GUESS - Leaflet Eco FW21

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ECO GUIDE FALL 2021


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ECO IS THE SMART CHOICE

Sustainability is a catalyst for creativity Chief Creative Officer & Co-Founder Paul Marciano explains, “Sustainability is a catalyst for creativity, helping us to rethink the way we design our products. Our sustainability goals have challenged us to innovate, evolve and adapt. As we focus on what we do best, we know the future means doing more with less – less water, less waste and less carbon – and meeting the aspirations of new generations”.


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DISCOVER MORE SCAN BELOW


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REPREVE® is the leading, most trusted branded performance fiber made from recyled materials (including plastics bottles). www.repreve.com

RECYCLED BOTTLES Post-consumer bottles are collected

REPREVE ® FLAKE Bottles are washed and copped into flake

REPREVE ® CHIP

REPREVE ® RECYCLED FIBER

Bottle flake is melted and formed into chip

Chips is melted and made into yarn


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WONDERFEEL DENIM Eco-conscious denim made without cotton. Iconic fit with luxe handfeel that will not stretch out. Better for the environment, better for you.


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GUESS FLEX

GET YOURS SCAN BELOW

An innovative, jersey feel yet authentic denim that is soft from inside to give a velvet touch to your body.


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WARM TOUCH Warm touch, superior look, and enhanced comfort, inside and outside with a luxurious cashmere-feel.


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JEWELLERY & ACCESSORIES Charms are made with discarded materials that are typical of the steel manufacturing process, reducing the use of raw materials while minimizing waste.


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Our selection of bags and backpacks is made with recycled materials and use production methods with reduced environmental impacts.

GET YOURS SCAN BELOW


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MADE IN ITALY

Premium denim artisanally made and washed by Italian laundry masters


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ULTIMATE STRETCH Ultimate stretch with perfect recovery, giving you the ultimate freedom of movement • High elasticity • High recovery • Sustainable washes • Made with over 50% organically grown cotton


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THE JEANS REDESIGN With The Jeans Redesign project, GUESS applies innovative techniques to fully rethink the design and production process of its denim. Aligning with advancements towards a circular economy, the redesign supports a positive impact on the environment, society, and the health of garment workers. Made with organic cotton


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ANTIBACTERIAL DENIM Denim is designed with antibacterial technology that offers protection from bacteria and reduces frequency of washes needed.


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We support the organic content (OCS) Standard in our use of organically grown cotton. Organic cotton benefits our land, our ecosystems, and our communities.

GUESS supports the Global Recycled Standard (GRS) in our use of recycled materials. Recycled materials helps to reduce waste and conserve natural resources.

INDIGO FLOW is a unique indigo process that uses an organic reducing agent in order to provide the cleanest and most sustainable method of indigo dyeing possible. www.ortaanadolu.com/sustainability

EIM is the only software on the market that measures the environmental impact within the garment finishing industry. This user-friendly tool helps brands achieve their goals on their roadmap to sustainability. eim.jeanologia.com

As part of the Ellen MacArthur Foundation’s Make Fashion Circular Initiative, The Jeans Redesign uses principles of circularity to ensure positive impacts for the environment, society and the health of those working in the fashion industry.

THE LENZING GROUP produces LENZINGTM TENCELTM Lyocell and Modal cellulosic fibers of botanic origin through environmentally responsible processes. Lenzing.com

Our Guide To Sustainability

Our Guide To Sustainability


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GET OUR REUSABLE MUG Made with recycled stainless steel and wood, completely plastic free.

ASK THE STORE STAFF OR VISIT GUESS.EU FOR MORE INFORMATION.


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