INNOVATIVE STRATEGIES AT LAKE MEAD

Lake Mead Mohave Adventures (LMMA) is a Guest Services’ brand that encompasses all of our operations at both Lake Mead and Lake Mohave. The Hoover Dam separates these two lakes, and while they are both stunningly beautiful for similar reasons, they are in dramatically different scenarios. Lake Mohave, which includes Hoover Dam Rafting Adventures, Willow Beach, and Cottonwood Cove, remains widely unaffected by the droughts and water crisis impacting Lake Mead. With all the Lake Mead articles circulating and news channel discussions, we want to focus on what our teams are doing to encourage a more positive outlook.

“In many cases, our team members have either been working or taking trips here for years. We’re all connected by our love of Lake Mead and so we’re able to stay positive. It also means we’re well-equipped to help our guests have an exceptional time. The lake is still an incredible destination, regardless of what the news is reporting,” says Lisa Duncan, Senior Director of Operations at Lake Mead Mohave Adventures.

Lake Mead is unmistakably gorgeous with its Colorado River fed waters, incredible desert landscapes, plateaus, cliffs, and mountains. Here, we offer our services at several marinas and boat houses by providing lodging, hospitality, recreation, dining, or a combination of all four.

The historically low water levels have presented extremely difficult challenges both for Guest Services and the National Park Service. Chad Taylor, Director of Marketing & Guest Experience at Lake Mead Mohave Adventures, discusses what he and the teams at Lake Mead Mohave Adventures are doing to maintain a “lake half full” mentality.

With all the negative press about water levels, what have Lake Mead Mohave Adventures teams done on the property to stay positive?

“It’s a constant grind. We’re pushing a positive narrative through our PR firm. At a unit level, we strive to maintain upbeat and positive attitudes. We continue to reach out to media outlets and talk about the facts of low water and the positive effects the water levels can have, like new beaches, more seclusion, private coves, fewer wakes due to more islands, more areas to explore, and new hidden treasures… The onsite teams are able to stay upbeat because, to them, lower water is a visual, not a feeling. When you’re out on the water, you tend to forget about the rest,” says Taylor.

What is being done to combat the negative press?

“We try to stay on top of the news and pay attention to everything going out. We also proactively participate in interviews, podcasts, and on-air promotions to talk about the fact we are still open. We’re also developing operationally new and creative ideas that will eventually add access to the properties, like temporary launch ramps and floating fuel farms. And we’ve been working to form and foster relationships with important legislators.”

Tell me why you think the Lake is still an excellent vacation/recreation option.

“It’s still an incredible destination. Outside perception is the biggest change to Lake Mead… the on-property experience is still virtually the same. Over 100 years of memories, family time, outdoor adventures, boating, hiking, fishing, and many other activities have been enjoyed here and will continue. It doesn’t take long to realize that when you actually get out here.”

Taylor added that even at its current level, it is still one of the largest man-made reservoirs in North America, it’s an incredible escape from the hustle and bustle of Las Vegas, and it offers some of the best stargazing opportunities at the more secluded locations.

On The Horizon

While it’s been extremely challenging to maintain a strong public image, we have a lot to be excited for at Lake Mead Mohave Adventures in 2023.

• Low water access regained for boat launching

• Additional offerings such as electric bikes for trails

• A new on-water store and grill

• A new on-water lounge

• A floating fuel farm

• The ability to transfer resources from property to property depending on needs

• Addition of new small boats and personal watercraft to fleets for rental

• Developing a more positive media buzz

• More community involvement as they rally around a water issue