Revised March 2016
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BRAND GUIDELINES ALL PRODUCED CONTENT MUST:
1. Adhere to Guelph Gryphons Brand Style Guidelines 2. Retain Guelph Gryphons brand colors and should not not deviate from them. For colours see page 3. 3. Be current, in good condition, in good taste and accurately depict our trademarks and current branding. 4. Do not list specific team, league, or individual’s names, logos or trademarks in a commercial context without a license agreement and approval from the organization listed. It is a best practice to avoid use of unauthorized trademarked or copyrighted information to any extent possible. Just because a vendor provides material to Guelph Gryphons, does not mean the vendor has secured or obtained appropriate rights for the contents and does not alleviate the Guelph Gryphons from liability.
WHY IS BRANDING IMPORTANT?
It’s a process in which you play a vital role as a creator of branded content. You are a steward of the Guelph Gryphons brand, and it’s up to you to use it consistently, consciously and with conviction. The Guelph Gryphons brand is something in which we all must immerse ourselves. This will be your guide, but we know we can’t just blindly follow a set of rules on paper. We need to fully embrace the Guelph Gryphons brand spirit. That’s how we’ll continue to grow our community & creating a culture.
Click here to download a zip file of all of our branding elements Or request the files via email: Amber Paxton paxtona@uoguelph.ca
LOGO USE & BRANDING GUIDELINES GUELPH JR GRYPHONS
VISUAL NUTS & BOLTS COLOR PALETTE
is communicated by the dominance of yellow and red with highlights of gray, black & white. By using these colours, it enhances the prominence of the brand. Color specifications are provided; do not substitute different colors or add colors to the palette. It’s a tool used to create emphasis and contrast. By emphasizing particular colors we start to create a visual identity that quickly relates to the Guelph Gryphons.
CMYK C0 M 24 Y 94 K0
CMYK C0 M 100 Y 81 K4
CMYK C0 M0 Y0 K 77
CMYK C0 M0 Y0 K 100
CMYK C 88 M 26 Y 100 K 12
CMYK C 99 M 96 Y3 K 0.5
RGB R 255 G 196 B 37
RGB R 227 G 24 B 55
RGB R 95 G 96 B 98
RGB R0 G0 B0
RGB R 12 G 127 B 64
RGB R 46 G 49 B 146
Mulitply Opacity Acceptable
Mulitply Opacity Acceptable
*GREEN & BLUE ARE FOR PRACTICE JERSEYS ONLY
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LOGO USE & BRANDING GUIDELINES GUELPH JR GRYPHONS
PEEWEE A PEEWEE A
When adding your team name below the horizontal logo, it must include ‘Guelph Jr Gryphons’ and the team name only CAPS in ‘Avenir Medium’ Font OR have your team name below in Serpentine Font
APPROVAL QUESTIONS: The identity should be used only in approved configurations and should not be recreated or distributed without permission from the Guelph Gryphons Marketing Team. Contact details on page 7 of this guide.
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APPROVAL QUESTIONS: The identity should be used only in approved configurations and should not be recreated or distributed without permission from the Guelph Gryphons Marketing Team. Contact details on page 7 of this guide.
LOGO USE & BRANDING GUIDELINES GUELPH JR GRYPHONS
FOR Logo Design & branding questions: Please contact Amber Paxton, Marketing and Communications, Officer, Guelph Gryphons Department of Athletics (paxtona@uoguelph.ca or 519-824-4120 x 52231)
Big Kahuna Sport Co Sporting goods: equipment, apparel, uniforms and footwear www.bigkahuna.ca (905) 632-3755
Big Wish Promotional Products Supplier www.bigwish.ca Guelph, ON (519) 341-9605
Directsave Promotions and Apparel Promotional Products Supplier www.directsave.ca 389 Woodlawn Rd W, Guelph, ON N1H 7M1 (519) 766-1900
Force Sports Technologies Sporting Goods Store www.forcesports.com 1155 Dundas St, London, ON N5W 3A9 (519) 451-131 T & T Hockey Shop Source For Sports Sporting Goods Store www.sourceforsports.com 8 Carden St, Guelph, ON N1H 3A2 (519) 836-8631
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