Media PR and Advertising

Media and Advertising

This is an area that ofers many career choices. Within the print media, opportunites – from reporters to photographers – are available for people from a range of academic backgrounds. Public relatons (PR) and advertsing are also lucratve industries in Singapore.

Graduate roles in publishing include those of editorial assistant, journalist, proofreader, copy-editor or designer. However, these roles can be quite demanding, especially when deadlines approach. Advertsing, in partcular, has a reputaton for being very compettve.

You will need…

• Creatvity • To be a self-starter • Organisatonal skills • Communicaton skills • Good interpersonal skills Types of employers

• Newspapers, magazines and web publishers • Publishing houses and specialist publishers • PR frms • Advertsing agencies • Broadcasters • Politcal partes and government agencies

Types of jobs

• Photographer • Editorial assistant • Junior reporter/journalist • Editor • PR ofcer • Graphic designer • Copywriter • Politcal researcher • Event manager • Account executve

Job-hunting tips

• Portolios are key in this industry, so hopefuls should publish their work.

Get involved in PR roles for school events on campus • School publicatons, blogs, campus radio and involvement in clubs and societes can also boost experience and develop skills Deadlines

Media companies typically recruit as and when vacancies arise, though certain large companies may ofer graduate schemes. Check individual company websites for deadlines.

Did you know?

Foreign news organisatons, such as Reuters and Dow Jones maintain bases in Singapore. In additon, the Asian editons of the Wall Street Journal Asia (WSJA), Newsweek, The Economist and TIME are printed in and distributed here.

Most popular employers

1. Mediacorp 2. The Walt Disney Company 3. Singapore Press Holdings (SPH) 4. Bloomberg 5. NBC Universal 6. HBO Asia 7. Ogilvy 8. dentsu 9. Leo Burnet Singapore

Source: Singapore Graduate Barometer 2021 editon