SPRING / SUMMER 2020
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SUSTAINABILITY AND FASHION
MEET WITH OUR NEWEST ECO COLLECTION
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The collection uses innovative fabrics such as LENZING™ ECOVERO™, made from certified renewable wood sources that undergo an ecoresponsible production process which generates up to 50% lower emissions and water usage compared to generic Viscose.
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Recycled materials are used to reduce waste and lessen our reliance on natural resources. Organic cotton is produced according to higher sustainability standards that are better for people and environment. GUESS is also a proud member of the Better Cotton Initiative, which supports farmers who care for the environment and respect the rights and wellbeing of workers.
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FA BRI C S A N D PR O CE SSE S USE D. . .
LENZING TM ECOVERO TM VISCOSE
Derived from certified reneweable wood sources using an eco-responsable production process that generates up to 50% lower emissions and water impact compared to generic Viscose. LENZINGTM ECOVEROTM Viscose fibers contribute to a cleaner environment.
REPREVE®
REPREVE® recycle polyester is the leading branded performance fiber made from recycled plastic bottles.
RECYCLED COT TON
Recycled cotton can come from secondhand clothing or leftover textile waste. Using recycled fabric can reduce our dependence on natural resources.
ORGANIC COT TON
Global standards for organic cotton eliminate use of pesticides, create less pollution and are safer for people.
DMF Free
DMF is short for dimethylformamide - a harmful solvent used in traditional PU synthetic leather production. Our PU leather is soft, and made without DMF to ensure the health of our people and planet.
*ECOVEROTM is a registered trademark of Lenzing AG REPREVE® is a registered trademark of Unifi, Inc. in the US and other regions.
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LESS WATER U SAGE
LOWER ENVIRONMENTAL IMPACT
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REDUCED EMISSIONS
KIDS
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Vibrant, eco-minded logos in blue print adorn natural-look white 100% Organic cotton t-shirts, paired with on-trend denim in modern cuts dyed using the Indigo Flow process which reduces water and energy use by up to 70%.
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