuffet, as you in x h m i la s a i d n a a i ng in te will b w ner , a local Have samust erereceived dinweek N Thbe le O . y e e t g s E Ad material one before desired publication date at 5 p.m. e d n g X s i r s a a e r c arded. a m ith a south by Dad’s Ga Spring lo CEPTIO w formance N c s k S m e alongART Zone 30 GRAPHIC ! r renta ht Progra g ls li oy a peredy group.

J t o w a p S mber • Sizeeofnjart i n ll u e begin ary 5, 2 ll th Indicate permission to float if ad is smaller than the size requested. to io adn ,size carequested. v combefequal omust r p t 0 a im 1 m 1 . r o • m Acceptable re in are/4PDF oformats 10. TIFF only!

-16and 13 For mmust er Ballro• o All images 4 0 4 be in CMYK, RGB color mode. t ardat aleast 300 dpi andnot Boare • Images are not compressed.

“Tro l 2” : 5 r e b m e .m.

9 - Dec RESTRICTIONS ovember 2 ay: 11 a.m., 3 p.m., 7 p .

N • Advertisements for gambling, adoption,yor cannot rid egg donors - Fsoliciting ., 5 p.mbe accepted per Georgia state law. .m a p d 1 n : o y M a d n • Requests for placement in a particular location of the but cannot be guaranteed.

Sunewspaperswill ” vieconsidered odays Mbe t turdayif-contacted r a o S W • Complaints regarding errors will be considered within 14 of the publication date. Our liability is limited to the cost t s : “Be for 5 . r .m e p frofeethe b s 9 m w ., e ad. o c h .m y it 5p All s 9 -beDesent. Invoice .m.,sent Univers 1 pbe er 2will : b y m a S• tateProof e s id t of printing (one full issue) will via .,email v ia s r g o e r F N u 7 p.mto. the email address associated with the contact o e G y G .m a p d h ID. n 3 it o : w y M s a t on the Contract. .

Sund studen forinformation Maree” restricted to only full page or half page advertisers. e 5 p.m e day -and l r b u a t ic . a p $3 b• e Special s S .m placement for back page, inside front cover, inside back cover e p D 5 after , er 6 - 13: “ 7 p.m., 9 p.m. b and $5 m e mation r c e fo D in e or fest.

For mTO ., 5 p.m., .m., 7 p.m. .m p du/cine AND PAY: 3 .eSUBMIT ., u s .m g p it 1 p unless advertiser is a contracted agency, campus vis ., 5advance a.m., must 1bep.mreceived .m 11 p : • Pay through check or money order.

Payment in 3 y ., a id r F onday - customer.

Sundaisyto: be sent to the following address (make checks out to Georgia State University): organization, orMlong-term Payment y a d r u t Sa

PHOTO

LUO

BY JAS ON

NG | THE

SIG NAL

on pedals Panthers and city State Georgia push for more initiatives in Downtown es bike lan .

Atlanta

ge 4

News | Pa

DAILY NEW

S AT WWW.G

Inside

l for Alorg Ge ia Education ughts on A few tho icies regarding State’s pol nted students me undocu cation. her edu and hig 7

on| Page

Opini

COM

TESIGNAL. EORGIASTA

News 3

is here Weather Sweater is guiding all students

fall nal mer to The Sig the sum rbucks through Grab your Sta ding! transition. ans, and get rea dig and car

e great Drake thre Ivie Drake

Sophomo ther softball Pan ing begins -break record after a paign. an cam freshm 15

Spor ts |

s 12

A&L | page

Opinion 7

ing 9 Arts & Liv

page

Sports 15

E R T A E H T M L I F T

S E F E N I C

Bryce McNeil (RE: SIGNAL) Student Center East Suite 310 55 Gilmer Street Atlanta, GA 30303

Complete the attached contract and email to signaladvertisingco@gmail.com, or drop by in our office at University Center Suite 200.

Note: • Accounts not paid within 30 days from billing date are considered overdue and will accumulate a 3% per month service charge on the overdue balance.

• The editorial board of The Signal reserves the right to reject or modify any ad for any reason.

THE SIGNAL | SUITE 250, STUDENT CENTER WEST | ATLANTA, GA 30303 | (404) 413-1618 | GEORGIASTATESIGNAL.COM

Online Rates

!

W NE

In addition to our weekly print editions, The Signal officially became a daily online news operation in 2013. We offer competitive rates and package deals, along with complimentary ad design from our award-winning art department.

Banner Ad 768 x 90 pixels

Static Ad 300 x 250 pixels

Cycle Ad 300 x 250 pixels

Banner Ad • $350 per week • $1,100 per month • Ad will appear every 3 page views

Side Static Ad • $300 per week • $850 per month • Ad will appear on every page view

Side Cycle Ad • $250 per week • $750 per month • Ad will appear every 4 page views

More package deals!

If you purchase: • Full-page, full-color ad — receive free Side Cycle Ad for one week.

• Half page, full color ad — receive 50% off Side Cycle Ad for one week.

More questions? Contact us!

The Signal P.O. Box 3968 Suite 200, University Center Atlanta, GA 30303

Office hours: Monday-Friday 9 a.m. — 5 p.m.

Ad Coordinator: signaladvertisingco@gmail.com (404) 413-1618

THE SIGNAL | SUITE 250, STUDENT CENTER WEST | ATLANTA, GA 30303 | (404) 413-1618 | GEORGIASTATESIGNAL.COM